Bryce and Jill Morrison are the co-founders of Mom Water. All-natural, non-carbonated, and available in flavors like the Julie (passionfruit) and the Karen (lemon-blueberry), Jill and Bryce created Mom Water for their group of parent friends before marketing it to the masses in four US states and counting. The beverage gained popularity through social media sites like TikTok, but also organically through the network of moms they discovered while creating the brand. “I've discovered how moms, when they like something or dislike something, they love to share it with all their friends. It’s this tight-knit community. They want to share that thing that they found with all the other moms, even though they might not have any other common ground.”
By making what they wanted to see on the market, Bryce and Julie created a product and a brand that resonates both universally and with a specific, powerful-yet-untapped group.