Managing innovation - creating value from ideas
Innovation doesn't just happen. It's not like the cartoons - a lightbulb flashes on above someone's head and that's it. No - it's a journey and we need to understand how best to prepare for that journey, whatever kind of value we are trying to create. This podcast is about some useful lessons we might take on board to help develop our capabilities.For more, see my website:https://johnbessant.org
Managing innovation - creating value from ideas
Why bother with user innovation?
We’re only just beginning to get a measure of how much innovation begins with user ideas. Studies by NESTA in the UK, for example suggest that close to 10% of product innovations and 15% of process innovation begin in this fashion – and that’s almost certainly an underestimate.
Users are a hidden ‘front end’ of innovation, highly motivated, prepared to experiment and tolerant of things not working right first time. So whatever we do – whether we’re a commercial company trying to launch new products, a public sector authority trying to improve services, a social innovator trying to work with disadvantaged people – it makes sense to try and bring this perspective to bear.
This podcast explores some of the challenges and opportunities in user innovation. It is based on a keynote talk given to the annual conference of the European network of Living Labs earlier this month.
You can find a transcript/blog version here and even a song about the topic here!
If you'd like to explore more innovation stories, or access a wide range of resources to help work with innovation, then please visit my website here.
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