Kourtney Morgan is a Senior Designer at Patagonia— and one of Fast Company’s Most Creative People In Business in 2020. Kourtney, a nature lover herself, has taken up the company’s mantle to find unique solutions for minimizing waste in Patagonia’s clothing design, from championing the brand’s Worn Wear program for selling gently used out-of-season clothes to designing the ReCrafted collection from used and damaged clothing. According to Kourtney, the brand isn’t looking to just own these sustainable practices, but to pave the way for others: “There's a huge movement, not just within Patagonia, but across a lot of brands to repair and resell their garments. It's not happening fast enough, just like our reaction to climate change isn't happening fast enough.”
Kourtney helps Patagonia execute its vision for a better cared-for planet and set a precedent for other brands to do the same.