Managing innovation - creating value from ideas

How to scale innovation - throw a party!

December 09, 2020 john
Managing innovation - creating value from ideas
How to scale innovation - throw a party!
Chapters
Managing innovation - creating value from ideas
How to scale innovation - throw a party!
Dec 09, 2020
john

When Earl Tupper invetned 'Tupperware' he pulled off some impressive product and process innovation, turning waste from oil refining into bright housewares with a powerful seal which made them perfect for storing food.  Yet the product didn't really sell - until he encountered Brownie Wise and her sales magic.  At the heart of this fascinating success story of scaling innovation is the Tupperware party sales model - essentially setting out the basis of what we recognise today as 'social marketing' via networks.

This podcast ezplores the story; you can find a transcript here.

Show Notes

When Earl Tupper invetned 'Tupperware' he pulled off some impressive product and process innovation, turning waste from oil refining into bright housewares with a powerful seal which made them perfect for storing food.  Yet the product didn't really sell - until he encountered Brownie Wise and her sales magic.  At the heart of this fascinating success story of scaling innovation is the Tupperware party sales model - essentially setting out the basis of what we recognise today as 'social marketing' via networks.

This podcast ezplores the story; you can find a transcript here.