When Earl Tupper invetned 'Tupperware' he pulled off some impressive product and process innovation, turning waste from oil refining into bright housewares with a powerful seal which made them perfect for storing food. Yet the product didn't really sell - until he encountered Brownie Wise and her sales magic. At the heart of this fascinating success story of scaling innovation is the Tupperware party sales model - essentially setting out the basis of what we recognise today as 'social marketing' via networks.
This podcast ezplores the story; you can find a transcript here.
If you'd like to explore more innovation stories, or access a wide range of resources to help work with innovation, then please visit my website here.
You can find a rich variety of cases, tools, videos, activities and other resources - as well as my innovation blog.
Or subscribe to my YouTube channel here
When Earl Tupper invetned 'Tupperware' he pulled off some impressive product and process innovation, turning waste from oil refining into bright housewares with a powerful seal which made them perfect for storing food. Yet the product didn't really sell - until he encountered Brownie Wise and her sales magic. At the heart of this fascinating success story of scaling innovation is the Tupperware party sales model - essentially setting out the basis of what we recognise today as 'social marketing' via networks.
This podcast ezplores the story; you can find a transcript here.
If you'd like to explore more innovation stories, or access a wide range of resources to help work with innovation, then please visit my website here.
You can find a rich variety of cases, tools, videos, activities and other resources - as well as my innovation blog.
Or subscribe to my YouTube channel here