Managing innovation - creating value from ideas
Innovation doesn't just happen. It's not like the cartoons - a lightbulb flashes on above someone's head and that's it. No - it's a journey and we need to understand how best to prepare for that journey, whatever kind of value we are trying to create. This podcast is about some useful lessons we might take on board to help develop our capabilities.For more, see my website:https://johnbessant.org
Managing innovation - creating value from ideas
What is innovation?
Brief introduction to the idea of innovation and the role entrepreneurs play in making it happen.
(part of online course 'The craft of innovation'.
For more details see https://johnbessant.org)
If you'd like to explore more innovation stories, or access a wide range of resources to help work with innovation, then please visit my website here.
You can find a rich variety of cases, tools, videos, activities and other resources - as well as my innovation blog.
Or subscribe to my YouTube channel here