History is full of examples of innovations which, despite their promise, have been resisted by established players – the ‘not invented here’ effect. And although we’re familiar with the problem it doesn’t seem to have gone away; there are still plenty of examples to be found across today’s innovation landscape.
One candidate might be UAVs – unmanned aerial vehicles or drones. They’ve changed the face of aviation-based services in a wide range of industries from agriculture to zoo-keeping, yet the mainstream aviation industry is still cautious about their adoption. Is the challenge in the technology itself – or in the questions it asks about the way we’ve always done things in the past?
You can find the transcript here