Managing innovation - creating value from ideas

Dynamic capability - another innovation song

April 08, 2021 john
Managing innovation - creating value from ideas
Dynamic capability - another innovation song
Chapters
Managing innovation - creating value from ideas
Dynamic capability - another innovation song
Apr 08, 2021
john

Continuing my quest to put key innovation management themes to music, here's another song.  Lyrics below:

 

You like to think you’re sitting on top of your technology  

Your gadgets are smart and cool ‘cos you do lots of R and D

Your software’s fast  -  your data’s the best

Your packaging’s great - you can ignore the rest

There’s only one problem left at your door

Folks don’t want your product any more….

 

Chorus

So you need…

 

Dynamic capability 

In innovation it’s got to be

Dynamic capability 

At the heart of your philosophy

You can’t rely on the old routines

To deal with problems you’ve never seen

In innovation the key to creation 

Is to keep on building up your……

Dynamic capability, Dynamic capability

 

 

 

Are you really using all the knowledge that’s out there?

Trying new ways to open up, learning how to share?

Not all the smart guys are working for you

You need to network, let ideas flow through

If you’re not ready to trade what you know

It won’t be just your innovation that’s closed!

 

 

When Henry Ford started making cars, we didn't have a voice

But now we don’t just want Model T’s – we want lots of choice!

We’re all looking for customisation

Out on the streets the word is ‘co-creation’

Users can innovate, give them their say

But if you don’t listen they’ll just walk away!

 

Show Notes

Continuing my quest to put key innovation management themes to music, here's another song.  Lyrics below:

 

You like to think you’re sitting on top of your technology  

Your gadgets are smart and cool ‘cos you do lots of R and D

Your software’s fast  -  your data’s the best

Your packaging’s great - you can ignore the rest

There’s only one problem left at your door

Folks don’t want your product any more….

 

Chorus

So you need…

 

Dynamic capability 

In innovation it’s got to be

Dynamic capability 

At the heart of your philosophy

You can’t rely on the old routines

To deal with problems you’ve never seen

In innovation the key to creation 

Is to keep on building up your……

Dynamic capability, Dynamic capability

 

 

 

Are you really using all the knowledge that’s out there?

Trying new ways to open up, learning how to share?

Not all the smart guys are working for you

You need to network, let ideas flow through

If you’re not ready to trade what you know

It won’t be just your innovation that’s closed!

 

 

When Henry Ford started making cars, we didn't have a voice

But now we don’t just want Model T’s – we want lots of choice!

We’re all looking for customisation

Out on the streets the word is ‘co-creation’

Users can innovate, give them their say

But if you don’t listen they’ll just walk away!