Managing innovation - creating value from ideas

Experience innovation

April 04, 2020 john
Managing innovation - creating value from ideas
Experience innovation
Show Notes

This podcast looks at one of the challenges in staying ahead of competitors through innovation - how to stage memorable experiences which provide meaning for consumers?  And how to build a community within which such a process can be maintained through co-creation and storytelling.

(I wrote this before the Covid-19 pandemic wrought havoc with the travel sector.  But perhaps some of the themes within the podcast might resonate as organizations struggle to rebuild that industry, placing emphasis less on quantity and more on creating experiences through travel).

If you'd like to read/hear/watch more on these themes please visit my website, www.johnbessant.org



If you'd like to explore more innovation stories, or access a wide range of resources to help work with innovation, then please visit my website here.

You can find a rich variety of cases, tools, videos, activities and other resources - as well as my innovation blog.

Or subscribe to my YouTube channel here