Continuing my quest to put key innovation management themes to music, here's another song. Lyrics below:
You like to think you’re sitting on top of your technology
Your gadgets are smart and cool ‘cos you do lots of R and D
Your software’s fast - your data’s the best
Your packaging’s great - you can ignore the rest
There’s only one problem left at your door
Folks don’t want your product any more….
Chorus
So you need…
Dynamic capability
In innovation it’s got to be
Dynamic capability
At the heart of your philosophy
You can’t rely on the old routines
To deal with problems you’ve never seen
In innovation the key to creation
Is to keep on building up your……
Dynamic capability, Dynamic capability
Are you really using all the knowledge that’s out there?
Trying new ways to open up, learning how to share?
Not all the smart guys are working for you
You need to network, let ideas flow through
If you’re not ready to trade what you know
It won’t be just your innovation that’s closed!
When Henry Ford started making cars, we didn't have a voice
But now we don’t just want Model T’s – we want lots of choice!
We’re all looking for customisation
Out on the streets the word is ‘co-creation’
Users can innovate, give them their say
But if you don’t listen they’ll just walk away!
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