For many people, it is just "Das Auto" - The Car. The Volkswagen Group is one of the largest car manufacturers in the world. But how does this German giant positioned himself in Malaysia and what are the upcoming projects here? To find out we talk with Erik Winter the Managing Director of Volkswagen Passenger Cars Malaysia. He explains how Volkswagen can offer their cars in Malaysia as Affordable Premium even though European cars face high import duty.
This episode is the 2nd part of our 3-part automotive mini-series. In this mini-series, we discuss the automotive industry with 3 Managers from different parts of the sector. In the previous episode, we looked at the industry from the perspective of a workshop when we talked with Leonardo Sachetto from German Tech Motorworks. Stay tuned for the final part where we talk with Kelvin Chong from Schaeffler Bearing one of Germany's leading automotive parts manufacturers.
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