Managing innovation - creating value from ideas

Success and failure in innovation

August 17, 2020 john
Managing innovation - creating value from ideas
Success and failure in innovation
Chapters
Managing innovation - creating value from ideas
Success and failure in innovation
Aug 17, 2020
john

Innovation is, by its nature, uncertain - we don''t know in advance whether or not it will work, if the market will be there, if some other elements in the environment will shift.  But we can build capabilities to help stack the deck in our favour, to enhance our chances of success.  And the good news is that we have over 100 years of research into experiences of what makes for success (or failure) on which to draw.

This podcast is part of a short course on innovation management - if you'd like to learn more please see my website here 

Show Notes

Innovation is, by its nature, uncertain - we don''t know in advance whether or not it will work, if the market will be there, if some other elements in the environment will shift.  But we can build capabilities to help stack the deck in our favour, to enhance our chances of success.  And the good news is that we have over 100 years of research into experiences of what makes for success (or failure) on which to draw.

This podcast is part of a short course on innovation management - if you'd like to learn more please see my website here