Managing innovation - creating value from ideas
Innovation doesn't just happen. It's not like the cartoons - a lightbulb flashes on above someone's head and that's it. No - it's a journey and we need to understand how best to prepare for that journey, whatever kind of value we are trying to create. This podcast is about some useful lessons we might take on board to help develop our capabilities.For more, see my website:https://johnbessant.org
Managing innovation - creating value from ideas
The best thing since sliced bread.....?
People often use this phrase when talking about an innovation and the impact they hope it will have. But what’s the story behind sliced bread – and does it have any useful lessons for innovation managers today?
(For a transcript and blog version click here)
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