Users are often a very powerful source of innovation - providing we listen to them!
Lyrics below:
If you need some inspiration
When you’re wanting innovation
Ask the crowd, they’ll shout out loud
“U – U – Use our ideas!”
When it comes to diffusion
There’s a really neat solution
Bring the users along, you can’t go wrong
Just U-U-Use their ideas!
In a world of co-creation, customer emancipation
There is this new big thing , Customizing
Let’s innovate…!
Democratizing innovation
Is the latest big sensation
Let the users lead, they know their needs
Just U U Use their ideas
No R&D or marketing Let your users do their own thing
Build a community and they’ll soon be
Your eyes and ears!
Henry Ford, gave us no choice
But now we’ve found our own voice
On a Facebook site we can get it right
We know what’s best – so just invest
Listen to us – don’t make a fuss
And U U Use our ideas….!
If you'd like to explore more innovation stories, or access a wide range of resources to help work with innovation, then please visit my website here.
You can find a rich variety of cases, tools, videos, activities and other resources - as well as my innovation blog.
Or subscribe to my YouTube channel here