{"version":"1.0.0","segments":[{"speaker":"Chris Spear","startTime":354.81,"endTime":357.99,"body":"Over the past 27"},{"speaker":"Chris Spear","startTime":354.81,"endTime":357.99,"body":"years, the world of the personal"},{"speaker":"Chris Spear","startTime":358.055,"endTime":361.884,"body":"chef has grown in importance to"},{"speaker":"Chris Spear","startTime":358.055,"endTime":361.884,"body":"fulfill the dining needs of"},{"speaker":"Chris Spear","startTime":361.949,"endTime":365.974,"body":"consumers. While the pandemic"},{"speaker":"Chris Spear","startTime":361.949,"endTime":365.974,"body":"certainly upended the restaurant"},{"speaker":"Chris Spear","startTime":366.038,"endTime":369.608,"body":"experience, it provided an"},{"speaker":"Chris Spear","startTime":366.038,"endTime":369.608,"body":"avenue for personal chefs to"},{"speaker":"Chris Spear","startTime":369.673,"endTime":373.503,"body":"close that dining gap. Central"},{"speaker":"Chris Spear","startTime":369.673,"endTime":373.503,"body":"to all of that is the United"},{"speaker":"Chris Spear","startTime":373.568,"endTime":377.008,"body":"States personal chef"},{"speaker":"Chris Spear","startTime":373.568,"endTime":377.008,"body":"Association, representing nearly"},{"speaker":"Chris Spear","startTime":377.073,"endTime":380.772,"body":"1000 chefs around the US and"},{"speaker":"Chris Spear","startTime":377.073,"endTime":380.772,"body":"Canada and even Italy. USPCA"},{"speaker":"Chris Spear","startTime":380.837,"endTime":384.667,"body":"provides a strategic backbone"},{"speaker":"Chris Spear","startTime":380.837,"endTime":384.667,"body":"for those chefs that includes"},{"speaker":"Chris Spear","startTime":384.732,"endTime":388.691,"body":"liability insurance, training,"},{"speaker":"Chris Spear","startTime":384.732,"endTime":388.691,"body":"communications, certification,"},{"speaker":"Chris Spear","startTime":388.756,"endTime":392.78,"body":"and more. It's a reassurance to"},{"speaker":"Chris Spear","startTime":388.756,"endTime":392.78,"body":"consumers that the chef coming"},{"speaker":"Chris Spear","startTime":392.845,"endTime":396.869,"body":"into their home is prepared to"},{"speaker":"Chris Spear","startTime":392.845,"endTime":396.869,"body":"offer them and experience along"},{"speaker":"Chris Spear","startTime":396.934,"endTime":401.088,"body":"with their meal. One of the big"},{"speaker":"Chris Spear","startTime":396.934,"endTime":401.088,"body":"upcoming events for the USPCA is"},{"speaker":"Chris Spear","startTime":401.153,"endTime":404.529,"body":"their annual conference"},{"speaker":"Chris Spear","startTime":401.153,"endTime":404.529,"body":"scheduled for July 7 through"},{"speaker":"Chris Spear","startTime":404.593,"endTime":408.423,"body":"10th at the Hyatt Regency in"},{"speaker":"Chris Spear","startTime":404.593,"endTime":408.423,"body":"Sarasota, Florida. Featuring a"},{"speaker":"Chris Spear","startTime":408.488,"endTime":412.382,"body":"host of speakers and classes."},{"speaker":"Chris Spear","startTime":408.488,"endTime":412.382,"body":"The conference allows chefs to"},{"speaker":"Chris Spear","startTime":412.447,"endTime":416.471,"body":"hone their skills and network"},{"speaker":"Chris Spear","startTime":412.447,"endTime":416.471,"body":"with like minded business people"},{"speaker":"Chris Spear","startTime":416.536,"endTime":420.626,"body":"and is open to all shifts in the"},{"speaker":"Chris Spear","startTime":416.536,"endTime":420.626,"body":"industry. For those who supply"},{"speaker":"Chris Spear","startTime":420.69,"endTime":424.585,"body":"the industry, it's a chance to"},{"speaker":"Chris Spear","startTime":420.69,"endTime":424.585,"body":"reach decision makers and the"},{"speaker":"Chris Spear","startTime":424.65,"endTime":428.479,"body":"actual buyers of products. This"},{"speaker":"Chris Spear","startTime":424.65,"endTime":428.479,"body":"will be the first time back"},{"speaker":"Chris Spear","startTime":428.544,"endTime":432.374,"body":"following the COVID lockdowns"},{"speaker":"Chris Spear","startTime":428.544,"endTime":432.374,"body":"and the chef's are anxious to"},{"speaker":"Chris Spear","startTime":432.439,"endTime":436.203,"body":"connect. And right now Chefs"},{"speaker":"Chris Spear","startTime":432.439,"endTime":436.203,"body":"Without Restaurants listeners"},{"speaker":"Chris Spear","startTime":436.268,"endTime":440.228,"body":"can use promo code CWR50. To"},{"speaker":"Chris Spear","startTime":436.268,"endTime":440.228,"body":"save $50 on registration, please"},{"speaker":"Chris Spear","startTime":440.292,"endTime":442.889,"body":"contact Angela at"},{"speaker":"Chris Spear","startTime":440.292,"endTime":442.889,"body":"aprather@uspca.com For"},{"speaker":"Chris Spear","startTime":442.954,"endTime":446.848,"body":"information on becoming a member"},{"speaker":"Chris Spear","startTime":442.954,"endTime":446.848,"body":"attending the conference or"},{"speaker":"Chris Spear","startTime":446.913,"endTime":450.807,"body":"exhibiting. And as always, all"},{"speaker":"Chris Spear","startTime":446.913,"endTime":450.807,"body":"this info will be in the show"},{"speaker":"Chris Spear","startTime":450.872,"endTime":454.897,"body":"notes. And now on with the show."},{"speaker":"Chris Spear","startTime":450.872,"endTime":454.897,"body":"Thanks so much for listening,"},{"speaker":"Chris Spear","startTime":454.962,"endTime":456.39,"body":"and have a great week."},{"speaker":"Chris Spear","startTime":456.39,"endTime":459.24,"body":"Hey, Jonathan, welcome to the"},{"speaker":"Chris Spear","startTime":456.39,"endTime":459.24,"body":"show. Thanks so much for coming back."},{"speaker":"Jonathan Bardzik","startTime":460.05,"endTime":461.76,"body":"Thanks, Chris."},{"speaker":"Jonathan Bardzik","startTime":460.05,"endTime":461.76,"body":"It's great to be back with you."},{"speaker":"Chris Spear","startTime":462.09,"endTime":464.7,"body":"I'm looking forward"},{"speaker":"Chris Spear","startTime":462.09,"endTime":464.7,"body":"to doing round two, you know, I"},{"speaker":"Chris Spear","startTime":464.7,"endTime":468.15,"body":"think our first talk was so"},{"speaker":"Chris Spear","startTime":464.7,"endTime":468.15,"body":"great. I took so much personally"},{"speaker":"Chris Spear","startTime":468.15,"endTime":470.88,"body":"out of it. It really made me"},{"speaker":"Chris Spear","startTime":468.15,"endTime":470.88,"body":"think about how I wanted to run"},{"speaker":"Chris Spear","startTime":470.88,"endTime":474.87,"body":"my business, especially when it"},{"speaker":"Chris Spear","startTime":470.88,"endTime":474.87,"body":"comes to working with clients"},{"speaker":"Chris Spear","startTime":474.87,"endTime":477.6,"body":"maybe who are a little more"},{"speaker":"Chris Spear","startTime":474.87,"endTime":477.6,"body":"challenging and just kind of"},{"speaker":"Chris Spear","startTime":477.78,"endTime":482.76,"body":"doing the jobs that I you know,"},{"speaker":"Chris Spear","startTime":477.78,"endTime":482.76,"body":"really feel excited for but also"},{"speaker":"Chris Spear","startTime":482.76,"endTime":485.1,"body":"charging what I'm worth. And I"},{"speaker":"Chris Spear","startTime":482.76,"endTime":485.1,"body":"got a lot of feedback from"},{"speaker":"Chris Spear","startTime":485.1,"endTime":487.29,"body":"people saying how much they"},{"speaker":"Chris Spear","startTime":485.1,"endTime":487.29,"body":"enjoyed that and that they"},{"speaker":"Chris Spear","startTime":487.29,"endTime":488.82,"body":"actually wanted to have you back"},{"speaker":"Chris Spear","startTime":487.29,"endTime":488.82,"body":"on the show."},{"speaker":"Jonathan Bardzik","startTime":489.48,"endTime":491.76,"body":"Thank you. I'm"},{"speaker":"Jonathan Bardzik","startTime":489.48,"endTime":491.76,"body":"excited about that. Because I"},{"speaker":"Jonathan Bardzik","startTime":491.76,"endTime":494.28,"body":"get so much value from the"},{"speaker":"Jonathan Bardzik","startTime":491.76,"endTime":494.28,"body":"people that you speak to so"},{"speaker":"Jonathan Bardzik","startTime":494.73,"endTime":497.58,"body":"thrilled to be contributing a"},{"speaker":"Jonathan Bardzik","startTime":494.73,"endTime":497.58,"body":"little bit back to that. You"},{"speaker":"Chris Spear","startTime":497.58,"endTime":499.5,"body":"and I met up a"},{"speaker":"Chris Spear","startTime":497.58,"endTime":499.5,"body":"couple of weeks ago in DC had"},{"speaker":"Chris Spear","startTime":499.5,"endTime":501.81,"body":"some coffee, it was really"},{"speaker":"Chris Spear","startTime":499.5,"endTime":501.81,"body":"great. We continued our"},{"speaker":"Chris Spear","startTime":501.81,"endTime":504.75,"body":"conversations. And I thought"},{"speaker":"Chris Spear","startTime":501.81,"endTime":504.75,"body":"it'd be a good idea to have you"},{"speaker":"Chris Spear","startTime":504.75,"endTime":508.23,"body":"back on the show to maybe do"},{"speaker":"Chris Spear","startTime":504.75,"endTime":508.23,"body":"round two and talk about, you"},{"speaker":"Chris Spear","startTime":508.23,"endTime":512.79,"body":"know, what's changed in the"},{"speaker":"Chris Spear","startTime":508.23,"endTime":512.79,"body":"years since we last talked and"},{"speaker":"Chris Spear","startTime":512.82,"endTime":516.3,"body":"kind of where are you at right"},{"speaker":"Chris Spear","startTime":512.82,"endTime":516.3,"body":"now? Why don't you start by"},{"speaker":"Chris Spear","startTime":516.3,"endTime":520.11,"body":"giving everyone like a three"},{"speaker":"Chris Spear","startTime":516.3,"endTime":520.11,"body":"minute brief bio if they don't"},{"speaker":"Chris Spear","startTime":520.11,"endTime":522.33,"body":"know who you are, and haven't"},{"speaker":"Chris Spear","startTime":520.11,"endTime":522.33,"body":"listened to the original"},{"speaker":"Chris Spear","startTime":522.33,"endTime":522.84,"body":"episode."},{"speaker":"Jonathan Bardzik","startTime":523.5,"endTime":526.44,"body":"I'm a"},{"speaker":"Jonathan Bardzik","startTime":523.5,"endTime":526.44,"body":"storyteller cook and author is"},{"speaker":"Jonathan Bardzik","startTime":526.44,"endTime":530.64,"body":"how I describe myself I get"},{"speaker":"Jonathan Bardzik","startTime":526.44,"endTime":530.64,"body":"started 11 years ago now, doing"},{"speaker":"Jonathan Bardzik","startTime":530.64,"endTime":534.06,"body":"weekly live cooking"},{"speaker":"Jonathan Bardzik","startTime":530.64,"endTime":534.06,"body":"demonstrations at DCS historic"},{"speaker":"Jonathan Bardzik","startTime":534.06,"endTime":536.55,"body":"Eastern Market. And that grew to"},{"speaker":"Jonathan Bardzik","startTime":534.06,"endTime":536.55,"body":"10 different markets in the"},{"speaker":"Jonathan Bardzik","startTime":536.55,"endTime":542.22,"body":"area, some private cheffing more"},{"speaker":"Jonathan Bardzik","startTime":536.55,"endTime":542.22,"body":"sort of interactive teaching"},{"speaker":"Jonathan Bardzik","startTime":542.25,"endTime":547.11,"body":"experiences, three cookbooks and"},{"speaker":"Jonathan Bardzik","startTime":542.25,"endTime":547.11,"body":"ultimately, last year launched"},{"speaker":"Jonathan Bardzik","startTime":547.11,"endTime":551.28,"body":"an eight episode TV series that"},{"speaker":"Jonathan Bardzik","startTime":547.11,"endTime":551.28,"body":"will keep you busy. Yeah, the"},{"speaker":"Jonathan Bardzik","startTime":551.28,"endTime":554.58,"body":"last two years were thing I"},{"speaker":"Jonathan Bardzik","startTime":551.28,"endTime":554.58,"body":"definitely would love to talk a"},{"speaker":"Jonathan Bardzik","startTime":554.58,"endTime":557.34,"body":"little bit about that and where"},{"speaker":"Jonathan Bardzik","startTime":554.58,"endTime":557.34,"body":"that's left me."},{"speaker":"Chris Spear","startTime":557.37,"endTime":559.35,"body":"Well, where do you"},{"speaker":"Chris Spear","startTime":557.37,"endTime":559.35,"body":"want to start? I'll let you just"},{"speaker":"Chris Spear","startTime":559.35,"endTime":562.74,"body":"kind of jump in. I don't have a"},{"speaker":"Chris Spear","startTime":559.35,"endTime":562.74,"body":"heavy agenda today since we"},{"speaker":"Chris Spear","startTime":562.74,"endTime":566.1,"body":"covered so much the first time"},{"speaker":"Chris Spear","startTime":562.74,"endTime":566.1,"body":"and again you and I talked so I"},{"speaker":"Chris Spear","startTime":566.1,"endTime":568.71,"body":"kind of know where this is going"},{"speaker":"Chris Spear","startTime":566.1,"endTime":568.71,"body":"but where do you want to kick"},{"speaker":"Chris Spear","startTime":568.71,"endTime":569.37,"body":"this off?"},{"speaker":"Jonathan Bardzik","startTime":570.57,"endTime":574.77,"body":"You know, I"},{"speaker":"Jonathan Bardzik","startTime":570.57,"endTime":574.77,"body":"would love to talk about taking"},{"speaker":"Jonathan Bardzik","startTime":574.77,"endTime":578.67,"body":"some time and making choices for"},{"speaker":"Jonathan Bardzik","startTime":574.77,"endTime":578.67,"body":"yourself as you run your"},{"speaker":"Jonathan Bardzik","startTime":578.67,"endTime":582.48,"body":"business and I am thinking I"},{"speaker":"Jonathan Bardzik","startTime":578.67,"endTime":582.48,"body":"just saw your email pop up the"},{"speaker":"Jonathan Bardzik","startTime":582.48,"endTime":585.93,"body":"other day about the interview"},{"speaker":"Jonathan Bardzik","startTime":582.48,"endTime":585.93,"body":"you did where this cookbook"},{"speaker":"Jonathan Bardzik","startTime":585.93,"endTime":590.49,"body":"author decided to jump off of"},{"speaker":"Jonathan Bardzik","startTime":585.93,"endTime":590.49,"body":"social media and I just felt my"},{"speaker":"Jonathan Bardzik","startTime":590.49,"endTime":595.26,"body":"soul lift. You know that that"},{"speaker":"Jonathan Bardzik","startTime":590.49,"endTime":595.26,"body":"idea that freedom? That seems so"},{"speaker":"Jonathan Bardzik","startTime":595.26,"endTime":596.49,"body":"impossible was amazing."},{"speaker":"Chris Spear","startTime":596.88,"endTime":599.97,"body":"Yeah, you know, I"},{"speaker":"Chris Spear","startTime":596.88,"endTime":599.97,"body":"when I was trying to coordinate"},{"speaker":"Chris Spear","startTime":600.0,"endTime":605.01,"body":"had this discussion with you"},{"speaker":"Chris Spear","startTime":600.0,"endTime":605.01,"body":"today, you know, I sent you a DM"},{"speaker":"Chris Spear","startTime":605.01,"endTime":607.44,"body":"or so on Instagram, I think I"},{"speaker":"Chris Spear","startTime":605.01,"endTime":607.44,"body":"sent you a text, it took you a"},{"speaker":"Chris Spear","startTime":607.44,"endTime":611.52,"body":"couple days, I'm fine with that."},{"speaker":"Chris Spear","startTime":607.44,"endTime":611.52,"body":"But realizing that like, not"},{"speaker":"Chris Spear","startTime":611.52,"endTime":613.8,"body":"everyone's going to be on your"},{"speaker":"Chris Spear","startTime":611.52,"endTime":613.8,"body":"timetable, this person probably"},{"speaker":"Chris Spear","startTime":613.8,"endTime":616.47,"body":"has something going on. And I"},{"speaker":"Chris Spear","startTime":613.8,"endTime":616.47,"body":"think these days, we all feel"},{"speaker":"Chris Spear","startTime":616.47,"endTime":619.98,"body":"like a DM comes in, we need to"},{"speaker":"Chris Spear","startTime":616.47,"endTime":619.98,"body":"respond to it, a text comes in,"},{"speaker":"Chris Spear","startTime":619.98,"endTime":623.01,"body":"we need to respond to it. And I"},{"speaker":"Chris Spear","startTime":619.98,"endTime":623.01,"body":"personally am trying to be"},{"speaker":"Chris Spear","startTime":623.01,"endTime":626.52,"body":"better about shutting off"},{"speaker":"Chris Spear","startTime":623.01,"endTime":626.52,"body":"notifications, kind of getting"},{"speaker":"Chris Spear","startTime":626.52,"endTime":631.02,"body":"into the zone. I recently read"},{"speaker":"Chris Spear","startTime":626.52,"endTime":631.02,"body":"Cal Newports. Deep Work, you and"},{"speaker":"Chris Spear","startTime":631.02,"endTime":633.84,"body":"I talked about that. And that's"},{"speaker":"Chris Spear","startTime":631.02,"endTime":633.84,"body":"something that I really love,"},{"speaker":"Chris Spear","startTime":633.84,"endTime":637.41,"body":"like kind of finding that time"},{"speaker":"Chris Spear","startTime":633.84,"endTime":637.41,"body":"to do the big important things"},{"speaker":"Chris Spear","startTime":637.41,"endTime":640.59,"body":"instead of just kind of"},{"speaker":"Chris Spear","startTime":637.41,"endTime":640.59,"body":"frittering away, you know, two"},{"speaker":"Chris Spear","startTime":640.59,"endTime":643.26,"body":"hours scrolling social media,"},{"speaker":"Chris Spear","startTime":640.59,"endTime":643.26,"body":"that two hours is going to be"},{"speaker":"Chris Spear","startTime":643.26,"endTime":646.83,"body":"better spent, for me, really"},{"speaker":"Chris Spear","startTime":643.26,"endTime":646.83,"body":"digging in and doing you know,"},{"speaker":"Chris Spear","startTime":646.83,"endTime":649.26,"body":"whether it be the newsletter, a"},{"speaker":"Chris Spear","startTime":646.83,"endTime":649.26,"body":"new blog post, developing a"},{"speaker":"Chris Spear","startTime":649.26,"endTime":652.32,"body":"recipe, or just reaching out to"},{"speaker":"Chris Spear","startTime":649.26,"endTime":652.32,"body":"clients, something that I know"},{"speaker":"Chris Spear","startTime":652.32,"endTime":654.72,"body":"is going to really help move the"},{"speaker":"Chris Spear","startTime":652.32,"endTime":654.72,"body":"needle for my business."},{"speaker":"Jonathan Bardzik","startTime":655.89,"endTime":659.58,"body":"You know, I"},{"speaker":"Jonathan Bardzik","startTime":655.89,"endTime":659.58,"body":"feel like our phones and our"},{"speaker":"Jonathan Bardzik","startTime":659.58,"endTime":665.34,"body":"technology have taken over. Back"},{"speaker":"Jonathan Bardzik","startTime":659.58,"endTime":665.34,"body":"in February, I decided to do a"},{"speaker":"Jonathan Bardzik","startTime":665.34,"endTime":669.36,"body":"two week retreat. And I had, you"},{"speaker":"Jonathan Bardzik","startTime":665.34,"endTime":669.36,"body":"know, the last year has been"},{"speaker":"Jonathan Bardzik","startTime":669.36,"endTime":672.57,"body":"exhausting. I think for all of"},{"speaker":"Jonathan Bardzik","startTime":669.36,"endTime":672.57,"body":"us, if we are still in business"},{"speaker":"Jonathan Bardzik","startTime":672.57,"endTime":675.72,"body":"right now, and figured out how"},{"speaker":"Jonathan Bardzik","startTime":672.57,"endTime":675.72,"body":"to run businesses through COVID."},{"speaker":"Jonathan Bardzik","startTime":676.14,"endTime":680.61,"body":"We're tired, even if it all went"},{"speaker":"Jonathan Bardzik","startTime":676.14,"endTime":680.61,"body":"really well, we're tired. And so"},{"speaker":"Jonathan Bardzik","startTime":680.64,"endTime":684.27,"body":"I went away and decided that I"},{"speaker":"Jonathan Bardzik","startTime":680.64,"endTime":684.27,"body":"needed more than a vacation, I"},{"speaker":"Jonathan Bardzik","startTime":684.27,"endTime":687.18,"body":"needed some time to think. And"},{"speaker":"Jonathan Bardzik","startTime":684.27,"endTime":687.18,"body":"so I shut down all of my"},{"speaker":"Jonathan Bardzik","startTime":687.18,"endTime":690.9,"body":"electronics for two weeks, did a"},{"speaker":"Jonathan Bardzik","startTime":687.18,"endTime":690.9,"body":"lot of reading a lot of little"},{"speaker":"Jonathan Bardzik","startTime":690.93,"endTime":695.94,"body":"walking, thinking, journaling."},{"speaker":"Jonathan Bardzik","startTime":690.93,"endTime":695.94,"body":"And in the process of not having"},{"speaker":"Jonathan Bardzik","startTime":695.94,"endTime":699.3,"body":"my phone in my hand for two"},{"speaker":"Jonathan Bardzik","startTime":695.94,"endTime":699.3,"body":"weeks, I realized just how much"},{"speaker":"Jonathan Bardzik","startTime":699.3,"endTime":704.49,"body":"time I spent on it. And coming"},{"speaker":"Jonathan Bardzik","startTime":699.3,"endTime":704.49,"body":"back and talking to people. One"},{"speaker":"Jonathan Bardzik","startTime":704.49,"endTime":707.82,"body":"of the things that was kind of"},{"speaker":"Jonathan Bardzik","startTime":704.49,"endTime":707.82,"body":"funny, I you know, when I said"},{"speaker":"Jonathan Bardzik","startTime":707.82,"endTime":710.73,"body":"to people, yeah, so I would go"},{"speaker":"Jonathan Bardzik","startTime":707.82,"endTime":710.73,"body":"to the bathroom without my"},{"speaker":"Jonathan Bardzik","startTime":710.73,"endTime":713.82,"body":"phone. And I would get this"},{"speaker":"Jonathan Bardzik","startTime":710.73,"endTime":713.82,"body":"reaction from people like what"},{"speaker":"Chris Spear","startTime":713.85,"endTime":715.47,"body":"what are you doing"},{"speaker":"Chris Spear","startTime":713.85,"endTime":715.47,"body":"in there? Just go into the"},{"speaker":"Chris Spear","startTime":715.47,"endTime":717.36,"body":"bathroom? Come on yet, right?"},{"speaker":"Jonathan Bardzik","startTime":717.39,"endTime":719.67,"body":"Are you okay?"},{"speaker":"Jonathan Bardzik","startTime":717.39,"endTime":719.67,"body":"Do you need some therapy? Can I"},{"speaker":"Jonathan Bardzik","startTime":719.67,"endTime":724.05,"body":"give you a hug was right. I"},{"speaker":"Jonathan Bardzik","startTime":719.67,"endTime":724.05,"body":"mean, we're just the idea of not"},{"speaker":"Jonathan Bardzik","startTime":724.14,"endTime":728.19,"body":"being constantly stimulated. And"},{"speaker":"Jonathan Bardzik","startTime":724.14,"endTime":728.19,"body":"I read a book while I was there"},{"speaker":"Jonathan Bardzik","startTime":728.19,"endTime":732.6,"body":"that was was talking about sort"},{"speaker":"Jonathan Bardzik","startTime":728.19,"endTime":732.6,"body":"of the disconnection of our"},{"speaker":"Jonathan Bardzik","startTime":732.6,"endTime":737.13,"body":"work. It was it was a woman who"},{"speaker":"Jonathan Bardzik","startTime":732.6,"endTime":737.13,"body":"wrote a book called built to"},{"speaker":"Jonathan Bardzik","startTime":737.16,"endTime":741.81,"body":"connect, and it is all about"},{"speaker":"Jonathan Bardzik","startTime":737.16,"endTime":741.81,"body":"creatives. And the fact that we"},{"speaker":"Jonathan Bardzik","startTime":741.84,"endTime":744.18,"body":"we very often are put in a"},{"speaker":"Jonathan Bardzik","startTime":741.84,"endTime":744.18,"body":"position to look at each other"},{"speaker":"Jonathan Bardzik","startTime":744.18,"endTime":747.54,"body":"as competitors, when we should"},{"speaker":"Jonathan Bardzik","startTime":744.18,"endTime":747.54,"body":"be looking at each other, as"},{"speaker":"Jonathan Bardzik","startTime":747.54,"endTime":751.77,"body":"collaborators, as fellow"},{"speaker":"Jonathan Bardzik","startTime":747.54,"endTime":751.77,"body":"business people who like the"},{"speaker":"Jonathan Bardzik","startTime":751.77,"endTime":756.03,"body":"work that you do have things to"},{"speaker":"Jonathan Bardzik","startTime":751.77,"endTime":756.03,"body":"tell us. And that, you know, I"},{"speaker":"Jonathan Bardzik","startTime":756.03,"endTime":760.26,"body":"don't have to worry that, that"},{"speaker":"Jonathan Bardzik","startTime":756.03,"endTime":760.26,"body":"every customer you get is a"},{"speaker":"Jonathan Bardzik","startTime":760.26,"endTime":763.56,"body":"customer that I did. She's"},{"speaker":"Jonathan Bardzik","startTime":760.26,"endTime":763.56,"body":"telling you about social media"},{"speaker":"Jonathan Bardzik","startTime":763.56,"endTime":767.01,"body":"and said, Hey, by the way, you"},{"speaker":"Jonathan Bardzik","startTime":763.56,"endTime":767.01,"body":"should be aware, their job with"},{"speaker":"Jonathan Bardzik","startTime":767.01,"endTime":771.72,"body":"these people go into the office"},{"speaker":"Jonathan Bardzik","startTime":767.01,"endTime":771.72,"body":"to do every single day is create"},{"speaker":"Jonathan Bardzik","startTime":771.72,"endTime":775.62,"body":"an algorithm that gets you to"},{"speaker":"Jonathan Bardzik","startTime":771.72,"endTime":775.62,"body":"spend more time on the app. And"},{"speaker":"Jonathan Bardzik","startTime":775.62,"endTime":779.37,"body":"I was just talking with a friend"},{"speaker":"Jonathan Bardzik","startTime":775.62,"endTime":779.37,"body":"about technology in general and"},{"speaker":"Jonathan Bardzik","startTime":779.37,"endTime":784.29,"body":"said, you know, Amazon does the"},{"speaker":"Jonathan Bardzik","startTime":779.37,"endTime":784.29,"body":"same thing like this is this"},{"speaker":"Jonathan Bardzik","startTime":784.29,"endTime":788.28,"body":"whole world is built to get us"},{"speaker":"Jonathan Bardzik","startTime":784.29,"endTime":788.28,"body":"to react and invest more of our"},{"speaker":"Jonathan Bardzik","startTime":788.28,"endTime":796.29,"body":"time. And time is the one asset"},{"speaker":"Jonathan Bardzik","startTime":788.28,"endTime":796.29,"body":"that we can't replenish. And"},{"speaker":"Jonathan Bardzik","startTime":796.29,"endTime":802.32,"body":"it's the most valuable one that"},{"speaker":"Jonathan Bardzik","startTime":796.29,"endTime":802.32,"body":"we have. I and I'm no going on"},{"speaker":"Jonathan Bardzik","startTime":802.32,"endTime":809.4,"body":"here. But you know, I, I worked"},{"speaker":"Jonathan Bardzik","startTime":802.32,"endTime":809.4,"body":"for boss prior to cooking in a"},{"speaker":"Jonathan Bardzik","startTime":809.4,"endTime":812.07,"body":"trade association remembers your"},{"speaker":"Jonathan Bardzik","startTime":809.4,"endTime":812.07,"body":"small businesses. And you said"},{"speaker":"Jonathan Bardzik","startTime":812.07,"endTime":814.47,"body":"you need to remember that every"},{"speaker":"Jonathan Bardzik","startTime":812.07,"endTime":814.47,"body":"single one of our members has"},{"speaker":"Jonathan Bardzik","startTime":814.47,"endTime":818.43,"body":"made a lifestyle decision, they"},{"speaker":"Jonathan Bardzik","startTime":814.47,"endTime":818.43,"body":"could go make more money doing"},{"speaker":"Jonathan Bardzik","startTime":818.43,"endTime":820.95,"body":"something different, which I"},{"speaker":"Jonathan Bardzik","startTime":818.43,"endTime":820.95,"body":"think all of us probably could,"},{"speaker":"Jonathan Bardzik","startTime":821.49,"endTime":823.59,"body":"right, we could all get an"},{"speaker":"Jonathan Bardzik","startTime":821.49,"endTime":823.59,"body":"office job somewhere and"},{"speaker":"Jonathan Bardzik","startTime":823.59,"endTime":826.14,"body":"probably get a bigger paycheck."},{"speaker":"Jonathan Bardzik","startTime":823.59,"endTime":826.14,"body":"We're doing this because we love"},{"speaker":"Jonathan Bardzik","startTime":826.14,"endTime":829.08,"body":"it. And we got to make sure that"},{"speaker":"Jonathan Bardzik","startTime":826.14,"endTime":829.08,"body":"we keep loving it. And that"},{"speaker":"Jonathan Bardzik","startTime":829.08,"endTime":831.81,"body":"we're spending our time doing"},{"speaker":"Jonathan Bardzik","startTime":829.08,"endTime":831.81,"body":"the things that got us into it"},{"speaker":"Jonathan Bardzik","startTime":831.81,"endTime":837.18,"body":"in the first place. Not getting"},{"speaker":"Jonathan Bardzik","startTime":831.81,"endTime":837.18,"body":"trapped. You know, I realized I"},{"speaker":"Jonathan Bardzik","startTime":837.18,"endTime":842.67,"body":"don't want to be a real or a"},{"speaker":"Jonathan Bardzik","startTime":837.18,"endTime":842.67,"body":"tick tock video creator. I want"},{"speaker":"Jonathan Bardzik","startTime":842.67,"endTime":845.73,"body":"to I want to talk to people"},{"speaker":"Jonathan Bardzik","startTime":842.67,"endTime":845.73,"body":"about food. I want five minutes"},{"speaker":"Jonathan Bardzik","startTime":845.73,"endTime":849.66,"body":"to share some real technique or"},{"speaker":"Jonathan Bardzik","startTime":845.73,"endTime":849.66,"body":"some insight about an ingredient"},{"speaker":"Jonathan Bardzik","startTime":849.69,"endTime":853.08,"body":"I don't want, you know, the"},{"speaker":"Jonathan Bardzik","startTime":849.69,"endTime":853.08,"body":"three second swipe the asparagus"},{"speaker":"Jonathan Bardzik","startTime":853.08,"endTime":856.77,"body":"in front of the screen that"},{"speaker":"Jonathan Bardzik","startTime":853.08,"endTime":856.77,"body":"changed my clothes. So how do"},{"speaker":"Jonathan Bardzik","startTime":856.77,"endTime":861.15,"body":"you know at some point you got"},{"speaker":"Jonathan Bardzik","startTime":856.77,"endTime":861.15,"body":"to make that tough decision is"},{"speaker":"Jonathan Bardzik","startTime":861.66,"endTime":864.81,"body":"the cookbook author your"},{"speaker":"Jonathan Bardzik","startTime":861.66,"endTime":864.81,"body":"interviewer did to say no."},{"speaker":"Chris Spear","startTime":865.199,"endTime":869.369,"body":"And, you know, I"},{"speaker":"Chris Spear","startTime":865.199,"endTime":869.369,"body":"think everyone can find a"},{"speaker":"Chris Spear","startTime":869.369,"endTime":872.789,"body":"platform that works for them and"},{"speaker":"Chris Spear","startTime":869.369,"endTime":872.789,"body":"a medium that works for them."},{"speaker":"Chris Spear","startTime":873.059,"endTime":876.419,"body":"And this stuff is cyclical. Like"},{"speaker":"Chris Spear","startTime":873.059,"endTime":876.419,"body":"I'll just briefly talk about,"},{"speaker":"Chris Spear","startTime":876.479,"endTime":880.709,"body":"you know, film and video. Like"},{"speaker":"Chris Spear","startTime":876.479,"endTime":880.709,"body":"everyone had cameras way back in"},{"speaker":"Chris Spear","startTime":880.709,"endTime":883.559,"body":"the day and they took photos."},{"speaker":"Chris Spear","startTime":880.709,"endTime":883.559,"body":"And then like in the 80s the"},{"speaker":"Chris Spear","startTime":883.559,"endTime":886.709,"body":"video camera came and I remember"},{"speaker":"Chris Spear","startTime":883.559,"endTime":886.709,"body":"my dad got one and everything"},{"speaker":"Chris Spear","startTime":886.709,"endTime":889.889,"body":"was a home video and we had no"},{"speaker":"Chris Spear","startTime":886.709,"endTime":889.889,"body":"photos for a number of years."},{"speaker":"Chris Spear","startTime":890.129,"endTime":893.549,"body":"And then you know, you go back"},{"speaker":"Chris Spear","startTime":890.129,"endTime":893.549,"body":"and digital cameras come in and"},{"speaker":"Chris Spear","startTime":893.549,"endTime":895.949,"body":"everyone starts taking digital"},{"speaker":"Chris Spear","startTime":893.549,"endTime":895.949,"body":"photos and they're not doing"},{"speaker":"Chris Spear","startTime":895.949,"endTime":899.099,"body":"videos and now then their phones"},{"speaker":"Chris Spear","startTime":895.949,"endTime":899.099,"body":"start taking videos and now it's"},{"speaker":"Chris Spear","startTime":899.099,"endTime":901.769,"body":"videos, not Photos. It just like"},{"speaker":"Chris Spear","startTime":899.099,"endTime":901.769,"body":"goes back and forth. And I guess"},{"speaker":"Chris Spear","startTime":901.769,"endTime":904.379,"body":"the point is like, there's"},{"speaker":"Chris Spear","startTime":901.769,"endTime":904.379,"body":"always going to be a platform or"},{"speaker":"Chris Spear","startTime":904.379,"endTime":908.129,"body":"an app. And a lot of us started"},{"speaker":"Chris Spear","startTime":904.379,"endTime":908.129,"body":"writing and blogging. And then"},{"speaker":"Chris Spear","startTime":908.129,"endTime":910.709,"body":"they moved into photos and"},{"speaker":"Chris Spear","startTime":908.129,"endTime":910.709,"body":"videos. And now I see a lot of"},{"speaker":"Chris Spear","startTime":910.709,"endTime":913.739,"body":"people going back to writing and"},{"speaker":"Chris Spear","startTime":910.709,"endTime":913.739,"body":"blogging and going back to"},{"speaker":"Chris Spear","startTime":913.739,"endTime":917.159,"body":"having their website where there"},{"speaker":"Chris Spear","startTime":913.739,"endTime":917.159,"body":"are a substack newsletter or"},{"speaker":"Chris Spear","startTime":917.159,"endTime":920.279,"body":"something like that. So it goes"},{"speaker":"Chris Spear","startTime":917.159,"endTime":920.279,"body":"in cycles as well, you know, you"},{"speaker":"Chris Spear","startTime":920.279,"endTime":924.359,"body":"don't necessarily always have to"},{"speaker":"Chris Spear","startTime":920.279,"endTime":924.359,"body":"catch the hot new thing, right?"},{"speaker":"Jonathan Bardzik","startTime":925.41,"endTime":928.5,"body":"I always think"},{"speaker":"Jonathan Bardzik","startTime":925.41,"endTime":928.5,"body":"about Warren Buffett, who was"},{"speaker":"Jonathan Bardzik","startTime":928.5,"endTime":931.92,"body":"asked about, you know, investing"},{"speaker":"Jonathan Bardzik","startTime":928.5,"endTime":931.92,"body":"in technology, investing in"},{"speaker":"Jonathan Bardzik","startTime":931.92,"endTime":936.06,"body":"NASDAQ, stocks and businesses."},{"speaker":"Jonathan Bardzik","startTime":931.92,"endTime":936.06,"body":"And he just said, I don't"},{"speaker":"Jonathan Bardzik","startTime":936.06,"endTime":940.2,"body":"understand them. And so I'm not,"},{"speaker":"Jonathan Bardzik","startTime":936.06,"endTime":940.2,"body":"you know, I'm going to be a"},{"speaker":"Jonathan Bardzik","startTime":940.2,"endTime":943.02,"body":"multimillionaire, I'll be one of"},{"speaker":"Jonathan Bardzik","startTime":940.2,"endTime":943.02,"body":"the richest men in the world."},{"speaker":"Jonathan Bardzik","startTime":943.05,"endTime":946.77,"body":"But I'm going to do what I know."},{"speaker":"Jonathan Bardzik","startTime":943.05,"endTime":946.77,"body":"And I'm going to stick to what I"},{"speaker":"Jonathan Bardzik","startTime":946.77,"endTime":952.05,"body":"know. And, you know, anytime"},{"speaker":"Jonathan Bardzik","startTime":946.77,"endTime":952.05,"body":"that I talk to my dad about"},{"speaker":"Jonathan Bardzik","startTime":952.08,"endTime":955.59,"body":"whether I am spending my time"},{"speaker":"Jonathan Bardzik","startTime":952.08,"endTime":955.59,"body":"doing the right thing with my"},{"speaker":"Jonathan Bardzik","startTime":955.59,"endTime":959.01,"body":"life, he often quotes Warren"},{"speaker":"Jonathan Bardzik","startTime":955.59,"endTime":959.01,"body":"Buffett and says, when this guy"},{"speaker":"Jonathan Bardzik","startTime":959.01,"endTime":961.83,"body":"goes and talks to business"},{"speaker":"Jonathan Bardzik","startTime":959.01,"endTime":961.83,"body":"schools and talks to the"},{"speaker":"Jonathan Bardzik","startTime":961.83,"endTime":965.01,"body":"students there, and they say, so"},{"speaker":"Jonathan Bardzik","startTime":961.83,"endTime":965.01,"body":"what career should I go into to"},{"speaker":"Jonathan Bardzik","startTime":965.01,"endTime":968.7,"body":"make money, he always tells him,"},{"speaker":"Jonathan Bardzik","startTime":965.01,"endTime":968.7,"body":"you should do what you love, and"},{"speaker":"Jonathan Bardzik","startTime":968.7,"endTime":971.82,"body":"the money will come with it. And"},{"speaker":"Jonathan Bardzik","startTime":968.7,"endTime":971.82,"body":"I know all of us, you've had to"},{"speaker":"Jonathan Bardzik","startTime":971.82,"endTime":975.12,"body":"face that at some point. And I"},{"speaker":"Jonathan Bardzik","startTime":971.82,"endTime":975.12,"body":"used to give that advice a lot"},{"speaker":"Jonathan Bardzik","startTime":975.12,"endTime":977.94,"body":"before I had to take it, it is"},{"speaker":"Jonathan Bardzik","startTime":975.12,"endTime":977.94,"body":"much easier advice to give to"},{"speaker":"Jonathan Bardzik","startTime":977.94,"endTime":981.39,"body":"other people than it is to have"},{"speaker":"Jonathan Bardzik","startTime":977.94,"endTime":981.39,"body":"to really face up to yourself."},{"speaker":"Jonathan Bardzik","startTime":981.39,"endTime":986.49,"body":"But it's true. I think at the"},{"speaker":"Jonathan Bardzik","startTime":981.39,"endTime":986.49,"body":"end, it's true. Even if you look"},{"speaker":"Jonathan Bardzik","startTime":986.49,"endTime":989.49,"body":"at how you structure your"},{"speaker":"Jonathan Bardzik","startTime":986.49,"endTime":989.49,"body":"business, podcasting, and"},{"speaker":"Jonathan Bardzik","startTime":989.49,"endTime":993.12,"body":"blogging, you love and you"},{"speaker":"Jonathan Bardzik","startTime":989.49,"endTime":993.12,"body":"should do it. I love writing and"},{"speaker":"Jonathan Bardzik","startTime":993.12,"endTime":997.59,"body":"I love communicating. But if"},{"speaker":"Jonathan Bardzik","startTime":993.12,"endTime":997.59,"body":"someone hates all of that, they"},{"speaker":"Jonathan Bardzik","startTime":997.59,"endTime":1001.1,"body":"should just go print some"},{"speaker":"Jonathan Bardzik","startTime":997.59,"endTime":1001.1,"body":"business cards and you know,"},{"speaker":"Jonathan Bardzik","startTime":1001.1,"endTime":1006.14,"body":"walk into church on Sunday, or"},{"speaker":"Jonathan Bardzik","startTime":1001.1,"endTime":1006.14,"body":"walk into their kids Cub Scout"},{"speaker":"Jonathan Bardzik","startTime":1006.14,"endTime":1009.11,"body":"group and hand them out and say"},{"speaker":"Jonathan Bardzik","startTime":1006.14,"endTime":1009.11,"body":"I want to cook for you. I mean,"},{"speaker":"Jonathan Bardzik","startTime":1009.14,"endTime":1011.87,"body":"built built the business that"},{"speaker":"Jonathan Bardzik","startTime":1009.14,"endTime":1011.87,"body":"plays to your strengths and that"},{"speaker":"Jonathan Bardzik","startTime":1011.87,"endTime":1015.11,"body":"you love at the end of the day,"},{"speaker":"Jonathan Bardzik","startTime":1011.87,"endTime":1015.11,"body":"you're a small business, you're"},{"speaker":"Jonathan Bardzik","startTime":1015.11,"endTime":1020.54,"body":"not going to go hire five people"},{"speaker":"Jonathan Bardzik","startTime":1015.11,"endTime":1020.54,"body":"to make up for things that you"},{"speaker":"Jonathan Bardzik","startTime":1020.54,"endTime":1021.62,"body":"don't do as well."},{"speaker":"Chris Spear","startTime":1021.68,"endTime":1024.65,"body":"And I think client"},{"speaker":"Chris Spear","startTime":1021.68,"endTime":1024.65,"body":"retention is important as well."},{"speaker":"Chris Spear","startTime":1024.68,"endTime":1027.26,"body":"And we spend a lot of time"},{"speaker":"Chris Spear","startTime":1024.68,"endTime":1027.26,"body":"acquiring the customers, and"},{"speaker":"Chris Spear","startTime":1027.26,"endTime":1030.77,"body":"then you don't close the deal."},{"speaker":"Chris Spear","startTime":1027.26,"endTime":1030.77,"body":"And you don't follow up, right"},{"speaker":"Chris Spear","startTime":1030.77,"endTime":1033.38,"body":"like because again, a lot of"},{"speaker":"Chris Spear","startTime":1030.77,"endTime":1033.38,"body":"what we do on social media is"},{"speaker":"Chris Spear","startTime":1033.38,"endTime":1037.04,"body":"the promotion of like, Hey, look"},{"speaker":"Chris Spear","startTime":1033.38,"endTime":1037.04,"body":"at this food I'm making, and"},{"speaker":"Chris Spear","startTime":1037.04,"endTime":1041.09,"body":"then like a customer contacts"},{"speaker":"Chris Spear","startTime":1037.04,"endTime":1041.09,"body":"you, and I'm gonna do this. And"},{"speaker":"Chris Spear","startTime":1041.09,"endTime":1043.52,"body":"then you're not even like super"},{"speaker":"Chris Spear","startTime":1041.09,"endTime":1043.52,"body":"responsive on getting back to"},{"speaker":"Chris Spear","startTime":1043.52,"endTime":1045.89,"body":"them via email, because like,"},{"speaker":"Chris Spear","startTime":1043.52,"endTime":1045.89,"body":"you're caught up on the wheel of"},{"speaker":"Chris Spear","startTime":1045.89,"endTime":1048.23,"body":"like promotion, like, I got to"},{"speaker":"Chris Spear","startTime":1045.89,"endTime":1048.23,"body":"do all this and I'm doing"},{"speaker":"Chris Spear","startTime":1048.23,"endTime":1051.95,"body":"another set of photos and videos"},{"speaker":"Chris Spear","startTime":1048.23,"endTime":1051.95,"body":"and reels. It's like it worked,"},{"speaker":"Chris Spear","startTime":1051.98,"endTime":1055.04,"body":"you got the customer, now you"},{"speaker":"Chris Spear","startTime":1051.98,"endTime":1055.04,"body":"got to like respond to them via"},{"speaker":"Chris Spear","startTime":1055.04,"endTime":1057.98,"body":"email and and figure out what"},{"speaker":"Chris Spear","startTime":1055.04,"endTime":1057.98,"body":"you're going to cook for them"},{"speaker":"Chris Spear","startTime":1057.98,"endTime":1062.36,"body":"and cook for them. And then once"},{"speaker":"Chris Spear","startTime":1057.98,"endTime":1062.36,"body":"you do work on retaining them,"},{"speaker":"Chris Spear","startTime":1062.51,"endTime":1066.56,"body":"reach out to them, send them a"},{"speaker":"Chris Spear","startTime":1062.51,"endTime":1066.56,"body":"thank you card, because then"},{"speaker":"Chris Spear","startTime":1066.56,"endTime":1069.56,"body":"they're going to pass that on to"},{"speaker":"Chris Spear","startTime":1066.56,"endTime":1069.56,"body":"their friends. And I think"},{"speaker":"Chris Spear","startTime":1069.56,"endTime":1072.68,"body":"that's where there's some"},{"speaker":"Chris Spear","startTime":1069.56,"endTime":1072.68,"body":"disconnect is like, we're all"},{"speaker":"Chris Spear","startTime":1072.68,"endTime":1075.35,"body":"caught up in this self"},{"speaker":"Chris Spear","startTime":1072.68,"endTime":1075.35,"body":"promotion. Look at me look at"},{"speaker":"Chris Spear","startTime":1075.35,"endTime":1079.19,"body":"what I do. But aren't we doing"},{"speaker":"Chris Spear","startTime":1075.35,"endTime":1079.19,"body":"that for customer acquisition,"},{"speaker":"Chris Spear","startTime":1079.19,"endTime":1082.28,"body":"if you know if you have a"},{"speaker":"Chris Spear","startTime":1079.19,"endTime":1082.28,"body":"business, and I think people"},{"speaker":"Chris Spear","startTime":1082.28,"endTime":1086.84,"body":"don't think, or people don't put"},{"speaker":"Chris Spear","startTime":1082.28,"endTime":1086.84,"body":"that much effort into then"},{"speaker":"Chris Spear","startTime":1087.17,"endTime":1089.21,"body":"working with those people that"},{"speaker":"Chris Spear","startTime":1087.17,"endTime":1089.21,"body":"they've already got?"},{"speaker":"Jonathan Bardzik","startTime":1090.139,"endTime":1092.719,"body":"Well, and that"},{"speaker":"Jonathan Bardzik","startTime":1090.139,"endTime":1092.719,"body":"acquisition piece, I think is"},{"speaker":"Jonathan Bardzik","startTime":1092.719,"endTime":1096.709,"body":"such an important focus, because"},{"speaker":"Jonathan Bardzik","startTime":1092.719,"endTime":1096.709,"body":"it's the Why are you doing this?"},{"speaker":"Jonathan Bardzik","startTime":1097.189,"endTime":1099.829,"body":"Right marketing is something"},{"speaker":"Jonathan Bardzik","startTime":1097.189,"endTime":1099.829,"body":"that we do because we have to,"},{"speaker":"Jonathan Bardzik","startTime":1100.339,"endTime":1104.929,"body":"to get to do what we want to."},{"speaker":"Jonathan Bardzik","startTime":1100.339,"endTime":1104.929,"body":"And I think that what social"},{"speaker":"Jonathan Bardzik","startTime":1104.929,"endTime":1109.729,"body":"media has changed so"},{"speaker":"Jonathan Bardzik","startTime":1104.929,"endTime":1109.729,"body":"significantly, is the marketing"},{"speaker":"Jonathan Bardzik","startTime":1109.729,"endTime":1112.639,"body":"becomes your business in some"},{"speaker":"Jonathan Bardzik","startTime":1109.729,"endTime":1112.639,"body":"ways, right? Like you're"},{"speaker":"Jonathan Bardzik","startTime":1112.639,"endTime":1116.779,"body":"spending all day feeding the"},{"speaker":"Jonathan Bardzik","startTime":1112.639,"endTime":1116.779,"body":"marketing platform, rather than"},{"speaker":"Jonathan Bardzik","startTime":1116.779,"endTime":1120.409,"body":"saying this is a necessary evil,"},{"speaker":"Jonathan Bardzik","startTime":1116.779,"endTime":1120.409,"body":"so that I can go cook for"},{"speaker":"Jonathan Bardzik","startTime":1120.409,"endTime":1124.579,"body":"people. There was a influential"},{"speaker":"Jonathan Bardzik","startTime":1120.409,"endTime":1124.579,"body":"Harvard Business School"},{"speaker":"Jonathan Bardzik","startTime":1124.579,"endTime":1130.609,"body":"professor back in the 80s and"},{"speaker":"Jonathan Bardzik","startTime":1124.579,"endTime":1130.609,"body":"90s. And he talked about a value"},{"speaker":"Jonathan Bardzik","startTime":1130.609,"endTime":1133.849,"body":"chain in terms of business"},{"speaker":"Jonathan Bardzik","startTime":1130.609,"endTime":1133.849,"body":"activities and separated what we"},{"speaker":"Jonathan Bardzik","startTime":1133.849,"endTime":1136.909,"body":"do into things that bring in"},{"speaker":"Jonathan Bardzik","startTime":1133.849,"endTime":1136.909,"body":"money and things that spend"},{"speaker":"Jonathan Bardzik","startTime":1136.909,"endTime":1140.779,"body":"money. And and part of the"},{"speaker":"Jonathan Bardzik","startTime":1136.909,"endTime":1140.779,"body":"thought process there obviously"},{"speaker":"Jonathan Bardzik","startTime":1140.779,"endTime":1144.289,"body":"is if you if you think about"},{"speaker":"Jonathan Bardzik","startTime":1140.779,"endTime":1144.289,"body":"things that cost you money, but"},{"speaker":"Jonathan Bardzik","startTime":1144.289,"endTime":1148.249,"body":"don't make you money, then how"},{"speaker":"Jonathan Bardzik","startTime":1144.289,"endTime":1148.249,"body":"do you minimize those. And"},{"speaker":"Jonathan Bardzik","startTime":1148.249,"endTime":1152.449,"body":"unless they're fun, unless you"},{"speaker":"Jonathan Bardzik","startTime":1148.249,"endTime":1152.449,"body":"love doing them. You know, if"},{"speaker":"Jonathan Bardzik","startTime":1152.449,"endTime":1157.189,"body":"you let's say you love the"},{"speaker":"Jonathan Bardzik","startTime":1152.449,"endTime":1157.189,"body":"grocery shopping part of doing a"},{"speaker":"Jonathan Bardzik","startTime":1157.189,"endTime":1161.389,"body":"gig then by all means, go to 47"},{"speaker":"Jonathan Bardzik","startTime":1157.189,"endTime":1161.389,"body":"different places and spend as"},{"speaker":"Jonathan Bardzik","startTime":1161.389,"endTime":1164.209,"body":"much time as you want and find"},{"speaker":"Jonathan Bardzik","startTime":1161.389,"endTime":1164.209,"body":"the perfect ingredient and look"},{"speaker":"Jonathan Bardzik","startTime":1164.209,"endTime":1168.739,"body":"through 32 artichokes to find"},{"speaker":"Jonathan Bardzik","startTime":1164.209,"endTime":1168.739,"body":"that perfect one if that brings"},{"speaker":"Jonathan Bardzik","startTime":1168.739,"endTime":1173.659,"body":"you joy. If not, then you're not"},{"speaker":"Jonathan Bardzik","startTime":1168.739,"endTime":1173.659,"body":"making money by going and buying"},{"speaker":"Jonathan Bardzik","startTime":1173.659,"endTime":1174.619,"body":"those ingredients."},{"speaker":"Chris Spear","startTime":1174.71,"endTime":1176.6,"body":"Switching to"},{"speaker":"Chris Spear","startTime":1174.71,"endTime":1176.6,"body":"Instacart was one of the biggest"},{"speaker":"Chris Spear","startTime":1176.6,"endTime":1179.75,"body":"game changers for me during"},{"speaker":"Chris Spear","startTime":1176.6,"endTime":1179.75,"body":"COVID is just giving up some of"},{"speaker":"Chris Spear","startTime":1179.75,"endTime":1182.57,"body":"that control and saying I don't"},{"speaker":"Chris Spear","startTime":1179.75,"endTime":1182.57,"body":"need to pick through 37"},{"speaker":"Chris Spear","startTime":1182.57,"endTime":1184.79,"body":"artichokes I'm gonna let the"},{"speaker":"Chris Spear","startTime":1182.57,"endTime":1184.79,"body":"shopper do it. If there's a"},{"speaker":"Chris Spear","startTime":1184.79,"endTime":1188.81,"body":"problem, I can request a refund"},{"speaker":"Chris Spear","startTime":1184.79,"endTime":1188.81,"body":"and I can still pop in the store"},{"speaker":"Chris Spear","startTime":1188.81,"endTime":1192.89,"body":"and get it myself so not having"},{"speaker":"Chris Spear","startTime":1188.81,"endTime":1192.89,"body":"to go spend hours and hours and"},{"speaker":"Chris Spear","startTime":1192.89,"endTime":1197.33,"body":"hours doing that. I'm fine and"},{"speaker":"Chris Spear","startTime":1192.89,"endTime":1197.33,"body":"the margin of error has been"},{"speaker":"Chris Spear","startTime":1197.36,"endTime":1201.05,"body":"super slight like there's been"},{"speaker":"Chris Spear","startTime":1197.36,"endTime":1201.05,"body":"very few times I swear like, I"},{"speaker":"Chris Spear","startTime":1201.05,"endTime":1203.99,"body":"wanted something and they didn't"},{"speaker":"Chris Spear","startTime":1201.05,"endTime":1203.99,"body":"get me a good quality product."},{"speaker":"Chris Spear","startTime":1203.99,"endTime":1207.17,"body":"And getting all those hours back"},{"speaker":"Chris Spear","startTime":1203.99,"endTime":1207.17,"body":"into my life has been amazing."},{"speaker":"Jonathan Bardzik","startTime":1208.07,"endTime":1210.35,"body":"You know, one"},{"speaker":"Jonathan Bardzik","startTime":1208.07,"endTime":1210.35,"body":"thing that I realized early on,"},{"speaker":"Jonathan Bardzik","startTime":1210.38,"endTime":1215.06,"body":"and I know this makes me a bad"},{"speaker":"Jonathan Bardzik","startTime":1210.38,"endTime":1215.06,"body":"chef and a bad business person."},{"speaker":"Jonathan Bardzik","startTime":1216.05,"endTime":1221.42,"body":"I absolutely hate managing"},{"speaker":"Jonathan Bardzik","startTime":1216.05,"endTime":1221.42,"body":"budgets. And so I decided that I"},{"speaker":"Jonathan Bardzik","startTime":1221.42,"endTime":1225.8,"body":"was just going to charge enough"},{"speaker":"Jonathan Bardzik","startTime":1221.42,"endTime":1225.8,"body":"and find the clients willing to"},{"speaker":"Jonathan Bardzik","startTime":1225.8,"endTime":1231.11,"body":"pay enough that I did not have"},{"speaker":"Jonathan Bardzik","startTime":1225.8,"endTime":1231.11,"body":"to sit and crunch numbers on"},{"speaker":"Jonathan Bardzik","startTime":1231.14,"endTime":1235.46,"body":"every single dish for every"},{"speaker":"Jonathan Bardzik","startTime":1231.14,"endTime":1235.46,"body":"single gig. And I respect people"},{"speaker":"Jonathan Bardzik","startTime":1235.46,"endTime":1240.35,"body":"who do that. I mean, I totally"},{"speaker":"Jonathan Bardzik","startTime":1235.46,"endTime":1240.35,"body":"get that if you are catering"},{"speaker":"Jonathan Bardzik","startTime":1240.38,"endTime":1244.58,"body":"understanding your food costs is"},{"speaker":"Jonathan Bardzik","startTime":1240.38,"endTime":1244.58,"body":"critical. If you are running,"},{"speaker":"Jonathan Bardzik","startTime":1244.58,"endTime":1246.47,"body":"particularly a corporate"},{"speaker":"Jonathan Bardzik","startTime":1244.58,"endTime":1246.47,"body":"restaurant, understanding your"},{"speaker":"Jonathan Bardzik","startTime":1246.47,"endTime":1249.47,"body":"food cost is critical. And it's"},{"speaker":"Jonathan Bardzik","startTime":1246.47,"endTime":1249.47,"body":"not that I don't understand my"},{"speaker":"Jonathan Bardzik","startTime":1249.47,"endTime":1253.46,"body":"food costs. I just said, I'm"},{"speaker":"Jonathan Bardzik","startTime":1249.47,"endTime":1253.46,"body":"going to charge enough so that I"},{"speaker":"Jonathan Bardzik","startTime":1253.46,"endTime":1257.15,"body":"don't have to wonder whether I"},{"speaker":"Jonathan Bardzik","startTime":1253.46,"endTime":1257.15,"body":"should get farm fresh, locally"},{"speaker":"Jonathan Bardzik","startTime":1257.15,"endTime":1259.76,"body":"produced butter, or look for"},{"speaker":"Jonathan Bardzik","startTime":1257.15,"endTime":1259.76,"body":"sale. 100%."},{"speaker":"Chris Spear","startTime":1259.76,"endTime":1261.56,"body":"And I get a lot of"},{"speaker":"Chris Spear","startTime":1259.76,"endTime":1261.56,"body":"shit. Like I'm in a lot of"},{"speaker":"Chris Spear","startTime":1261.56,"endTime":1263.96,"body":"Facebook groups about personal"},{"speaker":"Chris Spear","startTime":1261.56,"endTime":1263.96,"body":"chefs and people talking about"},{"speaker":"Chris Spear","startTime":1263.96,"endTime":1268.31,"body":"food costing and whatnot. You"},{"speaker":"Chris Spear","startTime":1263.96,"endTime":1268.31,"body":"know, it's like I did a dinner"},{"speaker":"Chris Spear","startTime":1268.31,"endTime":1272.69,"body":"for two the other night and they"},{"speaker":"Chris Spear","startTime":1268.31,"endTime":1272.69,"body":"paid me $250 I had that was $500"},{"speaker":"Chris Spear","startTime":1272.69,"endTime":1276.92,"body":"for dinner for two, you know. So"},{"speaker":"Chris Spear","startTime":1272.69,"endTime":1276.92,"body":"whether the short ribs are 1099"},{"speaker":"Chris Spear","startTime":1276.92,"endTime":1281.09,"body":"a pound or 1499 a pound. It"},{"speaker":"Chris Spear","startTime":1276.92,"endTime":1281.09,"body":"doesn't really matter to me."},{"speaker":"Chris Spear","startTime":1281.12,"endTime":1285.56,"body":"It's like a $3 swing. Again,"},{"speaker":"Chris Spear","startTime":1281.12,"endTime":1285.56,"body":"that's the Realm i play in as"},{"speaker":"Chris Spear","startTime":1285.56,"endTime":1288.35,"body":"well. I'm not nickel and diming"},{"speaker":"Chris Spear","startTime":1285.56,"endTime":1288.35,"body":"it now I've worked for corporate"},{"speaker":"Chris Spear","startTime":1288.35,"endTime":1291.53,"body":"foodservice where it came down"},{"speaker":"Chris Spear","startTime":1288.35,"endTime":1291.53,"body":"to a per pet, you know, three"},{"speaker":"Chris Spear","startTime":1291.53,"endTime":1295.34,"body":"cents a plate was would blow"},{"speaker":"Chris Spear","startTime":1291.53,"endTime":1295.34,"body":"your budget annually. That's not"},{"speaker":"Chris Spear","startTime":1295.34,"endTime":1298.4,"body":"the realm I'm in. I know, there"},{"speaker":"Chris Spear","startTime":1295.34,"endTime":1298.4,"body":"are some chefs who run it a"},{"speaker":"Chris Spear","startTime":1298.4,"endTime":1301.16,"body":"little tighter. But like if you"},{"speaker":"Chris Spear","startTime":1298.4,"endTime":1301.16,"body":"manage your proteins, and your"},{"speaker":"Chris Spear","startTime":1301.16,"endTime":1303.35,"body":"high dollar items, everything"},{"speaker":"Chris Spear","startTime":1301.16,"endTime":1303.35,"body":"else falls in place. What's your"},{"speaker":"Chris Spear","startTime":1303.35,"endTime":1305.81,"body":"center of the plate? How much is"},{"speaker":"Chris Spear","startTime":1303.35,"endTime":1305.81,"body":"the salmon? How much is the"},{"speaker":"Chris Spear","startTime":1305.81,"endTime":1309.14,"body":"filet? How much are the short"},{"speaker":"Chris Spear","startTime":1305.81,"endTime":1309.14,"body":"ribs? Oh, I'm getting a cheese"},{"speaker":"Chris Spear","startTime":1309.14,"endTime":1313.22,"body":"that's like $15 a pound."},{"speaker":"Chris Spear","startTime":1309.14,"endTime":1313.22,"body":"Everything else like, Oh, sugar"},{"speaker":"Chris Spear","startTime":1313.22,"endTime":1316.58,"body":"went up 30 cents a bag, big"},{"speaker":"Chris Spear","startTime":1313.22,"endTime":1316.58,"body":"deal. Like it doesn't matter."},{"speaker":"Chris Spear","startTime":1316.67,"endTime":1319.19,"body":"Like I don't need to change the"},{"speaker":"Chris Spear","startTime":1316.67,"endTime":1319.19,"body":"costing on this, I'm still going"},{"speaker":"Chris Spear","startTime":1319.19,"endTime":1321.74,"body":"to be charging one to 200 to 250"},{"speaker":"Chris Spear","startTime":1319.19,"endTime":1321.74,"body":"a"},{"speaker":"Jonathan Bardzik","startTime":1321.74,"endTime":1326.51,"body":"person. I also"},{"speaker":"Jonathan Bardzik","startTime":1321.74,"endTime":1326.51,"body":"think it occurs to me that"},{"speaker":"Jonathan Bardzik","startTime":1326.51,"endTime":1331.64,"body":"strategically, one of the"},{"speaker":"Jonathan Bardzik","startTime":1326.51,"endTime":1331.64,"body":"differences between us and in"},{"speaker":"Jonathan Bardzik","startTime":1331.67,"endTime":1334.76,"body":"you know more consistent,"},{"speaker":"Jonathan Bardzik","startTime":1331.67,"endTime":1334.76,"body":"whether it is you know,"},{"speaker":"Jonathan Bardzik","startTime":1334.76,"endTime":1338.12,"body":"restaurant menu based or"},{"speaker":"Jonathan Bardzik","startTime":1334.76,"endTime":1338.12,"body":"commercial restaurant bay or"},{"speaker":"Jonathan Bardzik","startTime":1338.15,"endTime":1342.14,"body":"menu based cooking is that"},{"speaker":"Jonathan Bardzik","startTime":1338.15,"endTime":1342.14,"body":"they're cooking things"},{"speaker":"Jonathan Bardzik","startTime":1342.14,"endTime":1347.15,"body":"consistently enough that in the"},{"speaker":"Jonathan Bardzik","startTime":1342.14,"endTime":1347.15,"body":"one two hours that it takes to"},{"speaker":"Jonathan Bardzik","startTime":1347.15,"endTime":1349.61,"body":"really figure out that food"},{"speaker":"Jonathan Bardzik","startTime":1347.15,"endTime":1349.61,"body":"costs. Make sense, because"},{"speaker":"Jonathan Bardzik","startTime":1349.61,"endTime":1354.56,"body":"you're gonna cook that dish"},{"speaker":"Jonathan Bardzik","startTime":1349.61,"endTime":1354.56,"body":"10,000 times. And I know, you"},{"speaker":"Jonathan Bardzik","startTime":1354.56,"endTime":1357.89,"body":"know, I am very often changing"},{"speaker":"Jonathan Bardzik","startTime":1354.56,"endTime":1357.89,"body":"every single menu for every"},{"speaker":"Jonathan Bardzik","startTime":1357.89,"endTime":1362.51,"body":"single client. So investing"},{"speaker":"Jonathan Bardzik","startTime":1357.89,"endTime":1362.51,"body":"those hours just doesn't pay off"},{"speaker":"Jonathan Bardzik","startTime":1362.51,"endTime":1365.09,"body":"on a client by client basis."},{"speaker":"Jonathan Bardzik","startTime":1362.51,"endTime":1365.09,"body":"Yeah, I've"},{"speaker":"Chris Spear","startTime":1365.09,"endTime":1368.48,"body":"recently had a"},{"speaker":"Chris Spear","startTime":1365.09,"endTime":1368.48,"body":"customer, we wanted to do a"},{"speaker":"Chris Spear","startTime":1368.48,"endTime":1372.89,"body":"steak, you know, I SPECT out a"},{"speaker":"Chris Spear","startTime":1368.48,"endTime":1372.89,"body":"menu for him, gave him a price"},{"speaker":"Chris Spear","startTime":1373.31,"endTime":1375.8,"body":"that I wasn't able to get it."},{"speaker":"Chris Spear","startTime":1373.31,"endTime":1375.8,"body":"And I went to get something"},{"speaker":"Chris Spear","startTime":1375.8,"endTime":1378.29,"body":"else. And he responded to me and"},{"speaker":"Chris Spear","startTime":1375.8,"endTime":1378.29,"body":"said, Oh, well, I imagine"},{"speaker":"Chris Spear","startTime":1378.29,"endTime":1380.87,"body":"there's a pretty big price"},{"speaker":"Chris Spear","startTime":1378.29,"endTime":1380.87,"body":"difference. And I said,"},{"speaker":"Chris Spear","startTime":1380.87,"endTime":1384.14,"body":"actually, you know, there's not"},{"speaker":"Chris Spear","startTime":1380.87,"endTime":1384.14,"body":"I, you know, I didn't know if he"},{"speaker":"Chris Spear","startTime":1384.14,"endTime":1386.06,"body":"was like beating around the bush"},{"speaker":"Chris Spear","startTime":1384.14,"endTime":1386.06,"body":"that he wanted me to adjust the"},{"speaker":"Chris Spear","startTime":1386.06,"endTime":1389.48,"body":"price. I said like, the reality"},{"speaker":"Chris Spear","startTime":1386.06,"endTime":1389.48,"body":"is, is like you're also having a"},{"speaker":"Chris Spear","startTime":1389.48,"endTime":1391.7,"body":"person at the dinner who's a"},{"speaker":"Chris Spear","startTime":1389.48,"endTime":1391.7,"body":"vegetarian, and it's the same."},{"speaker":"Chris Spear","startTime":1391.7,"endTime":1394.34,"body":"So like, the person who's"},{"speaker":"Chris Spear","startTime":1391.7,"endTime":1394.34,"body":"getting the 10 pay, I'm charging"},{"speaker":"Chris Spear","startTime":1394.34,"endTime":1397.88,"body":"$100, the person who's getting"},{"speaker":"Chris Spear","startTime":1394.34,"endTime":1397.88,"body":"the steak, I'm charging $100. So"},{"speaker":"Chris Spear","startTime":1397.88,"endTime":1401.6,"body":"like, even if we don't go with"},{"speaker":"Chris Spear","startTime":1397.88,"endTime":1401.6,"body":"this cut of steak, and I go to a"},{"speaker":"Chris Spear","startTime":1401.6,"endTime":1406.37,"body":"different cut, it might be $4 a"},{"speaker":"Chris Spear","startTime":1401.6,"endTime":1406.37,"body":"pound less. But again, at an"},{"speaker":"Chris Spear","startTime":1406.37,"endTime":1409.97,"body":"eight ounce portion, you're"},{"speaker":"Chris Spear","startTime":1406.37,"endTime":1409.97,"body":"talking about $2 ahead. So I"},{"speaker":"Chris Spear","startTime":1409.97,"endTime":1413.78,"body":"mean, if you want me to adjust"},{"speaker":"Chris Spear","startTime":1409.97,"endTime":1413.78,"body":"it from 100 to $98 a person, I"},{"speaker":"Chris Spear","startTime":1413.78,"endTime":1417.2,"body":"can do that. But he was he was"},{"speaker":"Chris Spear","startTime":1413.78,"endTime":1417.2,"body":"totally cool with it. And you"},{"speaker":"Chris Spear","startTime":1417.2,"endTime":1421.31,"body":"know, understood. But you know,"},{"speaker":"Chris Spear","startTime":1417.2,"endTime":1421.31,"body":"you do have people who kind of"},{"speaker":"Chris Spear","startTime":1421.31,"endTime":1424.28,"body":"raised that point I have had"},{"speaker":"Chris Spear","startTime":1421.31,"endTime":1424.28,"body":"people say like, well, you know,"},{"speaker":"Chris Spear","startTime":1424.31,"endTime":1428.09,"body":"I'm having rib eyes, and my"},{"speaker":"Chris Spear","startTime":1424.31,"endTime":1428.09,"body":"vegetarians are having 10 pay,"},{"speaker":"Chris Spear","startTime":1428.15,"endTime":1430.76,"body":"what's the price difference and"},{"speaker":"Chris Spear","startTime":1428.15,"endTime":1430.76,"body":"letting them know they're not"},{"speaker":"Chris Spear","startTime":1430.76,"endTime":1433.4,"body":"really paying for the food as"},{"speaker":"Chris Spear","startTime":1430.76,"endTime":1433.4,"body":"much as they are my service, the"},{"speaker":"Chris Spear","startTime":1433.4,"endTime":1437.18,"body":"labor, the experience and all"},{"speaker":"Chris Spear","startTime":1433.4,"endTime":1437.18,"body":"that and like while they are"},{"speaker":"Chris Spear","startTime":1437.18,"endTime":1441.23,"body":"vegetarian and tam pays $4 A"},{"speaker":"Chris Spear","startTime":1437.18,"endTime":1441.23,"body":"pack as opposed to, you know,"},{"speaker":"Chris Spear","startTime":1441.26,"endTime":1444.14,"body":"$26 a pound, the price is going"},{"speaker":"Chris Spear","startTime":1441.26,"endTime":1444.14,"body":"to be the same."},{"speaker":"Jonathan Bardzik","startTime":1445.04,"endTime":1448.28,"body":"It's very, I"},{"speaker":"Jonathan Bardzik","startTime":1445.04,"endTime":1448.28,"body":"grew up in a family garden"},{"speaker":"Jonathan Bardzik","startTime":1448.28,"endTime":1454.01,"body":"center landscape business. And"},{"speaker":"Jonathan Bardzik","startTime":1448.28,"endTime":1454.01,"body":"the sort of conventional wisdom"},{"speaker":"Jonathan Bardzik","startTime":1454.25,"endTime":1458.21,"body":"30 years ago was from the"},{"speaker":"Jonathan Bardzik","startTime":1454.25,"endTime":1458.21,"body":"landscape side was that nobody"},{"speaker":"Jonathan Bardzik","startTime":1458.21,"endTime":1464.57,"body":"likes to pay for labor. And so"},{"speaker":"Jonathan Bardzik","startTime":1458.21,"endTime":1464.57,"body":"you would charge three times the"},{"speaker":"Jonathan Bardzik","startTime":1464.57,"endTime":1468.35,"body":"retail cost of the plant"},{"speaker":"Jonathan Bardzik","startTime":1464.57,"endTime":1468.35,"body":"material. And you know, in the"},{"speaker":"Jonathan Bardzik","startTime":1468.35,"endTime":1471.26,"body":"hardscape materials and"},{"speaker":"Jonathan Bardzik","startTime":1468.35,"endTime":1471.26,"body":"everything else. And so that was"},{"speaker":"Jonathan Bardzik","startTime":1471.26,"endTime":1475.22,"body":"how you, you got people"},{"speaker":"Jonathan Bardzik","startTime":1471.26,"endTime":1475.22,"body":"comfortable with paying for the"},{"speaker":"Jonathan Bardzik","startTime":1475.22,"endTime":1480.26,"body":"job. And we recently had some"},{"speaker":"Jonathan Bardzik","startTime":1475.22,"endTime":1480.26,"body":"work done here in the house. And"},{"speaker":"Jonathan Bardzik","startTime":1480.38,"endTime":1485.72,"body":"they essentially had us go by"},{"speaker":"Jonathan Bardzik","startTime":1480.38,"endTime":1485.72,"body":"with through their suppliers,"},{"speaker":"Jonathan Bardzik","startTime":1486.2,"endTime":1490.22,"body":"all of the supplies and pay for"},{"speaker":"Jonathan Bardzik","startTime":1486.2,"endTime":1490.22,"body":"them directly and their billing"},{"speaker":"Jonathan Bardzik","startTime":1490.22,"endTime":1494.57,"body":"was strictly for their labor."},{"speaker":"Jonathan Bardzik","startTime":1490.22,"endTime":1494.57,"body":"And, you know, in some ways, I"},{"speaker":"Jonathan Bardzik","startTime":1494.57,"endTime":1497.27,"body":"think that it takes a little"},{"speaker":"Jonathan Bardzik","startTime":1494.57,"endTime":1497.27,"body":"more education with your"},{"speaker":"Jonathan Bardzik","startTime":1497.27,"endTime":1501.02,"body":"clients, but it makes sense to"},{"speaker":"Jonathan Bardzik","startTime":1497.27,"endTime":1501.02,"body":"say that exactly what you said,"},{"speaker":"Jonathan Bardzik","startTime":1501.02,"endTime":1503.45,"body":"which is you're not paying for"},{"speaker":"Jonathan Bardzik","startTime":1501.02,"endTime":1503.45,"body":"the food, like you could you"},{"speaker":"Jonathan Bardzik","startTime":1503.45,"endTime":1507.65,"body":"could put this meal on the table"},{"speaker":"Jonathan Bardzik","startTime":1503.45,"endTime":1507.65,"body":"for, you know, if I'm going"},{"speaker":"Jonathan Bardzik","startTime":1507.65,"endTime":1514.19,"body":"crazy $25 ahead. But good luck"},{"speaker":"Jonathan Bardzik","startTime":1507.65,"endTime":1514.19,"body":"with that. And have fun with the"},{"speaker":"Jonathan Bardzik","startTime":1514.19,"endTime":1515.87,"body":"amount of time it's going to"},{"speaker":"Jonathan Bardzik","startTime":1514.19,"endTime":1515.87,"body":"take to go find those"},{"speaker":"Jonathan Bardzik","startTime":1515.87,"endTime":1519.65,"body":"ingredients and good luck"},{"speaker":"Jonathan Bardzik","startTime":1515.87,"endTime":1519.65,"body":"spending, you know, the next few"},{"speaker":"Jonathan Bardzik","startTime":1519.65,"endTime":1522.83,"body":"months or years in learning all"},{"speaker":"Jonathan Bardzik","startTime":1519.65,"endTime":1522.83,"body":"these vendors and how to pick"},{"speaker":"Jonathan Bardzik","startTime":1522.83,"endTime":1526.22,"body":"out a good steak and what what"},{"speaker":"Jonathan Bardzik","startTime":1522.83,"endTime":1526.22,"body":"the right artichoke looks like."},{"speaker":"Jonathan Bardzik","startTime":1526.82,"endTime":1530.3,"body":"So yeah, I think that I think"},{"speaker":"Jonathan Bardzik","startTime":1526.82,"endTime":1530.3,"body":"getting clear with our clients"},{"speaker":"Jonathan Bardzik","startTime":1530.3,"endTime":1533.69,"body":"that they're paying for our time"},{"speaker":"Jonathan Bardzik","startTime":1530.3,"endTime":1533.69,"body":"and valuing our time."},{"speaker":"Chris Spear","startTime":1534.62,"endTime":1537.23,"body":"And we're okay with"},{"speaker":"Chris Spear","startTime":1534.62,"endTime":1537.23,"body":"that. In almost every other"},{"speaker":"Chris Spear","startTime":1537.23,"endTime":1541.31,"body":"industry. I think it's because"},{"speaker":"Chris Spear","startTime":1537.23,"endTime":1541.31,"body":"people cook at home almost every"},{"speaker":"Chris Spear","startTime":1541.31,"endTime":1544.64,"body":"day. So they feel like they have"},{"speaker":"Chris Spear","startTime":1541.31,"endTime":1544.64,"body":"a base understanding of costs."},{"speaker":"Chris Spear","startTime":1545.0,"endTime":1548.18,"body":"And what goes into you know,"},{"speaker":"Chris Spear","startTime":1545.0,"endTime":1548.18,"body":"it's like, what's the cost of an"},{"speaker":"Chris Spear","startTime":1548.18,"endTime":1552.08,"body":"oil change? I could go buy oil"},{"speaker":"Chris Spear","startTime":1548.18,"endTime":1552.08,"body":"at Walmart and do it in my"},{"speaker":"Chris Spear","startTime":1552.08,"endTime":1557.12,"body":"driveway. Why am I paying $75 to"},{"speaker":"Chris Spear","startTime":1552.08,"endTime":1557.12,"body":"do it? You know, but I do it."},{"speaker":"Chris Spear","startTime":1557.12,"endTime":1559.4,"body":"And I'm okay with it. Because I"},{"speaker":"Chris Spear","startTime":1557.12,"endTime":1559.4,"body":"don't have the knowledge. I"},{"speaker":"Chris Spear","startTime":1559.4,"endTime":1561.5,"body":"think with food, people are"},{"speaker":"Chris Spear","startTime":1559.4,"endTime":1561.5,"body":"like, Oh, well, I cook"},{"speaker":"Chris Spear","startTime":1561.5,"endTime":1564.47,"body":"breakfast, lunch and dinner"},{"speaker":"Chris Spear","startTime":1561.5,"endTime":1564.47,"body":"every day. And like, I know how"},{"speaker":"Chris Spear","startTime":1564.47,"endTime":1566.87,"body":"to cook. And I know what food"},{"speaker":"Chris Spear","startTime":1564.47,"endTime":1566.87,"body":"costs. So like, why is this"},{"speaker":"Chris Spear","startTime":1566.87,"endTime":1569.96,"body":"costing so much? We had a guy"},{"speaker":"Chris Spear","startTime":1566.87,"endTime":1569.96,"body":"come my fridge is broken at home"},{"speaker":"Chris Spear","startTime":1569.96,"endTime":1573.29,"body":"and has the water thing. We had"},{"speaker":"Chris Spear","startTime":1569.96,"endTime":1573.29,"body":"a guy come out, he looked at it."},{"speaker":"Chris Spear","startTime":1573.53,"endTime":1576.98,"body":"He charged me $150 And then told"},{"speaker":"Chris Spear","startTime":1573.53,"endTime":1576.98,"body":"me he literally can't find the"},{"speaker":"Chris Spear","startTime":1576.98,"endTime":1580.28,"body":"part and can't fix it. And I"},{"speaker":"Chris Spear","startTime":1576.98,"endTime":1580.28,"body":"still had to pay the labor on"},{"speaker":"Chris Spear","startTime":1580.28,"endTime":1584.0,"body":"it. You know, like, it is what"},{"speaker":"Chris Spear","startTime":1580.28,"endTime":1584.0,"body":"it is right? Like, yeah, I wish"},{"speaker":"Chris Spear","startTime":1584.0,"endTime":1587.06,"body":"there was something else. But"},{"speaker":"Chris Spear","startTime":1584.0,"endTime":1587.06,"body":"you know, it's not his fault."},{"speaker":"Chris Spear","startTime":1587.06,"endTime":1590.33,"body":"The parts not available, the guy"},{"speaker":"Chris Spear","startTime":1587.06,"endTime":1590.33,"body":"came out, it's still an hour out"},{"speaker":"Chris Spear","startTime":1590.33,"endTime":1594.35,"body":"of his day where he's not making"},{"speaker":"Chris Spear","startTime":1590.33,"endTime":1594.35,"body":"money if I don't pay him. So we"},{"speaker":"Chris Spear","startTime":1594.35,"endTime":1597.86,"body":"paid like that's just the way it"},{"speaker":"Chris Spear","startTime":1594.35,"endTime":1597.86,"body":"is. But with food, it's it's so"},{"speaker":"Chris Spear","startTime":1597.86,"endTime":1599.72,"body":"different. And I think it's"},{"speaker":"Chris Spear","startTime":1597.86,"endTime":1599.72,"body":"because people have some basic"},{"speaker":"Chris Spear","startTime":1599.75,"endTime":1602.15,"body":"understanding, and they think"},{"speaker":"Chris Spear","startTime":1599.75,"endTime":1602.15,"body":"they can do it. But it's like,"},{"speaker":"Chris Spear","startTime":1602.18,"endTime":1605.24,"body":"if you can do it, just why don't"},{"speaker":"Chris Spear","startTime":1602.18,"endTime":1605.24,"body":"you do it. But I see a lot of"},{"speaker":"Chris Spear","startTime":1605.24,"endTime":1610.43,"body":"chefs who talk again in these"},{"speaker":"Chris Spear","startTime":1605.24,"endTime":1610.43,"body":"forums, and they're charging, I"},{"speaker":"Chris Spear","startTime":1610.43,"endTime":1613.46,"body":"don't agree with this. They're"},{"speaker":"Chris Spear","startTime":1610.43,"endTime":1613.46,"body":"giving customers the receipts"},{"speaker":"Chris Spear","startTime":1613.46,"endTime":1616.19,"body":"and just getting a reimburse for"},{"speaker":"Chris Spear","startTime":1613.46,"endTime":1616.19,"body":"the food. And then they're"},{"speaker":"Chris Spear","startTime":1616.19,"endTime":1619.34,"body":"charging for labor. Like, I"},{"speaker":"Chris Spear","startTime":1616.19,"endTime":1619.34,"body":"don't necessarily want people to"},{"speaker":"Chris Spear","startTime":1619.34,"endTime":1622.16,"body":"see what I'm spending on food,"},{"speaker":"Chris Spear","startTime":1619.34,"endTime":1622.16,"body":"not that I'm hiding anything."},{"speaker":"Chris Spear","startTime":1622.16,"endTime":1624.68,"body":"But again, that gives them some"},{"speaker":"Chris Spear","startTime":1622.16,"endTime":1624.68,"body":"wiggle room to say like, wow,"},{"speaker":"Chris Spear","startTime":1624.68,"endTime":1629.15,"body":"you only spent basically $15 A"},{"speaker":"Chris Spear","startTime":1624.68,"endTime":1629.15,"body":"head on food, why is this going"},{"speaker":"Chris Spear","startTime":1629.15,"endTime":1633.23,"body":"to be $3,000? You know, I think"},{"speaker":"Chris Spear","startTime":1629.15,"endTime":1633.23,"body":"that does, like I'm charging for"},{"speaker":"Chris Spear","startTime":1633.23,"endTime":1635.93,"body":"my creativity. It's like, Oh,"},{"speaker":"Chris Spear","startTime":1633.23,"endTime":1635.93,"body":"you think you can make that?"},{"speaker":"Chris Spear","startTime":1636.14,"endTime":1639.71,"body":"Good luck, you know, so I've"},{"speaker":"Chris Spear","startTime":1636.14,"endTime":1639.71,"body":"never been a believer in like,"},{"speaker":"Chris Spear","startTime":1639.74,"endTime":1642.59,"body":"Oh, here's, you know, $200 worth"},{"speaker":"Chris Spear","startTime":1639.74,"endTime":1642.59,"body":"of receipts. And by the way,"},{"speaker":"Chris Spear","startTime":1642.59,"endTime":1646.58,"body":"it's then $45 an hour for me to"},{"speaker":"Chris Spear","startTime":1642.59,"endTime":1646.58,"body":"cook for you. And then you get"},{"speaker":"Chris Spear","startTime":1646.58,"endTime":1650.21,"body":"into the nickel and diming with"},{"speaker":"Chris Spear","startTime":1646.58,"endTime":1650.21,"body":"the time of like, oh, well, the"},{"speaker":"Chris Spear","startTime":1650.21,"endTime":1653.78,"body":"traffic was extra. So here's my"},{"speaker":"Chris Spear","startTime":1650.21,"endTime":1653.78,"body":"commute time, and I was at your"},{"speaker":"Chris Spear","startTime":1653.78,"endTime":1656.63,"body":"house five hours instead of six,"},{"speaker":"Chris Spear","startTime":1653.78,"endTime":1656.63,"body":"like I don't charge per hour,"},{"speaker":"Chris Spear","startTime":1657.08,"endTime":1659.6,"body":"you know, if I'm there for"},{"speaker":"Chris Spear","startTime":1657.08,"endTime":1659.6,"body":"hours, or if I'm there six"},{"speaker":"Chris Spear","startTime":1659.6,"endTime":1660.86,"body":"hours, it's the same."},{"speaker":"Jonathan Bardzik","startTime":1661.639,"endTime":1663.589,"body":"You know, in"},{"speaker":"Jonathan Bardzik","startTime":1661.639,"endTime":1663.589,"body":"retail, there's there's this"},{"speaker":"Jonathan Bardzik","startTime":1663.619,"endTime":1668.779,"body":"idea called Value Added pricing."},{"speaker":"Jonathan Bardzik","startTime":1663.619,"endTime":1668.779,"body":"So the traditional way of"},{"speaker":"Jonathan Bardzik","startTime":1668.779,"endTime":1672.469,"body":"pricing is to have a markup,"},{"speaker":"Jonathan Bardzik","startTime":1668.779,"endTime":1672.469,"body":"right. And very often that's"},{"speaker":"Jonathan Bardzik","startTime":1672.469,"endTime":1677.239,"body":"Keystone. So you know, 100%"},{"speaker":"Jonathan Bardzik","startTime":1672.469,"endTime":1677.239,"body":"markup, they pay $5 to bring"},{"speaker":"Jonathan Bardzik","startTime":1677.239,"endTime":1680.479,"body":"something into the retail store"},{"speaker":"Jonathan Bardzik","startTime":1677.239,"endTime":1680.479,"body":"and you pay $10 for it. And"},{"speaker":"Jonathan Bardzik","startTime":1680.479,"endTime":1686.419,"body":"there's this value based pricing"},{"speaker":"Jonathan Bardzik","startTime":1680.479,"endTime":1686.419,"body":"concept, which is, well what is"},{"speaker":"Jonathan Bardzik","startTime":1686.419,"endTime":1690.859,"body":"the thing worth to the customer,"},{"speaker":"Jonathan Bardzik","startTime":1686.419,"endTime":1690.859,"body":"so if you go find the coolest"},{"speaker":"Jonathan Bardzik","startTime":1690.859,"endTime":1693.409,"body":"thing in the world that you"},{"speaker":"Jonathan Bardzik","startTime":1690.859,"endTime":1693.409,"body":"know, I'm really going to want,"},{"speaker":"Jonathan Bardzik","startTime":1693.949,"endTime":1699.079,"body":"and it's only three bucks, still"},{"speaker":"Jonathan Bardzik","startTime":1693.949,"endTime":1699.079,"body":"charge me 10. Because I think"},{"speaker":"Jonathan Bardzik","startTime":1699.079,"endTime":1703.429,"body":"it's really cool. And I think"},{"speaker":"Jonathan Bardzik","startTime":1699.079,"endTime":1703.429,"body":"that we should do the same"},{"speaker":"Jonathan Bardzik","startTime":1703.429,"endTime":1711.019,"body":"thing. So, you know, if someone"},{"speaker":"Jonathan Bardzik","startTime":1703.429,"endTime":1711.019,"body":"says, I want this ingredient"},{"speaker":"Jonathan Bardzik","startTime":1711.019,"endTime":1716.059,"body":"that I think is fancier or I"},{"speaker":"Jonathan Bardzik","startTime":1711.019,"endTime":1716.059,"body":"want this thing that you're"},{"speaker":"Jonathan Bardzik","startTime":1716.059,"endTime":1719.389,"body":"going to have to learn how to do"},{"speaker":"Jonathan Bardzik","startTime":1716.059,"endTime":1719.389,"body":"or has a whole lot of memory"},{"speaker":"Jonathan Bardzik","startTime":1719.389,"endTime":1723.589,"body":"attached to it or take special"},{"speaker":"Jonathan Bardzik","startTime":1719.389,"endTime":1723.589,"body":"pleading, by all means charge"},{"speaker":"Jonathan Bardzik","startTime":1723.589,"endTime":1729.889,"body":"more, you know, I think we get"},{"speaker":"Jonathan Bardzik","startTime":1723.589,"endTime":1729.889,"body":"so on the cost side, we get so"},{"speaker":"Jonathan Bardzik","startTime":1729.889,"endTime":1734.359,"body":"attached to the inputs. And that"},{"speaker":"Jonathan Bardzik","startTime":1729.889,"endTime":1734.359,"body":"is not what they're paying for."},{"speaker":"Jonathan Bardzik","startTime":1734.359,"endTime":1737.749,"body":"They're paying for the"},{"speaker":"Jonathan Bardzik","startTime":1734.359,"endTime":1737.749,"body":"experience. They're paying for"},{"speaker":"Jonathan Bardzik","startTime":1737.749,"endTime":1739.789,"body":"the memories. And again,"},{"speaker":"Chris Spear","startTime":1739.79,"endTime":1743.18,"body":"I think that's"},{"speaker":"Chris Spear","startTime":1739.79,"endTime":1743.18,"body":"where sometimes when you start"},{"speaker":"Chris Spear","startTime":1743.18,"endTime":1747.53,"body":"talking contracts and all this"},{"speaker":"Chris Spear","startTime":1743.18,"endTime":1747.53,"body":"stuff, it becomes transactional."},{"speaker":"Chris Spear","startTime":1747.86,"endTime":1751.28,"body":"And that changes the whole vibe"},{"speaker":"Chris Spear","startTime":1747.86,"endTime":1751.28,"body":"of it, like people have told me"},{"speaker":"Chris Spear","startTime":1751.31,"endTime":1754.85,"body":"for years that like I need to"},{"speaker":"Chris Spear","startTime":1751.31,"endTime":1754.85,"body":"have contracts, or I need to"},{"speaker":"Chris Spear","startTime":1754.85,"endTime":1759.17,"body":"take deposits, and I'm gonna get"},{"speaker":"Chris Spear","startTime":1754.85,"endTime":1759.17,"body":"burned. And I haven't, you know,"},{"speaker":"Chris Spear","startTime":1759.2,"endTime":1762.8,"body":"because I think once we get into"},{"speaker":"Chris Spear","startTime":1759.2,"endTime":1762.8,"body":"this, like, here's this contract"},{"speaker":"Chris Spear","startTime":1762.8,"endTime":1766.34,"body":"of what you owe me and here's"},{"speaker":"Chris Spear","startTime":1762.8,"endTime":1766.34,"body":"what I'm gonna do for you. And"},{"speaker":"Chris Spear","startTime":1766.34,"endTime":1770.12,"body":"this is what I need, it just"},{"speaker":"Chris Spear","startTime":1766.34,"endTime":1770.12,"body":"becomes more I mean, I don't"},{"speaker":"Chris Spear","startTime":1770.12,"endTime":1772.43,"body":"wanna say becomes more of a"},{"speaker":"Chris Spear","startTime":1770.12,"endTime":1772.43,"body":"business because I have a"},{"speaker":"Chris Spear","startTime":1772.43,"endTime":1775.97,"body":"business but you lose some of"},{"speaker":"Chris Spear","startTime":1772.43,"endTime":1775.97,"body":"that connectedness, that"},{"speaker":"Chris Spear","startTime":1775.97,"endTime":1778.64,"body":"relationship where it's all"},{"speaker":"Chris Spear","startTime":1775.97,"endTime":1778.64,"body":"about, like, I'm only doing this"},{"speaker":"Chris Spear","startTime":1778.64,"endTime":1781.97,"body":"for you for the money right? And"},{"speaker":"Chris Spear","startTime":1778.64,"endTime":1781.97,"body":"I am I mean I'm going to work"},{"speaker":"Chris Spear","startTime":1781.97,"endTime":1785.66,"body":"for the money but also I enjoy"},{"speaker":"Chris Spear","startTime":1781.97,"endTime":1785.66,"body":"it you know, I have become"},{"speaker":"Chris Spear","startTime":1785.66,"endTime":1788.96,"body":"friends with a number of my"},{"speaker":"Chris Spear","startTime":1785.66,"endTime":1788.96,"body":"customers. It's not uncommon for"},{"speaker":"Chris Spear","startTime":1788.99,"endTime":1792.38,"body":"you know, me to then go out and"},{"speaker":"Chris Spear","startTime":1788.99,"endTime":1792.38,"body":"meet up with them and have a"},{"speaker":"Chris Spear","startTime":1792.38,"endTime":1794.99,"body":"drink or something after the"},{"speaker":"Chris Spear","startTime":1792.38,"endTime":1794.99,"body":"fact like you get to know these"},{"speaker":"Chris Spear","startTime":1794.99,"endTime":1799.22,"body":"people. And I don't think you"},{"speaker":"Chris Spear","startTime":1794.99,"endTime":1799.22,"body":"necessarily get to that level if"},{"speaker":"Chris Spear","startTime":1799.22,"endTime":1801.65,"body":"you're keeping it frankly,"},{"speaker":"Chris Spear","startTime":1799.22,"endTime":1801.65,"body":"transactional of like, here's"},{"speaker":"Chris Spear","startTime":1801.65,"endTime":1804.23,"body":"this contract of how this is"},{"speaker":"Chris Spear","startTime":1801.65,"endTime":1804.23,"body":"gonna go down."},{"speaker":"Jonathan Bardzik","startTime":1805.279,"endTime":1809.479,"body":"You know, I"},{"speaker":"Jonathan Bardzik","startTime":1805.279,"endTime":1809.479,"body":"feel like contracts are there,"},{"speaker":"Jonathan Bardzik","startTime":1809.509,"endTime":1813.349,"body":"they're a little bit like"},{"speaker":"Jonathan Bardzik","startTime":1809.509,"endTime":1813.349,"body":"legislation, they are the"},{"speaker":"Jonathan Bardzik","startTime":1813.349,"endTime":1817.099,"body":"communication form of last"},{"speaker":"Jonathan Bardzik","startTime":1813.349,"endTime":1817.099,"body":"resort. You know, when I get"},{"speaker":"Jonathan Bardzik","startTime":1817.099,"endTime":1821.149,"body":"into conversations being in DC,"},{"speaker":"Jonathan Bardzik","startTime":1817.099,"endTime":1821.149,"body":"about legislation and how it's"},{"speaker":"Jonathan Bardzik","startTime":1821.149,"endTime":1823.999,"body":"an effective and it misses this"},{"speaker":"Jonathan Bardzik","startTime":1821.149,"endTime":1823.999,"body":"and it misses that, of course it"},{"speaker":"Jonathan Bardzik","startTime":1823.999,"endTime":1826.969,"body":"does. The it is the least"},{"speaker":"Jonathan Bardzik","startTime":1823.999,"endTime":1826.969,"body":"effective way to accomplish"},{"speaker":"Jonathan Bardzik","startTime":1826.969,"endTime":1830.119,"body":"anything. And it's like using a"},{"speaker":"Jonathan Bardzik","startTime":1826.969,"endTime":1830.119,"body":"sledgehammer for brain surgery."},{"speaker":"Jonathan Bardzik","startTime":1830.569,"endTime":1833.329,"body":"But you get to it because no"},{"speaker":"Jonathan Bardzik","startTime":1830.569,"endTime":1833.329,"body":"other solution seems to have"},{"speaker":"Jonathan Bardzik","startTime":1833.329,"endTime":1837.319,"body":"worked. And I feel the same"},{"speaker":"Jonathan Bardzik","startTime":1833.329,"endTime":1837.319,"body":"thing with contracts. When I"},{"speaker":"Jonathan Bardzik","startTime":1837.319,"endTime":1841.999,"body":"sent the contract for my TV"},{"speaker":"Jonathan Bardzik","startTime":1837.319,"endTime":1841.999,"body":"show. The contract between me"},{"speaker":"Jonathan Bardzik","startTime":1841.999,"endTime":1847.909,"body":"and my co producer over to my"},{"speaker":"Jonathan Bardzik","startTime":1841.999,"endTime":1847.909,"body":"lawyer, it was three pages. And"},{"speaker":"Jonathan Bardzik","startTime":1847.909,"endTime":1852.079,"body":"he said, I don't think you"},{"speaker":"Jonathan Bardzik","startTime":1847.909,"endTime":1852.079,"body":"understand TV show contracts are"},{"speaker":"Jonathan Bardzik","startTime":1852.079,"endTime":1856.189,"body":"hundreds of pages long. This is"},{"speaker":"Jonathan Bardzik","startTime":1852.079,"endTime":1856.189,"body":"amazing. And it was amazing,"},{"speaker":"Jonathan Bardzik","startTime":1856.189,"endTime":1859.519,"body":"because my co producer and I sat"},{"speaker":"Jonathan Bardzik","startTime":1856.189,"endTime":1859.519,"body":"down in the room. And we had a"},{"speaker":"Jonathan Bardzik","startTime":1859.519,"endTime":1862.429,"body":"conversation, and we talked"},{"speaker":"Jonathan Bardzik","startTime":1859.519,"endTime":1862.429,"body":"about what was meaningful to us."},{"speaker":"Jonathan Bardzik","startTime":1862.459,"endTime":1866.809,"body":"And we talked about which"},{"speaker":"Jonathan Bardzik","startTime":1862.459,"endTime":1866.809,"body":"dollars mattered at the end of"},{"speaker":"Jonathan Bardzik","startTime":1866.809,"endTime":1872.119,"body":"the day. And then we put that on"},{"speaker":"Jonathan Bardzik","startTime":1866.809,"endTime":1872.119,"body":"paper and shook hands. And, you"},{"speaker":"Jonathan Bardzik","startTime":1872.119,"endTime":1875.539,"body":"know, I mean, this document was"},{"speaker":"Jonathan Bardzik","startTime":1872.119,"endTime":1875.539,"body":"sort of a, if everything goes to"},{"speaker":"Jonathan Bardzik","startTime":1875.539,"endTime":1877.999,"body":"hell, we should we should have"},{"speaker":"Jonathan Bardzik","startTime":1875.539,"endTime":1877.999,"body":"something on paper, just in"},{"speaker":"Jonathan Bardzik","startTime":1877.999,"endTime":1883.279,"body":"case. But I totally agree. You"},{"speaker":"Jonathan Bardzik","startTime":1877.999,"endTime":1883.279,"body":"know, I think that the the goal"},{"speaker":"Jonathan Bardzik","startTime":1883.279,"endTime":1887.749,"body":"for all of us is to communicate"},{"speaker":"Jonathan Bardzik","startTime":1883.279,"endTime":1887.749,"body":"clearly with our clients so that"},{"speaker":"Jonathan Bardzik","startTime":1888.739,"endTime":1894.079,"body":"no one is getting inadvertently"},{"speaker":"Jonathan Bardzik","startTime":1888.739,"endTime":1894.079,"body":"screwed. And that you're, you"},{"speaker":"Jonathan Bardzik","startTime":1894.079,"endTime":1897.079,"body":"know, that everything? I mean,"},{"speaker":"Jonathan Bardzik","startTime":1894.079,"endTime":1897.079,"body":"how many, how many times do you"},{"speaker":"Jonathan Bardzik","startTime":1897.079,"endTime":1901.519,"body":"get into a gig with a client and"},{"speaker":"Jonathan Bardzik","startTime":1897.079,"endTime":1901.519,"body":"realize that you have made"},{"speaker":"Jonathan Bardzik","startTime":1901.519,"endTime":1904.789,"body":"assumptions, and they have made"},{"speaker":"Jonathan Bardzik","startTime":1901.519,"endTime":1904.789,"body":"different ones. And it's just"},{"speaker":"Jonathan Bardzik","startTime":1904.789,"endTime":1910.099,"body":"because we do this for a living,"},{"speaker":"Jonathan Bardzik","startTime":1904.789,"endTime":1910.099,"body":"and they don't. And so, I mean,"},{"speaker":"Jonathan Bardzik","startTime":1910.099,"endTime":1913.339,"body":"I've never asked anyone to say"},{"speaker":"Jonathan Bardzik","startTime":1910.099,"endTime":1913.339,"body":"anything, but I have sort of"},{"speaker":"Jonathan Bardzik","startTime":1913.339,"endTime":1918.079,"body":"some basic terms and exclamation"},{"speaker":"Jonathan Bardzik","startTime":1913.339,"endTime":1918.079,"body":"explanations when I send over"},{"speaker":"Jonathan Bardzik","startTime":1918.079,"endTime":1922.969,"body":"your final menu, and it says"},{"speaker":"Jonathan Bardzik","startTime":1918.079,"endTime":1922.969,"body":"things like, you are responsible"},{"speaker":"Jonathan Bardzik","startTime":1922.969,"endTime":1927.529,"body":"for you and your guests, dietary"},{"speaker":"Jonathan Bardzik","startTime":1922.969,"endTime":1927.529,"body":"restrictions and preferences."},{"speaker":"Jonathan Bardzik","startTime":1927.559,"endTime":1931.069,"body":"And if you would like to, I am"},{"speaker":"Jonathan Bardzik","startTime":1927.559,"endTime":1931.069,"body":"happy to give you a full list of"},{"speaker":"Jonathan Bardzik","startTime":1931.069,"endTime":1936.649,"body":"ingredients that are involved."},{"speaker":"Jonathan Bardzik","startTime":1931.069,"endTime":1936.649,"body":"But you know, this is please"},{"speaker":"Jonathan Bardzik","startTime":1936.649,"endTime":1940.699,"body":"don't make any assumptions that"},{"speaker":"Jonathan Bardzik","startTime":1936.649,"endTime":1940.699,"body":"that something is safe for you"},{"speaker":"Jonathan Bardzik","startTime":1940.699,"endTime":1943.069,"body":"and your guests, if you haven't"},{"speaker":"Jonathan Bardzik","startTime":1940.699,"endTime":1943.069,"body":"asked him about it, and you"},{"speaker":"Jonathan Bardzik","startTime":1943.069,"endTime":1946.339,"body":"haven't talked to me about. And"},{"speaker":"Jonathan Bardzik","startTime":1943.069,"endTime":1946.339,"body":"that doesn't need to be three"},{"speaker":"Jonathan Bardzik","startTime":1946.339,"endTime":1950.659,"body":"paragraphs of legalese. But"},{"speaker":"Jonathan Bardzik","startTime":1946.339,"endTime":1950.659,"body":"that's just that's also, you"},{"speaker":"Jonathan Bardzik","startTime":1950.659,"endTime":1954.169,"body":"know, you said, retain your"},{"speaker":"Jonathan Bardzik","startTime":1950.659,"endTime":1954.169,"body":"clients. To me, that's just good"},{"speaker":"Jonathan Bardzik","startTime":1954.169,"endTime":1957.079,"body":"client retention, like I want my"},{"speaker":"Jonathan Bardzik","startTime":1954.169,"endTime":1957.079,"body":"clients to be really happy at"},{"speaker":"Jonathan Bardzik","startTime":1957.079,"endTime":1961.399,"body":"the end of an experience. And"},{"speaker":"Jonathan Bardzik","startTime":1957.079,"endTime":1961.399,"body":"so, you know, the more I talked"},{"speaker":"Jonathan Bardzik","startTime":1961.399,"endTime":1964.819,"body":"to him, the fewer gray areas"},{"speaker":"Jonathan Bardzik","startTime":1961.399,"endTime":1964.819,"body":"going into it, the more likely"},{"speaker":"Jonathan Bardzik","startTime":1964.819,"endTime":1967.219,"body":"I'm going to succeed with that,"},{"speaker":"Jonathan Bardzik","startTime":1964.819,"endTime":1967.219,"body":"and that they're going to be"},{"speaker":"Jonathan Bardzik","startTime":1967.219,"endTime":1967.729,"body":"thrilled."},{"speaker":"Chris Spear","startTime":1968.21,"endTime":1970.64,"body":"And having a"},{"speaker":"Chris Spear","startTime":1968.21,"endTime":1970.64,"body":"contract for a business"},{"speaker":"Chris Spear","startTime":1970.64,"endTime":1973.31,"body":"transaction is different than I"},{"speaker":"Chris Spear","startTime":1970.64,"endTime":1973.31,"body":"think, a personal dinner, like I"},{"speaker":"Chris Spear","startTime":1973.31,"endTime":1977.09,"body":"have contracts for sponsorship"},{"speaker":"Chris Spear","startTime":1973.31,"endTime":1977.09,"body":"for my podcast, because again,"},{"speaker":"Chris Spear","startTime":1977.12,"endTime":1979.52,"body":"I'm dealing with a big company,"},{"speaker":"Chris Spear","startTime":1977.12,"endTime":1979.52,"body":"they're probably going to"},{"speaker":"Chris Spear","startTime":1979.52,"endTime":1983.21,"body":"require it anyway. And just to"},{"speaker":"Chris Spear","startTime":1979.52,"endTime":1983.21,"body":"kind of spell out how that works"},{"speaker":"Chris Spear","startTime":1983.21,"endTime":1986.09,"body":"that like, Yes, this is what I'm"},{"speaker":"Chris Spear","startTime":1983.21,"endTime":1986.09,"body":"going to do for you. This is how"},{"speaker":"Chris Spear","startTime":1986.09,"endTime":1988.85,"body":"much you're going to pay me and"},{"speaker":"Chris Spear","startTime":1986.09,"endTime":1988.85,"body":"here are some of the basics."},{"speaker":"Chris Spear","startTime":1988.85,"endTime":1991.46,"body":"Like, just because you're a"},{"speaker":"Chris Spear","startTime":1988.85,"endTime":1991.46,"body":"sponsor of my podcast doesn't"},{"speaker":"Chris Spear","startTime":1991.46,"endTime":1994.97,"body":"mean that I have to edit my"},{"speaker":"Chris Spear","startTime":1991.46,"endTime":1994.97,"body":"content for you, I can still say"},{"speaker":"Chris Spear","startTime":1994.97,"endTime":1998.48,"body":"what I want on my show, you can"},{"speaker":"Chris Spear","startTime":1994.97,"endTime":1998.48,"body":"choose to not be a sponsor"},{"speaker":"Chris Spear","startTime":1998.48,"endTime":2002.02,"body":"anymore, but you know, things"},{"speaker":"Chris Spear","startTime":1998.48,"endTime":2002.02,"body":"like that, of that nature. But"},{"speaker":"Chris Spear","startTime":2002.05,"endTime":2005.29,"body":"as far as like with customers,"},{"speaker":"Chris Spear","startTime":2002.05,"endTime":2005.29,"body":"yeah, as long as I know what you"},{"speaker":"Chris Spear","startTime":2005.29,"endTime":2008.11,"body":"want from me, and I tell you"},{"speaker":"Chris Spear","startTime":2005.29,"endTime":2008.11,"body":"what I'm gonna give you you"},{"speaker":"Chris Spear","startTime":2008.11,"endTime":2010.66,"body":"know, I've never had a problem."},{"speaker":"Chris Spear","startTime":2008.11,"endTime":2010.66,"body":"And I've been doing this for 11"},{"speaker":"Chris Spear","startTime":2010.66,"endTime":2013.75,"body":"years. Well, I want to kind of"},{"speaker":"Chris Spear","startTime":2010.66,"endTime":2013.75,"body":"go back a little bit to this"},{"speaker":"Chris Spear","startTime":2013.78,"endTime":2018.34,"body":"taking a break that you did."},{"speaker":"Chris Spear","startTime":2013.78,"endTime":2018.34,"body":"From a business standpoint, I"},{"speaker":"Chris Spear","startTime":2018.34,"endTime":2022.48,"body":"guess I'll start like, Were you"},{"speaker":"Chris Spear","startTime":2018.34,"endTime":2022.48,"body":"scared like that you're taking"},{"speaker":"Chris Spear","startTime":2022.48,"endTime":2025.87,"body":"this time and you're not going"},{"speaker":"Chris Spear","startTime":2022.48,"endTime":2025.87,"body":"to be either actually going out"},{"speaker":"Chris Spear","startTime":2025.87,"endTime":2028.51,"body":"and doing your business or"},{"speaker":"Chris Spear","startTime":2025.87,"endTime":2028.51,"body":"spending tons of time working on"},{"speaker":"Chris Spear","startTime":2028.51,"endTime":2030.94,"body":"it? Was it? Was it tough for you"},{"speaker":"Chris Spear","startTime":2028.51,"endTime":2030.94,"body":"to take that break?"},{"speaker":"Jonathan Bardzik","startTime":2031.84,"endTime":2035.83,"body":"Terrifying?"},{"speaker":"Jonathan Bardzik","startTime":2031.84,"endTime":2035.83,"body":"Yeah, absolutely. It is, then,"},{"speaker":"Jonathan Bardzik","startTime":2036.25,"endTime":2040.33,"body":"you know, to to not bury the"},{"speaker":"Jonathan Bardzik","startTime":2036.25,"endTime":2040.33,"body":"lede here. I just came back from"},{"speaker":"Jonathan Bardzik","startTime":2040.33,"endTime":2045.25,"body":"taking a second one. So that's"},{"speaker":"Jonathan Bardzik","startTime":2040.33,"endTime":2045.25,"body":"two weeks off in February and"},{"speaker":"Jonathan Bardzik","startTime":2045.25,"endTime":2049.87,"body":"two and a half more weeks off"},{"speaker":"Jonathan Bardzik","startTime":2045.25,"endTime":2049.87,"body":"here in in late April. And I've,"},{"speaker":"Jonathan Bardzik","startTime":2049.96,"endTime":2053.11,"body":"I've learned a lot in the"},{"speaker":"Jonathan Bardzik","startTime":2049.96,"endTime":2053.11,"body":"process. You know, I over the"},{"speaker":"Jonathan Bardzik","startTime":2053.11,"endTime":2058.36,"body":"last two years, when COVID hit,"},{"speaker":"Jonathan Bardzik","startTime":2053.11,"endTime":2058.36,"body":"I jumped hard into social media."},{"speaker":"Jonathan Bardzik","startTime":2058.39,"endTime":2063.79,"body":"I was doing live video six times"},{"speaker":"Jonathan Bardzik","startTime":2058.39,"endTime":2063.79,"body":"a week including two full hour"},{"speaker":"Jonathan Bardzik","startTime":2063.79,"endTime":2066.82,"body":"long cooking demonstrations I"},{"speaker":"Jonathan Bardzik","startTime":2063.79,"endTime":2066.82,"body":"built an entirely virtual"},{"speaker":"Jonathan Bardzik","startTime":2066.82,"endTime":2072.55,"body":"business starting with doing"},{"speaker":"Jonathan Bardzik","startTime":2066.82,"endTime":2072.55,"body":"virtual cook alongs for private"},{"speaker":"Jonathan Bardzik","startTime":2072.55,"endTime":2076.6,"body":"and corporate clients. So I"},{"speaker":"Jonathan Bardzik","startTime":2072.55,"endTime":2076.6,"body":"would develop menus send them"},{"speaker":"Jonathan Bardzik","startTime":2076.6,"endTime":2079.33,"body":"list of ingredients and recipes"},{"speaker":"Jonathan Bardzik","startTime":2076.6,"endTime":2079.33,"body":"two weeks ahead of time we would"},{"speaker":"Jonathan Bardzik","startTime":2079.33,"endTime":2083.23,"body":"cook together over two to three"},{"speaker":"Jonathan Bardzik","startTime":2079.33,"endTime":2083.23,"body":"hours. It was a three person"},{"speaker":"Jonathan Bardzik","startTime":2083.23,"endTime":2088.24,"body":"operation and then started doing"},{"speaker":"Jonathan Bardzik","startTime":2083.23,"endTime":2088.24,"body":"custom video work for clients so"},{"speaker":"Jonathan Bardzik","startTime":2088.27,"endTime":2091.96,"body":"had to learn how to write"},{"speaker":"Jonathan Bardzik","startTime":2088.27,"endTime":2091.96,"body":"scripts and shot lists and all"},{"speaker":"Jonathan Bardzik","startTime":2091.96,"endTime":2096.19,"body":"that kind of good stuff, buy"},{"speaker":"Jonathan Bardzik","startTime":2091.96,"endTime":2096.19,"body":"equipment. And but you know,"},{"speaker":"Jonathan Bardzik","startTime":2096.22,"endTime":2099.55,"body":"August of 2020 I was really worn"},{"speaker":"Jonathan Bardzik","startTime":2096.22,"endTime":2099.55,"body":"out and decided to take a two"},{"speaker":"Jonathan Bardzik","startTime":2099.55,"endTime":2106.18,"body":"week break and a major client"},{"speaker":"Jonathan Bardzik","startTime":2099.55,"endTime":2106.18,"body":"walked in. And I, you know, I"},{"speaker":"Jonathan Bardzik","startTime":2106.21,"endTime":2110.26,"body":"started joking by the middle of"},{"speaker":"Jonathan Bardzik","startTime":2106.21,"endTime":2110.26,"body":"2021, welcome to my TED talk on"},{"speaker":"Jonathan Bardzik","startTime":2110.26,"endTime":2112.51,"body":"how to build your business by"},{"speaker":"Jonathan Bardzik","startTime":2110.26,"endTime":2112.51,"body":"scheduling vacations that you"},{"speaker":"Jonathan Bardzik","startTime":2112.51,"endTime":2118.12,"body":"never get to take. So I got to"},{"speaker":"Jonathan Bardzik","startTime":2112.51,"endTime":2118.12,"body":"the middle of last summer home"},{"speaker":"Jonathan Bardzik","startTime":2118.12,"endTime":2120.85,"body":"visiting my folks, my dad just"},{"speaker":"Jonathan Bardzik","startTime":2118.12,"endTime":2120.85,"body":"says, You keep talking about"},{"speaker":"Jonathan Bardzik","startTime":2120.85,"endTime":2125.56,"body":"needing a break, and you keep"},{"speaker":"Jonathan Bardzik","startTime":2120.85,"endTime":2125.56,"body":"not taking one. So give me a"},{"speaker":"Jonathan Bardzik","startTime":2125.56,"endTime":2130.6,"body":"date. Like, let's, you know,"},{"speaker":"Jonathan Bardzik","startTime":2125.56,"endTime":2130.6,"body":"let's put a schedule to this. So"},{"speaker":"Jonathan Bardzik","startTime":2130.6,"endTime":2133.69,"body":"I decided, Alright, I'm gonna"},{"speaker":"Jonathan Bardzik","startTime":2130.6,"endTime":2133.69,"body":"take November to February, which"},{"speaker":"Jonathan Bardzik","startTime":2133.69,"endTime":2137.02,"body":"is usually a quiet time in my"},{"speaker":"Jonathan Bardzik","startTime":2133.69,"endTime":2137.02,"body":"business,"},{"speaker":"Jonathan Bardzik","startTime":2138.31,"endTime":2142.57,"body":"quieter time. And I'm going to"},{"speaker":"Jonathan Bardzik","startTime":2138.31,"endTime":2142.57,"body":"keep the trains running, but"},{"speaker":"Jonathan Bardzik","startTime":2142.57,"endTime":2146.59,"body":"not, you know, not aggressively"},{"speaker":"Jonathan Bardzik","startTime":2142.57,"endTime":2146.59,"body":"pursue a lot of business, I'd"},{"speaker":"Jonathan Bardzik","startTime":2146.59,"endTime":2148.78,"body":"had a major client, so I had a"},{"speaker":"Jonathan Bardzik","startTime":2146.59,"endTime":2148.78,"body":"little bit of money in the bank"},{"speaker":"Jonathan Bardzik","startTime":2148.78,"endTime":2151.36,"body":"and could add a little breathing"},{"speaker":"Jonathan Bardzik","startTime":2148.78,"endTime":2151.36,"body":"room, and I come home for"},{"speaker":"Jonathan Bardzik","startTime":2151.36,"endTime":2156.82,"body":"Christmas. And, again, November,"},{"speaker":"Jonathan Bardzik","startTime":2151.36,"endTime":2156.82,"body":"December had been as busy as"},{"speaker":"Jonathan Bardzik","startTime":2156.82,"endTime":2160.6,"body":"anytime in the last two years."},{"speaker":"Jonathan Bardzik","startTime":2156.82,"endTime":2160.6,"body":"And so he says to me, you need"},{"speaker":"Jonathan Bardzik","startTime":2160.6,"endTime":2163.12,"body":"to go somewhere where you"},{"speaker":"Jonathan Bardzik","startTime":2160.6,"endTime":2163.12,"body":"literally cannot be bothered or"},{"speaker":"Jonathan Bardzik","startTime":2163.12,"endTime":2166.75,"body":"respond to another human being."},{"speaker":"Jonathan Bardzik","startTime":2163.12,"endTime":2166.75,"body":"So I scheduled this time at the"},{"speaker":"Jonathan Bardzik","startTime":2166.75,"endTime":2171.46,"body":"beach and turned off all of my"},{"speaker":"Jonathan Bardzik","startTime":2166.75,"endTime":2171.46,"body":"electronics, which was scary."},{"speaker":"Jonathan Bardzik","startTime":2172.03,"endTime":2176.62,"body":"But I had a few clients that"},{"speaker":"Jonathan Bardzik","startTime":2172.03,"endTime":2176.62,"body":"were short of, you know, in"},{"speaker":"Jonathan Bardzik","startTime":2176.62,"endTime":2179.65,"body":"range people, I just done work"},{"speaker":"Jonathan Bardzik","startTime":2176.62,"endTime":2179.65,"body":"for people who had been talked"},{"speaker":"Jonathan Bardzik","startTime":2179.65,"endTime":2183.91,"body":"to me about work. And I reached"},{"speaker":"Jonathan Bardzik","startTime":2179.65,"endTime":2183.91,"body":"out to all them and said, I'm"},{"speaker":"Jonathan Bardzik","startTime":2183.91,"endTime":2187.66,"body":"not going to be available for"},{"speaker":"Jonathan Bardzik","startTime":2183.91,"endTime":2187.66,"body":"two weeks, and was shocked when"},{"speaker":"Jonathan Bardzik","startTime":2187.66,"endTime":2193.24,"body":"they all said this is great. So"},{"speaker":"Jonathan Bardzik","startTime":2187.66,"endTime":2193.24,"body":"I did, I came back from that"},{"speaker":"Jonathan Bardzik","startTime":2193.24,"endTime":2198.46,"body":"time, realizing that I was"},{"speaker":"Jonathan Bardzik","startTime":2193.24,"endTime":2198.46,"body":"deeply tired from launching a TV"},{"speaker":"Jonathan Bardzik","startTime":2198.46,"endTime":2202.42,"body":"show rewriting a cookbook,"},{"speaker":"Jonathan Bardzik","startTime":2198.46,"endTime":2202.42,"body":"reinventing my business. And"},{"speaker":"Jonathan Bardzik","startTime":2202.42,"endTime":2208.33,"body":"also that I was giving so much"},{"speaker":"Jonathan Bardzik","startTime":2202.42,"endTime":2208.33,"body":"energy into constantly being"},{"speaker":"Jonathan Bardzik","startTime":2208.33,"endTime":2214.45,"body":"available. And I decided to be"},{"speaker":"Jonathan Bardzik","startTime":2208.33,"endTime":2214.45,"body":"less available that I literally"},{"speaker":"Jonathan Bardzik","startTime":2214.45,"endTime":2217.33,"body":"now don't plug my phone in next"},{"speaker":"Jonathan Bardzik","startTime":2214.45,"endTime":2217.33,"body":"to my bed at night I plug it"},{"speaker":"Jonathan Bardzik","startTime":2217.33,"endTime":2222.04,"body":"into another room. And but my"},{"speaker":"Jonathan Bardzik","startTime":2217.33,"endTime":2222.04,"body":"husband's alarm wake me up in"},{"speaker":"Jonathan Bardzik","startTime":2222.04,"endTime":2225.52,"body":"the morning, I go to friends"},{"speaker":"Jonathan Bardzik","startTime":2222.04,"endTime":2225.52,"body":"houses and leave my phone here"},{"speaker":"Jonathan Bardzik","startTime":2225.52,"endTime":2230.14,"body":"at the house, which is rough the"},{"speaker":"Jonathan Bardzik","startTime":2225.52,"endTime":2230.14,"body":"first time. And I was talking to"},{"speaker":"Jonathan Bardzik","startTime":2230.14,"endTime":2234.19,"body":"someone they said, Well, you"},{"speaker":"Jonathan Bardzik","startTime":2230.14,"endTime":2234.19,"body":"know, what about writing a"},{"speaker":"Jonathan Bardzik","startTime":2234.19,"endTime":2237.85,"body":"letter that you can send to some"},{"speaker":"Jonathan Bardzik","startTime":2234.19,"endTime":2237.85,"body":"key clients and some key friends"},{"speaker":"Jonathan Bardzik","startTime":2237.88,"endTime":2240.19,"body":"that just as you're doing this,"},{"speaker":"Jonathan Bardzik","startTime":2237.88,"endTime":2240.19,"body":"so you don't have to explain it"},{"speaker":"Jonathan Bardzik","startTime":2240.19,"endTime":2244.0,"body":"all the time. And I was really"},{"speaker":"Jonathan Bardzik","startTime":2240.19,"endTime":2244.0,"body":"uncomfortable with that. And I"},{"speaker":"Jonathan Bardzik","startTime":2244.0,"endTime":2247.06,"body":"was talking to my dad, and he"},{"speaker":"Jonathan Bardzik","startTime":2244.0,"endTime":2247.06,"body":"said, Oh, you know, I love that"},{"speaker":"Jonathan Bardzik","startTime":2247.06,"endTime":2251.38,"body":"you're doing this, but he really"},{"speaker":"Jonathan Bardzik","startTime":2247.06,"endTime":2251.38,"body":"talked about it with people. And"},{"speaker":"Jonathan Bardzik","startTime":2251.38,"endTime":2256.84,"body":"I recognized that if I had just"},{"speaker":"Jonathan Bardzik","startTime":2251.38,"endTime":2256.84,"body":"gotten a cancer diagnosis, and I"},{"speaker":"Jonathan Bardzik","startTime":2256.84,"endTime":2260.2,"body":"sent that letter out, saying,"},{"speaker":"Jonathan Bardzik","startTime":2256.84,"endTime":2260.2,"body":"Hey, I'm gonna take some time"},{"speaker":"Jonathan Bardzik","startTime":2260.2,"endTime":2263.86,"body":"for me, I'm gonna focus on the"},{"speaker":"Jonathan Bardzik","startTime":2260.2,"endTime":2263.86,"body":"other parts of my life. Besides"},{"speaker":"Jonathan Bardzik","startTime":2263.86,"endTime":2267.76,"body":"my business for a little while,"},{"speaker":"Jonathan Bardzik","startTime":2263.86,"endTime":2267.76,"body":"there would be lines of people"},{"speaker":"Jonathan Bardzik","startTime":2267.94,"endTime":2270.67,"body":"waiting to say that is"},{"speaker":"Jonathan Bardzik","startTime":2267.94,"endTime":2270.67,"body":"fantastic. There would be"},{"speaker":"Jonathan Bardzik","startTime":2270.67,"endTime":2273.64,"body":"friends saying, hey, no, I'm"},{"speaker":"Jonathan Bardzik","startTime":2270.67,"endTime":2273.64,"body":"still going to text you every"},{"speaker":"Jonathan Bardzik","startTime":2273.64,"endTime":2275.62,"body":"once in a while to let you know"},{"speaker":"Jonathan Bardzik","startTime":2273.64,"endTime":2275.62,"body":"that I love you and that I'm"},{"speaker":"Jonathan Bardzik","startTime":2275.62,"endTime":2279.16,"body":"there. Don't worry about ever"},{"speaker":"Jonathan Bardzik","startTime":2275.62,"endTime":2279.16,"body":"responding to me unless it feels"},{"speaker":"Jonathan Bardzik","startTime":2279.16,"endTime":2284.08,"body":"good to you. And so what I"},{"speaker":"Jonathan Bardzik","startTime":2279.16,"endTime":2284.08,"body":"recognize from that is we"},{"speaker":"Jonathan Bardzik","startTime":2284.08,"endTime":2287.71,"body":"culturally don't have language"},{"speaker":"Jonathan Bardzik","startTime":2284.08,"endTime":2287.71,"body":"around taking care of ourselves"},{"speaker":"Jonathan Bardzik","startTime":2287.74,"endTime":2293.83,"body":"unless there is a crisis. And"},{"speaker":"Jonathan Bardzik","startTime":2287.74,"endTime":2293.83,"body":"that's problematic. You know,"},{"speaker":"Jonathan Bardzik","startTime":2293.83,"endTime":2298.45,"body":"we, I think that we should value"},{"speaker":"Jonathan Bardzik","startTime":2293.83,"endTime":2298.45,"body":"ourselves and value words and"},{"speaker":"Jonathan Bardzik","startTime":2298.45,"endTime":2303.31,"body":"value the fullness of our lives."},{"speaker":"Jonathan Bardzik","startTime":2298.45,"endTime":2303.31,"body":"And I do love that the work that"},{"speaker":"Jonathan Bardzik","startTime":2303.31,"endTime":2307.84,"body":"you and I do and that the people"},{"speaker":"Jonathan Bardzik","startTime":2303.31,"endTime":2307.84,"body":"who you interview do is passion"},{"speaker":"Jonathan Bardzik","startTime":2307.84,"endTime":2312.4,"body":"work. And so I don't think we"},{"speaker":"Jonathan Bardzik","startTime":2307.84,"endTime":2312.4,"body":"need as much finger quotes"},{"speaker":"Jonathan Bardzik","startTime":2312.4,"endTime":2317.56,"body":"traditional balance as you might"},{"speaker":"Jonathan Bardzik","startTime":2312.4,"endTime":2317.56,"body":"need if you're a CPA, and that"},{"speaker":"Jonathan Bardzik","startTime":2317.56,"endTime":2319.87,"body":"is not your passion in life, but"},{"speaker":"Jonathan Bardzik","startTime":2317.56,"endTime":2319.87,"body":"you are showing up for the"},{"speaker":"Jonathan Bardzik","startTime":2319.87,"endTime":2324.64,"body":"paycheck every day. Right? I"},{"speaker":"Jonathan Bardzik","startTime":2319.87,"endTime":2324.64,"body":"mean, I had to go buy"},{"speaker":"Jonathan Bardzik","startTime":2324.64,"endTime":2328.39,"body":"ingredients. And after I finish"},{"speaker":"Jonathan Bardzik","startTime":2324.64,"endTime":2328.39,"body":"up with you, I'm gonna be"},{"speaker":"Jonathan Bardzik","startTime":2328.42,"endTime":2331.6,"body":"preparing three dishes to"},{"speaker":"Jonathan Bardzik","startTime":2328.42,"endTime":2331.6,"body":"photograph today. That's fun for"},{"speaker":"Jonathan Bardzik","startTime":2331.6,"endTime":2334.51,"body":"me, I don't I don't need to"},{"speaker":"Jonathan Bardzik","startTime":2331.6,"endTime":2334.51,"body":"balance that I don't have to go"},{"speaker":"Jonathan Bardzik","startTime":2334.51,"endTime":2336.88,"body":"buy the new iPhone to make it"},{"speaker":"Jonathan Bardzik","startTime":2334.51,"endTime":2336.88,"body":"okay that I've worked those"},{"speaker":"Jonathan Bardzik","startTime":2336.88,"endTime":2343.78,"body":"hours. But there are parts of my"},{"speaker":"Jonathan Bardzik","startTime":2336.88,"endTime":2343.78,"body":"life that aren't my art, this"},{"speaker":"Jonathan Bardzik","startTime":2343.78,"endTime":2348.76,"body":"passion in this career. And I"},{"speaker":"Jonathan Bardzik","startTime":2343.78,"endTime":2348.76,"body":"want to give more time to those."},{"speaker":"Jonathan Bardzik","startTime":2348.79,"endTime":2352.81,"body":"And ultimately, at the end of"},{"speaker":"Jonathan Bardzik","startTime":2348.79,"endTime":2352.81,"body":"the day. That is the one asset"},{"speaker":"Jonathan Bardzik","startTime":2352.81,"endTime":2356.77,"body":"that is not renewable. I know"},{"speaker":"Jonathan Bardzik","startTime":2352.81,"endTime":2356.77,"body":"being in small business, it"},{"speaker":"Jonathan Bardzik","startTime":2356.77,"endTime":2359.8,"body":"often feels like money is the"},{"speaker":"Jonathan Bardzik","startTime":2356.77,"endTime":2359.8,"body":"big asset that's not renewable."},{"speaker":"Jonathan Bardzik","startTime":2360.16,"endTime":2366.94,"body":"But I find when I truly stop and"},{"speaker":"Jonathan Bardzik","startTime":2360.16,"endTime":2366.94,"body":"take a few deep breaths, money"},{"speaker":"Jonathan Bardzik","startTime":2366.94,"endTime":2370.99,"body":"usually shows up when it needs"},{"speaker":"Jonathan Bardzik","startTime":2366.94,"endTime":2370.99,"body":"to. Right. I mean, how often"},{"speaker":"Jonathan Bardzik","startTime":2370.99,"endTime":2374.86,"body":"have you been looking at the"},{"speaker":"Jonathan Bardzik","startTime":2370.99,"endTime":2374.86,"body":"ledger and you feel screwed and"},{"speaker":"Jonathan Bardzik","startTime":2374.86,"endTime":2379.72,"body":"all of a sudden incomes that"},{"speaker":"Jonathan Bardzik","startTime":2374.86,"endTime":2379.72,"body":"call for that $3,000 reception"},{"speaker":"Jonathan Bardzik","startTime":2379.78,"endTime":2381.61,"body":"and they're the bills paid?"},{"speaker":"Chris Spear","startTime":2382.78,"endTime":2385.57,"body":"And the other"},{"speaker":"Chris Spear","startTime":2382.78,"endTime":2385.57,"body":"slider of that is spending"},{"speaker":"Chris Spear","startTime":2385.57,"endTime":2385.96,"body":"right?"},{"speaker":"Jonathan Bardzik","startTime":2387.01,"endTime":2390.64,"body":"And I think"},{"speaker":"Jonathan Bardzik","startTime":2387.01,"endTime":2390.64,"body":"valuing putting a cash value on"},{"speaker":"Jonathan Bardzik","startTime":2390.64,"endTime":2395.05,"body":"your time also changes that"},{"speaker":"Jonathan Bardzik","startTime":2390.64,"endTime":2395.05,"body":"equation. So when I started"},{"speaker":"Jonathan Bardzik","startTime":2395.05,"endTime":2400.27,"body":"saying, You know what I? What I"},{"speaker":"Jonathan Bardzik","startTime":2395.05,"endTime":2400.27,"body":"want more than anything is to"},{"speaker":"Jonathan Bardzik","startTime":2400.27,"endTime":2404.53,"body":"have a little more free time to"},{"speaker":"Jonathan Bardzik","startTime":2400.27,"endTime":2404.53,"body":"rest to shed some of those COVID"},{"speaker":"Jonathan Bardzik","startTime":2404.53,"endTime":2408.61,"body":"pounds and get some of that"},{"speaker":"Jonathan Bardzik","startTime":2404.53,"endTime":2408.61,"body":"energy back to cook some good"},{"speaker":"Jonathan Bardzik","startTime":2408.61,"endTime":2412.63,"body":"meals hanging out with friends"},{"speaker":"Jonathan Bardzik","startTime":2408.61,"endTime":2412.63,"body":"and family, that when free time"},{"speaker":"Jonathan Bardzik","startTime":2412.63,"endTime":2415.66,"body":"was the priority, suddenly a"},{"speaker":"Jonathan Bardzik","startTime":2412.63,"endTime":2415.66,"body":"whole bunch of expenditures"},{"speaker":"Jonathan Bardzik","startTime":2415.66,"endTime":2419.02,"body":"seemed less important. And I"},{"speaker":"Jonathan Bardzik","startTime":2415.66,"endTime":2419.02,"body":"realized I could fit, you know,"},{"speaker":"Jonathan Bardzik","startTime":2419.02,"endTime":2425.08,"body":"I think we get so fixed on this"},{"speaker":"Jonathan Bardzik","startTime":2419.02,"endTime":2425.08,"body":"idea that we we should maximize"},{"speaker":"Jonathan Bardzik","startTime":2425.11,"endTime":2429.4,"body":"our earnings. And maximizing our"},{"speaker":"Jonathan Bardzik","startTime":2425.11,"endTime":2429.4,"body":"earning means working as many"},{"speaker":"Jonathan Bardzik","startTime":2429.4,"endTime":2434.17,"body":"hours as we can. And when I"},{"speaker":"Jonathan Bardzik","startTime":2429.4,"endTime":2434.17,"body":"stopped and said that, how much"},{"speaker":"Jonathan Bardzik","startTime":2434.17,"endTime":2439.18,"body":"can I make? But how much do I"},{"speaker":"Jonathan Bardzik","startTime":2434.17,"endTime":2439.18,"body":"need and not need just to pay"},{"speaker":"Jonathan Bardzik","startTime":2439.18,"endTime":2443.56,"body":"the mortgage and put dollar"},{"speaker":"Jonathan Bardzik","startTime":2439.18,"endTime":2443.56,"body":"Robin on the table? But here's"},{"speaker":"Jonathan Bardzik","startTime":2443.56,"endTime":2447.13,"body":"the life that I want? How much"},{"speaker":"Jonathan Bardzik","startTime":2443.56,"endTime":2447.13,"body":"funding does it take to support"},{"speaker":"Jonathan Bardzik","startTime":2447.13,"endTime":2451.6,"body":"that life? The whole equation of"},{"speaker":"Jonathan Bardzik","startTime":2447.13,"endTime":2451.6,"body":"work really changed in my mind."},{"speaker":"Jonathan Bardzik","startTime":2451.63,"endTime":2454.33,"body":"I mean, I really started"},{"speaker":"Jonathan Bardzik","startTime":2451.63,"endTime":2454.33,"body":"thinking about, yeah, you know"},{"speaker":"Jonathan Bardzik","startTime":2454.33,"endTime":2459.34,"body":"what, I want to have Memorial"},{"speaker":"Jonathan Bardzik","startTime":2454.33,"endTime":2459.34,"body":"Day weekend off. So if I have"},{"speaker":"Jonathan Bardzik","startTime":2459.34,"endTime":2462.37,"body":"enough money in the bank, I'm"},{"speaker":"Jonathan Bardzik","startTime":2459.34,"endTime":2462.37,"body":"not gonna take gig that weekend."},{"speaker":"Jonathan Bardzik","startTime":2463.6,"endTime":2469.9,"body":"I, you know, I want to spend"},{"speaker":"Jonathan Bardzik","startTime":2463.6,"endTime":2469.9,"body":"more Friday nights during COVID."},{"speaker":"Jonathan Bardzik","startTime":2469.9,"endTime":2474.43,"body":"Because, you know, I couldn't"},{"speaker":"Jonathan Bardzik","startTime":2469.9,"endTime":2474.43,"body":"work on the weekends, we"},{"speaker":"Jonathan Bardzik","startTime":2474.43,"endTime":2477.31,"body":"shouldn't be hanging out with my"},{"speaker":"Jonathan Bardzik","startTime":2474.43,"endTime":2477.31,"body":"husband. And some of our friends"},{"speaker":"Jonathan Bardzik","startTime":2477.31,"endTime":2480.58,"body":"are, you know, we had two"},{"speaker":"Jonathan Bardzik","startTime":2477.31,"endTime":2480.58,"body":"couples in our COVID pod. And I"},{"speaker":"Jonathan Bardzik","startTime":2480.58,"endTime":2483.37,"body":"realized they were sharing all"},{"speaker":"Jonathan Bardzik","startTime":2480.58,"endTime":2483.37,"body":"of the stories from the last 10"},{"speaker":"Jonathan Bardzik","startTime":2483.37,"endTime":2485.95,"body":"years while I was building my"},{"speaker":"Jonathan Bardzik","startTime":2483.37,"endTime":2485.95,"body":"business that I wasn't a part"},{"speaker":"Jonathan Bardzik","startTime":2485.95,"endTime":2491.38,"body":"of. So I want some of that back."},{"speaker":"Jonathan Bardzik","startTime":2485.95,"endTime":2491.38,"body":"And and now I can sit down and"},{"speaker":"Jonathan Bardzik","startTime":2491.38,"endTime":2494.35,"body":"calculate how many dollars need"},{"speaker":"Jonathan Bardzik","startTime":2491.38,"endTime":2494.35,"body":"to come in. So I can have some"},{"speaker":"Jonathan Bardzik","startTime":2494.35,"endTime":2498.82,"body":"of that back. You know, one of"},{"speaker":"Jonathan Bardzik","startTime":2494.35,"endTime":2498.82,"body":"the tough realities about money"},{"speaker":"Jonathan Bardzik","startTime":2498.82,"endTime":2504.76,"body":"is that it is scary, and it"},{"speaker":"Jonathan Bardzik","startTime":2498.82,"endTime":2504.76,"body":"feels it feels like a scarcity."},{"speaker":"Jonathan Bardzik","startTime":2505.57,"endTime":2509.53,"body":"And looking at it closely,"},{"speaker":"Jonathan Bardzik","startTime":2505.57,"endTime":2509.53,"body":"especially in small business"},{"speaker":"Jonathan Bardzik","startTime":2509.53,"endTime":2511.84,"body":"feels scarier. I was just"},{"speaker":"Jonathan Bardzik","startTime":2509.53,"endTime":2511.84,"body":"talking to a friend recently,"},{"speaker":"Jonathan Bardzik","startTime":2511.84,"endTime":2516.49,"body":"and I said, I think one of the"},{"speaker":"Jonathan Bardzik","startTime":2511.84,"endTime":2516.49,"body":"major skills necessary to"},{"speaker":"Jonathan Bardzik","startTime":2516.49,"endTime":2520.12,"body":"building a small business is"},{"speaker":"Jonathan Bardzik","startTime":2516.49,"endTime":2520.12,"body":"both the ability to look at cold"},{"speaker":"Jonathan Bardzik","startTime":2520.12,"endTime":2524.11,"body":"hard reality very closely. And"},{"speaker":"Jonathan Bardzik","startTime":2520.12,"endTime":2524.11,"body":"then to forget about it. I mean,"},{"speaker":"Jonathan Bardzik","startTime":2524.11,"endTime":2527.02,"body":"there are there are definitely"},{"speaker":"Jonathan Bardzik","startTime":2524.11,"endTime":2527.02,"body":"days, particularly while you're"},{"speaker":"Jonathan Bardzik","startTime":2527.02,"endTime":2530.95,"body":"building your business, but"},{"speaker":"Jonathan Bardzik","startTime":2527.02,"endTime":2530.95,"body":"they're gonna pop up five years"},{"speaker":"Jonathan Bardzik","startTime":2530.95,"endTime":2534.46,"body":"in and 10 years in, where you"},{"speaker":"Jonathan Bardzik","startTime":2530.95,"endTime":2534.46,"body":"need to ignore the fact that"},{"speaker":"Jonathan Bardzik","startTime":2534.49,"endTime":2537.43,"body":"none of the dollars make sense."},{"speaker":"Jonathan Bardzik","startTime":2534.49,"endTime":2537.43,"body":"And none of the time makes"},{"speaker":"Jonathan Bardzik","startTime":2537.43,"endTime":2539.38,"body":"sense. And you don't know where"},{"speaker":"Jonathan Bardzik","startTime":2537.43,"endTime":2539.38,"body":"your next clients are coming"},{"speaker":"Jonathan Bardzik","startTime":2539.38,"endTime":2544.15,"body":"from. And you just have to kind"},{"speaker":"Jonathan Bardzik","startTime":2539.38,"endTime":2544.15,"body":"of get up in the morning go. You"},{"speaker":"Jonathan Bardzik","startTime":2544.15,"endTime":2547.99,"body":"know, I'm not seeing any this"},{"speaker":"Jonathan Bardzik","startTime":2544.15,"endTime":2547.99,"body":"and go about your life. And"},{"speaker":"Jonathan Bardzik","startTime":2548.23,"endTime":2550.54,"body":"rather than a percent of the"},{"speaker":"Jonathan Bardzik","startTime":2548.23,"endTime":2550.54,"body":"time, it's going to work out."},{"speaker":"Jonathan Bardzik","startTime":2550.84,"endTime":2555.04,"body":"And so I think learning that"},{"speaker":"Jonathan Bardzik","startTime":2550.84,"endTime":2555.04,"body":"skill set has made it harder to"},{"speaker":"Jonathan Bardzik","startTime":2555.04,"endTime":2558.46,"body":"come back and say, you know, I'm"},{"speaker":"Jonathan Bardzik","startTime":2555.04,"endTime":2558.46,"body":"just going to look at a budget."},{"speaker":"Jonathan Bardzik","startTime":2558.64,"endTime":2562.75,"body":"At the end of the day, if I have"},{"speaker":"Jonathan Bardzik","startTime":2558.64,"endTime":2562.75,"body":"a good budget in front of me. I"},{"speaker":"Jonathan Bardzik","startTime":2562.75,"endTime":2567.31,"body":"know, Hey, I can't afford to go"},{"speaker":"Jonathan Bardzik","startTime":2562.75,"endTime":2567.31,"body":"out to dinner. But if I want to"},{"speaker":"Jonathan Bardzik","startTime":2567.31,"endTime":2570.49,"body":"take tonight off, I just take"},{"speaker":"Jonathan Bardzik","startTime":2567.31,"endTime":2570.49,"body":"tonight off by cooking a really"},{"speaker":"Jonathan Bardzik","startTime":2570.49,"endTime":2574.81,"body":"good meal at home, you know, my"},{"speaker":"Jonathan Bardzik","startTime":2570.49,"endTime":2574.81,"body":"is it steak or am I going to be"},{"speaker":"Jonathan Bardzik","startTime":2574.81,"endTime":2579.82,"body":"cooking up some really good"},{"speaker":"Jonathan Bardzik","startTime":2574.81,"endTime":2579.82,"body":"lentils. And that's fine. And I"},{"speaker":"Jonathan Bardzik","startTime":2579.82,"endTime":2586.3,"body":"find in some ways, you know, my"},{"speaker":"Jonathan Bardzik","startTime":2579.82,"endTime":2586.3,"body":"my dad on his dresser has a"},{"speaker":"Jonathan Bardzik","startTime":2586.3,"endTime":2590.68,"body":"sheet of paper that says manage"},{"speaker":"Jonathan Bardzik","startTime":2586.3,"endTime":2590.68,"body":"your health, your health will"},{"speaker":"Jonathan Bardzik","startTime":2590.68,"endTime":2593.59,"body":"manage you manage your finances,"},{"speaker":"Jonathan Bardzik","startTime":2590.68,"endTime":2593.59,"body":"your finances will manage you"},{"speaker":"Jonathan Bardzik","startTime":2593.59,"endTime":2597.85,"body":"manage your time or your table"},{"speaker":"Jonathan Bardzik","startTime":2593.59,"endTime":2597.85,"body":"manage you. The reality is that"},{"speaker":"Jonathan Bardzik","startTime":2597.85,"endTime":2601.63,"body":"the things that we don't put a"},{"speaker":"Jonathan Bardzik","startTime":2597.85,"endTime":2601.63,"body":"little time into managing are"},{"speaker":"Jonathan Bardzik","startTime":2601.63,"endTime":2606.25,"body":"still going to be there in our"},{"speaker":"Jonathan Bardzik","startTime":2601.63,"endTime":2606.25,"body":"lives and in our businesses. And"},{"speaker":"Jonathan Bardzik","startTime":2606.28,"endTime":2610.0,"body":"and they will manage us. And so"},{"speaker":"Jonathan Bardzik","startTime":2606.28,"endTime":2610.0,"body":"if you want to be in control, if"},{"speaker":"Jonathan Bardzik","startTime":2610.0,"endTime":2613.78,"body":"you want to make the decision"},{"speaker":"Jonathan Bardzik","startTime":2610.0,"endTime":2613.78,"body":"about how many dollars you"},{"speaker":"Jonathan Bardzik","startTime":2613.78,"endTime":2616.81,"body":"spend, or how many hours you're"},{"speaker":"Jonathan Bardzik","startTime":2613.78,"endTime":2616.81,"body":"going to put into a process or"},{"speaker":"Jonathan Bardzik","startTime":2616.81,"endTime":2618.91,"body":"how much time you're going to"},{"speaker":"Jonathan Bardzik","startTime":2616.81,"endTime":2618.91,"body":"spend communicating with a"},{"speaker":"Jonathan Bardzik","startTime":2618.91,"endTime":2622.93,"body":"difficult customer, but that the"},{"speaker":"Jonathan Bardzik","startTime":2618.91,"endTime":2622.93,"body":"47 menu changes that they want"},{"speaker":"Jonathan Bardzik","startTime":2622.93,"endTime":2627.16,"body":"to make in the last 24 hours. If"},{"speaker":"Jonathan Bardzik","startTime":2622.93,"endTime":2627.16,"body":"you get on the phone, you're in"},{"speaker":"Jonathan Bardzik","startTime":2627.16,"endTime":2629.71,"body":"control of that if you wait for"},{"speaker":"Jonathan Bardzik","startTime":2627.16,"endTime":2629.71,"body":"them to call you. They're in"},{"speaker":"Jonathan Bardzik","startTime":2629.71,"endTime":2632.08,"body":"control of that either way,"},{"speaker":"Jonathan Bardzik","startTime":2629.71,"endTime":2632.08,"body":"you're going to put some hours"},{"speaker":"Jonathan Bardzik","startTime":2632.08,"endTime":2634.99,"body":"into that time. If we don't get"},{"speaker":"Jonathan Bardzik","startTime":2632.08,"endTime":2634.99,"body":"enough sleep, if we don't eat"},{"speaker":"Jonathan Bardzik","startTime":2634.99,"endTime":2638.17,"body":"well, because we're working all"},{"speaker":"Jonathan Bardzik","startTime":2634.99,"endTime":2638.17,"body":"the time. We're going to end up"},{"speaker":"Jonathan Bardzik","startTime":2638.17,"endTime":2643.36,"body":"sticking in bed and not working."},{"speaker":"Jonathan Bardzik","startTime":2638.17,"endTime":2643.36,"body":"So we can you know, I think as"},{"speaker":"Jonathan Bardzik","startTime":2643.36,"endTime":2647.11,"body":"hard as it is sometimes because"},{"speaker":"Jonathan Bardzik","startTime":2643.36,"endTime":2647.11,"body":"it's it's either scary to look"},{"speaker":"Jonathan Bardzik","startTime":2647.11,"endTime":2649.69,"body":"at or it just feels like one"},{"speaker":"Jonathan Bardzik","startTime":2647.11,"endTime":2649.69,"body":"damn thing more that we don't"},{"speaker":"Jonathan Bardzik","startTime":2649.69,"endTime":2654.16,"body":"have time to deal with. But when"},{"speaker":"Jonathan Bardzik","startTime":2649.69,"endTime":2654.16,"body":"we stop and manage things, we"},{"speaker":"Jonathan Bardzik","startTime":2654.16,"endTime":2655.96,"body":"actually ended up in a lot more"},{"speaker":"Jonathan Bardzik","startTime":2654.16,"endTime":2655.96,"body":"control."},{"speaker":"Chris Spear","startTime":2657.49,"endTime":2661.15,"body":"Absolutely. And I"},{"speaker":"Chris Spear","startTime":2657.49,"endTime":2661.15,"body":"think it was roommate said he he"},{"speaker":"Chris Spear","startTime":2661.3,"endTime":2664.33,"body":"has a book called I Will Teach"},{"speaker":"Chris Spear","startTime":2661.3,"endTime":2664.33,"body":"You To Be Rich. And this isn't"},{"speaker":"Chris Spear","startTime":2664.33,"endTime":2667.12,"body":"necessarily about rich, but it's"},{"speaker":"Chris Spear","startTime":2664.33,"endTime":2667.12,"body":"well. It's about having what he"},{"speaker":"Chris Spear","startTime":2667.12,"endTime":2670.27,"body":"calls a rich life. And he when"},{"speaker":"Chris Spear","startTime":2667.12,"endTime":2670.27,"body":"he speaks about rich, it's not"},{"speaker":"Chris Spear","startTime":2670.27,"endTime":2673.12,"body":"just money. It's about like"},{"speaker":"Chris Spear","startTime":2670.27,"endTime":2673.12,"body":"doing the things you want. But"},{"speaker":"Chris Spear","startTime":2673.12,"endTime":2676.51,"body":"he says, show me your calendar,"},{"speaker":"Chris Spear","startTime":2673.12,"endTime":2676.51,"body":"show me your bank and credit"},{"speaker":"Chris Spear","startTime":2676.51,"endTime":2678.67,"body":"card statements. And I'll tell"},{"speaker":"Chris Spear","startTime":2676.51,"endTime":2678.67,"body":"you what your priorities are"},{"speaker":"Chris Spear","startTime":2678.7,"endTime":2681.28,"body":"meaning someone says they want"},{"speaker":"Chris Spear","startTime":2678.7,"endTime":2681.28,"body":"to lose weight, but they don't"},{"speaker":"Chris Spear","startTime":2681.28,"endTime":2684.31,"body":"put on their calendar that"},{"speaker":"Chris Spear","startTime":2681.28,"endTime":2684.31,"body":"they're going to the gym or"},{"speaker":"Chris Spear","startTime":2684.31,"endTime":2687.82,"body":"their you know, whatever."},{"speaker":"Chris Spear","startTime":2684.31,"endTime":2687.82,"body":"They're not spending money on"},{"speaker":"Chris Spear","startTime":2687.97,"endTime":2691.66,"body":"workout equipment or what you"},{"speaker":"Chris Spear","startTime":2687.97,"endTime":2691.66,"body":"know, like, people are a lot of"},{"speaker":"Chris Spear","startTime":2691.66,"endTime":2694.78,"body":"talk sometimes and it's like"},{"speaker":"Chris Spear","startTime":2691.66,"endTime":2694.78,"body":"really what it comes down to is"},{"speaker":"Chris Spear","startTime":2694.78,"endTime":2697.24,"body":"like what are you spending your"},{"speaker":"Chris Spear","startTime":2694.78,"endTime":2697.24,"body":"time on and how are you spending"},{"speaker":"Chris Spear","startTime":2697.24,"endTime":2701.59,"body":"your money and that's a You"},{"speaker":"Chris Spear","startTime":2697.24,"endTime":2701.59,"body":"know, quite a reflection of who"},{"speaker":"Chris Spear","startTime":2701.59,"endTime":2704.65,"body":"people really are and what their"},{"speaker":"Chris Spear","startTime":2701.59,"endTime":2704.65,"body":"priorities actually are."},{"speaker":"Jonathan Bardzik","startTime":2705.28,"endTime":2708.01,"body":"And I think"},{"speaker":"Jonathan Bardzik","startTime":2705.28,"endTime":2708.01,"body":"part of that, because I've been,"},{"speaker":"Jonathan Bardzik","startTime":2708.04,"endTime":2711.85,"body":"you know, I've been looking at"},{"speaker":"Jonathan Bardzik","startTime":2708.04,"endTime":2711.85,"body":"that recently, with free time"},{"speaker":"Jonathan Bardzik","startTime":2711.85,"endTime":2714.67,"body":"with business with health,"},{"speaker":"Jonathan Bardzik","startTime":2711.85,"endTime":2714.67,"body":"people won't be able to see me"},{"speaker":"Jonathan Bardzik","startTime":2714.67,"endTime":2718.93,"body":"during this conversation, but I"},{"speaker":"Jonathan Bardzik","startTime":2714.67,"endTime":2718.93,"body":"carry some weight. And I'm, I am"},{"speaker":"Jonathan Bardzik","startTime":2718.93,"endTime":2724.75,"body":"also just a big guy. And, you"},{"speaker":"Jonathan Bardzik","startTime":2718.93,"endTime":2724.75,"body":"know, I was when I was on this"},{"speaker":"Jonathan Bardzik","startTime":2724.75,"endTime":2727.3,"body":"first retreat back in February,"},{"speaker":"Jonathan Bardzik","startTime":2724.75,"endTime":2727.3,"body":"I was out walking the first day,"},{"speaker":"Jonathan Bardzik","startTime":2727.3,"endTime":2731.98,"body":"which I do, I block, you know,"},{"speaker":"Jonathan Bardzik","startTime":2727.3,"endTime":2731.98,"body":"five to seven miles, three to"},{"speaker":"Jonathan Bardzik","startTime":2731.98,"endTime":2735.61,"body":"five days a week, I was"},{"speaker":"Jonathan Bardzik","startTime":2731.98,"endTime":2735.61,"body":"thinking, I'm carrying some"},{"speaker":"Jonathan Bardzik","startTime":2735.61,"endTime":2737.62,"body":"COVID weight, I want to get rid"},{"speaker":"Jonathan Bardzik","startTime":2735.61,"endTime":2737.62,"body":"of it. And then I thought, I'm"},{"speaker":"Jonathan Bardzik","startTime":2737.62,"endTime":2742.42,"body":"really good at losing weight,"},{"speaker":"Jonathan Bardzik","startTime":2737.62,"endTime":2742.42,"body":"like I've lost 5060 pounds three"},{"speaker":"Jonathan Bardzik","startTime":2742.42,"endTime":2746.89,"body":"or four times in my life, and"},{"speaker":"Jonathan Bardzik","startTime":2742.42,"endTime":2746.89,"body":"having just rebounded like, that"},{"speaker":"Jonathan Bardzik","startTime":2746.92,"endTime":2753.49,"body":"sticks for 234 years when when I"},{"speaker":"Jonathan Bardzik","startTime":2746.92,"endTime":2753.49,"body":"do it. And then I said, so"},{"speaker":"Jonathan Bardzik","startTime":2753.82,"endTime":2757.36,"body":"should why does it ultimately go"},{"speaker":"Jonathan Bardzik","startTime":2753.82,"endTime":2757.36,"body":"away, and I realized, I let my"},{"speaker":"Jonathan Bardzik","startTime":2757.36,"endTime":2762.16,"body":"plate get to full. And I have,"},{"speaker":"Jonathan Bardzik","startTime":2757.36,"endTime":2762.16,"body":"you know, 47 projects that are"},{"speaker":"Jonathan Bardzik","startTime":2762.16,"endTime":2765.34,"body":"not sleeping, and guess what"},{"speaker":"Jonathan Bardzik","startTime":2762.16,"endTime":2765.34,"body":"slips paying attention to my"},{"speaker":"Jonathan Bardzik","startTime":2765.34,"endTime":2770.11,"body":"health. And the hard reality I"},{"speaker":"Jonathan Bardzik","startTime":2765.34,"endTime":2770.11,"body":"had to come to and this is both"},{"speaker":"Jonathan Bardzik","startTime":2770.14,"endTime":2774.31,"body":"I think hard personally, and"},{"speaker":"Jonathan Bardzik","startTime":2770.14,"endTime":2774.31,"body":"it's also show counter to"},{"speaker":"Jonathan Bardzik","startTime":2774.31,"endTime":2780.07,"body":"American culture is I can't do"},{"speaker":"Jonathan Bardzik","startTime":2774.31,"endTime":2780.07,"body":"everything. You know, I think"},{"speaker":"Jonathan Bardzik","startTime":2780.07,"endTime":2784.78,"body":"our we have this American"},{"speaker":"Jonathan Bardzik","startTime":2780.07,"endTime":2784.78,"body":"cultural value that if you're"},{"speaker":"Jonathan Bardzik","startTime":2784.78,"endTime":2787.3,"body":"not getting something done, it's"},{"speaker":"Jonathan Bardzik","startTime":2784.78,"endTime":2787.3,"body":"because you're not being"},{"speaker":"Jonathan Bardzik","startTime":2787.3,"endTime":2791.77,"body":"disciplined enough. The timing,"},{"speaker":"Jonathan Bardzik","startTime":2787.3,"endTime":2791.77,"body":"just you know, you're in fun to"},{"speaker":"Jonathan Bardzik","startTime":2791.77,"endTime":2794.17,"body":"happen half an hour to watch TV"},{"speaker":"Jonathan Bardzik","startTime":2791.77,"endTime":2794.17,"body":"night, you can find a half an"},{"speaker":"Jonathan Bardzik","startTime":2794.17,"endTime":2797.02,"body":"hour to go balance your"},{"speaker":"Jonathan Bardzik","startTime":2794.17,"endTime":2797.02,"body":"checkbook. Well, those two"},{"speaker":"Jonathan Bardzik","startTime":2797.02,"endTime":2799.96,"body":"things are first and foremost,"},{"speaker":"Jonathan Bardzik","startTime":2797.02,"endTime":2799.96,"body":"fundamentally different, right?"},{"speaker":"Jonathan Bardzik","startTime":2799.96,"endTime":2803.47,"body":"They take totally different"},{"speaker":"Jonathan Bardzik","startTime":2799.96,"endTime":2803.47,"body":"amounts of mental bandwidth. And"},{"speaker":"Jonathan Bardzik","startTime":2803.47,"endTime":2806.65,"body":"we can't do it all. So I worked"},{"speaker":"Jonathan Bardzik","startTime":2803.47,"endTime":2806.65,"body":"for a boss in a trade"},{"speaker":"Jonathan Bardzik","startTime":2806.65,"endTime":2811.12,"body":"association years ago, who when"},{"speaker":"Jonathan Bardzik","startTime":2806.65,"endTime":2811.12,"body":"we were in board meetings, and a"},{"speaker":"Jonathan Bardzik","startTime":2811.12,"endTime":2814.09,"body":"board member would say, well,"},{"speaker":"Jonathan Bardzik","startTime":2811.12,"endTime":2814.09,"body":"here's this brand new thing, and"},{"speaker":"Jonathan Bardzik","startTime":2814.09,"endTime":2817.81,"body":"we just absolutely have to be"},{"speaker":"Jonathan Bardzik","startTime":2814.09,"endTime":2817.81,"body":"doing this. He would say your"},{"speaker":"Jonathan Bardzik","startTime":2817.81,"endTime":2822.13,"body":"staff is complete is working"},{"speaker":"Jonathan Bardzik","startTime":2817.81,"endTime":2822.13,"body":"every single hour of every"},{"speaker":"Jonathan Bardzik","startTime":2822.13,"endTime":2825.97,"body":"single day that they are in the"},{"speaker":"Jonathan Bardzik","startTime":2822.13,"endTime":2825.97,"body":"office. So what are we not going"},{"speaker":"Jonathan Bardzik","startTime":2825.97,"endTime":2830.02,"body":"to do so we can do this new"},{"speaker":"Jonathan Bardzik","startTime":2825.97,"endTime":2830.02,"body":"thing? And it was such a"},{"speaker":"Jonathan Bardzik","startTime":2830.05,"endTime":2834.97,"body":"brilliant way of bringing into"},{"speaker":"Jonathan Bardzik","startTime":2830.05,"endTime":2834.97,"body":"hard focus? No, we can't just"},{"speaker":"Jonathan Bardzik","startTime":2834.97,"endTime":2839.44,"body":"add one more thing. And so if"},{"speaker":"Jonathan Bardzik","startTime":2834.97,"endTime":2839.44,"body":"there's a business, you're back"},{"speaker":"Jonathan Bardzik","startTime":2839.44,"endTime":2843.19,"body":"to the social media conversation"},{"speaker":"Jonathan Bardzik","startTime":2839.44,"endTime":2843.19,"body":"we had earlier, if you hear the"},{"speaker":"Jonathan Bardzik","startTime":2843.19,"endTime":2847.51,"body":"report that you know that"},{"speaker":"Jonathan Bardzik","startTime":2843.19,"endTime":2847.51,"body":"Instagram is going to be"},{"speaker":"Jonathan Bardzik","startTime":2847.51,"endTime":2850.39,"body":"prioritizing reels, and you"},{"speaker":"Jonathan Bardzik","startTime":2847.51,"endTime":2850.39,"body":"better be doing reels. If you"},{"speaker":"Jonathan Bardzik","startTime":2850.39,"endTime":2853.36,"body":"want to grow your numbers, then"},{"speaker":"Jonathan Bardzik","startTime":2850.39,"endTime":2853.36,"body":"what are you not going to be"},{"speaker":"Jonathan Bardzik","startTime":2853.36,"endTime":2855.64,"body":"doing? Are you not going to be"},{"speaker":"Jonathan Bardzik","startTime":2853.36,"endTime":2855.64,"body":"balancing the checkbook or"},{"speaker":"Jonathan Bardzik","startTime":2855.64,"endTime":2857.44,"body":"you're not going to be having"},{"speaker":"Jonathan Bardzik","startTime":2855.64,"endTime":2857.44,"body":"dinner with your spouse and your"},{"speaker":"Jonathan Bardzik","startTime":2857.44,"endTime":2863.11,"body":"kids at night? Are you not going"},{"speaker":"Jonathan Bardzik","startTime":2857.44,"endTime":2863.11,"body":"to go work out eat OLED every"},{"speaker":"Jonathan Bardzik","startTime":2863.23,"endTime":2865.78,"body":"inch of your house except your"},{"speaker":"Jonathan Bardzik","startTime":2863.23,"endTime":2865.78,"body":"kitchen become a complete"},{"speaker":"Jonathan Bardzik","startTime":2865.78,"endTime":2866.5,"body":"disaster."},{"speaker":"Chris Spear","startTime":2866.8,"endTime":2869.95,"body":"Again, there's only"},{"speaker":"Chris Spear","startTime":2866.8,"endTime":2869.95,"body":"a set amount of hours in the"},{"speaker":"Chris Spear","startTime":2869.95,"endTime":2874.81,"body":"day. Having a business the"},{"speaker":"Chris Spear","startTime":2869.95,"endTime":2874.81,"body":"amount of emails and messages I"},{"speaker":"Chris Spear","startTime":2874.81,"endTime":2877.63,"body":"get from people all the time,"},{"speaker":"Chris Spear","startTime":2874.81,"endTime":2877.63,"body":"and everyone just wants to hop"},{"speaker":"Chris Spear","startTime":2877.63,"endTime":2882.82,"body":"on a call, right? Well, what do"},{"speaker":"Chris Spear","startTime":2877.63,"endTime":2882.82,"body":"you want to leave our listeners"},{"speaker":"Chris Spear","startTime":2882.82,"endTime":2887.08,"body":"with? Before we get out of here?"},{"speaker":"Chris Spear","startTime":2882.82,"endTime":2887.08,"body":"Are there any other tidbits I"},{"speaker":"Chris Spear","startTime":2887.08,"endTime":2890.11,"body":"know we could kind of go all"},{"speaker":"Chris Spear","startTime":2887.08,"endTime":2890.11,"body":"over this whole food world thing"},{"speaker":"Chris Spear","startTime":2890.11,"endTime":2894.7,"body":"and kind of pick it all the"},{"speaker":"Chris Spear","startTime":2890.11,"endTime":2894.7,"body":"challenges and the issues that"},{"speaker":"Chris Spear","startTime":2894.7,"endTime":2897.46,"body":"are out there, but anything else"},{"speaker":"Chris Spear","startTime":2894.7,"endTime":2897.46,"body":"that you really feel like you"},{"speaker":"Chris Spear","startTime":2897.46,"endTime":2900.19,"body":"want to drop before we get out"},{"speaker":"Chris Spear","startTime":2897.46,"endTime":2900.19,"body":"of here?"},{"speaker":"Jonathan Bardzik","startTime":2901.33,"endTime":2906.07,"body":"Yeah, I want"},{"speaker":"Jonathan Bardzik","startTime":2901.33,"endTime":2906.07,"body":"to go back to this idea of time"},{"speaker":"Jonathan Bardzik","startTime":2906.1,"endTime":2911.41,"body":"being limited. We have"},{"speaker":"Jonathan Bardzik","startTime":2906.1,"endTime":2911.41,"body":"ultimately, one resource in our"},{"speaker":"Jonathan Bardzik","startTime":2911.41,"endTime":2915.07,"body":"lives that is not renewable, we"},{"speaker":"Jonathan Bardzik","startTime":2911.41,"endTime":2915.07,"body":"can go find more money, we can"},{"speaker":"Jonathan Bardzik","startTime":2915.07,"endTime":2919.51,"body":"find more ingredients, we can"},{"speaker":"Jonathan Bardzik","startTime":2915.07,"endTime":2919.51,"body":"find more clients. And I don't"},{"speaker":"Jonathan Bardzik","startTime":2919.54,"endTime":2923.92,"body":"this is not morbid, I say this"},{"speaker":"Jonathan Bardzik","startTime":2919.54,"endTime":2923.92,"body":"realistically, that time is"},{"speaker":"Jonathan Bardzik","startTime":2923.92,"endTime":2927.58,"body":"going to run out to at some"},{"speaker":"Jonathan Bardzik","startTime":2923.92,"endTime":2927.58,"body":"point. And so I think we need to"},{"speaker":"Jonathan Bardzik","startTime":2927.58,"endTime":2931.72,"body":"steward that resource carefully."},{"speaker":"Jonathan Bardzik","startTime":2927.58,"endTime":2931.72,"body":"I think that most of your"},{"speaker":"Jonathan Bardzik","startTime":2931.72,"endTime":2935.23,"body":"listeners have started doing"},{"speaker":"Jonathan Bardzik","startTime":2931.72,"endTime":2935.23,"body":"that by spending their time"},{"speaker":"Jonathan Bardzik","startTime":2935.23,"endTime":2940.3,"body":"everyday doing work that they"},{"speaker":"Jonathan Bardzik","startTime":2935.23,"endTime":2940.3,"body":"love. And in terms of work, I"},{"speaker":"Jonathan Bardzik","startTime":2940.3,"endTime":2944.47,"body":"would just say constantly think"},{"speaker":"Jonathan Bardzik","startTime":2940.3,"endTime":2944.47,"body":"about what do you really want to"},{"speaker":"Jonathan Bardzik","startTime":2944.47,"endTime":2949.21,"body":"be doing? And are there"},{"speaker":"Jonathan Bardzik","startTime":2944.47,"endTime":2949.21,"body":"activities or their clients that"},{"speaker":"Jonathan Bardzik","startTime":2949.21,"endTime":2954.52,"body":"you can cut out because they're"},{"speaker":"Jonathan Bardzik","startTime":2949.21,"endTime":2954.52,"body":"not making you happy? I think I"},{"speaker":"Jonathan Bardzik","startTime":2954.52,"endTime":2958.99,"body":"said in the first time that we"},{"speaker":"Jonathan Bardzik","startTime":2954.52,"endTime":2958.99,"body":"spoke, I truly believe that you"},{"speaker":"Jonathan Bardzik","startTime":2958.99,"endTime":2964.09,"body":"can measure return on investment"},{"speaker":"Jonathan Bardzik","startTime":2958.99,"endTime":2964.09,"body":"in joy. And it doesn't just have"},{"speaker":"Jonathan Bardzik","startTime":2964.09,"endTime":2968.59,"body":"to be financial. So is your work"},{"speaker":"Jonathan Bardzik","startTime":2964.09,"endTime":2968.59,"body":"bringing you joy, if not cut"},{"speaker":"Jonathan Bardzik","startTime":2968.59,"endTime":2971.02,"body":"some of it out. And I know the"},{"speaker":"Jonathan Bardzik","startTime":2968.59,"endTime":2971.02,"body":"realities, right, we all still"},{"speaker":"Jonathan Bardzik","startTime":2971.02,"endTime":2973.75,"body":"have to balance a checkbook, we"},{"speaker":"Jonathan Bardzik","startTime":2971.02,"endTime":2973.75,"body":"still have to get the taxes"},{"speaker":"Jonathan Bardzik","startTime":2973.75,"endTime":2978.61,"body":"taken care of but minimize that."},{"speaker":"Jonathan Bardzik","startTime":2973.75,"endTime":2978.61,"body":"And at the point where there's a"},{"speaker":"Jonathan Bardzik","startTime":2978.61,"endTime":2980.56,"body":"little bit of extra money"},{"speaker":"Jonathan Bardzik","startTime":2978.61,"endTime":2980.56,"body":"around, have somebody else take"},{"speaker":"Jonathan Bardzik","startTime":2980.56,"endTime":2983.08,"body":"care of the taxes for you"},{"speaker":"Jonathan Bardzik","startTime":2980.56,"endTime":2983.08,"body":"because probably in the time"},{"speaker":"Jonathan Bardzik","startTime":2983.08,"endTime":2986.47,"body":"that they're doing that you can"},{"speaker":"Jonathan Bardzik","startTime":2983.08,"endTime":2986.47,"body":"earn far more money than you're"},{"speaker":"Jonathan Bardzik","startTime":2986.47,"endTime":2990.34,"body":"paying them to do a few more"},{"speaker":"Jonathan Bardzik","startTime":2986.47,"endTime":2990.34,"body":"gigs which you love and which"},{"speaker":"Jonathan Bardzik","startTime":2990.34,"endTime":2995.92,"body":"you're exceptional at. I would"},{"speaker":"Jonathan Bardzik","startTime":2990.34,"endTime":2995.92,"body":"also say in terms of time, make"},{"speaker":"Jonathan Bardzik","startTime":2995.92,"endTime":3000.96,"body":"sure that and I am saying this"},{"speaker":"Jonathan Bardzik","startTime":2995.92,"endTime":3000.96,"body":"because this says this is the"},{"speaker":"Jonathan Bardzik","startTime":3000.96,"endTime":3004.65,"body":"place that I am in my thinking"},{"speaker":"Jonathan Bardzik","startTime":3000.96,"endTime":3004.65,"body":"in my life right now, this is"},{"speaker":"Jonathan Bardzik","startTime":3004.65,"endTime":3008.76,"body":"not, you know, free advice. And"},{"speaker":"Jonathan Bardzik","startTime":3004.65,"endTime":3008.76,"body":"I think everyone else should do"},{"speaker":"Jonathan Bardzik","startTime":3008.76,"endTime":3012.51,"body":"it. Make sure that we're"},{"speaker":"Jonathan Bardzik","startTime":3008.76,"endTime":3012.51,"body":"focusing on the parts of our"},{"speaker":"Jonathan Bardzik","startTime":3012.51,"endTime":3016.2,"body":"life that aren't just our"},{"speaker":"Jonathan Bardzik","startTime":3012.51,"endTime":3016.2,"body":"career. And if career is all"},{"speaker":"Jonathan Bardzik","startTime":3016.2,"endTime":3018.72,"body":"that matters to you, right now,"},{"speaker":"Jonathan Bardzik","startTime":3016.2,"endTime":3018.72,"body":"focus on the parts of your life"},{"speaker":"Jonathan Bardzik","startTime":3018.72,"endTime":3021.75,"body":"that aren't your career. So that"},{"speaker":"Jonathan Bardzik","startTime":3018.72,"endTime":3021.75,"body":"you can show up better on daily"},{"speaker":"Jonathan Bardzik","startTime":3021.75,"endTime":3027.18,"body":"basis to cook to bring"},{"speaker":"Jonathan Bardzik","startTime":3021.75,"endTime":3027.18,"body":"exceptional experiences, whether"},{"speaker":"Jonathan Bardzik","startTime":3027.18,"endTime":3030.9,"body":"that is great joy, or great"},{"speaker":"Jonathan Bardzik","startTime":3027.18,"endTime":3030.9,"body":"food, or both of those to your"},{"speaker":"Jonathan Bardzik","startTime":3030.9,"endTime":3036.33,"body":"clients. If if you can't show up"},{"speaker":"Jonathan Bardzik","startTime":3030.9,"endTime":3036.33,"body":"to do that work, they're not"},{"speaker":"Jonathan Bardzik","startTime":3036.33,"endTime":3041.13,"body":"going to have that experience."},{"speaker":"Jonathan Bardzik","startTime":3036.33,"endTime":3041.13,"body":"So I'm gonna say this. And I"},{"speaker":"Jonathan Bardzik","startTime":3041.13,"endTime":3043.65,"body":"mean this because I hope that"},{"speaker":"Jonathan Bardzik","startTime":3041.13,"endTime":3043.65,"body":"the rest of the world gives it"},{"speaker":"Jonathan Bardzik","startTime":3043.65,"endTime":3048.09,"body":"to me, I want to give everyone"},{"speaker":"Jonathan Bardzik","startTime":3043.65,"endTime":3048.09,"body":"permission to stop and say it is"},{"speaker":"Jonathan Bardzik","startTime":3048.12,"endTime":3051.54,"body":"okay, and you are worth it. And"},{"speaker":"Jonathan Bardzik","startTime":3048.12,"endTime":3051.54,"body":"you deserve to take care of"},{"speaker":"Jonathan Bardzik","startTime":3051.54,"endTime":3056.7,"body":"yourself. And we don't have to"},{"speaker":"Jonathan Bardzik","startTime":3051.54,"endTime":3056.7,"body":"keep working, because we don't"},{"speaker":"Jonathan Bardzik","startTime":3056.7,"endTime":3060.69,"body":"think that we've earned it. The"},{"speaker":"Jonathan Bardzik","startTime":3056.7,"endTime":3060.69,"body":"The last thing I guess I want to"},{"speaker":"Jonathan Bardzik","startTime":3060.69,"endTime":3065.16,"body":"say on that is in terms of"},{"speaker":"Jonathan Bardzik","startTime":3060.69,"endTime":3065.16,"body":"growing a great business. I saw"},{"speaker":"Jonathan Bardzik","startTime":3065.16,"endTime":3070.38,"body":"a post a while ago that said, we"},{"speaker":"Jonathan Bardzik","startTime":3065.16,"endTime":3070.38,"body":"in American culture are in this"},{"speaker":"Jonathan Bardzik","startTime":3070.38,"endTime":3073.62,"body":"pattern of working to retired"},{"speaker":"Jonathan Bardzik","startTime":3070.38,"endTime":3073.62,"body":"that we take a vacation until"},{"speaker":"Jonathan Bardzik","startTime":3073.62,"endTime":3076.17,"body":"we're energized enough to go"},{"speaker":"Jonathan Bardzik","startTime":3073.62,"endTime":3076.17,"body":"back to work. And in that"},{"speaker":"Jonathan Bardzik","startTime":3076.17,"endTime":3079.17,"body":"process, we never have a point"},{"speaker":"Jonathan Bardzik","startTime":3076.17,"endTime":3079.17,"body":"where we're both re energized"},{"speaker":"Jonathan Bardzik","startTime":3079.2,"endTime":3083.97,"body":"and not working on our"},{"speaker":"Jonathan Bardzik","startTime":3079.2,"endTime":3083.97,"body":"businesses. And how many hours"},{"speaker":"Jonathan Bardzik","startTime":3083.97,"endTime":3085.8,"body":"have you spent thinking"},{"speaker":"Jonathan Bardzik","startTime":3083.97,"endTime":3085.8,"body":"strategically about your"},{"speaker":"Jonathan Bardzik","startTime":3085.8,"endTime":3089.34,"body":"business? But how many hours"},{"speaker":"Jonathan Bardzik","startTime":3085.8,"endTime":3089.34,"body":"that we spent thinking"},{"speaker":"Jonathan Bardzik","startTime":3089.34,"endTime":3092.67,"body":"strategically about our lives?"},{"speaker":"Jonathan Bardzik","startTime":3089.34,"endTime":3092.67,"body":"Where do I want to spend my"},{"speaker":"Jonathan Bardzik","startTime":3092.67,"endTime":3094.92,"body":"money this year? Who do I want"},{"speaker":"Jonathan Bardzik","startTime":3092.67,"endTime":3094.92,"body":"to spend my time with? What do I"},{"speaker":"Jonathan Bardzik","startTime":3094.92,"endTime":3098.46,"body":"want to accomplish? That isn't"},{"speaker":"Jonathan Bardzik","startTime":3094.92,"endTime":3098.46,"body":"my business and so I think"},{"speaker":"Jonathan Bardzik","startTime":3098.52,"endTime":3104.16,"body":"giving time to that and energy"},{"speaker":"Jonathan Bardzik","startTime":3098.52,"endTime":3104.16,"body":"to that should be part of all of"},{"speaker":"Jonathan Bardzik","startTime":3104.16,"endTime":3107.97,"body":"our lives. And I am saying that"},{"speaker":"Jonathan Bardzik","startTime":3104.16,"endTime":3107.97,"body":"from struggling to do that"},{"speaker":"Jonathan Bardzik","startTime":3107.97,"endTime":3111.87,"body":"myself right now. But I, I wish"},{"speaker":"Jonathan Bardzik","startTime":3107.97,"endTime":3111.87,"body":"that for other people because I"},{"speaker":"Jonathan Bardzik","startTime":3111.93,"endTime":3116.34,"body":"I love the work that we do. And"},{"speaker":"Jonathan Bardzik","startTime":3111.93,"endTime":3116.34,"body":"I think we we bring great things"},{"speaker":"Jonathan Bardzik","startTime":3116.34,"endTime":3120.69,"body":"to people. And I really hope"},{"speaker":"Jonathan Bardzik","startTime":3116.34,"endTime":3120.69,"body":"that all of your listeners and"},{"speaker":"Jonathan Bardzik","startTime":3120.69,"endTime":3123.78,"body":"all of us who do this work, get"},{"speaker":"Jonathan Bardzik","startTime":3120.69,"endTime":3123.78,"body":"to experience that same joy in"},{"speaker":"Jonathan Bardzik","startTime":3123.78,"endTime":3124.41,"body":"our own lives."},{"speaker":"Chris Spear","startTime":3125.7,"endTime":3128.43,"body":"I hope so too. It's"},{"speaker":"Chris Spear","startTime":3125.7,"endTime":3128.43,"body":"something I've been working on."},{"speaker":"Chris Spear","startTime":3128.43,"endTime":3132.75,"body":"I'm still not fully balanced"},{"speaker":"Chris Spear","startTime":3128.43,"endTime":3132.75,"body":"there. But you know, it's a work"},{"speaker":"Chris Spear","startTime":3132.75,"endTime":3136.98,"body":"in progress. Well, it's always a"},{"speaker":"Chris Spear","startTime":3132.75,"endTime":3136.98,"body":"pleasure having you on the show."},{"speaker":"Chris Spear","startTime":3137.25,"endTime":3141.69,"body":"Maybe we'll get you back on"},{"speaker":"Chris Spear","startTime":3137.25,"endTime":3141.69,"body":"again. Next year. Do every year,"},{"speaker":"Chris Spear","startTime":3141.69,"endTime":3143.85,"body":"at least minimum once a year"},{"speaker":"Chris Spear","startTime":3141.69,"endTime":3143.85,"body":"with Jonathan."},{"speaker":"Jonathan Bardzik","startTime":3144.75,"endTime":3147.66,"body":"Love it. Be"},{"speaker":"Jonathan Bardzik","startTime":3144.75,"endTime":3147.66,"body":"pleasure, Chris. And to"},{"speaker":"Chris Spear","startTime":3147.66,"endTime":3149.01,"body":"all of our"},{"speaker":"Chris Spear","startTime":3147.66,"endTime":3149.01,"body":"listeners. This has been Chris"},{"speaker":"Chris Spear","startTime":3149.04,"endTime":3150.99,"body":"with the Chefs Without"},{"speaker":"Chris Spear","startTime":3149.04,"endTime":3150.99,"body":"Restaurants podcast. Thanks so"},{"speaker":"Chris Spear","startTime":3150.99,"endTime":3154.2,"body":"much. Go to chefs without"},{"speaker":"Chris Spear","startTime":3150.99,"endTime":3154.2,"body":"restaurants.org To find our"},{"speaker":"Chris Spear","startTime":3154.2,"endTime":3158.34,"body":"Facebook group, mailing list and"},{"speaker":"Chris Spear","startTime":3154.2,"endTime":3158.34,"body":"check database. The community is"},{"speaker":"Chris Spear","startTime":3158.34,"endTime":3161.94,"body":"free to join. You'll get gig"},{"speaker":"Chris Spear","startTime":3158.34,"endTime":3161.94,"body":"opportunities, advice on"},{"speaker":"Chris Spear","startTime":3161.94,"endTime":3164.01,"body":"building and growing your"},{"speaker":"Chris Spear","startTime":3161.94,"endTime":3164.01,"body":"business and you'll never miss"},{"speaker":"Chris Spear","startTime":3164.01,"endTime":3166.86,"body":"an episode of our podcast. Have"},{"speaker":"Chris Spear","startTime":3164.01,"endTime":3166.86,"body":"a great week."}]}