Managing innovation - creating value from ideas
Innovation doesn't just happen. It's not like the cartoons - a lightbulb flashes on above someone's head and that's it. No - it's a journey and we need to understand how best to prepare for that journey, whatever kind of value we are trying to create. This podcast is about some useful lessons we might take on board to help develop our capabilities.For more, see my website:https://johnbessant.org
Managing innovation - creating value from ideas
Successful alchemy
This is the story of the development of porcelain, a series of innovations which enabled the creation of beautiful artefacts and a global industry. They represent a kind of alchemy, transmuting a handful of earth into weisses Gold - white gold.
You can find a transcript here
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