Managing innovation - creating value from ideas

Experience innovation

April 04, 2020 john
Managing innovation - creating value from ideas
Experience innovation
Chapters
Managing innovation - creating value from ideas
Experience innovation
Apr 04, 2020
john

This podcast looks at one of the challenges in staying ahead of competitors through innovation - how to stage memorable experiences which provide meaning for consumers?  And how to build a community within which such a process can be maintained through co-creation and storytelling.

(I wrote this before the Covid-19 pandemic wrought havoc with the travel sector.  But perhaps some of the themes within the podcast might resonate as organizations struggle to rebuild that industry, placing emphasis less on quantity and more on creating experiences through travel).

If you'd like to read/hear/watch more on these themes please visit my website, www.johnbessant.org



Show Notes

This podcast looks at one of the challenges in staying ahead of competitors through innovation - how to stage memorable experiences which provide meaning for consumers?  And how to build a community within which such a process can be maintained through co-creation and storytelling.

(I wrote this before the Covid-19 pandemic wrought havoc with the travel sector.  But perhaps some of the themes within the podcast might resonate as organizations struggle to rebuild that industry, placing emphasis less on quantity and more on creating experiences through travel).

If you'd like to read/hear/watch more on these themes please visit my website, www.johnbessant.org