{"version":"1.0.0","segments":[{"speaker":"Chris Spear","startTime":0.78,"endTime":3.36,"body":"This week's episode"},{"speaker":"Chris Spear","startTime":0.78,"endTime":3.36,"body":"is for the bourbon enthusiast."},{"speaker":"Chris Spear","startTime":3.78,"endTime":6.99,"body":"Today I have as my guest the"},{"speaker":"Chris Spear","startTime":3.78,"endTime":6.99,"body":"\"whiskey professor\" Bernie"},{"speaker":"Chris Spear","startTime":6.99,"endTime":9.48,"body":"Lubbers, Heaven Hill"},{"speaker":"Chris Spear","startTime":6.99,"endTime":9.48,"body":"Distillery's national brand"},{"speaker":"Chris Spear","startTime":9.48,"endTime":13.17,"body":"ambassador. If you want to learn"},{"speaker":"Chris Spear","startTime":9.48,"endTime":13.17,"body":"more about bourbon and one of"},{"speaker":"Chris Spear","startTime":13.17,"endTime":16.59,"body":"America's oldest and best"},{"speaker":"Chris Spear","startTime":13.17,"endTime":16.59,"body":"distilleries stick around this"},{"speaker":"Chris Spear","startTime":16.59,"endTime":19.56,"body":"episode is for you. This is"},{"speaker":"Chris Spear","startTime":16.59,"endTime":19.56,"body":"Chris Spear, and you're"},{"speaker":"Chris Spear","startTime":19.56,"endTime":21.78,"body":"listening to Chefs Without"},{"speaker":"Chris Spear","startTime":19.56,"endTime":21.78,"body":"Restaurants, the show where I"},{"speaker":"Chris Spear","startTime":21.78,"endTime":24.36,"body":"speak with culinary"},{"speaker":"Chris Spear","startTime":21.78,"endTime":24.36,"body":"entrepreneurs and people working"},{"speaker":"Chris Spear","startTime":24.36,"endTime":26.79,"body":"in the food and beverage"},{"speaker":"Chris Spear","startTime":24.36,"endTime":26.79,"body":"industry outside of a"},{"speaker":"Chris Spear","startTime":26.79,"endTime":30.09,"body":"traditional restaurant setting."},{"speaker":"Chris Spear","startTime":26.79,"endTime":30.09,"body":"I have 31 years of working in"},{"speaker":"Chris Spear","startTime":30.09,"endTime":32.85,"body":"kitchens, but not restaurants"},{"speaker":"Chris Spear","startTime":30.09,"endTime":32.85,"body":"and operate a personal chef"},{"speaker":"Chris Spear","startTime":32.85,"endTime":37.2,"body":"service during dinner parties in"},{"speaker":"Chris Spear","startTime":32.85,"endTime":37.2,"body":"the Washington DC area. Before"},{"speaker":"Chris Spear","startTime":37.2,"endTime":39.9,"body":"we get started here, I want to"},{"speaker":"Chris Spear","startTime":37.2,"endTime":39.9,"body":"be transparent about something."},{"speaker":"Chris Spear","startTime":40.41,"endTime":42.84,"body":"If you listen to last week's"},{"speaker":"Chris Spear","startTime":40.41,"endTime":42.84,"body":"show, you might know that heaven"},{"speaker":"Chris Spear","startTime":42.84,"endTime":45.6,"body":"Hill distilleries bottled and"},{"speaker":"Chris Spear","startTime":42.84,"endTime":45.6,"body":"bond is a current sponsor of the"},{"speaker":"Chris Spear","startTime":45.6,"endTime":49.02,"body":"show. But being a sponsor does"},{"speaker":"Chris Spear","startTime":45.6,"endTime":49.02,"body":"not guarantee you a guest spot"},{"speaker":"Chris Spear","startTime":49.02,"endTime":52.83,"body":"on the show. In fact, it's a"},{"speaker":"Chris Spear","startTime":49.02,"endTime":52.83,"body":"rarity here, I wouldn't have"},{"speaker":"Chris Spear","startTime":52.83,"endTime":55.5,"body":"anyone on the show who I didn't"},{"speaker":"Chris Spear","startTime":52.83,"endTime":55.5,"body":"think would be entertaining and"},{"speaker":"Chris Spear","startTime":55.5,"endTime":58.74,"body":"provide value to my listeners."},{"speaker":"Chris Spear","startTime":55.5,"endTime":58.74,"body":"Bourbon was the first spirit I"},{"speaker":"Chris Spear","startTime":58.74,"endTime":61.35,"body":"ever tried. And I've had many"},{"speaker":"Chris Spear","startTime":58.74,"endTime":61.35,"body":"products from the Heaven Hill"},{"speaker":"Chris Spear","startTime":61.35,"endTime":64.95,"body":"line in my liquor cabinet over"},{"speaker":"Chris Spear","startTime":61.35,"endTime":64.95,"body":"the years, I was genuinely"},{"speaker":"Chris Spear","startTime":64.95,"endTime":68.76,"body":"excited to have Bernie as a"},{"speaker":"Chris Spear","startTime":64.95,"endTime":68.76,"body":"guest on this podcast. Okay. I"},{"speaker":"Chris Spear","startTime":68.76,"endTime":71.85,"body":"wanted the show to be a little"},{"speaker":"Chris Spear","startTime":68.76,"endTime":71.85,"body":"primer on Bourbon. Like many"},{"speaker":"Chris Spear","startTime":71.85,"endTime":73.95,"body":"food and beverage products,"},{"speaker":"Chris Spear","startTime":71.85,"endTime":73.95,"body":"there are regulated"},{"speaker":"Chris Spear","startTime":73.95,"endTime":77.73,"body":"specifications as to what can be"},{"speaker":"Chris Spear","startTime":73.95,"endTime":77.73,"body":"called bourbon. On top of that,"},{"speaker":"Chris Spear","startTime":77.76,"endTime":80.82,"body":"there's another classification"},{"speaker":"Chris Spear","startTime":77.76,"endTime":80.82,"body":"which is bottled in bond. What"},{"speaker":"Chris Spear","startTime":80.82,"endTime":84.15,"body":"does that even mean? Bottle them"},{"speaker":"Chris Spear","startTime":80.82,"endTime":84.15,"body":"Dawn goes even further than what"},{"speaker":"Chris Spear","startTime":84.15,"endTime":87.09,"body":"bourbon is, and Bernie's one of"},{"speaker":"Chris Spear","startTime":84.15,"endTime":87.09,"body":"the champions of bottled and"},{"speaker":"Chris Spear","startTime":87.09,"endTime":91.44,"body":"bond. So obviously, we're going"},{"speaker":"Chris Spear","startTime":87.09,"endTime":91.44,"body":"to talk about that today. But we"},{"speaker":"Chris Spear","startTime":91.44,"endTime":94.47,"body":"also get into things like"},{"speaker":"Chris Spear","startTime":91.44,"endTime":94.47,"body":"whiskey tastings and tasting"},{"speaker":"Chris Spear","startTime":94.47,"endTime":97.71,"body":"notes in general. I asked him"},{"speaker":"Chris Spear","startTime":94.47,"endTime":97.71,"body":"about the price of bottles,"},{"speaker":"Chris Spear","startTime":97.77,"endTime":100.77,"body":"especially as it relates to the"},{"speaker":"Chris Spear","startTime":97.77,"endTime":100.77,"body":"quality of the Spirit. And I"},{"speaker":"Chris Spear","startTime":100.77,"endTime":102.9,"body":"feel like it can be overwhelming"},{"speaker":"Chris Spear","startTime":100.77,"endTime":102.9,"body":"when you go into the liquor"},{"speaker":"Chris Spear","startTime":102.9,"endTime":106.08,"body":"store and see 200 different"},{"speaker":"Chris Spear","startTime":102.9,"endTime":106.08,"body":"bottles of bourbon. Where do you"},{"speaker":"Chris Spear","startTime":106.08,"endTime":109.32,"body":"even start? Do you even know"},{"speaker":"Chris Spear","startTime":106.08,"endTime":109.32,"body":"who's making those bourbons?"},{"speaker":"Chris Spear","startTime":109.74,"endTime":111.99,"body":"Something I found really"},{"speaker":"Chris Spear","startTime":109.74,"endTime":111.99,"body":"interesting was how the Bourbons"},{"speaker":"Chris Spear","startTime":111.99,"endTime":114.78,"body":"differ and have different names,"},{"speaker":"Chris Spear","startTime":111.99,"endTime":114.78,"body":"even though they have the same"},{"speaker":"Chris Spear","startTime":114.78,"endTime":118.29,"body":"mashbill What's the difference"},{"speaker":"Chris Spear","startTime":114.78,"endTime":118.29,"body":"between Evan Williams heaven"},{"speaker":"Chris Spear","startTime":118.29,"endTime":122.01,"body":"Hill and Henry McKenna bottled"},{"speaker":"Chris Spear","startTime":118.29,"endTime":122.01,"body":"and bond bourbons. If you want"},{"speaker":"Chris Spear","startTime":122.01,"endTime":125.64,"body":"to know Bernie breaks it down"},{"speaker":"Chris Spear","startTime":122.01,"endTime":125.64,"body":"for you. He also gives a great"},{"speaker":"Chris Spear","startTime":125.64,"endTime":128.94,"body":"guide on how to do your own"},{"speaker":"Chris Spear","startTime":125.64,"endTime":128.94,"body":"tasting at home and compare them"},{"speaker":"Chris Spear","startTime":128.94,"endTime":132.27,"body":"to kind of gauge what you might"},{"speaker":"Chris Spear","startTime":128.94,"endTime":132.27,"body":"like. I hope you enjoy listening"},{"speaker":"Chris Spear","startTime":132.27,"endTime":134.82,"body":"to this conversation and that"},{"speaker":"Chris Spear","startTime":132.27,"endTime":134.82,"body":"you maybe learn a thing or two"},{"speaker":"Chris Spear","startTime":134.82,"endTime":138.09,"body":"about bourbon. And besides what"},{"speaker":"Chris Spear","startTime":134.82,"endTime":138.09,"body":"you hear in the podcast, Bernie"},{"speaker":"Chris Spear","startTime":138.09,"endTime":141.36,"body":"has a book out called bourbon"},{"speaker":"Chris Spear","startTime":138.09,"endTime":141.36,"body":"whiskey, our native spirits pick"},{"speaker":"Chris Spear","startTime":141.36,"endTime":144.93,"body":"it up to learn more. As always,"},{"speaker":"Chris Spear","startTime":141.36,"endTime":144.93,"body":"thanks so much for listening and"},{"speaker":"Chris Spear","startTime":144.93,"endTime":145.74,"body":"have a great week."},{"speaker":"Chris Spear","startTime":146.76,"endTime":149.19,"body":"As a lifelong bourbon"},{"speaker":"Chris Spear","startTime":146.76,"endTime":149.19,"body":"enthusiast, I've always been"},{"speaker":"Chris Spear","startTime":149.19,"endTime":152.16,"body":"captivated by its rich"},{"speaker":"Chris Spear","startTime":149.19,"endTime":152.16,"body":"complexity and fascinated by its"},{"speaker":"Chris Spear","startTime":152.16,"endTime":155.4,"body":"history. Bourbon was the first"},{"speaker":"Chris Spear","startTime":152.16,"endTime":155.4,"body":"spirit I tried when I was old"},{"speaker":"Chris Spear","startTime":155.4,"endTime":158.58,"body":"enough to drink. I only wish I'd"},{"speaker":"Chris Spear","startTime":155.4,"endTime":158.58,"body":"started with the good stuff."},{"speaker":"Chris Spear","startTime":159.03,"endTime":161.52,"body":"That's why I'm excited to"},{"speaker":"Chris Spear","startTime":159.03,"endTime":161.52,"body":"introduce you to Heaven Hill's"},{"speaker":"Chris Spear","startTime":161.58,"endTime":164.37,"body":"bottled-in-bond bourbon. Born"},{"speaker":"Chris Spear","startTime":161.58,"endTime":164.37,"body":"from the Shapira family's"},{"speaker":"Chris Spear","startTime":164.37,"endTime":168.36,"body":"unwavering passion since 1935,"},{"speaker":"Chris Spear","startTime":164.37,"endTime":168.36,"body":"this bourbon is a testament to"},{"speaker":"Chris Spear","startTime":168.36,"endTime":172.23,"body":"quality and tradition. Heaven"},{"speaker":"Chris Spear","startTime":168.36,"endTime":172.23,"body":"Hill distillery goes beyond the"},{"speaker":"Chris Spear","startTime":172.23,"endTime":176.1,"body":"bottled in  bond Act of 1897."},{"speaker":"Chris Spear","startTime":172.23,"endTime":176.1,"body":"Aging this bourbon for seven"},{"speaker":"Chris Spear","startTime":176.1,"endTime":179.49,"body":"years, three more than required"},{"speaker":"Chris Spear","startTime":176.1,"endTime":179.49,"body":"creating a richer, more"},{"speaker":"Chris Spear","startTime":179.49,"endTime":183.06,"body":"sophisticated flavor profile."},{"speaker":"Chris Spear","startTime":179.49,"endTime":183.06,"body":"When you select this premium"},{"speaker":"Chris Spear","startTime":183.06,"endTime":185.79,"body":"bottled and bond bourbon, you're"},{"speaker":"Chris Spear","startTime":183.06,"endTime":185.79,"body":"also ensured that you're getting"},{"speaker":"Chris Spear","startTime":185.79,"endTime":188.52,"body":"a bourbon that's been made in a"},{"speaker":"Chris Spear","startTime":185.79,"endTime":188.52,"body":"single distillation season, and"},{"speaker":"Chris Spear","startTime":188.52,"endTime":191.76,"body":"that it's been bottled at"},{"speaker":"Chris Spear","startTime":188.52,"endTime":191.76,"body":"exactly 100 proof. This"},{"speaker":"Chris Spear","startTime":191.76,"endTime":194.97,"body":"commitment to excellence is"},{"speaker":"Chris Spear","startTime":191.76,"endTime":194.97,"body":"evident in every sip. But don't"},{"speaker":"Chris Spear","startTime":194.97,"endTime":197.88,"body":"just take my word for it."},{"speaker":"Chris Spear","startTime":194.97,"endTime":197.88,"body":"Haven't held bottled and bond"},{"speaker":"Chris Spear","startTime":197.91,"endTime":201.84,"body":"when the double gold at the 2023"},{"speaker":"Chris Spear","startTime":197.91,"endTime":201.84,"body":"world spirits competition in San"},{"speaker":"Chris Spear","startTime":201.84,"endTime":205.71,"body":"Francisco, New York and"},{"speaker":"Chris Spear","startTime":201.84,"endTime":205.71,"body":"Singapore as well as the 2023"},{"speaker":"Chris Spear","startTime":205.74,"endTime":209.22,"body":"Triple steal award from the"},{"speaker":"Chris Spear","startTime":205.74,"endTime":209.22,"body":"tasting Alliance. Discover the"},{"speaker":"Chris Spear","startTime":209.22,"endTime":211.86,"body":"award winning heaven Hill"},{"speaker":"Chris Spear","startTime":209.22,"endTime":211.86,"body":"bottled and bond for yourself."},{"speaker":"Chris Spear","startTime":212.34,"endTime":215.73,"body":"Whether you enjoy it neat on the"},{"speaker":"Chris Spear","startTime":212.34,"endTime":215.73,"body":"rocks or as the cornerstone of a"},{"speaker":"Chris Spear","startTime":215.73,"endTime":218.97,"body":"cocktail. It's a bourbon that"},{"speaker":"Chris Spear","startTime":215.73,"endTime":218.97,"body":"stands apart. Heaven Hill"},{"speaker":"Chris Spear","startTime":218.97,"endTime":221.88,"body":"bottled and bond delivers a"},{"speaker":"Chris Spear","startTime":218.97,"endTime":221.88,"body":"flavor profile that's unmatched."},{"speaker":"Chris Spear","startTime":222.54,"endTime":225.75,"body":"available nationally at your"},{"speaker":"Chris Spear","startTime":222.54,"endTime":225.75,"body":"local retailer. Embrace the"},{"speaker":"Chris Spear","startTime":225.75,"endTime":228.6,"body":"premium quality that heaven Hill"},{"speaker":"Chris Spear","startTime":225.75,"endTime":228.6,"body":"bottled and bond brings to every"},{"speaker":"Chris Spear","startTime":228.6,"endTime":233.1,"body":"sip. Heaven Hill reminds you to"},{"speaker":"Chris Spear","startTime":228.6,"endTime":233.1,"body":"think wisely, drink wisely. Hey,"},{"speaker":"Chris Spear","startTime":233.1,"endTime":234.96,"body":"Bernie, welcome to the show."},{"speaker":"Chris Spear","startTime":233.1,"endTime":234.96,"body":"Thanks so much for coming on."},{"speaker":"Bernie Lubbers","startTime":235.56,"endTime":236.82,"body":"Thanks for"},{"speaker":"Bernie Lubbers","startTime":235.56,"endTime":236.82,"body":"having me, Chris."},{"speaker":"Chris Spear","startTime":237.27,"endTime":239.28,"body":"I'm excited to talk"},{"speaker":"Chris Spear","startTime":237.27,"endTime":239.28,"body":"to you. You are the whiskey"},{"speaker":"Chris Spear","startTime":239.28,"endTime":242.52,"body":"professor, as you're known in"},{"speaker":"Chris Spear","startTime":239.28,"endTime":242.52,"body":"some circles. Yeah,"},{"speaker":"Bernie Lubbers","startTime":242.52,"endTime":244.47,"body":"I'm a self"},{"speaker":"Bernie Lubbers","startTime":242.52,"endTime":244.47,"body":"proclaimed whiskey professor."},{"speaker":"Bernie Lubbers","startTime":244.56,"endTime":248.52,"body":"That's kind of the title that we"},{"speaker":"Bernie Lubbers","startTime":244.56,"endTime":248.52,"body":"landed on when I first started"},{"speaker":"Bernie Lubbers","startTime":248.52,"endTime":251.52,"body":"in the industry. Because, you"},{"speaker":"Bernie Lubbers","startTime":248.52,"endTime":251.52,"body":"know, there was a lot of people"},{"speaker":"Bernie Lubbers","startTime":251.52,"endTime":253.71,"body":"that were ambassadors and all"},{"speaker":"Bernie Lubbers","startTime":251.52,"endTime":253.71,"body":"that kind of stuff and different"},{"speaker":"Bernie Lubbers","startTime":253.71,"endTime":256.59,"body":"things. So he came up with that,"},{"speaker":"Bernie Lubbers","startTime":253.71,"endTime":256.59,"body":"and it's kind of stuck. And I'm"},{"speaker":"Bernie Lubbers","startTime":256.59,"endTime":259.8,"body":"kind of one of the last ones in"},{"speaker":"Bernie Lubbers","startTime":256.59,"endTime":259.8,"body":"the in the American whiskey"},{"speaker":"Bernie Lubbers","startTime":259.8,"endTime":260.76,"body":"business anyway."},{"speaker":"Chris Spear","startTime":261.24,"endTime":263.28,"body":"And that was in the"},{"speaker":"Chris Spear","startTime":261.24,"endTime":263.28,"body":"early 2000s. You started like"},{"speaker":"Chris Spear","startTime":263.28,"endTime":264.96,"body":"2005 Yeah,"},{"speaker":"Bernie Lubbers","startTime":264.96,"endTime":268.11,"body":"January 2005. I"},{"speaker":"Bernie Lubbers","startTime":264.96,"endTime":268.11,"body":"started back when there was only"},{"speaker":"Bernie Lubbers","startTime":268.17,"endTime":270.42,"body":"10 distilleries in Kentucky. How"},{"speaker":"Chris Spear","startTime":270.42,"endTime":271.83,"body":"did you get"},{"speaker":"Chris Spear","startTime":270.42,"endTime":271.83,"body":"involved in that? Were you"},{"speaker":"Chris Spear","startTime":271.83,"endTime":274.23,"body":"someone who had been in the"},{"speaker":"Chris Spear","startTime":271.83,"endTime":274.23,"body":"spirits industry? Or were you"},{"speaker":"Chris Spear","startTime":274.23,"endTime":276.63,"body":"just a recreational cocktail"},{"speaker":"Chris Spear","startTime":274.23,"endTime":276.63,"body":"guy?"},{"speaker":"Bernie Lubbers","startTime":277.26,"endTime":280.05,"body":"Well, I got into"},{"speaker":"Bernie Lubbers","startTime":277.26,"endTime":280.05,"body":"it probably the most natural"},{"speaker":"Bernie Lubbers","startTime":280.05,"endTime":282.24,"body":"way. I was a touring standup"},{"speaker":"Bernie Lubbers","startTime":280.05,"endTime":282.24,"body":"comedian."},{"speaker":"Chris Spear","startTime":283.14,"endTime":284.85,"body":"Oh, that's"},{"speaker":"Chris Spear","startTime":283.14,"endTime":284.85,"body":"interesting."},{"speaker":"Bernie Lubbers","startTime":286.11,"endTime":288.42,"body":"So a couple"},{"speaker":"Bernie Lubbers","startTime":286.11,"endTime":288.42,"body":"things happened. I did a routine"},{"speaker":"Bernie Lubbers","startTime":288.42,"endTime":293.73,"body":"in my act. That was my closing"},{"speaker":"Bernie Lubbers","startTime":288.42,"endTime":293.73,"body":"bit about my 94 year old dad who"},{"speaker":"Bernie Lubbers","startTime":293.73,"endTime":297.69,"body":"drank a quart of Bourbon A day"},{"speaker":"Bernie Lubbers","startTime":293.73,"endTime":297.69,"body":"and it was about a 1015 minute"},{"speaker":"Bernie Lubbers","startTime":297.69,"endTime":301.17,"body":"bit. It was kind of my signature"},{"speaker":"Bernie Lubbers","startTime":297.69,"endTime":301.17,"body":"piece. And every time I had a"},{"speaker":"Bernie Lubbers","startTime":301.68,"endTime":305.58,"body":"bourbon and toasted to my dad at"},{"speaker":"Bernie Lubbers","startTime":301.68,"endTime":305.58,"body":"the end and have everybody in"},{"speaker":"Bernie Lubbers","startTime":305.58,"endTime":309.39,"body":"the crowd, so a company heard"},{"speaker":"Bernie Lubbers","startTime":305.58,"endTime":309.39,"body":"that I did that, and started"},{"speaker":"Bernie Lubbers","startTime":309.39,"endTime":312.66,"body":"inviting me. That was Jim Beam."},{"speaker":"Bernie Lubbers","startTime":309.39,"endTime":312.66,"body":"And they started inviting me to"},{"speaker":"Bernie Lubbers","startTime":312.69,"endTime":316.08,"body":"different things, tastings and"},{"speaker":"Bernie Lubbers","startTime":312.69,"endTime":316.08,"body":"different things around Derby"},{"speaker":"Bernie Lubbers","startTime":316.08,"endTime":320.64,"body":"and different times. And I guess"},{"speaker":"Bernie Lubbers","startTime":316.08,"endTime":320.64,"body":"that was kind of a soft. What do"},{"speaker":"Bernie Lubbers","startTime":320.64,"endTime":325.59,"body":"you call it a rehearsal, I guess"},{"speaker":"Bernie Lubbers","startTime":320.64,"endTime":325.59,"body":"for when they the head office"},{"speaker":"Bernie Lubbers","startTime":325.59,"endTime":327.72,"body":"said, We need somebody to"},{"speaker":"Bernie Lubbers","startTime":325.59,"endTime":327.72,"body":"represent the brands in the"},{"speaker":"Bernie Lubbers","startTime":327.72,"endTime":331.86,"body":"state of Kentucky. They asked me"},{"speaker":"Bernie Lubbers","startTime":327.72,"endTime":331.86,"body":"to interview for it. So being a"},{"speaker":"Bernie Lubbers","startTime":331.86,"endTime":335.4,"body":"stand up comic, I can stand up"},{"speaker":"Bernie Lubbers","startTime":331.86,"endTime":335.4,"body":"in front of a crowd and talk"},{"speaker":"Bernie Lubbers","startTime":335.4,"endTime":338.58,"body":"whether I know what the hell I'm"},{"speaker":"Bernie Lubbers","startTime":335.4,"endTime":338.58,"body":"talking about or not. And, um,"},{"speaker":"Bernie Lubbers","startTime":338.58,"endTime":341.64,"body":"kind of a quick study, then I"},{"speaker":"Bernie Lubbers","startTime":338.58,"endTime":341.64,"body":"grew up in Kentucky, so I had"},{"speaker":"Bernie Lubbers","startTime":341.64,"endTime":345.12,"body":"the had the pedigree, and my dad"},{"speaker":"Bernie Lubbers","startTime":341.64,"endTime":345.12,"body":"drank a quart of bourbon a day."},{"speaker":"Bernie Lubbers","startTime":345.12,"endTime":348.99,"body":"So I knew probably more than"},{"speaker":"Bernie Lubbers","startTime":345.12,"endTime":348.99,"body":"most people back in 2005 sitting"},{"speaker":"Bernie Lubbers","startTime":348.99,"endTime":353.28,"body":"in a room, you know, tasting."},{"speaker":"Bernie Lubbers","startTime":348.99,"endTime":353.28,"body":"And then of course, I had people"},{"speaker":"Bernie Lubbers","startTime":353.28,"endTime":357.69,"body":"like Fred no and Jerry Dalton at"},{"speaker":"Bernie Lubbers","startTime":353.28,"endTime":357.69,"body":"Jim Beam to, you know, learn"},{"speaker":"Bernie Lubbers","startTime":357.69,"endTime":360.33,"body":"from and so that's how I got"},{"speaker":"Bernie Lubbers","startTime":357.69,"endTime":360.33,"body":"into it."},{"speaker":"Chris Spear","startTime":360.84,"endTime":363.48,"body":"So you were an"},{"speaker":"Chris Spear","startTime":360.84,"endTime":363.48,"body":"influencer? 20 years before that"},{"speaker":"Chris Spear","startTime":363.48,"endTime":366.0,"body":"was a real thing, right? Because"},{"speaker":"Chris Spear","startTime":363.48,"endTime":366.0,"body":"isn't that it? Now everyone just"},{"speaker":"Chris Spear","startTime":366.03,"endTime":368.34,"body":"recreationally post things on"},{"speaker":"Chris Spear","startTime":366.03,"endTime":368.34,"body":"the internet, and then they get"},{"speaker":"Chris Spear","startTime":368.34,"endTime":371.82,"body":"job offers. But it sounds like"},{"speaker":"Chris Spear","startTime":368.34,"endTime":371.82,"body":"you are the original influencer,"},{"speaker":"Chris Spear","startTime":371.82,"endTime":375.09,"body":"the definitely the original"},{"speaker":"Chris Spear","startTime":371.82,"endTime":375.09,"body":"whiskey influencer. Going back"},{"speaker":"Chris Spear","startTime":375.09,"endTime":376.11,"body":"20 years now then."},{"speaker":"Bernie Lubbers","startTime":376.62,"endTime":378.3,"body":"I'll take that."},{"speaker":"Bernie Lubbers","startTime":376.62,"endTime":378.3,"body":"Sounds fair."},{"speaker":"Chris Spear","startTime":379.62,"endTime":382.62,"body":"And then. So you've"},{"speaker":"Chris Spear","startTime":379.62,"endTime":382.62,"body":"been with heaven Hill since"},{"speaker":"Chris Spear","startTime":382.62,"endTime":387.06,"body":"2012? What was it about heaven"},{"speaker":"Chris Spear","startTime":382.62,"endTime":387.06,"body":"hill that made you move on over"},{"speaker":"Chris Spear","startTime":387.06,"endTime":390.9,"body":"there and you've now been with"},{"speaker":"Chris Spear","startTime":387.06,"endTime":390.9,"body":"them for 12 years?"},{"speaker":"Bernie Lubbers","startTime":391.83,"endTime":394.98,"body":"Well, you know,"},{"speaker":"Bernie Lubbers","startTime":391.83,"endTime":394.98,"body":"I've still friends with people"},{"speaker":"Bernie Lubbers","startTime":394.98,"endTime":397.53,"body":"over at Jim Beam and everything."},{"speaker":"Bernie Lubbers","startTime":394.98,"endTime":397.53,"body":"But you know, you got to look"},{"speaker":"Bernie Lubbers","startTime":397.53,"endTime":401.04,"body":"out for yourself sometimes. And"},{"speaker":"Bernie Lubbers","startTime":397.53,"endTime":401.04,"body":"I wasn't looking for a job. But"},{"speaker":"Bernie Lubbers","startTime":401.04,"endTime":404.76,"body":"heaven Hill happened to need."},{"speaker":"Bernie Lubbers","startTime":401.04,"endTime":404.76,"body":"They were adding to their to"},{"speaker":"Bernie Lubbers","startTime":404.76,"endTime":408.0,"body":"their whiskey ambassador"},{"speaker":"Bernie Lubbers","startTime":404.76,"endTime":408.0,"body":"program. Their ambassador was"},{"speaker":"Bernie Lubbers","startTime":408.0,"endTime":412.38,"body":"moving on. I had worked with him"},{"speaker":"Bernie Lubbers","startTime":408.0,"endTime":412.38,"body":"at Jim Beam, he had become the"},{"speaker":"Bernie Lubbers","startTime":412.41,"endTime":415.41,"body":"ambassador over and heaven Hill,"},{"speaker":"Bernie Lubbers","startTime":412.41,"endTime":415.41,"body":"he was moving on to another"},{"speaker":"Bernie Lubbers","startTime":415.41,"endTime":419.67,"body":"position and suggested they"},{"speaker":"Bernie Lubbers","startTime":415.41,"endTime":419.67,"body":"talked to me. And we talked and,"},{"speaker":"Bernie Lubbers","startTime":419.82,"endTime":422.82,"body":"and it was something of you"},{"speaker":"Bernie Lubbers","startTime":419.82,"endTime":422.82,"body":"know, it's a family owned"},{"speaker":"Bernie Lubbers","startTime":422.82,"endTime":425.94,"body":"company that was attractive to"},{"speaker":"Bernie Lubbers","startTime":422.82,"endTime":425.94,"body":"me. And the fact that it was,"},{"speaker":"Bernie Lubbers","startTime":426.78,"endTime":429.09,"body":"you know, they had these cool"},{"speaker":"Bernie Lubbers","startTime":426.78,"endTime":429.09,"body":"old labels, and a lot of them"},{"speaker":"Bernie Lubbers","startTime":429.09,"endTime":431.73,"body":"are bottled and bond. And I had"},{"speaker":"Bernie Lubbers","startTime":429.09,"endTime":431.73,"body":"already established myself as"},{"speaker":"Bernie Lubbers","startTime":431.73,"endTime":435.36,"body":"kind of being the bottle and"},{"speaker":"Bernie Lubbers","startTime":431.73,"endTime":435.36,"body":"bond guy back in 2006 or so. So"},{"speaker":"Bernie Lubbers","startTime":436.44,"endTime":439.89,"body":"that was attractive to me. And"},{"speaker":"Bernie Lubbers","startTime":436.44,"endTime":439.89,"body":"they lured me away."},{"speaker":"Chris Spear","startTime":440.94,"endTime":444.0,"body":"Well, you mentioned"},{"speaker":"Chris Spear","startTime":440.94,"endTime":444.0,"body":"bottle and bond. I want to quick"},{"speaker":"Chris Spear","startTime":444.0,"endTime":446.76,"body":"pause there because before we"},{"speaker":"Chris Spear","startTime":444.0,"endTime":446.76,"body":"get into that, I think it's"},{"speaker":"Chris Spear","startTime":446.76,"endTime":450.66,"body":"important to talk about what"},{"speaker":"Chris Spear","startTime":446.76,"endTime":450.66,"body":"bourbon whiskey actually is. I'm"},{"speaker":"Chris Spear","startTime":450.66,"endTime":454.14,"body":"sure many of my listeners know,"},{"speaker":"Chris Spear","startTime":450.66,"endTime":454.14,"body":"but there are some technical"},{"speaker":"Chris Spear","startTime":454.14,"endTime":457.62,"body":"rules that need to be adhered"},{"speaker":"Chris Spear","startTime":454.14,"endTime":457.62,"body":"to. So can you give us a very"},{"speaker":"Chris Spear","startTime":457.62,"endTime":460.59,"body":"brief primer? What makes an"},{"speaker":"Chris Spear","startTime":457.62,"endTime":460.59,"body":"actual bourbon whiskey?"},{"speaker":"Bernie Lubbers","startTime":461.13,"endTime":464.31,"body":"Yeah, well, I"},{"speaker":"Bernie Lubbers","startTime":461.13,"endTime":464.31,"body":"happen to have a copy of the"},{"speaker":"Bernie Lubbers","startTime":464.31,"endTime":466.8,"body":"standards of identity right in"},{"speaker":"Bernie Lubbers","startTime":464.31,"endTime":466.8,"body":"front of me. I was taught that"},{"speaker":"Bernie Lubbers","startTime":466.8,"endTime":469.44,"body":"by Jerry Dalton, who was the"},{"speaker":"Bernie Lubbers","startTime":466.8,"endTime":469.44,"body":"master distiller at Jim Beam."},{"speaker":"Bernie Lubbers","startTime":469.44,"endTime":472.8,"body":"And when I came over to over to"},{"speaker":"Bernie Lubbers","startTime":469.44,"endTime":472.8,"body":"heaven Hill, I showed Parker"},{"speaker":"Bernie Lubbers","startTime":472.8,"endTime":476.13,"body":"beam, that I carry these around,"},{"speaker":"Bernie Lubbers","startTime":472.8,"endTime":476.13,"body":"he thought that was really cool."},{"speaker":"Bernie Lubbers","startTime":476.4,"endTime":478.92,"body":"And I keep them with me all the"},{"speaker":"Bernie Lubbers","startTime":476.4,"endTime":478.92,"body":"time. And it's a bourbons not a"},{"speaker":"Bernie Lubbers","startTime":478.92,"endTime":483.48,"body":"long definition, it says pretty"},{"speaker":"Bernie Lubbers","startTime":478.92,"endTime":483.48,"body":"quick and easy. But bourbon"},{"speaker":"Bernie Lubbers","startTime":483.48,"endTime":486.93,"body":"whiskey also shares a definition"},{"speaker":"Bernie Lubbers","startTime":483.48,"endTime":486.93,"body":"with rye whiskey and wheat"},{"speaker":"Bernie Lubbers","startTime":486.93,"endTime":490.98,"body":"whiskey and malt whiskey and rye"},{"speaker":"Bernie Lubbers","startTime":486.93,"endTime":490.98,"body":"malt whiskey. But it's whiskey"},{"speaker":"Bernie Lubbers","startTime":490.98,"endTime":496.53,"body":"produced no more than 160 Proof"},{"speaker":"Bernie Lubbers","startTime":490.98,"endTime":496.53,"body":"off the steal. From a fermented"},{"speaker":"Bernie Lubbers","startTime":496.53,"endTime":500.49,"body":"mash. It's not less than 51%"},{"speaker":"Bernie Lubbers","startTime":496.53,"endTime":500.49,"body":"corn, so you have to be the"},{"speaker":"Bernie Lubbers","startTime":500.49,"endTime":504.06,"body":"majority majority corn, if"},{"speaker":"Bernie Lubbers","startTime":500.49,"endTime":504.06,"body":"you're going to be a rye whiskey"},{"speaker":"Bernie Lubbers","startTime":504.06,"endTime":509.58,"body":"must be a majority green, rye,"},{"speaker":"Bernie Lubbers","startTime":504.06,"endTime":509.58,"body":"etc. Then it must have the"},{"speaker":"Bernie Lubbers","startTime":509.58,"endTime":515.4,"body":"stored and not more than 125"},{"speaker":"Bernie Lubbers","startTime":509.58,"endTime":515.4,"body":"proof in chard, new oak. So"},{"speaker":"Bernie Lubbers","startTime":515.4,"endTime":519.66,"body":"there's those restrictions of"},{"speaker":"Bernie Lubbers","startTime":515.4,"endTime":519.66,"body":"off the still. And then in the"},{"speaker":"Bernie Lubbers","startTime":519.66,"endTime":524.52,"body":"barrel and the type of barrel,"},{"speaker":"Bernie Lubbers","startTime":519.66,"endTime":524.52,"body":"which is new, charred oak"},{"speaker":"Bernie Lubbers","startTime":524.52,"endTime":529.62,"body":"containers and also can and"},{"speaker":"Bernie Lubbers","startTime":524.52,"endTime":529.62,"body":"that's basically the definition"},{"speaker":"Bernie Lubbers","startTime":529.65,"endTime":531.15,"body":"of bourbon. So there's"},{"speaker":"Chris Spear","startTime":531.15,"endTime":534.87,"body":"no standards for"},{"speaker":"Chris Spear","startTime":531.15,"endTime":534.87,"body":"where it can be made. Like I can"},{"speaker":"Chris Spear","startTime":534.87,"endTime":538.29,"body":"be making bourbon here in"},{"speaker":"Chris Spear","startTime":534.87,"endTime":538.29,"body":"Maryland, it doesn't have to be"},{"speaker":"Chris Spear","startTime":538.32,"endTime":540.39,"body":"a Kentucky thing or anything"},{"speaker":"Chris Spear","startTime":538.32,"endTime":540.39,"body":"like that."},{"speaker":"Bernie Lubbers","startTime":540.66,"endTime":543.93,"body":"Correct. That's"},{"speaker":"Bernie Lubbers","startTime":540.66,"endTime":543.93,"body":"a separate, secondary separate"},{"speaker":"Bernie Lubbers","startTime":543.93,"endTime":548.13,"body":"declaration in 1964, where"},{"speaker":"Bernie Lubbers","startTime":543.93,"endTime":548.13,"body":"Congress declared unanimously"},{"speaker":"Bernie Lubbers","startTime":548.43,"endTime":552.3,"body":"that's hard to do anymore. That"},{"speaker":"Bernie Lubbers","startTime":548.43,"endTime":552.3,"body":"bourbon must be a distinctive"},{"speaker":"Bernie Lubbers","startTime":552.3,"endTime":556.08,"body":"product of the United States. So"},{"speaker":"Bernie Lubbers","startTime":552.3,"endTime":556.08,"body":"you can produce it anywhere in"},{"speaker":"Bernie Lubbers","startTime":556.08,"endTime":559.95,"body":"the United States. Yes, that"},{"speaker":"Bernie Lubbers","startTime":556.08,"endTime":559.95,"body":"does include Puerto Rico, and"},{"speaker":"Bernie Lubbers","startTime":559.98,"endTime":564.42,"body":"I'm guessing and Guam and Hawaii"},{"speaker":"Bernie Lubbers","startTime":559.98,"endTime":564.42,"body":"and Alaska, people have"},{"speaker":"Bernie Lubbers","startTime":564.42,"endTime":566.88,"body":"unbelievably asked me that I'm"},{"speaker":"Bernie Lubbers","startTime":564.42,"endTime":566.88,"body":"like, Well, gosh, that's not"},{"speaker":"Bernie Lubbers","startTime":566.88,"endTime":571.74,"body":"even a question. Right? So these"},{"speaker":"Bernie Lubbers","startTime":566.88,"endTime":571.74,"body":"are laws. So these are you can"},{"speaker":"Bernie Lubbers","startTime":571.74,"endTime":575.25,"body":"interpret them and you can argue"},{"speaker":"Bernie Lubbers","startTime":571.74,"endTime":575.25,"body":"them if you want, but it's"},{"speaker":"Bernie Lubbers","startTime":575.25,"endTime":577.44,"body":"pretty clear that it must be"},{"speaker":"Bernie Lubbers","startTime":575.25,"endTime":577.44,"body":"made in the United States but"},{"speaker":"Bernie Lubbers","startTime":577.44,"endTime":580.8,"body":"90% of it's still made in the in"},{"speaker":"Bernie Lubbers","startTime":577.44,"endTime":580.8,"body":"the Commonwealth of Kentucky."},{"speaker":"Bernie Lubbers","startTime":581.7,"endTime":582.0,"body":"Yeah,"},{"speaker":"Chris Spear","startTime":582.0,"endTime":585.33,"body":"I had the fortune"},{"speaker":"Chris Spear","startTime":582.0,"endTime":585.33,"body":"of visiting Kentucky for the"},{"speaker":"Chris Spear","startTime":585.33,"endTime":590.07,"body":"first time ever last summer. And"},{"speaker":"Chris Spear","startTime":585.33,"endTime":590.07,"body":"I was only there for two days"},{"speaker":"Chris Spear","startTime":590.07,"endTime":591.99,"body":"and I had the whole family in"},{"speaker":"Chris Spear","startTime":590.07,"endTime":591.99,"body":"tow so I didn't make it to as"},{"speaker":"Chris Spear","startTime":591.99,"endTime":595.8,"body":"many places as I would have"},{"speaker":"Chris Spear","startTime":591.99,"endTime":595.8,"body":"liked. So in my hopefully near"},{"speaker":"Chris Spear","startTime":595.8,"endTime":600.21,"body":"future, I will be back and tour"},{"speaker":"Chris Spear","startTime":595.8,"endTime":600.21,"body":"many more of those places. But"},{"speaker":"Chris Spear","startTime":600.36,"endTime":602.43,"body":"you know, it's so different"},{"speaker":"Chris Spear","startTime":600.36,"endTime":602.43,"body":"because here in Maryland, we"},{"speaker":"Chris Spear","startTime":602.43,"endTime":605.58,"body":"have distilleries and you go in"},{"speaker":"Chris Spear","startTime":602.43,"endTime":605.58,"body":"for a tour. And it's just like a"},{"speaker":"Chris Spear","startTime":606.12,"endTime":609.39,"body":"factory warehouse kind of thing"},{"speaker":"Chris Spear","startTime":606.12,"endTime":609.39,"body":"with like, you know, a couple of"},{"speaker":"Chris Spear","startTime":609.39,"endTime":611.97,"body":"stills, nothing to look at. And"},{"speaker":"Chris Spear","startTime":609.39,"endTime":611.97,"body":"then you get down to Kentucky."},{"speaker":"Chris Spear","startTime":611.97,"endTime":615.09,"body":"And there's, you know, huge"},{"speaker":"Chris Spear","startTime":611.97,"endTime":615.09,"body":"plots of land and these giant"},{"speaker":"Chris Spear","startTime":615.09,"endTime":617.19,"body":"barrel houses and everything,"},{"speaker":"Chris Spear","startTime":615.09,"endTime":617.19,"body":"and it's so much more"},{"speaker":"Chris Spear","startTime":617.19,"endTime":619.74,"body":"impressive. That's definitely a"},{"speaker":"Chris Spear","startTime":617.19,"endTime":619.74,"body":"distillery tour. If you've never"},{"speaker":"Chris Spear","startTime":619.74,"endTime":622.8,"body":"been to Kentucky and been to an"},{"speaker":"Chris Spear","startTime":619.74,"endTime":622.8,"body":"actual distillery down there, I"},{"speaker":"Chris Spear","startTime":622.8,"endTime":625.35,"body":"recommend it to anyone who's in"},{"speaker":"Chris Spear","startTime":622.8,"endTime":625.35,"body":"the area. Well,"},{"speaker":"Bernie Lubbers","startTime":625.35,"endTime":627.06,"body":"please do come"},{"speaker":"Bernie Lubbers","startTime":625.35,"endTime":627.06,"body":"by and you know, there's one"},{"speaker":"Bernie Lubbers","startTime":627.06,"endTime":632.64,"body":"reason for that is because out"},{"speaker":"Bernie Lubbers","startTime":627.06,"endTime":632.64,"body":"of from prohibition, to today,"},{"speaker":"Bernie Lubbers","startTime":632.7,"endTime":638.1,"body":"so when prohibition was over in"},{"speaker":"Bernie Lubbers","startTime":632.7,"endTime":638.1,"body":"1933, you know, I had to start"},{"speaker":"Bernie Lubbers","startTime":638.1,"endTime":642.78,"body":"back up, there was only six"},{"speaker":"Bernie Lubbers","startTime":638.1,"endTime":642.78,"body":"companies that were allowed to"},{"speaker":"Bernie Lubbers","startTime":642.78,"endTime":648.51,"body":"stay open for medicinal purpose"},{"speaker":"Bernie Lubbers","startTime":642.78,"endTime":648.51,"body":"during Prohibition. So from"},{"speaker":"Bernie Lubbers","startTime":648.51,"endTime":654.24,"body":"prohibition till today, it was I"},{"speaker":"Bernie Lubbers","startTime":648.51,"endTime":654.24,"body":"mean, Maryland distilling got"},{"speaker":"Bernie Lubbers","startTime":654.24,"endTime":656.94,"body":"kind of wiped out New York"},{"speaker":"Bernie Lubbers","startTime":654.24,"endTime":656.94,"body":"distilling kind of got wiped"},{"speaker":"Bernie Lubbers","startTime":656.94,"endTime":662.7,"body":"down. The major producers that"},{"speaker":"Bernie Lubbers","startTime":656.94,"endTime":662.7,"body":"were left were in Kentucky, for"},{"speaker":"Bernie Lubbers","startTime":662.7,"endTime":667.35,"body":"the most part, there was one in"},{"speaker":"Bernie Lubbers","startTime":662.7,"endTime":667.35,"body":"Virginia. And it's just because"},{"speaker":"Bernie Lubbers","startTime":667.35,"endTime":671.16,"body":"we've had it here the longest,"},{"speaker":"Bernie Lubbers","startTime":667.35,"endTime":671.16,"body":"but we were decimated to. So"},{"speaker":"Bernie Lubbers","startTime":671.16,"endTime":675.57,"body":"there's only 10 distilleries"},{"speaker":"Bernie Lubbers","startTime":671.16,"endTime":675.57,"body":"owned by six companies that were"},{"speaker":"Bernie Lubbers","startTime":675.57,"endTime":679.92,"body":"around in 2005. When I started"},{"speaker":"Bernie Lubbers","startTime":675.57,"endTime":679.92,"body":"and we I call those legacy"},{"speaker":"Bernie Lubbers","startTime":679.92,"endTime":684.9,"body":"distilleries, because if it"},{"speaker":"Bernie Lubbers","startTime":679.92,"endTime":684.9,"body":"wasn't for the six of us, there"},{"speaker":"Bernie Lubbers","startTime":684.9,"endTime":689.4,"body":"would not be the now 100"},{"speaker":"Bernie Lubbers","startTime":684.9,"endTime":689.4,"body":"distilleries in Kentucky and"},{"speaker":"Bernie Lubbers","startTime":689.4,"endTime":693.9,"body":"2600 outside of Kentucky. So"},{"speaker":"Bernie Lubbers","startTime":689.4,"endTime":693.9,"body":"that's pretty, pretty mind"},{"speaker":"Bernie Lubbers","startTime":693.9,"endTime":694.32,"body":"boggling."},{"speaker":"Chris Spear","startTime":695.01,"endTime":699.03,"body":"So you had"},{"speaker":"Chris Spear","startTime":695.01,"endTime":699.03,"body":"mentioned bottled in bond. Let's"},{"speaker":"Chris Spear","startTime":699.03,"endTime":702.18,"body":"go back to what bottled and bond"},{"speaker":"Chris Spear","startTime":699.03,"endTime":702.18,"body":"is because I feel like that's"},{"speaker":"Chris Spear","startTime":702.18,"endTime":705.42,"body":"something that you don't see as"},{"speaker":"Chris Spear","startTime":702.18,"endTime":705.42,"body":"much or at least hear people"},{"speaker":"Chris Spear","startTime":705.42,"endTime":708.27,"body":"talking about and you are one of"},{"speaker":"Chris Spear","startTime":705.42,"endTime":708.27,"body":"the people who I think is"},{"speaker":"Chris Spear","startTime":708.27,"endTime":711.45,"body":"credited with kind of"},{"speaker":"Chris Spear","startTime":708.27,"endTime":711.45,"body":"championing bottled and bond."},{"speaker":"Chris Spear","startTime":712.26,"endTime":712.56,"body":"Yeah,"},{"speaker":"Bernie Lubbers","startTime":712.56,"endTime":714.06,"body":"well, I've,"},{"speaker":"Bernie Lubbers","startTime":712.56,"endTime":714.06,"body":"I've, I've always kind of made"},{"speaker":"Bernie Lubbers","startTime":714.06,"endTime":719.7,"body":"it my thing. You know, that's,"},{"speaker":"Bernie Lubbers","startTime":714.06,"endTime":719.7,"body":"you know, I realized early on, I"},{"speaker":"Bernie Lubbers","startTime":719.7,"endTime":723.87,"body":"was one of the few ambassadors"},{"speaker":"Bernie Lubbers","startTime":719.7,"endTime":723.87,"body":"in the we're in the American"},{"speaker":"Bernie Lubbers","startTime":723.87,"endTime":726.66,"body":"whiskey business and everybody"},{"speaker":"Bernie Lubbers","startTime":723.87,"endTime":726.66,"body":"who was around me there was an"},{"speaker":"Bernie Lubbers","startTime":726.66,"endTime":731.7,"body":"ambassador was a either a beam"},{"speaker":"Bernie Lubbers","startTime":726.66,"endTime":731.7,"body":"family member, or, you know,"},{"speaker":"Bernie Lubbers","startTime":731.76,"endTime":735.57,"body":"like a Jimmy Russell, Eddie"},{"speaker":"Bernie Lubbers","startTime":731.76,"endTime":735.57,"body":"Russell family member was a, you"},{"speaker":"Bernie Lubbers","startTime":735.57,"endTime":739.11,"body":"know, or a master distiller and"},{"speaker":"Bernie Lubbers","startTime":735.57,"endTime":739.11,"body":"I wasn't those things. So I was,"},{"speaker":"Bernie Lubbers","startTime":739.71,"endTime":743.49,"body":"I was looking for something that"},{"speaker":"Bernie Lubbers","startTime":739.71,"endTime":743.49,"body":"I could embrace and at the time,"},{"speaker":"Bernie Lubbers","startTime":743.49,"endTime":748.68,"body":"nobody had the one of my very"},{"speaker":"Bernie Lubbers","startTime":743.49,"endTime":748.68,"body":"first bourbons and I ever found"},{"speaker":"Bernie Lubbers","startTime":748.68,"endTime":751.29,"body":"it was one of them was my"},{"speaker":"Bernie Lubbers","startTime":748.68,"endTime":751.29,"body":"favorite bourbon said the word"},{"speaker":"Bernie Lubbers","startTime":751.29,"endTime":755.04,"body":"bonded right across the top of"},{"speaker":"Bernie Lubbers","startTime":751.29,"endTime":755.04,"body":"it. And when I came home, this"},{"speaker":"Bernie Lubbers","startTime":755.04,"endTime":758.91,"body":"was in the late 80s. I came home"},{"speaker":"Bernie Lubbers","startTime":755.04,"endTime":758.91,"body":"and I told my dad I said, Hey,"},{"speaker":"Bernie Lubbers","startTime":758.91,"endTime":762.33,"body":"man, I found this great bourbon."},{"speaker":"Bernie Lubbers","startTime":758.91,"endTime":762.33,"body":"And he is ballin bond he goes,"},{"speaker":"Bernie Lubbers","startTime":762.36,"endTime":765.3,"body":"Oh, bom bom that's the good"},{"speaker":"Bernie Lubbers","startTime":762.36,"endTime":765.3,"body":"stuff. And I went want now that"},{"speaker":"Bernie Lubbers","startTime":765.3,"endTime":768.54,"body":"hits your ears, right? I wasn't"},{"speaker":"Bernie Lubbers","startTime":765.3,"endTime":768.54,"body":"in the industry, but that as a,"},{"speaker":"Bernie Lubbers","startTime":768.9,"endTime":771.9,"body":"as a Kentucky in and as somebody"},{"speaker":"Bernie Lubbers","startTime":768.9,"endTime":771.9,"body":"who was getting in to get more"},{"speaker":"Bernie Lubbers","startTime":771.9,"endTime":774.63,"body":"into bourbon. What do you mean"},{"speaker":"Bernie Lubbers","startTime":771.9,"endTime":774.63,"body":"the good stuff? And he says,"},{"speaker":"Bernie Lubbers","startTime":774.63,"endTime":778.05,"body":"Well, that's it supervised by"},{"speaker":"Bernie Lubbers","startTime":774.63,"endTime":778.05,"body":"the United States government is"},{"speaker":"Bernie Lubbers","startTime":778.05,"endTime":781.38,"body":"100 Proof he'd say and then that"},{"speaker":"Bernie Lubbers","startTime":778.05,"endTime":781.38,"body":"was about as far as he got, you"},{"speaker":"Bernie Lubbers","startTime":781.38,"endTime":785.37,"body":"know, but he knew that was"},{"speaker":"Bernie Lubbers","startTime":781.38,"endTime":785.37,"body":"something so when I got in the"},{"speaker":"Bernie Lubbers","startTime":785.37,"endTime":789.69,"body":"industry, I wanted to make it."},{"speaker":"Bernie Lubbers","startTime":785.37,"endTime":789.69,"body":"You know, my thing you know, I"},{"speaker":"Bernie Lubbers","startTime":789.69,"endTime":795.39,"body":"saw recently I saw a talk it was"},{"speaker":"Bernie Lubbers","startTime":789.69,"endTime":795.39,"body":"at our national sales meeting,"},{"speaker":"Bernie Lubbers","startTime":795.39,"endTime":800.22,"body":"we had a keynote speaker. And he"},{"speaker":"Bernie Lubbers","startTime":795.39,"endTime":800.22,"body":"said, what are you what are you"},{"speaker":"Bernie Lubbers","startTime":800.22,"endTime":803.49,"body":"famous for? And that was a"},{"speaker":"Bernie Lubbers","startTime":800.22,"endTime":803.49,"body":"challenge like if you're going"},{"speaker":"Bernie Lubbers","startTime":803.49,"endTime":806.43,"body":"to be in you know, representing"},{"speaker":"Bernie Lubbers","startTime":803.49,"endTime":806.43,"body":"some What are you famous for?"},{"speaker":"Bernie Lubbers","startTime":806.49,"endTime":809.16,"body":"And I started looking on social"},{"speaker":"Bernie Lubbers","startTime":806.49,"endTime":809.16,"body":"media and seeing all these"},{"speaker":"Bernie Lubbers","startTime":809.16,"endTime":811.77,"body":"people that were famous they"},{"speaker":"Bernie Lubbers","startTime":809.16,"endTime":811.77,"body":"became famous because they love"},{"speaker":"Bernie Lubbers","startTime":811.77,"endTime":814.86,"body":"some and I went wow, I guess"},{"speaker":"Bernie Lubbers","startTime":811.77,"endTime":814.86,"body":"that's something I did kind of"},{"speaker":"Bernie Lubbers","startTime":814.86,"endTime":818.85,"body":"unconsciously back then in 2005"},{"speaker":"Bernie Lubbers","startTime":814.86,"endTime":818.85,"body":"and six, but I wanted to be"},{"speaker":"Bernie Lubbers","startTime":818.85,"endTime":823.14,"body":"famous for famous as a big word,"},{"speaker":"Bernie Lubbers","startTime":818.85,"endTime":823.14,"body":"you know, small pond, but I want"},{"speaker":"Bernie Lubbers","startTime":823.14,"endTime":826.02,"body":"to be out that's I want to be"},{"speaker":"Bernie Lubbers","startTime":823.14,"endTime":826.02,"body":"the bottom bond guy then so"},{"speaker":"Bernie Lubbers","startTime":826.59,"endTime":831.75,"body":"wanted to because there were so"},{"speaker":"Bernie Lubbers","startTime":826.59,"endTime":831.75,"body":"few Bolland bonds compared to"},{"speaker":"Bernie Lubbers","startTime":831.75,"endTime":834.69,"body":"how many labels that were"},{"speaker":"Bernie Lubbers","startTime":831.75,"endTime":834.69,"body":"available back then and still"},{"speaker":"Bernie Lubbers","startTime":834.69,"endTime":835.29,"body":"are today."},{"speaker":"Chris Spear","startTime":836.1,"endTime":838.53,"body":"So what does bottle"},{"speaker":"Chris Spear","startTime":836.1,"endTime":838.53,"body":"and bond mean?"},{"speaker":"Bernie Lubbers","startTime":839.61,"endTime":841.38,"body":"You know,"},{"speaker":"Bernie Lubbers","startTime":839.61,"endTime":841.38,"body":"there's words on labels that"},{"speaker":"Bernie Lubbers","startTime":841.38,"endTime":844.23,"body":"mean things that's what what"},{"speaker":"Bernie Lubbers","startTime":841.38,"endTime":844.23,"body":"Jerry Dalton talk taught me back"},{"speaker":"Bernie Lubbers","startTime":844.23,"endTime":847.14,"body":"in the day and then those words"},{"speaker":"Bernie Lubbers","startTime":844.23,"endTime":847.14,"body":"are Kentucky straight bourbon"},{"speaker":"Bernie Lubbers","startTime":847.14,"endTime":850.14,"body":"whiskey and I read you the"},{"speaker":"Bernie Lubbers","startTime":847.14,"endTime":850.14,"body":"bourbon law. There's also"},{"speaker":"Bernie Lubbers","startTime":850.14,"endTime":852.99,"body":"restrictions and laws on just"},{"speaker":"Bernie Lubbers","startTime":850.14,"endTime":852.99,"body":"what whiskey is whiskey must be"},{"speaker":"Bernie Lubbers","startTime":852.99,"endTime":858.09,"body":"made from grains. Not just not"},{"speaker":"Bernie Lubbers","startTime":852.99,"endTime":858.09,"body":"from fruits, not from molasses,"},{"speaker":"Bernie Lubbers","startTime":858.09,"endTime":861.27,"body":"right from grains. So you have"},{"speaker":"Bernie Lubbers","startTime":858.09,"endTime":861.27,"body":"these different restrictions."},{"speaker":"Bernie Lubbers","startTime":861.27,"endTime":864.24,"body":"And I talk about those words on"},{"speaker":"Bernie Lubbers","startTime":861.27,"endTime":864.24,"body":"labels like Kentucky straight"},{"speaker":"Bernie Lubbers","startTime":864.24,"endTime":867.96,"body":"bourbon whiskey, as military men"},{"speaker":"Bernie Lubbers","startTime":864.24,"endTime":867.96,"body":"and women earning metals you"},{"speaker":"Bernie Lubbers","startTime":867.96,"endTime":871.65,"body":"have to earn that metal. And it"},{"speaker":"Bernie Lubbers","startTime":867.96,"endTime":871.65,"body":"is restriction not everybody in"},{"speaker":"Bernie Lubbers","startTime":871.65,"endTime":876.87,"body":"your unit has that distinction."},{"speaker":"Bernie Lubbers","startTime":871.65,"endTime":876.87,"body":"Right. So we're we're whiskey"},{"speaker":"Bernie Lubbers","startTime":877.05,"endTime":880.35,"body":"and then we're bourbon whiskey."},{"speaker":"Bernie Lubbers","startTime":877.05,"endTime":880.35,"body":"And then we're from Kentucky,"},{"speaker":"Bernie Lubbers","startTime":880.35,"endTime":883.74,"body":"that's another metal because"},{"speaker":"Bernie Lubbers","startTime":880.35,"endTime":883.74,"body":"we've had the institutional"},{"speaker":"Bernie Lubbers","startTime":883.74,"endTime":887.46,"body":"knowledge here. We have the"},{"speaker":"Bernie Lubbers","startTime":883.74,"endTime":887.46,"body":"limestone water which was more"},{"speaker":"Bernie Lubbers","startTime":887.46,"endTime":889.8,"body":"important probably 100 years"},{"speaker":"Bernie Lubbers","startTime":887.46,"endTime":889.8,"body":"ago, but it's still pretty"},{"speaker":"Bernie Lubbers","startTime":889.8,"endTime":893.16,"body":"important. We also have the four"},{"speaker":"Bernie Lubbers","startTime":889.8,"endTime":893.16,"body":"different seasons, really hot"},{"speaker":"Bernie Lubbers","startTime":893.25,"endTime":896.04,"body":"summers really cold winters we"},{"speaker":"Bernie Lubbers","startTime":893.25,"endTime":896.04,"body":"have long springs and falls,"},{"speaker":"Bernie Lubbers","startTime":896.22,"endTime":898.71,"body":"which helps that aging and that"},{"speaker":"Bernie Lubbers","startTime":896.22,"endTime":898.71,"body":"whiskey going in now those"},{"speaker":"Bernie Lubbers","startTime":898.71,"endTime":901.74,"body":"barrels so there is an advance"},{"speaker":"Bernie Lubbers","startTime":898.71,"endTime":901.74,"body":"And as to Kentucky, compared to"},{"speaker":"Bernie Lubbers","startTime":901.74,"endTime":904.86,"body":"North Dakota and Florida on"},{"speaker":"Bernie Lubbers","startTime":901.74,"endTime":904.86,"body":"them, not that it might be"},{"speaker":"Bernie Lubbers","startTime":904.86,"endTime":908.13,"body":"better but it will be different."},{"speaker":"Bernie Lubbers","startTime":904.86,"endTime":908.13,"body":"And then we have the words"},{"speaker":"Bernie Lubbers","startTime":908.16,"endTime":911.34,"body":"straight, which means it must be"},{"speaker":"Bernie Lubbers","startTime":908.16,"endTime":911.34,"body":"aged for a minimum of two years"},{"speaker":"Bernie Lubbers","startTime":911.34,"endTime":914.52,"body":"and those are brand new charred"},{"speaker":"Bernie Lubbers","startTime":911.34,"endTime":914.52,"body":"barrels. So those are each"},{"speaker":"Bernie Lubbers","startTime":914.55,"endTime":920.43,"body":"individual metals, then you have"},{"speaker":"Bernie Lubbers","startTime":914.55,"endTime":920.43,"body":"bottled and bomb which is so"},{"speaker":"Bernie Lubbers","startTime":920.58,"endTime":923.58,"body":"there's there's that makes"},{"speaker":"Bernie Lubbers","startTime":920.58,"endTime":923.58,"body":"bourbon and rye whiskey and all"},{"speaker":"Bernie Lubbers","startTime":923.58,"endTime":927.69,"body":"those some of the most"},{"speaker":"Bernie Lubbers","startTime":923.58,"endTime":927.69,"body":"restricted whiskies, spirits on"},{"speaker":"Bernie Lubbers","startTime":927.69,"endTime":932.61,"body":"planet Earth. So there's a lot"},{"speaker":"Bernie Lubbers","startTime":927.69,"endTime":932.61,"body":"of restrictions. Then on top of"},{"speaker":"Bernie Lubbers","startTime":932.61,"endTime":936.3,"body":"it, you got bottle and bond"},{"speaker":"Bernie Lubbers","startTime":932.61,"endTime":936.3,"body":"Balaban, you must pass all those"},{"speaker":"Bernie Lubbers","startTime":936.3,"endTime":939.15,"body":"you must get all those metals"},{"speaker":"Bernie Lubbers","startTime":936.3,"endTime":939.15,"body":"for bought for bourbon, but then"},{"speaker":"Bernie Lubbers","startTime":939.15,"endTime":942.81,"body":"you must be have follow all"},{"speaker":"Bernie Lubbers","startTime":939.15,"endTime":942.81,"body":"these wishes distilled in the"},{"speaker":"Bernie Lubbers","startTime":942.81,"endTime":947.46,"body":"same distillery, it must be from"},{"speaker":"Bernie Lubbers","startTime":942.81,"endTime":947.46,"body":"the same spirit from the same"},{"speaker":"Bernie Lubbers","startTime":947.46,"endTime":952.11,"body":"class of materials. So the kind"},{"speaker":"Bernie Lubbers","startTime":947.46,"endTime":952.11,"body":"of grains you know, corn and all"},{"speaker":"Bernie Lubbers","startTime":952.11,"endTime":954.99,"body":"that stuff, the same distilling"},{"speaker":"Bernie Lubbers","startTime":952.11,"endTime":954.99,"body":"season now we're down to a"},{"speaker":"Bernie Lubbers","startTime":954.99,"endTime":957.54,"body":"season we're down to a six month"},{"speaker":"Bernie Lubbers","startTime":954.99,"endTime":957.54,"body":"period, there's only two"},{"speaker":"Bernie Lubbers","startTime":957.54,"endTime":961.02,"body":"distilling seasons spring and"},{"speaker":"Bernie Lubbers","startTime":957.54,"endTime":961.02,"body":"fall January through June, July"},{"speaker":"Bernie Lubbers","startTime":961.02,"endTime":964.17,"body":"through December, then you must"},{"speaker":"Bernie Lubbers","startTime":961.02,"endTime":964.17,"body":"be stored for not just two years"},{"speaker":"Bernie Lubbers","startTime":964.17,"endTime":967.02,"body":"like straight whiskey but four"},{"speaker":"Bernie Lubbers","startTime":964.17,"endTime":967.02,"body":"years a minimum of four years."},{"speaker":"Bernie Lubbers","startTime":967.02,"endTime":970.98,"body":"So double the age, then it must"},{"speaker":"Bernie Lubbers","startTime":967.02,"endTime":970.98,"body":"be in a stored in a government"},{"speaker":"Bernie Lubbers","startTime":970.98,"endTime":976.41,"body":"bonded warehouse is reduced in"},{"speaker":"Bernie Lubbers","startTime":970.98,"endTime":976.41,"body":"proof by pure water only. So"},{"speaker":"Bernie Lubbers","startTime":976.44,"endTime":980.76,"body":"imagine this this sounds like"},{"speaker":"Bernie Lubbers","startTime":976.44,"endTime":980.76,"body":"common sense today this was"},{"speaker":"Bernie Lubbers","startTime":980.76,"endTime":986.61,"body":"passed in 1897 pure water only"},{"speaker":"Bernie Lubbers","startTime":980.76,"endTime":986.61,"body":"to exactly 100 degrees of proof,"},{"speaker":"Bernie Lubbers","startTime":987.54,"endTime":989.97,"body":"it must bear the real name of"},{"speaker":"Bernie Lubbers","startTime":987.54,"endTime":989.97,"body":"the distillery so you know who"},{"speaker":"Bernie Lubbers","startTime":989.97,"endTime":994.26,"body":"made it, it also must put you"},{"speaker":"Bernie Lubbers","startTime":989.97,"endTime":994.26,"body":"must be must put on the unique"},{"speaker":"Bernie Lubbers","startTime":994.29,"endTime":997.77,"body":"distilled spirits plant number"},{"speaker":"Bernie Lubbers","startTime":994.29,"endTime":997.77,"body":"that the government assigns us."},{"speaker":"Bernie Lubbers","startTime":998.34,"endTime":1002.45,"body":"So look at all those"},{"speaker":"Bernie Lubbers","startTime":998.34,"endTime":1002.45,"body":"restrictions. So I call a bottle"},{"speaker":"Bernie Lubbers","startTime":1002.45,"endTime":1006.29,"body":"and bomb the Greenbrae of"},{"speaker":"Bernie Lubbers","startTime":1002.45,"endTime":1006.29,"body":"spirits. It has all the metals,"},{"speaker":"Bernie Lubbers","startTime":1006.29,"endTime":1011.21,"body":"right? That that knocks you into"},{"speaker":"Bernie Lubbers","startTime":1006.29,"endTime":1011.21,"body":"the Special Special Forces, if"},{"speaker":"Bernie Lubbers","startTime":1011.21,"endTime":1015.05,"body":"you will special services"},{"speaker":"Bernie Lubbers","startTime":1011.21,"endTime":1015.05,"body":"because of all that, and thus"},{"speaker":"Bernie Lubbers","startTime":1015.05,"endTime":1020.72,"body":"that makes bottom bond the most"},{"speaker":"Bernie Lubbers","startTime":1015.05,"endTime":1020.72,"body":"restricted spirits on planet"},{"speaker":"Bernie Lubbers","startTime":1020.72,"endTime":1021.02,"body":"Earth."},{"speaker":"Chris Spear","startTime":1022.19,"endTime":1023.81,"body":"Wow, I never"},{"speaker":"Chris Spear","startTime":1022.19,"endTime":1023.81,"body":"thought of it that way."},{"speaker":"Bernie Lubbers","startTime":1024.95,"endTime":1029.21,"body":"Yeah, and"},{"speaker":"Bernie Lubbers","startTime":1024.95,"endTime":1029.21,"body":"because they're so hard to to to"},{"speaker":"Bernie Lubbers","startTime":1029.24,"endTime":1034.7,"body":"achieve those. They're also"},{"speaker":"Bernie Lubbers","startTime":1029.24,"endTime":1034.7,"body":"Chris the rarest spirits on"},{"speaker":"Bernie Lubbers","startTime":1034.7,"endTime":1037.73,"body":"planet Earth. And what does"},{"speaker":"Bernie Lubbers","startTime":1034.7,"endTime":1037.73,"body":"everybody want right now in"},{"speaker":"Bernie Lubbers","startTime":1037.73,"endTime":1042.56,"body":"bourbon world, the rare models."},{"speaker":"Bernie Lubbers","startTime":1037.73,"endTime":1042.56,"body":"And it's just a different"},{"speaker":"Bernie Lubbers","startTime":1042.56,"endTime":1047.54,"body":"definition. Because light is"},{"speaker":"Bernie Lubbers","startTime":1042.56,"endTime":1047.54,"body":"rare have to mean only three and"},{"speaker":"Bernie Lubbers","startTime":1047.54,"endTime":1051.89,"body":"I got to pay $3,000 Each for"},{"speaker":"Bernie Lubbers","startTime":1047.54,"endTime":1051.89,"body":"them. You know that's rare can"},{"speaker":"Bernie Lubbers","startTime":1051.89,"endTime":1054.47,"body":"also mean there's not many of"},{"speaker":"Bernie Lubbers","startTime":1051.89,"endTime":1054.47,"body":"them. That's kind of what rare"},{"speaker":"Bernie Lubbers","startTime":1054.47,"endTime":1058.67,"body":"means. So bottle and bond can be"},{"speaker":"Bernie Lubbers","startTime":1054.47,"endTime":1058.67,"body":"rare, but also available every"},{"speaker":"Bernie Lubbers","startTime":1058.67,"endTime":1061.55,"body":"day. And that's kind of what we"},{"speaker":"Bernie Lubbers","startTime":1058.67,"endTime":1061.55,"body":"have in heaven Hill. Couple"},{"speaker":"Bernie Lubbers","startTime":1061.55,"endTime":1067.7,"body":"other distilleries have one or"},{"speaker":"Bernie Lubbers","startTime":1061.55,"endTime":1067.7,"body":"two we have 10. And we have a"},{"speaker":"Bernie Lubbers","startTime":1067.7,"endTime":1071.9,"body":"bottle and bond with our with"},{"speaker":"Bernie Lubbers","startTime":1067.7,"endTime":1071.9,"body":"our heaven Hill bottle and bond"},{"speaker":"Bernie Lubbers","startTime":1071.9,"endTime":1076.88,"body":"that's not only available every"},{"speaker":"Bernie Lubbers","startTime":1071.9,"endTime":1076.88,"body":"day, but it's even rarer than"},{"speaker":"Bernie Lubbers","startTime":1076.88,"endTime":1079.73,"body":"the bottle and bond because it"},{"speaker":"Bernie Lubbers","startTime":1076.88,"endTime":1079.73,"body":"has a whopping seven year age"},{"speaker":"Bernie Lubbers","startTime":1079.73,"endTime":1085.94,"body":"statement. Right now there's"},{"speaker":"Bernie Lubbers","startTime":1079.73,"endTime":1085.94,"body":"2700 distilleries. 100 in"},{"speaker":"Bernie Lubbers","startTime":1085.94,"endTime":1090.23,"body":"Kentucky, 2600. Outside of"},{"speaker":"Bernie Lubbers","startTime":1085.94,"endTime":1090.23,"body":"Kentucky, let's say all of them"},{"speaker":"Bernie Lubbers","startTime":1090.23,"endTime":1094.85,"body":"make four labels each. I mean,"},{"speaker":"Bernie Lubbers","startTime":1090.23,"endTime":1094.85,"body":"even smaller distilleries have"},{"speaker":"Bernie Lubbers","startTime":1094.85,"endTime":1098.78,"body":"three or four labels, let's just"},{"speaker":"Bernie Lubbers","startTime":1094.85,"endTime":1098.78,"body":"say four for each. That means"},{"speaker":"Bernie Lubbers","startTime":1098.78,"endTime":1102.35,"body":"there's over 10,000 labels of"},{"speaker":"Bernie Lubbers","startTime":1098.78,"endTime":1102.35,"body":"American whiskey on Bourbon and"},{"speaker":"Bernie Lubbers","startTime":1102.35,"endTime":1105.71,"body":"American whiskey on the"},{"speaker":"Bernie Lubbers","startTime":1102.35,"endTime":1105.71,"body":"landscape. Of the 10,000 labels."},{"speaker":"Bernie Lubbers","startTime":1105.71,"endTime":1110.9,"body":"There's only around 100 that"},{"speaker":"Bernie Lubbers","startTime":1105.71,"endTime":1110.9,"body":"have achieved the designation of"},{"speaker":"Bernie Lubbers","startTime":1110.9,"endTime":1116.66,"body":"balm balm. It's that hard."},{"speaker":"Bernie Lubbers","startTime":1110.9,"endTime":1116.66,"body":"That's rare right there. Then"},{"speaker":"Bernie Lubbers","startTime":1118.31,"endTime":1121.37,"body":"followed by an SD minimum of"},{"speaker":"Bernie Lubbers","startTime":1118.31,"endTime":1121.37,"body":"four years old. How many are"},{"speaker":"Bernie Lubbers","startTime":1121.37,"endTime":1122.48,"body":"over four years old?"},{"speaker":"Chris Spear","startTime":1124.79,"endTime":1125.6,"body":"10"},{"speaker":"Bernie Lubbers","startTime":1126.62,"endTime":1130.97,"body":"I think that's"},{"speaker":"Bernie Lubbers","startTime":1126.62,"endTime":1130.97,"body":"high. Sure. Yeah. I think you"},{"speaker":"Bernie Lubbers","startTime":1130.97,"endTime":1134.93,"body":"know, we've got our heaven Hill,"},{"speaker":"Bernie Lubbers","startTime":1130.97,"endTime":1134.93,"body":"which is a seven year old bottle"},{"speaker":"Bernie Lubbers","startTime":1134.93,"endTime":1137.48,"body":"and bond. We have Henry McKenna,"},{"speaker":"Bernie Lubbers","startTime":1134.93,"endTime":1137.48,"body":"which is a 10 year old balm"},{"speaker":"Bernie Lubbers","startTime":1137.48,"endTime":1142.07,"body":"balm. We have the old Fitzgerald"},{"speaker":"Bernie Lubbers","startTime":1137.48,"endTime":1142.07,"body":"decanter series, which was eight"},{"speaker":"Bernie Lubbers","startTime":1142.07,"endTime":1144.98,"body":"years to 19 years right now,"},{"speaker":"Bernie Lubbers","startTime":1142.07,"endTime":1144.98,"body":"I've only mentioned heaven Hill"},{"speaker":"Bernie Lubbers","startTime":1145.01,"endTime":1149.42,"body":"products, by the way. So we"},{"speaker":"Bernie Lubbers","startTime":1145.01,"endTime":1149.42,"body":"dominate that landscape. There"},{"speaker":"Bernie Lubbers","startTime":1149.42,"endTime":1154.28,"body":"might be one or two other"},{"speaker":"Bernie Lubbers","startTime":1149.42,"endTime":1154.28,"body":"distilleries that put maybe"},{"speaker":"Bernie Lubbers","startTime":1154.28,"endTime":1158.93,"body":"three that put a age statement"},{"speaker":"Bernie Lubbers","startTime":1154.28,"endTime":1158.93,"body":"over four years old. So they're"},{"speaker":"Bernie Lubbers","startTime":1158.93,"endTime":1160.58,"body":"the rarest of the rare."},{"speaker":"Chris Spear","startTime":1161.36,"endTime":1164.48,"body":"So with this"},{"speaker":"Chris Spear","startTime":1161.36,"endTime":1164.48,"body":"heaven, hell bottled and bond,"},{"speaker":"Chris Spear","startTime":1165.02,"endTime":1168.44,"body":"like how do you decide seven"},{"speaker":"Chris Spear","startTime":1165.02,"endTime":1168.44,"body":"years? You know, it has to be"},{"speaker":"Chris Spear","startTime":1168.44,"endTime":1171.65,"body":"four. Did they do a five? Did"},{"speaker":"Chris Spear","startTime":1168.44,"endTime":1171.65,"body":"they do a six? Did they do a"},{"speaker":"Chris Spear","startTime":1171.65,"endTime":1175.37,"body":"seven? Have they tried an eight"},{"speaker":"Chris Spear","startTime":1171.65,"endTime":1175.37,"body":"Do you know like how do you just"},{"speaker":"Chris Spear","startTime":1175.4,"endTime":1177.89,"body":"decide that it's going to go for"},{"speaker":"Chris Spear","startTime":1175.4,"endTime":1177.89,"body":"seven years?"},{"speaker":"Bernie Lubbers","startTime":1179.24,"endTime":1180.83,"body":"That's a great"},{"speaker":"Bernie Lubbers","startTime":1179.24,"endTime":1180.83,"body":"question. We've we've had"},{"speaker":"Bernie Lubbers","startTime":1180.83,"endTime":1183.89,"body":"bottling bonds. Of course we"},{"speaker":"Bernie Lubbers","startTime":1180.83,"endTime":1183.89,"body":"have many that are four years"},{"speaker":"Bernie Lubbers","startTime":1183.89,"endTime":1187.04,"body":"old. We've had six years old,"},{"speaker":"Bernie Lubbers","startTime":1183.89,"endTime":1187.04,"body":"we've had eight year old we've"},{"speaker":"Bernie Lubbers","startTime":1187.04,"endTime":1189.74,"body":"had 10 years old, we've had"},{"speaker":"Bernie Lubbers","startTime":1187.04,"endTime":1189.74,"body":"older than that we've had all"},{"speaker":"Bernie Lubbers","startTime":1189.74,"endTime":1194.63,"body":"the way up to 24 year old and a"},{"speaker":"Bernie Lubbers","startTime":1189.74,"endTime":1194.63,"body":"Parker's collection. on that. It"},{"speaker":"Bernie Lubbers","startTime":1194.63,"endTime":1199.97,"body":"comes to taste profile. And with"},{"speaker":"Bernie Lubbers","startTime":1194.63,"endTime":1199.97,"body":"bottle and bond you are within a"},{"speaker":"Bernie Lubbers","startTime":1200.0,"endTime":1204.47,"body":"six month period because of the"},{"speaker":"Bernie Lubbers","startTime":1200.0,"endTime":1204.47,"body":"distilling season. So you find"},{"speaker":"Bernie Lubbers","startTime":1204.5,"endTime":1208.28,"body":"we have our sensory team and our"},{"speaker":"Bernie Lubbers","startTime":1204.5,"endTime":1208.28,"body":"tasting panels. And we find"},{"speaker":"Bernie Lubbers","startTime":1208.31,"endTime":1212.39,"body":"where the sweet spot is where we"},{"speaker":"Bernie Lubbers","startTime":1208.31,"endTime":1212.39,"body":"know that customers are kind of"},{"speaker":"Bernie Lubbers","startTime":1212.39,"endTime":1216.41,"body":"looking for the weak, some of"},{"speaker":"Bernie Lubbers","startTime":1212.39,"endTime":1216.41,"body":"that's projecting or guessing."},{"speaker":"Bernie Lubbers","startTime":1217.13,"endTime":1221.81,"body":"Sometimes, that's the fun part."},{"speaker":"Bernie Lubbers","startTime":1217.13,"endTime":1221.81,"body":"So we found that this seven year"},{"speaker":"Bernie Lubbers","startTime":1221.84,"endTime":1223.73,"body":"was the was a nice, sweet spot."},{"speaker":"Chris Spear","startTime":1224.42,"endTime":1228.08,"body":"So talking about"},{"speaker":"Chris Spear","startTime":1224.42,"endTime":1228.08,"body":"the sensory experience. How"},{"speaker":"Chris Spear","startTime":1228.08,"endTime":1231.8,"body":"would you describe the flavor"},{"speaker":"Chris Spear","startTime":1228.08,"endTime":1231.8,"body":"profile? In general of like a"},{"speaker":"Chris Spear","startTime":1231.8,"endTime":1235.34,"body":"well aged bourbon? Like if"},{"speaker":"Chris Spear","startTime":1231.8,"endTime":1235.34,"body":"someone is new to this? How"},{"speaker":"Chris Spear","startTime":1235.34,"endTime":1239.27,"body":"would you describe a really good"},{"speaker":"Chris Spear","startTime":1235.34,"endTime":1239.27,"body":"bourbon? And then kind of"},{"speaker":"Chris Spear","startTime":1239.27,"endTime":1242.63,"body":"looking at specifically to"},{"speaker":"Chris Spear","startTime":1239.27,"endTime":1242.63,"body":"heaven Hill, bottled and bond"},{"speaker":"Chris Spear","startTime":1242.66,"endTime":1245.51,"body":"product? What are the tasting"},{"speaker":"Chris Spear","startTime":1242.66,"endTime":1245.51,"body":"notes of that?"},{"speaker":"Bernie Lubbers","startTime":1246.29,"endTime":1250.61,"body":"Well, here's my"},{"speaker":"Bernie Lubbers","startTime":1246.29,"endTime":1250.61,"body":"universal, telling everyone not"},{"speaker":"Bernie Lubbers","startTime":1250.61,"endTime":1254.09,"body":"to be intimidated by tasting"},{"speaker":"Bernie Lubbers","startTime":1250.61,"endTime":1254.09,"body":"notes. Because if you throw"},{"speaker":"Bernie Lubbers","startTime":1254.09,"endTime":1256.61,"body":"tasting notes out, and then"},{"speaker":"Bernie Lubbers","startTime":1254.09,"endTime":1256.61,"body":"Chris, you don't find it in"},{"speaker":"Bernie Lubbers","startTime":1256.61,"endTime":1258.68,"body":"there, but there's must be"},{"speaker":"Bernie Lubbers","startTime":1256.61,"endTime":1258.68,"body":"something wrong with you. Right?"},{"speaker":"Bernie Lubbers","startTime":1258.71,"endTime":1262.37,"body":"So we went through. So that's"},{"speaker":"Bernie Lubbers","startTime":1258.71,"endTime":1262.37,"body":"not it at all. You know, we're"},{"speaker":"Bernie Lubbers","startTime":1262.79,"endTime":1265.58,"body":"Parker beam, he never talked"},{"speaker":"Bernie Lubbers","startTime":1262.79,"endTime":1265.58,"body":"about it in tasting notes, he"},{"speaker":"Bernie Lubbers","startTime":1265.58,"endTime":1269.54,"body":"would just say, well, I taste"},{"speaker":"Bernie Lubbers","startTime":1265.58,"endTime":1269.54,"body":"good bourbon, you know, and that"},{"speaker":"Bernie Lubbers","startTime":1269.54,"endTime":1272.54,"body":"meant there, but there were no"},{"speaker":"Bernie Lubbers","startTime":1269.54,"endTime":1272.54,"body":"flaws in there that was negative"},{"speaker":"Bernie Lubbers","startTime":1272.57,"endTime":1275.78,"body":"that it had only positive"},{"speaker":"Bernie Lubbers","startTime":1272.57,"endTime":1275.78,"body":"things. But the way I describe"},{"speaker":"Bernie Lubbers","startTime":1275.78,"endTime":1280.61,"body":"it is you have three grains that"},{"speaker":"Bernie Lubbers","startTime":1275.78,"endTime":1280.61,"body":"are in the raw product. You got"},{"speaker":"Bernie Lubbers","startTime":1280.61,"endTime":1284.42,"body":"corn and barley, which are sweet"},{"speaker":"Bernie Lubbers","startTime":1280.61,"endTime":1284.42,"body":"grains. And then you have the"},{"speaker":"Bernie Lubbers","startTime":1284.42,"endTime":1287.78,"body":"rye, which is a spicy grain,"},{"speaker":"Bernie Lubbers","startTime":1284.42,"endTime":1287.78,"body":"think of rye bread, think of"},{"speaker":"Bernie Lubbers","startTime":1287.78,"endTime":1295.13,"body":"cornbread. So sweet and spice."},{"speaker":"Bernie Lubbers","startTime":1287.78,"endTime":1295.13,"body":"And then from the barrel aging,"},{"speaker":"Bernie Lubbers","startTime":1295.46,"endTime":1300.47,"body":"you get basically three tasting"},{"speaker":"Bernie Lubbers","startTime":1295.46,"endTime":1300.47,"body":"notes of vanilla, there's six"},{"speaker":"Bernie Lubbers","startTime":1300.47,"endTime":1304.31,"body":"different villains in a in a"},{"speaker":"Bernie Lubbers","startTime":1300.47,"endTime":1304.31,"body":"barrel, when we char the inside"},{"speaker":"Bernie Lubbers","startTime":1304.31,"endTime":1308.45,"body":"of the barrel that brings the"},{"speaker":"Bernie Lubbers","startTime":1304.31,"endTime":1308.45,"body":"natural SAP and the sugars from"},{"speaker":"Bernie Lubbers","startTime":1308.45,"endTime":1311.33,"body":"that wood up to the edge of that"},{"speaker":"Bernie Lubbers","startTime":1308.45,"endTime":1311.33,"body":"barrel. And that's where a lot"},{"speaker":"Bernie Lubbers","startTime":1311.33,"endTime":1313.55,"body":"of that red line is called a red"},{"speaker":"Bernie Lubbers","startTime":1311.33,"endTime":1313.55,"body":"line. And that's where the"},{"speaker":"Bernie Lubbers","startTime":1313.55,"endTime":1316.22,"body":"whiskey goes in and out of there"},{"speaker":"Bernie Lubbers","startTime":1313.55,"endTime":1316.22,"body":"picks up the color in the"},{"speaker":"Bernie Lubbers","startTime":1316.22,"endTime":1321.86,"body":"flavor. And that is vanilla,"},{"speaker":"Bernie Lubbers","startTime":1316.22,"endTime":1321.86,"body":"honey and caramel. Then of"},{"speaker":"Bernie Lubbers","startTime":1321.86,"endTime":1326.42,"body":"course, if it's over six years"},{"speaker":"Bernie Lubbers","startTime":1321.86,"endTime":1326.42,"body":"or so I'm going to buy the old"},{"speaker":"Bernie Lubbers","startTime":1326.42,"endTime":1328.79,"body":"timers telling me this that had"},{"speaker":"Bernie Lubbers","startTime":1326.42,"endTime":1328.79,"body":"been with the distillery for"},{"speaker":"Bernie Lubbers","startTime":1328.79,"endTime":1333.92,"body":"3040 years as it takes six good"},{"speaker":"Bernie Lubbers","startTime":1328.79,"endTime":1333.92,"body":"years to get really think of a"},{"speaker":"Bernie Lubbers","startTime":1333.92,"endTime":1338.18,"body":"new barrel as a magnifier of"},{"speaker":"Bernie Lubbers","startTime":1333.92,"endTime":1338.18,"body":"flavors. So you magnify those"},{"speaker":"Bernie Lubbers","startTime":1338.18,"endTime":1340.82,"body":"vanilla, honey and caramels. But"},{"speaker":"Bernie Lubbers","startTime":1338.18,"endTime":1340.82,"body":"after six years, you get some"},{"speaker":"Bernie Lubbers","startTime":1340.85,"endTime":1343.31,"body":"oak influence, you're really"},{"speaker":"Bernie Lubbers","startTime":1340.85,"endTime":1343.31,"body":"going to taste some of the wood."},{"speaker":"Bernie Lubbers","startTime":1343.79,"endTime":1346.43,"body":"But we don't want it to taste"},{"speaker":"Bernie Lubbers","startTime":1343.79,"endTime":1346.43,"body":"like a dirty old stick is our"},{"speaker":"Bernie Lubbers","startTime":1346.67,"endTime":1349.04,"body":"master distiller Connor"},{"speaker":"Bernie Lubbers","startTime":1346.67,"endTime":1349.04,"body":"O'Driscoll will say don't want"},{"speaker":"Bernie Lubbers","startTime":1349.04,"endTime":1353.72,"body":"that. So that's what you're"},{"speaker":"Bernie Lubbers","startTime":1349.04,"endTime":1353.72,"body":"gonna taste that Ella honey and"},{"speaker":"Bernie Lubbers","startTime":1353.72,"endTime":1358.67,"body":"caramel, sweetness and spice,"},{"speaker":"Bernie Lubbers","startTime":1353.72,"endTime":1358.67,"body":"then everything else in the"},{"speaker":"Bernie Lubbers","startTime":1358.67,"endTime":1361.97,"body":"middle, that's your building"},{"speaker":"Bernie Lubbers","startTime":1358.67,"endTime":1361.97,"body":"blocks of a tasting. But the"},{"speaker":"Bernie Lubbers","startTime":1361.97,"endTime":1365.6,"body":"mortar, all the mortar in"},{"speaker":"Bernie Lubbers","startTime":1361.97,"endTime":1365.6,"body":"between that holds it together"},{"speaker":"Bernie Lubbers","startTime":1365.96,"endTime":1371.12,"body":"is your individual experience"},{"speaker":"Bernie Lubbers","startTime":1365.96,"endTime":1371.12,"body":"from your mom's cooking, from"},{"speaker":"Bernie Lubbers","startTime":1371.15,"endTime":1375.32,"body":"your school lunches, to your"},{"speaker":"Bernie Lubbers","startTime":1371.15,"endTime":1375.32,"body":"dad's grilling out to your"},{"speaker":"Bernie Lubbers","startTime":1375.32,"endTime":1380.54,"body":"grandparents, holiday meals, to"},{"speaker":"Bernie Lubbers","startTime":1375.32,"endTime":1380.54,"body":"the smells and tastes of your"},{"speaker":"Bernie Lubbers","startTime":1380.54,"endTime":1385.82,"body":"childhood and adulthood. That's"},{"speaker":"Bernie Lubbers","startTime":1380.54,"endTime":1385.82,"body":"all in there. And that's what is"},{"speaker":"Bernie Lubbers","startTime":1385.82,"endTime":1390.32,"body":"makes bourbon so much fun and"},{"speaker":"Bernie Lubbers","startTime":1385.82,"endTime":1390.32,"body":"intergenerational is you can now"},{"speaker":"Bernie Lubbers","startTime":1390.35,"endTime":1394.46,"body":"have your own personal tasting"},{"speaker":"Bernie Lubbers","startTime":1390.35,"endTime":1394.46,"body":"profile that happens. And with a"},{"speaker":"Bernie Lubbers","startTime":1394.46,"endTime":1399.08,"body":"seven year on the bottle and"},{"speaker":"Bernie Lubbers","startTime":1394.46,"endTime":1399.08,"body":"bond of Heaven Hill. It's in"},{"speaker":"Bernie Lubbers","startTime":1399.08,"endTime":1402.02,"body":"that great sweet spot of seven"},{"speaker":"Bernie Lubbers","startTime":1399.08,"endTime":1402.02,"body":"years. So it's over six years to"},{"speaker":"Bernie Lubbers","startTime":1402.02,"endTime":1405.98,"body":"get that magnification and then"},{"speaker":"Bernie Lubbers","startTime":1402.02,"endTime":1405.98,"body":"augmented flavors, and then some"},{"speaker":"Bernie Lubbers","startTime":1405.98,"endTime":1407.57,"body":"of that oak influence in there"},{"speaker":"Bernie Lubbers","startTime":1405.98,"endTime":1407.57,"body":"too."},{"speaker":"Chris Spear","startTime":1408.62,"endTime":1412.7,"body":"I do find that the"},{"speaker":"Chris Spear","startTime":1408.62,"endTime":1412.7,"body":"tasting notes thing can be"},{"speaker":"Chris Spear","startTime":1413.93,"endTime":1418.67,"body":"overwhelming. And like you said,"},{"speaker":"Chris Spear","startTime":1413.93,"endTime":1418.67,"body":"I don't know. Self reflectively"},{"speaker":"Chris Spear","startTime":1418.67,"endTime":1421.73,"body":"like disappointing. I took an"},{"speaker":"Chris Spear","startTime":1418.67,"endTime":1421.73,"body":"analogy course in culinary"},{"speaker":"Chris Spear","startTime":1421.73,"endTime":1424.52,"body":"school for wine, you know, and"},{"speaker":"Chris Spear","startTime":1421.73,"endTime":1424.52,"body":"we'd be in class with 30 people"},{"speaker":"Chris Spear","startTime":1424.52,"endTime":1426.95,"body":"and you try this thing and the"},{"speaker":"Chris Spear","startTime":1424.52,"endTime":1426.95,"body":"teacher wants you to shout out"},{"speaker":"Chris Spear","startTime":1427.1,"endTime":1431.0,"body":"what it tastes like and tobacco"},{"speaker":"Chris Spear","startTime":1427.1,"endTime":1431.0,"body":"and you know, whatever molasses"},{"speaker":"Chris Spear","startTime":1431.03,"endTime":1433.88,"body":"all this I'm like, like, I don't"},{"speaker":"Chris Spear","startTime":1431.03,"endTime":1433.88,"body":"get that. Am I wrong? Like I'm"},{"speaker":"Chris Spear","startTime":1433.88,"endTime":1438.02,"body":"not getting BlackBerry in this"},{"speaker":"Chris Spear","startTime":1433.88,"endTime":1438.02,"body":"wine at all like, am I supposed"},{"speaker":"Chris Spear","startTime":1438.02,"endTime":1441.32,"body":"to. So similarly, with the"},{"speaker":"Chris Spear","startTime":1438.02,"endTime":1441.32,"body":"whiskey thing, you know, you"},{"speaker":"Chris Spear","startTime":1441.32,"endTime":1444.02,"body":"read, you go on a website,"},{"speaker":"Chris Spear","startTime":1441.32,"endTime":1444.02,"body":"there's a new bottle you maybe"},{"speaker":"Chris Spear","startTime":1444.02,"endTime":1447.05,"body":"want to try and every website"},{"speaker":"Chris Spear","startTime":1444.02,"endTime":1447.05,"body":"has their opinions and ratings"},{"speaker":"Chris Spear","startTime":1447.05,"endTime":1449.36,"body":"and reviews and you see all the"},{"speaker":"Chris Spear","startTime":1447.05,"endTime":1449.36,"body":"tasting notes and then people"},{"speaker":"Chris Spear","startTime":1449.36,"endTime":1452.6,"body":"argument arguing in the comments"},{"speaker":"Chris Spear","startTime":1449.36,"endTime":1452.6,"body":"about like, I didn't get the"},{"speaker":"Chris Spear","startTime":1452.6,"endTime":1455.78,"body":"caramel notes in this, but I got"},{"speaker":"Chris Spear","startTime":1452.6,"endTime":1455.78,"body":"more like burnt wood and it's"},{"speaker":"Chris Spear","startTime":1455.78,"endTime":1458.09,"body":"like, I don't know, should I buy"},{"speaker":"Chris Spear","startTime":1455.78,"endTime":1458.09,"body":"this whiskey or not?"},{"speaker":"Bernie Lubbers","startTime":1458.87,"endTime":1461.24,"body":"Yeah, I mean, we"},{"speaker":"Bernie Lubbers","startTime":1458.87,"endTime":1461.24,"body":"all like to throw tasting notes"},{"speaker":"Bernie Lubbers","startTime":1461.24,"endTime":1465.41,"body":"out. But again, like you said,"},{"speaker":"Bernie Lubbers","startTime":1461.24,"endTime":1465.41,"body":"what if it's I've never smoked,"},{"speaker":"Bernie Lubbers","startTime":1465.44,"endTime":1470.09,"body":"so I don't get tobacco right. I"},{"speaker":"Bernie Lubbers","startTime":1465.44,"endTime":1470.09,"body":"mean, I've smoked up you know, I"},{"speaker":"Bernie Lubbers","startTime":1470.09,"endTime":1473.12,"body":"smelled a Swisher sweet on the"},{"speaker":"Bernie Lubbers","startTime":1470.09,"endTime":1473.12,"body":"golf course before and things"},{"speaker":"Bernie Lubbers","startTime":1473.12,"endTime":1476.42,"body":"like that and then smoked"},{"speaker":"Bernie Lubbers","startTime":1473.12,"endTime":1476.42,"body":"probably two or three cigarettes"},{"speaker":"Bernie Lubbers","startTime":1476.42,"endTime":1480.02,"body":"in my life. I just never get"},{"speaker":"Bernie Lubbers","startTime":1476.42,"endTime":1480.02,"body":"that. So I don't get some of"},{"speaker":"Bernie Lubbers","startTime":1480.02,"endTime":1483.5,"body":"those flavors that people who"},{"speaker":"Bernie Lubbers","startTime":1480.02,"endTime":1483.5,"body":"have smoked or enjoy cigars have"},{"speaker":"Bernie Lubbers","startTime":1483.5,"endTime":1486.44,"body":"smoked several cigars in my"},{"speaker":"Bernie Lubbers","startTime":1483.5,"endTime":1486.44,"body":"life. But it's not a regular"},{"speaker":"Bernie Lubbers","startTime":1486.44,"endTime":1489.41,"body":"thing for me. But that doesn't"},{"speaker":"Bernie Lubbers","startTime":1486.44,"endTime":1489.41,"body":"mean that they're not tasting"},{"speaker":"Bernie Lubbers","startTime":1489.41,"endTime":1493.64,"body":"it. And that's okay, but that's"},{"speaker":"Bernie Lubbers","startTime":1489.41,"endTime":1493.64,"body":"their experience. And so the"},{"speaker":"Bernie Lubbers","startTime":1493.64,"endTime":1498.38,"body":"best way to do it is of course,"},{"speaker":"Bernie Lubbers","startTime":1493.64,"endTime":1498.38,"body":"why we do tastings and whiskey"},{"speaker":"Bernie Lubbers","startTime":1498.38,"endTime":1501.62,"body":"festivals and bourbon festivals."},{"speaker":"Bernie Lubbers","startTime":1498.38,"endTime":1501.62,"body":"so that people can come up to"},{"speaker":"Bernie Lubbers","startTime":1501.62,"endTime":1507.11,"body":"the tables and talk to us. And"},{"speaker":"Bernie Lubbers","startTime":1501.62,"endTime":1507.11,"body":"then when you then you can go."},{"speaker":"Bernie Lubbers","startTime":1507.32,"endTime":1511.79,"body":"And when you go to your local"},{"speaker":"Bernie Lubbers","startTime":1507.32,"endTime":1511.79,"body":"bourbon bar, you can get a one"},{"speaker":"Bernie Lubbers","startTime":1511.79,"endTime":1515.27,"body":"ounce pour or two ounce pour of"},{"speaker":"Bernie Lubbers","startTime":1511.79,"endTime":1515.27,"body":"it, give it a chance and then go"},{"speaker":"Bernie Lubbers","startTime":1515.27,"endTime":1520.22,"body":"and buy it. You know, there's"},{"speaker":"Bernie Lubbers","startTime":1515.27,"endTime":1520.22,"body":"ways to not have to go buy a"},{"speaker":"Bernie Lubbers","startTime":1520.22,"endTime":1523.58,"body":"whole bottle before you taste in"},{"speaker":"Bernie Lubbers","startTime":1520.22,"endTime":1523.58,"body":"the sampler. There's great ways"},{"speaker":"Bernie Lubbers","startTime":1523.58,"endTime":1525.02,"body":"to do it more fun ways to do it."},{"speaker":"Chris Spear","startTime":1525.56,"endTime":1527.42,"body":"How many bourbons"},{"speaker":"Chris Spear","startTime":1525.56,"endTime":1527.42,"body":"Do you think you've tried in"},{"speaker":"Chris Spear","startTime":1527.42,"endTime":1530.81,"body":"your lifetime? Do you have any"},{"speaker":"Chris Spear","startTime":1527.42,"endTime":1530.81,"body":"idea? Do you keep track of"},{"speaker":"Chris Spear","startTime":1530.81,"endTime":1531.92,"body":"things you've tried?"},{"speaker":"Bernie Lubbers","startTime":1533.09,"endTime":1536.24,"body":"Oh, no. Oh, no,"},{"speaker":"Bernie Lubbers","startTime":1533.09,"endTime":1536.24,"body":"I'm sure it's 1000s you know, on"},{"speaker":"Bernie Lubbers","startTime":1536.24,"endTime":1540.71,"body":"the animation team, you know,"},{"speaker":"Bernie Lubbers","startTime":1536.24,"endTime":1540.71,"body":"from I mean, do you count every"},{"speaker":"Bernie Lubbers","startTime":1540.71,"endTime":1543.62,"body":"barrel we've done a private"},{"speaker":"Bernie Lubbers","startTime":1540.71,"endTime":1543.62,"body":"barrel pic with with with liquor"},{"speaker":"Bernie Lubbers","startTime":1543.62,"endTime":1549.53,"body":"stores and retailers and bars"},{"speaker":"Bernie Lubbers","startTime":1543.62,"endTime":1549.53,"body":"and each barrel is different. So"},{"speaker":"Bernie Lubbers","startTime":1549.53,"endTime":1551.57,"body":"you got to count that as a"},{"speaker":"Bernie Lubbers","startTime":1549.53,"endTime":1551.57,"body":"different even if it's, you"},{"speaker":"Bernie Lubbers","startTime":1551.57,"endTime":1553.76,"body":"know, even it's a light you"},{"speaker":"Bernie Lubbers","startTime":1551.57,"endTime":1553.76,"body":"know, if it's an Elijah Craig"},{"speaker":"Bernie Lubbers","startTime":1553.76,"endTime":1557.48,"body":"barrel, I've tasted hundreds of"},{"speaker":"Bernie Lubbers","startTime":1553.76,"endTime":1557.48,"body":"barrels of just have that one"},{"speaker":"Bernie Lubbers","startTime":1557.48,"endTime":1565.88,"body":"brand, you know, so it's 1000s."},{"speaker":"Bernie Lubbers","startTime":1557.48,"endTime":1565.88,"body":"But, you know, it's it's a lot"},{"speaker":"Bernie Lubbers","startTime":1565.88,"endTime":1569.24,"body":"of fun, you know, here's the"},{"speaker":"Bernie Lubbers","startTime":1565.88,"endTime":1569.24,"body":"cool thing. All bourbon"},{"speaker":"Bernie Lubbers","startTime":1569.27,"endTime":1576.77,"body":"basically is corn, barley and"},{"speaker":"Bernie Lubbers","startTime":1569.27,"endTime":1576.77,"body":"rye some handful have wheat. So"},{"speaker":"Bernie Lubbers","startTime":1576.77,"endTime":1580.61,"body":"what does it matter you know,"},{"speaker":"Bernie Lubbers","startTime":1576.77,"endTime":1580.61,"body":"its its its age and proof, tell"},{"speaker":"Bernie Lubbers","startTime":1580.61,"endTime":1585.86,"body":"what brands it is. Sometimes,"},{"speaker":"Bernie Lubbers","startTime":1580.61,"endTime":1585.86,"body":"the way it some some some"},{"speaker":"Bernie Lubbers","startTime":1585.86,"endTime":1589.43,"body":"distilleries, how style includes"},{"speaker":"Bernie Lubbers","startTime":1585.86,"endTime":1589.43,"body":"making a specific bourbon a"},{"speaker":"Bernie Lubbers","startTime":1589.43,"endTime":1594.11,"body":"specific way. And they actually"},{"speaker":"Bernie Lubbers","startTime":1589.43,"endTime":1594.11,"body":"put the name of the bourbon on"},{"speaker":"Bernie Lubbers","startTime":1594.11,"endTime":1597.35,"body":"the barrel. At heaven Hill, our"},{"speaker":"Bernie Lubbers","startTime":1594.11,"endTime":1597.35,"body":"house style is to make a style"},{"speaker":"Bernie Lubbers","startTime":1597.35,"endTime":1601.58,"body":"of whiskey. So that would be"},{"speaker":"Bernie Lubbers","startTime":1597.35,"endTime":1601.58,"body":"bourbon whiskey or 78%, corn,"},{"speaker":"Bernie Lubbers","startTime":1601.58,"endTime":1605.45,"body":"12%, malted barley 10%, right."},{"speaker":"Bernie Lubbers","startTime":1601.58,"endTime":1605.45,"body":"But there's no name like it"},{"speaker":"Bernie Lubbers","startTime":1605.45,"endTime":1608.9,"body":"doesn't say heaven Hill, or"},{"speaker":"Bernie Lubbers","startTime":1605.45,"endTime":1608.9,"body":"Elijah Craig, then it goes into"},{"speaker":"Bernie Lubbers","startTime":1608.9,"endTime":1613.04,"body":"the one of our 70 Rick houses,"},{"speaker":"Bernie Lubbers","startTime":1608.9,"endTime":1613.04,"body":"depending on if it's the first,"},{"speaker":"Bernie Lubbers","startTime":1613.04,"endTime":1616.19,"body":"second, third, fourth, fifth,"},{"speaker":"Bernie Lubbers","startTime":1613.04,"endTime":1616.19,"body":"sixth or seventh floor on the"},{"speaker":"Bernie Lubbers","startTime":1616.19,"endTime":1619.7,"body":"inside of the Rick house to the"},{"speaker":"Bernie Lubbers","startTime":1616.19,"endTime":1619.7,"body":"outside of the Rick house. And"},{"speaker":"Bernie Lubbers","startTime":1619.7,"endTime":1623.9,"body":"then we taste them after a"},{"speaker":"Bernie Lubbers","startTime":1619.7,"endTime":1623.9,"body":"certain amount of time, knowing"},{"speaker":"Bernie Lubbers","startTime":1623.9,"endTime":1626.0,"body":"where the institutional"},{"speaker":"Bernie Lubbers","startTime":1623.9,"endTime":1626.0,"body":"knowledge of knowing where the"},{"speaker":"Bernie Lubbers","startTime":1626.0,"endTime":1630.5,"body":"brands come from putting about a"},{"speaker":"Bernie Lubbers","startTime":1626.0,"endTime":1630.5,"body":"300 barrel dump in and then"},{"speaker":"Bernie Lubbers","startTime":1630.5,"endTime":1634.04,"body":"tasting it, and wondering and"},{"speaker":"Bernie Lubbers","startTime":1630.5,"endTime":1634.04,"body":"seeing, hey, does this need a"},{"speaker":"Bernie Lubbers","startTime":1634.04,"endTime":1637.7,"body":"little tweaking then, is this in"},{"speaker":"Bernie Lubbers","startTime":1634.04,"endTime":1637.7,"body":"the taste profile for heaven"},{"speaker":"Bernie Lubbers","startTime":1637.7,"endTime":1641.45,"body":"Hill balm balm. And that's how"},{"speaker":"Bernie Lubbers","startTime":1637.7,"endTime":1641.45,"body":"we do it. It's like a painter"},{"speaker":"Bernie Lubbers","startTime":1641.45,"endTime":1646.76,"body":"with a palette. So think of"},{"speaker":"Bernie Lubbers","startTime":1641.45,"endTime":1646.76,"body":"every barrel is a solid color on"},{"speaker":"Bernie Lubbers","startTime":1646.76,"endTime":1650.81,"body":"a painter's palette. And then"},{"speaker":"Bernie Lubbers","startTime":1646.76,"endTime":1650.81,"body":"when they're all mingled"},{"speaker":"Bernie Lubbers","startTime":1650.81,"endTime":1655.85,"body":"together, they make another"},{"speaker":"Bernie Lubbers","startTime":1650.81,"endTime":1655.85,"body":"color. And then our sensory"},{"speaker":"Bernie Lubbers","startTime":1655.85,"endTime":1658.49,"body":"team, which is headed up by"},{"speaker":"Bernie Lubbers","startTime":1655.85,"endTime":1658.49,"body":"Tawny goatee, she's been with"},{"speaker":"Bernie Lubbers","startTime":1658.49,"endTime":1664.1,"body":"our company for 34 years now."},{"speaker":"Bernie Lubbers","startTime":1658.49,"endTime":1664.1,"body":"She and her team, dial it in. So"},{"speaker":"Bernie Lubbers","startTime":1664.1,"endTime":1668.18,"body":"if it's off Pro, think of prices"},{"speaker":"Bernie Lubbers","startTime":1664.1,"endTime":1668.18,"body":"right in the range game, right?"},{"speaker":"Bernie Lubbers","startTime":1668.75,"endTime":1672.71,"body":"If it's in that range, they go"},{"speaker":"Bernie Lubbers","startTime":1668.75,"endTime":1672.71,"body":"ahead and dump it in because"},{"speaker":"Bernie Lubbers","startTime":1672.71,"endTime":1675.83,"body":"it's in there, it's in that"},{"speaker":"Bernie Lubbers","startTime":1672.71,"endTime":1675.83,"body":"range. But if it's slightly off,"},{"speaker":"Bernie Lubbers","startTime":1676.61,"endTime":1679.91,"body":"it doesn't become another"},{"speaker":"Bernie Lubbers","startTime":1676.61,"endTime":1679.91,"body":"product, they bring some more"},{"speaker":"Bernie Lubbers","startTime":1679.91,"endTime":1684.32,"body":"solid colors, more barrels in"},{"speaker":"Bernie Lubbers","startTime":1679.91,"endTime":1684.32,"body":"either from the lower floor,"},{"speaker":"Bernie Lubbers","startTime":1684.35,"endTime":1688.07,"body":"middle floor or higher floor on"},{"speaker":"Bernie Lubbers","startTime":1684.35,"endTime":1688.07,"body":"their knowledge that will bring"},{"speaker":"Bernie Lubbers","startTime":1688.07,"endTime":1692.51,"body":"that and put it into the range."},{"speaker":"Bernie Lubbers","startTime":1688.07,"endTime":1692.51,"body":"And that's what makes it such a"},{"speaker":"Bernie Lubbers","startTime":1693.47,"endTime":1696.65,"body":"it's not really a factory then"},{"speaker":"Bernie Lubbers","startTime":1693.47,"endTime":1696.65,"body":"even though we are we make a lot"},{"speaker":"Bernie Lubbers","startTime":1696.65,"endTime":1700.25,"body":"of bourbon, but there's a lot of"},{"speaker":"Bernie Lubbers","startTime":1696.65,"endTime":1700.25,"body":"personal touches in"},{"speaker":"Bernie Lubbers","startTime":1700.28,"endTime":1703.43,"body":"institutional knowledge and"},{"speaker":"Bernie Lubbers","startTime":1700.28,"endTime":1703.43,"body":"experience of people like Tani"},{"speaker":"Bernie Lubbers","startTime":1703.43,"endTime":1708.74,"body":"goatee. And, and her husband Pat"},{"speaker":"Bernie Lubbers","startTime":1703.43,"endTime":1708.74,"body":"works over in a sister in room"},{"speaker":"Bernie Lubbers","startTime":1708.74,"endTime":1712.64,"body":"and part of warehousing and who"},{"speaker":"Bernie Lubbers","startTime":1708.74,"endTime":1712.64,"body":"know how to put these, how to"},{"speaker":"Bernie Lubbers","startTime":1712.64,"endTime":1715.52,"body":"put these batches together."},{"speaker":"Chris Spear","startTime":1716.03,"endTime":1718.34,"body":"It's both an art"},{"speaker":"Chris Spear","startTime":1716.03,"endTime":1718.34,"body":"and a science at that point."},{"speaker":"Bernie Lubbers","startTime":1718.91,"endTime":1720.41,"body":"That's what"},{"speaker":"Bernie Lubbers","startTime":1718.91,"endTime":1720.41,"body":"makes it so much fun."},{"speaker":"Chris Spear","startTime":1721.1,"endTime":1723.74,"body":"Do you have advice"},{"speaker":"Chris Spear","startTime":1721.1,"endTime":1723.74,"body":"for people when they go to the"},{"speaker":"Chris Spear","startTime":1723.74,"endTime":1726.53,"body":"liquor store? Because I find"},{"speaker":"Chris Spear","startTime":1723.74,"endTime":1726.53,"body":"it's overwhelming. I mean,"},{"speaker":"Chris Spear","startTime":1726.53,"endTime":1730.04,"body":"you've talked about the number"},{"speaker":"Chris Spear","startTime":1726.53,"endTime":1730.04,"body":"of bottles right? And I think so"},{"speaker":"Chris Spear","startTime":1730.04,"endTime":1732.2,"body":"many people obviously have a"},{"speaker":"Chris Spear","startTime":1730.04,"endTime":1732.2,"body":"price range, I'm looking for"},{"speaker":"Chris Spear","startTime":1732.2,"endTime":1736.46,"body":"something in the $25 range"},{"speaker":"Chris Spear","startTime":1732.2,"endTime":1736.46,"body":"$50 100 But like, not counting"},{"speaker":"Chris Spear","startTime":1736.46,"endTime":1741.53,"body":"that just looking at labels and"},{"speaker":"Chris Spear","startTime":1736.46,"endTime":1741.53,"body":"bottles. What guidance Do you"},{"speaker":"Chris Spear","startTime":1741.53,"endTime":1745.22,"body":"have? Do you go for things like"},{"speaker":"Chris Spear","startTime":1741.53,"endTime":1745.22,"body":"bottled and bond? Or do you just"},{"speaker":"Chris Spear","startTime":1745.28,"endTime":1748.46,"body":"you know, grab a bottle try it"},{"speaker":"Chris Spear","startTime":1745.28,"endTime":1748.46,"body":"and decide whether that's"},{"speaker":"Chris Spear","startTime":1748.46,"endTime":1749.57,"body":"something you'd want to get"},{"speaker":"Chris Spear","startTime":1748.46,"endTime":1749.57,"body":"again?"},{"speaker":"Bernie Lubbers","startTime":1750.95,"endTime":1754.94,"body":"Great question."},{"speaker":"Bernie Lubbers","startTime":1750.95,"endTime":1754.94,"body":"It's words on labels means mean"},{"speaker":"Bernie Lubbers","startTime":1754.94,"endTime":1760.85,"body":"things. So knowing that bottle"},{"speaker":"Bernie Lubbers","startTime":1754.94,"endTime":1760.85,"body":"and bond are the rarest and most"},{"speaker":"Bernie Lubbers","startTime":1760.85,"endTime":1764.72,"body":"restricted spirits on planet"},{"speaker":"Bernie Lubbers","startTime":1760.85,"endTime":1764.72,"body":"Earth has a big statement and I"},{"speaker":"Bernie Lubbers","startTime":1764.72,"endTime":1771.17,"body":"love saying it but it's true."},{"speaker":"Bernie Lubbers","startTime":1764.72,"endTime":1771.17,"body":"Why wouldn't you take your hard"},{"speaker":"Bernie Lubbers","startTime":1771.17,"endTime":1777.68,"body":"earned money and buy four or"},{"speaker":"Bernie Lubbers","startTime":1771.17,"endTime":1777.68,"body":"five bottles and bonds so I'd"},{"speaker":"Bernie Lubbers","startTime":1777.68,"endTime":1779.9,"body":"suggest people I work for heaven"},{"speaker":"Bernie Lubbers","startTime":1777.68,"endTime":1779.9,"body":"hill so I'm gonna throw out"},{"speaker":"Bernie Lubbers","startTime":1779.9,"endTime":1782.93,"body":"heaven Hill products here. So if"},{"speaker":"Bernie Lubbers","startTime":1779.9,"endTime":1782.93,"body":"you got if you went out and"},{"speaker":"Bernie Lubbers","startTime":1782.93,"endTime":1787.94,"body":"bought a mellow corn, bottle and"},{"speaker":"Bernie Lubbers","startTime":1782.93,"endTime":1787.94,"body":"bomb corn whiskey, Rittenhouse"},{"speaker":"Bernie Lubbers","startTime":1787.94,"endTime":1792.29,"body":"rye balaban rye whiskey, Evan"},{"speaker":"Bernie Lubbers","startTime":1787.94,"endTime":1792.29,"body":"Williams balaban bourbon"},{"speaker":"Bernie Lubbers","startTime":1792.29,"endTime":1797.09,"body":"whiskey, there's three different"},{"speaker":"Bernie Lubbers","startTime":1792.29,"endTime":1797.09,"body":"styles of American whiskey that"},{"speaker":"Bernie Lubbers","startTime":1797.09,"endTime":1799.97,"body":"are the most restricted and"},{"speaker":"Bernie Lubbers","startTime":1797.09,"endTime":1799.97,"body":"rarest spirits on planet Earth."},{"speaker":"Bernie Lubbers","startTime":1800.0,"endTime":1805.76,"body":"As you can taste, and you"},{"speaker":"Bernie Lubbers","startTime":1800.0,"endTime":1805.76,"body":"haven't spent $50 Yet, you've"},{"speaker":"Bernie Lubbers","startTime":1805.76,"endTime":1812.9,"body":"got three bottles. Now I can"},{"speaker":"Bernie Lubbers","startTime":1805.76,"endTime":1812.9,"body":"taste those and learn. Do I like"},{"speaker":"Bernie Lubbers","startTime":1812.9,"endTime":1817.31,"body":"corn whiskey, bourbon whiskey or"},{"speaker":"Bernie Lubbers","startTime":1812.9,"endTime":1817.31,"body":"rye whiskey? Do I not like one"},{"speaker":"Bernie Lubbers","startTime":1817.31,"endTime":1820.28,"body":"of them? Do I like one more than"},{"speaker":"Bernie Lubbers","startTime":1817.31,"endTime":1820.28,"body":"the other? Do I like all three?"},{"speaker":"Bernie Lubbers","startTime":1820.97,"endTime":1825.62,"body":"I can go from there and branch"},{"speaker":"Bernie Lubbers","startTime":1820.97,"endTime":1825.62,"body":"out. Right now I can do some"},{"speaker":"Bernie Lubbers","startTime":1825.62,"endTime":1830.93,"body":"more experimenting, but I would"},{"speaker":"Bernie Lubbers","startTime":1825.62,"endTime":1830.93,"body":"also buy a heaven Hill. Balaban"},{"speaker":"Bernie Lubbers","startTime":1830.96,"endTime":1834.17,"body":"on top of that, because in those"},{"speaker":"Bernie Lubbers","startTime":1830.96,"endTime":1834.17,"body":"four whiskies because there's"},{"speaker":"Bernie Lubbers","startTime":1834.17,"endTime":1838.4,"body":"three different styles, look at"},{"speaker":"Bernie Lubbers","startTime":1834.17,"endTime":1838.4,"body":"how much we've just taught"},{"speaker":"Bernie Lubbers","startTime":1838.4,"endTime":1844.34,"body":"ourselves from a liquor store,"},{"speaker":"Bernie Lubbers","startTime":1838.4,"endTime":1844.34,"body":"right? So I'm not in it for $100"},{"speaker":"Bernie Lubbers","startTime":1844.49,"endTime":1849.74,"body":"and I've got four of the rarest"},{"speaker":"Bernie Lubbers","startTime":1844.49,"endTime":1849.74,"body":"spirits on planet Earth. The"},{"speaker":"Bernie Lubbers","startTime":1849.77,"endTime":1855.86,"body":"mellow corn is a corn whiskey,"},{"speaker":"Bernie Lubbers","startTime":1849.77,"endTime":1855.86,"body":"it's in a used barrel. So most"},{"speaker":"Bernie Lubbers","startTime":1855.86,"endTime":1859.82,"body":"whiskeys of the world. single"},{"speaker":"Bernie Lubbers","startTime":1855.86,"endTime":1859.82,"body":"malt scotch whiskey, Irish"},{"speaker":"Bernie Lubbers","startTime":1859.82,"endTime":1863.66,"body":"whiskey, Canadian whiskey,"},{"speaker":"Bernie Lubbers","startTime":1859.82,"endTime":1863.66,"body":"Japanese whiskey are all aged"},{"speaker":"Bernie Lubbers","startTime":1863.75,"endTime":1868.07,"body":"90% of it is Asian a once used"},{"speaker":"Bernie Lubbers","startTime":1863.75,"endTime":1868.07,"body":"bourbon barrel. So now I've got"},{"speaker":"Bernie Lubbers","startTime":1868.07,"endTime":1872.72,"body":"an example of what a US barrel"},{"speaker":"Bernie Lubbers","startTime":1868.07,"endTime":1872.72,"body":"does has influence on a whiskey"},{"speaker":"Bernie Lubbers","startTime":1872.75,"endTime":1877.37,"body":"on a whiskey. Then if I taste"},{"speaker":"Bernie Lubbers","startTime":1872.75,"endTime":1877.37,"body":"bourbon, the Evan Williams"},{"speaker":"Bernie Lubbers","startTime":1877.37,"endTime":1881.9,"body":"bourbon after that, that's"},{"speaker":"Bernie Lubbers","startTime":1877.37,"endTime":1881.9,"body":"almost the same recipe. The one"},{"speaker":"Bernie Lubbers","startTime":1881.9,"endTime":1885.35,"body":"has a brand new barrel and one's"},{"speaker":"Bernie Lubbers","startTime":1881.9,"endTime":1885.35,"body":"in the US barrel. Now that"},{"speaker":"Bernie Lubbers","startTime":1885.35,"endTime":1889.7,"body":"brings that to life. What is the"},{"speaker":"Bernie Lubbers","startTime":1885.35,"endTime":1889.7,"body":"use barrel do in a brand new"},{"speaker":"Bernie Lubbers","startTime":1889.73,"endTime":1893.48,"body":"Bourbon Barrel due to the same"},{"speaker":"Bernie Lubbers","startTime":1889.73,"endTime":1893.48,"body":"recipe brought that to life."},{"speaker":"Bernie Lubbers","startTime":1894.08,"endTime":1898.13,"body":"That's a lot in two bottles to"},{"speaker":"Bernie Lubbers","startTime":1894.08,"endTime":1898.13,"body":"taste. And then we taste the"},{"speaker":"Bernie Lubbers","startTime":1898.13,"endTime":1901.37,"body":"Rittenhouse right and it's also"},{"speaker":"Bernie Lubbers","startTime":1898.13,"endTime":1901.37,"body":"in a brand new barrel but it's"},{"speaker":"Bernie Lubbers","startTime":1901.37,"endTime":1906.08,"body":"got five times the Ryan It's got"},{"speaker":"Bernie Lubbers","startTime":1901.37,"endTime":1906.08,"body":"51% Right. So wow, those three"},{"speaker":"Bernie Lubbers","startTime":1906.08,"endTime":1910.07,"body":"whiskies alone. Then I go back"},{"speaker":"Bernie Lubbers","startTime":1906.08,"endTime":1910.07,"body":"and I revisit the Evan Williams"},{"speaker":"Bernie Lubbers","startTime":1910.07,"endTime":1914.21,"body":"bottle and bond that's four year"},{"speaker":"Bernie Lubbers","startTime":1910.07,"endTime":1914.21,"body":"old traditional bourbon whiskey"},{"speaker":"Bernie Lubbers","startTime":1914.69,"endTime":1919.49,"body":"and heaven Hill balm balm. Now"},{"speaker":"Bernie Lubbers","startTime":1914.69,"endTime":1919.49,"body":"that brings to life with three"},{"speaker":"Bernie Lubbers","startTime":1919.49,"endTime":1923.45,"body":"additional years does to the"},{"speaker":"Bernie Lubbers","startTime":1919.49,"endTime":1923.45,"body":"same exact whiskey, the bourbon"},{"speaker":"Bernie Lubbers","startTime":1923.45,"endTime":1926.75,"body":"whiskey and Evan Williams and"},{"speaker":"Bernie Lubbers","startTime":1923.45,"endTime":1926.75,"body":"the bourbon whiskey and in"},{"speaker":"Bernie Lubbers","startTime":1926.75,"endTime":1930.62,"body":"heaven Hill are the exact same"},{"speaker":"Bernie Lubbers","startTime":1926.75,"endTime":1930.62,"body":"exact same recipe comes off is"},{"speaker":"Bernie Lubbers","startTime":1930.62,"endTime":1932.99,"body":"still the same goes in the same"},{"speaker":"Bernie Lubbers","startTime":1930.62,"endTime":1932.99,"body":"number three charred barrel goes"},{"speaker":"Bernie Lubbers","startTime":1932.99,"endTime":1937.88,"body":"in the same Rick houses, but"},{"speaker":"Bernie Lubbers","startTime":1932.99,"endTime":1937.88,"body":"one's three years longer. So"},{"speaker":"Bernie Lubbers","startTime":1937.88,"endTime":1940.97,"body":"here's what a brand new charred"},{"speaker":"Bernie Lubbers","startTime":1937.88,"endTime":1940.97,"body":"barrel does that from four years"},{"speaker":"Bernie Lubbers","startTime":1940.97,"endTime":1947.3,"body":"old to seven years old. And then"},{"speaker":"Bernie Lubbers","startTime":1940.97,"endTime":1947.3,"body":"I can see wow, I can that really"},{"speaker":"Bernie Lubbers","startTime":1947.3,"endTime":1953.21,"body":"brings to life with three more"},{"speaker":"Bernie Lubbers","startTime":1947.3,"endTime":1953.21,"body":"years does. Then if I want to if"},{"speaker":"Bernie Lubbers","startTime":1953.21,"endTime":1956.27,"body":"I wanted to go by Henry McKenna,"},{"speaker":"Bernie Lubbers","startTime":1953.21,"endTime":1956.27,"body":"right, that's a 10 year old,"},{"speaker":"Bernie Lubbers","startTime":1956.51,"endTime":1960.83,"body":"also the same whiskey. Now I've"},{"speaker":"Bernie Lubbers","startTime":1956.51,"endTime":1960.83,"body":"got those five different"},{"speaker":"Bernie Lubbers","startTime":1960.86,"endTime":1966.05,"body":"bourbons brings to life a four"},{"speaker":"Bernie Lubbers","startTime":1960.86,"endTime":1966.05,"body":"year old seven year old 10 year"},{"speaker":"Bernie Lubbers","startTime":1966.05,"endTime":1968.93,"body":"old have the same exact whiskey"},{"speaker":"Bernie Lubbers","startTime":1966.05,"endTime":1968.93,"body":"I can find where my sweet spot"},{"speaker":"Bernie Lubbers","startTime":1968.93,"endTime":1972.5,"body":"is. I can find about like more"},{"speaker":"Bernie Lubbers","startTime":1968.93,"endTime":1972.5,"body":"oak and get that but you know,"},{"speaker":"Bernie Lubbers","startTime":1972.5,"endTime":1975.65,"body":"if you like if you like that lot"},{"speaker":"Bernie Lubbers","startTime":1972.5,"endTime":1975.65,"body":"of oak, it's kind of hard to get"},{"speaker":"Bernie Lubbers","startTime":1975.65,"endTime":1978.35,"body":"Henry McKenna. So that's where"},{"speaker":"Bernie Lubbers","startTime":1975.65,"endTime":1978.35,"body":"the seven year old bottle and"},{"speaker":"Bernie Lubbers","startTime":1978.35,"endTime":1981.17,"body":"bond comes in. Because that's on"},{"speaker":"Bernie Lubbers","startTime":1978.35,"endTime":1981.17,"body":"the shelf almost every day."},{"speaker":"Bernie Lubbers","startTime":1981.17,"endTime":1984.2,"body":"That's that's that's that's"},{"speaker":"Bernie Lubbers","startTime":1981.17,"endTime":1984.2,"body":"that's not an allocated item"},{"speaker":"Bernie Lubbers","startTime":1984.23,"endTime":1988.4,"body":"like like Henry McKenna. And"},{"speaker":"Bernie Lubbers","startTime":1984.23,"endTime":1988.4,"body":"that's the power of this heaven"},{"speaker":"Bernie Lubbers","startTime":1988.4,"endTime":1992.03,"body":"Hill bottling bomb is the rarest"},{"speaker":"Bernie Lubbers","startTime":1988.4,"endTime":1992.03,"body":"of the rare. It's kind of it's"},{"speaker":"Bernie Lubbers","startTime":1992.03,"endTime":1995.75,"body":"got a lofty age statement on it"},{"speaker":"Bernie Lubbers","startTime":1992.03,"endTime":1995.75,"body":"too. But it's available every"},{"speaker":"Bernie Lubbers","startTime":1995.75,"endTime":2003.16,"body":"day. But those five whiskies"},{"speaker":"Bernie Lubbers","startTime":1995.75,"endTime":2003.16,"body":"will really be my map to show me"},{"speaker":"Bernie Lubbers","startTime":2003.16,"endTime":2006.97,"body":"the next time I go into the"},{"speaker":"Bernie Lubbers","startTime":2003.16,"endTime":2006.97,"body":"liquor store, and I see 300"},{"speaker":"Bernie Lubbers","startTime":2006.97,"endTime":2014.35,"body":"bourbons, I've got a much better"},{"speaker":"Bernie Lubbers","startTime":2006.97,"endTime":2014.35,"body":"game plan than I had a week ago."},{"speaker":"Chris Spear","startTime":2015.28,"endTime":2017.65,"body":"I think that sounds"},{"speaker":"Chris Spear","startTime":2015.28,"endTime":2017.65,"body":"like a fun party game. And so"},{"speaker":"Chris Spear","startTime":2017.65,"endTime":2020.53,"body":"just pick up those five and do a"},{"speaker":"Chris Spear","startTime":2017.65,"endTime":2020.53,"body":"tasting with your buddies. That"},{"speaker":"Chris Spear","startTime":2020.53,"endTime":2025.33,"body":"right? I don't buy any other"},{"speaker":"Chris Spear","startTime":2020.53,"endTime":2025.33,"body":"right Other than that, and I"},{"speaker":"Chris Spear","startTime":2025.33,"endTime":2030.58,"body":"think you know, it's easy to"},{"speaker":"Chris Spear","startTime":2025.33,"endTime":2030.58,"body":"sometimes base your opinion on"},{"speaker":"Chris Spear","startTime":2030.58,"endTime":2034.45,"body":"price and I was just stunned you"},{"speaker":"Chris Spear","startTime":2030.58,"endTime":2034.45,"body":"know, because it's a reasonably"},{"speaker":"Chris Spear","startTime":2034.45,"endTime":2037.63,"body":"priced right and you would"},{"speaker":"Chris Spear","startTime":2034.45,"endTime":2037.63,"body":"think, Oh, I guess I should"},{"speaker":"Chris Spear","startTime":2037.63,"endTime":2041.62,"body":"probably you know if I want a"},{"speaker":"Chris Spear","startTime":2037.63,"endTime":2041.62,"body":"good bottle spend $50 or not $25"},{"speaker":"Chris Spear","startTime":2041.62,"endTime":2048.91,"body":"But I am 100% pleased with the"},{"speaker":"Chris Spear","startTime":2041.62,"endTime":2048.91,"body":"Rittenhouse right and rarely buy"},{"speaker":"Chris Spear","startTime":2048.91,"endTime":2051.91,"body":"anything other than that. And I"},{"speaker":"Chris Spear","startTime":2048.91,"endTime":2051.91,"body":"think that's an amazing one. I"},{"speaker":"Chris Spear","startTime":2051.91,"endTime":2056.05,"body":"always have that in my liquor"},{"speaker":"Chris Spear","startTime":2051.91,"endTime":2056.05,"body":"cabinet at home. And I want to"},{"speaker":"Chris Spear","startTime":2056.74,"endTime":2060.19,"body":"kind of talk about pricing,"},{"speaker":"Chris Spear","startTime":2056.74,"endTime":2060.19,"body":"because these days a lot of"},{"speaker":"Chris Spear","startTime":2060.19,"endTime":2064.03,"body":"people talk about certain"},{"speaker":"Chris Spear","startTime":2060.19,"endTime":2064.03,"body":"elusive bottles, right you had"},{"speaker":"Chris Spear","startTime":2064.03,"endTime":2067.09,"body":"said something about like the"},{"speaker":"Chris Spear","startTime":2064.03,"endTime":2067.09,"body":"three $3,000 bottle people are"},{"speaker":"Chris Spear","startTime":2067.09,"endTime":2071.41,"body":"paying, you know $900 For"},{"speaker":"Chris Spear","startTime":2067.09,"endTime":2071.41,"body":"bottles. Is this all nonsense"},{"speaker":"Chris Spear","startTime":2071.41,"endTime":2074.35,"body":"and signaling and flexing and"},{"speaker":"Chris Spear","startTime":2071.41,"endTime":2074.35,"body":"saying I have this bottle"},{"speaker":"Chris Spear","startTime":2074.35,"endTime":2078.07,"body":"because in blind tastings, these"},{"speaker":"Chris Spear","startTime":2074.35,"endTime":2078.07,"body":"pricier bottles don't"},{"speaker":"Chris Spear","startTime":2078.1,"endTime":2081.76,"body":"necessarily perform or rank"},{"speaker":"Chris Spear","startTime":2078.1,"endTime":2081.76,"body":"better if you go to a spirits"},{"speaker":"Chris Spear","startTime":2081.76,"endTime":2085.96,"body":"competition. So is it all"},{"speaker":"Chris Spear","startTime":2081.76,"endTime":2085.96,"body":"nonsense and just kind of say I"},{"speaker":"Chris Spear","startTime":2085.99,"endTime":2088.63,"body":"got this bottle of this thing"},{"speaker":"Chris Spear","startTime":2085.99,"endTime":2088.63,"body":"that nobody else has."},{"speaker":"Bernie Lubbers","startTime":2090.519,"endTime":2092.589,"body":"You know, like"},{"speaker":"Bernie Lubbers","startTime":2090.519,"endTime":2092.589,"body":"everything else. There's not one"},{"speaker":"Bernie Lubbers","startTime":2092.859,"endTime":2096.039,"body":"answer to that. Sure. You know,"},{"speaker":"Bernie Lubbers","startTime":2092.859,"endTime":2096.039,"body":"of course there's a lot of"},{"speaker":"Bernie Lubbers","startTime":2096.039,"endTime":2099.669,"body":"flexing, of course, you know, if"},{"speaker":"Bernie Lubbers","startTime":2096.039,"endTime":2099.669,"body":"you're gonna say I've got every"},{"speaker":"Bernie Lubbers","startTime":2099.669,"endTime":2103.509,"body":"park There's ever made or I've"},{"speaker":"Bernie Lubbers","startTime":2099.669,"endTime":2103.509,"body":"got every every decanter of old"},{"speaker":"Bernie Lubbers","startTime":2103.509,"endTime":2106.749,"body":"Fitzgerald. And there's other"},{"speaker":"Bernie Lubbers","startTime":2103.509,"endTime":2106.749,"body":"unicorns and other distilleries"},{"speaker":"Bernie Lubbers","startTime":2106.749,"endTime":2109.329,"body":"that people go nuts over, you"},{"speaker":"Bernie Lubbers","startTime":2106.749,"endTime":2109.329,"body":"know, Pappy Van Winkle and"},{"speaker":"Bernie Lubbers","startTime":2109.329,"endTime":2112.749,"body":"Blanton's and all this stuff."},{"speaker":"Bernie Lubbers","startTime":2109.329,"endTime":2112.749,"body":"And, and a lot of it is flexing,"},{"speaker":"Bernie Lubbers","startTime":2112.749,"endTime":2119.919,"body":"like, Hey, I've got liquid I've"},{"speaker":"Bernie Lubbers","startTime":2112.749,"endTime":2119.919,"body":"got my thing is, I'm like, Look"},{"speaker":"Bernie Lubbers","startTime":2119.919,"endTime":2126.129,"body":"at all these bourbons that you"},{"speaker":"Bernie Lubbers","startTime":2119.919,"endTime":2126.129,"body":"overlooked that I've gotten that"},{"speaker":"Bernie Lubbers","startTime":2126.129,"endTime":2131.199,"body":"you don't have, that are so"},{"speaker":"Bernie Lubbers","startTime":2126.129,"endTime":2131.199,"body":"good, right? So I mentioned"},{"speaker":"Bernie Lubbers","startTime":2131.199,"endTime":2136.719,"body":"like, those Alakay those those"},{"speaker":"Bernie Lubbers","startTime":2131.199,"endTime":2136.719,"body":"unicorns, that's gold dust, and"},{"speaker":"Bernie Lubbers","startTime":2136.719,"endTime":2140.799,"body":"everybody wants to grab gold"},{"speaker":"Bernie Lubbers","startTime":2136.719,"endTime":2140.799,"body":"dust, right and I say if you you"},{"speaker":"Bernie Lubbers","startTime":2140.799,"endTime":2144.339,"body":"should always grab gold dust"},{"speaker":"Bernie Lubbers","startTime":2140.799,"endTime":2144.339,"body":"when you see it. But you're"},{"speaker":"Bernie Lubbers","startTime":2144.339,"endTime":2150.429,"body":"stepping on bricks of gold to"},{"speaker":"Bernie Lubbers","startTime":2144.339,"endTime":2150.429,"body":"reach the gold dust. So pick up"},{"speaker":"Bernie Lubbers","startTime":2150.429,"endTime":2154.749,"body":"the brick of gold pick up the"},{"speaker":"Bernie Lubbers","startTime":2150.429,"endTime":2154.749,"body":"Rittenhouse Rive vollen bond"},{"speaker":"Bernie Lubbers","startTime":2154.749,"endTime":2158.709,"body":"pick up the heaven, Hill balaban"},{"speaker":"Bernie Lubbers","startTime":2154.749,"endTime":2158.709,"body":"and put that in your cart too,"},{"speaker":"Bernie Lubbers","startTime":2159.159,"endTime":2163.509,"body":"because the bricks are worth"},{"speaker":"Bernie Lubbers","startTime":2159.159,"endTime":2163.509,"body":"more than the dust."},{"speaker":"Chris Spear","startTime":2164.08,"endTime":2166.06,"body":"I'll try some of"},{"speaker":"Chris Spear","startTime":2164.08,"endTime":2166.06,"body":"the gold dust on someone else's"},{"speaker":"Chris Spear","startTime":2166.06,"endTime":2168.91,"body":"dime. One of the things that"},{"speaker":"Chris Spear","startTime":2166.06,"endTime":2168.91,"body":"I've been fortunate enough as a"},{"speaker":"Chris Spear","startTime":2168.91,"endTime":2172.15,"body":"personal chef is like, I go to"},{"speaker":"Chris Spear","startTime":2168.91,"endTime":2172.15,"body":"people's houses, and quite often"},{"speaker":"Chris Spear","startTime":2172.15,"endTime":2174.94,"body":"they want to break out some of"},{"speaker":"Chris Spear","startTime":2172.15,"endTime":2174.94,"body":"these bottles. I did a party"},{"speaker":"Chris Spear","startTime":2174.97,"endTime":2178.75,"body":"around Christmas time where this"},{"speaker":"Chris Spear","startTime":2174.97,"endTime":2178.75,"body":"man I mean, he had a whole"},{"speaker":"Chris Spear","startTime":2178.75,"endTime":2184.45,"body":"whiskey room in his basement and"},{"speaker":"Chris Spear","startTime":2178.75,"endTime":2184.45,"body":"he had easily 20 bottles alone"},{"speaker":"Chris Spear","startTime":2184.45,"endTime":2186.85,"body":"of everything from the Van"},{"speaker":"Chris Spear","startTime":2184.45,"endTime":2186.85,"body":"Winkle line right and was just"},{"speaker":"Chris Spear","startTime":2186.85,"endTime":2189.16,"body":"like, what do you guys want to"},{"speaker":"Chris Spear","startTime":2186.85,"endTime":2189.16,"body":"drink tonight? And was like"},{"speaker":"Chris Spear","startTime":2189.16,"endTime":2191.74,"body":"opening bottles. It's like if"},{"speaker":"Chris Spear","startTime":2189.16,"endTime":2191.74,"body":"you're opening a bottle of some"},{"speaker":"Chris Spear","startTime":2191.74,"endTime":2195.88,"body":"pappy that I've never had, I'll"},{"speaker":"Chris Spear","startTime":2191.74,"endTime":2195.88,"body":"sure take some of that. So you"},{"speaker":"Chris Spear","startTime":2195.88,"endTime":2199.21,"body":"know, spoils of war, whatever"},{"speaker":"Chris Spear","startTime":2195.88,"endTime":2199.21,"body":"you want to call that. We'll"},{"speaker":"Chris Spear","startTime":2199.21,"endTime":2203.77,"body":"talking about consuming straight"},{"speaker":"Chris Spear","startTime":2199.21,"endTime":2203.77,"body":"bourbon. You know, we'll maybe"},{"speaker":"Chris Spear","startTime":2203.77,"endTime":2206.05,"body":"talk about cocktails a little"},{"speaker":"Chris Spear","startTime":2203.77,"endTime":2206.05,"body":"bit. How do you decide whether"},{"speaker":"Chris Spear","startTime":2206.05,"endTime":2209.59,"body":"you're going to drink it neat?"},{"speaker":"Chris Spear","startTime":2206.05,"endTime":2209.59,"body":"Maybe do an ice cube or a few"},{"speaker":"Chris Spear","startTime":2209.59,"endTime":2212.35,"body":"drops of water? Is it personal"},{"speaker":"Chris Spear","startTime":2209.59,"endTime":2212.35,"body":"preference? Or is there a way to"},{"speaker":"Chris Spear","startTime":2212.35,"endTime":2215.95,"body":"kind of decide how to best"},{"speaker":"Chris Spear","startTime":2212.35,"endTime":2215.95,"body":"consume something and maybe"},{"speaker":"Chris Spear","startTime":2215.95,"endTime":2218.32,"body":"thinking about like the Heaven"},{"speaker":"Chris Spear","startTime":2215.95,"endTime":2218.32,"body":"Hell bottled and bond in"},{"speaker":"Chris Spear","startTime":2218.32,"endTime":2224.02,"body":"particular. Is there a best way"},{"speaker":"Chris Spear","startTime":2218.32,"endTime":2224.02,"body":"to try that or try all three and"},{"speaker":"Chris Spear","startTime":2224.08,"endTime":2225.37,"body":"see what works best for you?"},{"speaker":"Bernie Lubbers","startTime":2226.449,"endTime":2228.909,"body":"Oh, that's a"},{"speaker":"Bernie Lubbers","startTime":2226.449,"endTime":2228.909,"body":"with cocktails bottle and bond"},{"speaker":"Bernie Lubbers","startTime":2228.909,"endTime":2233.559,"body":"is kind of the go to have a"},{"speaker":"Bernie Lubbers","startTime":2228.909,"endTime":2233.559,"body":"cocktail bar in Dota, where any"},{"speaker":"Bernie Lubbers","startTime":2233.559,"endTime":2237.579,"body":"cocktail bar in your in your"},{"speaker":"Bernie Lubbers","startTime":2233.559,"endTime":2237.579,"body":"city and they will be pouring"},{"speaker":"Bernie Lubbers","startTime":2237.609,"endTime":2241.989,"body":"cocktails from 100 Proof bottle"},{"speaker":"Bernie Lubbers","startTime":2237.609,"endTime":2241.989,"body":"and bond because being at the"},{"speaker":"Bernie Lubbers","startTime":2241.989,"endTime":2245.349,"body":"higher the lowest of bourbon can"},{"speaker":"Bernie Lubbers","startTime":2241.989,"endTime":2245.349,"body":"be as 80 Proof a bottle and bond"},{"speaker":"Bernie Lubbers","startTime":2245.349,"endTime":2248.979,"body":"must be 100 proof so that higher"},{"speaker":"Bernie Lubbers","startTime":2245.349,"endTime":2248.979,"body":"proof will stand up if I'm"},{"speaker":"Bernie Lubbers","startTime":2248.979,"endTime":2252.909,"body":"making a rye Manhattan, I mean a"},{"speaker":"Bernie Lubbers","startTime":2248.979,"endTime":2252.909,"body":"Ryan Manhattan in a bourbon"},{"speaker":"Bernie Lubbers","startTime":2252.909,"endTime":2257.769,"body":"Manhattan. And they're both 80"},{"speaker":"Bernie Lubbers","startTime":2252.909,"endTime":2257.769,"body":"proof or 86 proof or 90 proof."},{"speaker":"Bernie Lubbers","startTime":2258.669,"endTime":2263.349,"body":"They're both made with rye, rye,"},{"speaker":"Bernie Lubbers","startTime":2258.669,"endTime":2263.349,"body":"barley and corn, rye bourbon and"},{"speaker":"Bernie Lubbers","startTime":2263.349,"endTime":2267.639,"body":"bourbon whiskeys. Same three"},{"speaker":"Bernie Lubbers","startTime":2263.349,"endTime":2267.639,"body":"grains will because it's a lower"},{"speaker":"Bernie Lubbers","startTime":2267.639,"endTime":2272.469,"body":"proof. And then I add the sweet"},{"speaker":"Bernie Lubbers","startTime":2267.639,"endTime":2272.469,"body":"vermouth. And each one I add ice"},{"speaker":"Bernie Lubbers","startTime":2272.499,"endTime":2275.619,"body":"and then stir it which becomes"},{"speaker":"Bernie Lubbers","startTime":2272.499,"endTime":2275.619,"body":"water and waters it down that's"},{"speaker":"Bernie Lubbers","startTime":2275.619,"endTime":2279.399,"body":"part of the cocktail and put the"},{"speaker":"Bernie Lubbers","startTime":2275.619,"endTime":2279.399,"body":"couple dashes of bitters in the"},{"speaker":"Bernie Lubbers","startTime":2279.399,"endTime":2283.839,"body":"nuances of a bourbon and rye"},{"speaker":"Bernie Lubbers","startTime":2279.399,"endTime":2283.839,"body":"might go away. And I might not"},{"speaker":"Bernie Lubbers","startTime":2283.839,"endTime":2287.859,"body":"be able to tell the bourbon"},{"speaker":"Bernie Lubbers","startTime":2283.839,"endTime":2287.859,"body":"Manhattan from the rye"},{"speaker":"Bernie Lubbers","startTime":2287.859,"endTime":2291.939,"body":"Manhattan. But if I make one"},{"speaker":"Bernie Lubbers","startTime":2287.859,"endTime":2291.939,"body":"with Rittenhouse vollen bond and"},{"speaker":"Bernie Lubbers","startTime":2291.939,"endTime":2296.199,"body":"one with Evan Williams bottling"},{"speaker":"Bernie Lubbers","startTime":2291.939,"endTime":2296.199,"body":"bomb, Ryan bourbon, and that 100"},{"speaker":"Bernie Lubbers","startTime":2296.199,"endTime":2300.009,"body":"Proof stands up and it raises"},{"speaker":"Bernie Lubbers","startTime":2296.199,"endTime":2300.009,"body":"its hand and says hey, I'm the"},{"speaker":"Bernie Lubbers","startTime":2300.009,"endTime":2303.069,"body":"rye Manhattan and I'm the"},{"speaker":"Bernie Lubbers","startTime":2300.009,"endTime":2303.069,"body":"bourbon Manhattan. So that's the"},{"speaker":"Bernie Lubbers","startTime":2303.069,"endTime":2306.459,"body":"advantage of balm balm, as you"},{"speaker":"Bernie Lubbers","startTime":2303.069,"endTime":2306.459,"body":"can really tell the difference"},{"speaker":"Bernie Lubbers","startTime":2306.459,"endTime":2309.519,"body":"in the cocktails of what you"},{"speaker":"Bernie Lubbers","startTime":2306.459,"endTime":2309.519,"body":"prefer and what style of whiskey"},{"speaker":"Bernie Lubbers","startTime":2309.519,"endTime":2312.459,"body":"you wanted them. And the 100"},{"speaker":"Bernie Lubbers","startTime":2309.519,"endTime":2312.459,"body":"proof which happens to be"},{"speaker":"Bernie Lubbers","startTime":2312.459,"endTime":2315.549,"body":"approved gallon, which is what"},{"speaker":"Bernie Lubbers","startTime":2312.459,"endTime":2315.549,"body":"we paid to the government, it"},{"speaker":"Bernie Lubbers","startTime":2315.549,"endTime":2318.609,"body":"always comes down to money to"},{"speaker":"Bernie Lubbers","startTime":2315.549,"endTime":2318.609,"body":"the government, right. That's"},{"speaker":"Bernie Lubbers","startTime":2318.609,"endTime":2323.079,"body":"why the 100 proof was chosen."},{"speaker":"Bernie Lubbers","startTime":2318.609,"endTime":2323.079,"body":"But it worked out really good"},{"speaker":"Bernie Lubbers","startTime":2323.079,"endTime":2325.599,"body":"for cocktails, but it also works"},{"speaker":"Bernie Lubbers","startTime":2323.079,"endTime":2325.599,"body":"out good drinking something"},{"speaker":"Bernie Lubbers","startTime":2325.599,"endTime":2329.859,"body":"neat. So it's not barrel proof."},{"speaker":"Bernie Lubbers","startTime":2325.599,"endTime":2329.859,"body":"It's at 100 proof, which is"},{"speaker":"Bernie Lubbers","startTime":2329.859,"endTime":2335.889,"body":"still a good, you know, sizable,"},{"speaker":"Bernie Lubbers","startTime":2329.859,"endTime":2335.889,"body":"nice proof that I can taste it."},{"speaker":"Bernie Lubbers","startTime":2335.889,"endTime":2338.679,"body":"If it stills too strong, which"},{"speaker":"Bernie Lubbers","startTime":2335.889,"endTime":2338.679,"body":"you make the face right? You"},{"speaker":"Bernie Lubbers","startTime":2338.679,"endTime":2342.189,"body":"make the wincy face, that's"},{"speaker":"Bernie Lubbers","startTime":2338.679,"endTime":2342.189,"body":"gonna be too strong, and a"},{"speaker":"Bernie Lubbers","startTime":2342.189,"endTime":2344.739,"body":"little bit of water and find"},{"speaker":"Bernie Lubbers","startTime":2342.189,"endTime":2344.739,"body":"where you like it."},{"speaker":"Chris Spear","startTime":2345.159,"endTime":2346.149,"body":"Experimentation."},{"speaker":"Bernie Lubbers","startTime":2346.69,"endTime":2349.0,"body":"Right? You know,"},{"speaker":"Bernie Lubbers","startTime":2346.69,"endTime":2349.0,"body":"that's the fun that's having"},{"speaker":"Bernie Lubbers","startTime":2349.0,"endTime":2352.78,"body":"people over having, you know,"},{"speaker":"Bernie Lubbers","startTime":2349.0,"endTime":2352.78,"body":"and let's, let's find Let's"},{"speaker":"Bernie Lubbers","startTime":2352.78,"endTime":2354.82,"body":"experiment, it's gonna be"},{"speaker":"Bernie Lubbers","startTime":2352.78,"endTime":2354.82,"body":"different for each person too."},{"speaker":"Bernie Lubbers","startTime":2354.85,"endTime":2357.76,"body":"So just because you like it at"},{"speaker":"Bernie Lubbers","startTime":2354.85,"endTime":2357.76,"body":"100 proof and I like little"},{"speaker":"Bernie Lubbers","startTime":2357.76,"endTime":2360.61,"body":"water in it doesn't mean you're"},{"speaker":"Bernie Lubbers","startTime":2357.76,"endTime":2360.61,"body":"right or I'm wrong. I"},{"speaker":"Chris Spear","startTime":2360.61,"endTime":2362.53,"body":"do think that's"},{"speaker":"Chris Spear","startTime":2360.61,"endTime":2362.53,"body":"where a little whiskey snobbery"},{"speaker":"Chris Spear","startTime":2362.53,"endTime":2365.8,"body":"comes in. You know, people want"},{"speaker":"Chris Spear","startTime":2362.53,"endTime":2365.8,"body":"you to try things neat first,"},{"speaker":"Chris Spear","startTime":2365.8,"endTime":2368.62,"body":"and I'm not opposed to that. But"},{"speaker":"Chris Spear","startTime":2365.8,"endTime":2368.62,"body":"quite often they'll say, Oh,"},{"speaker":"Chris Spear","startTime":2368.62,"endTime":2371.53,"body":"this is a good bourbon, don't"},{"speaker":"Chris Spear","startTime":2368.62,"endTime":2371.53,"body":"add water to it or don't add ice"},{"speaker":"Chris Spear","startTime":2371.53,"endTime":2375.16,"body":"to it. But I find that a little"},{"speaker":"Chris Spear","startTime":2371.53,"endTime":2375.16,"body":"opens it up sometimes in ways"},{"speaker":"Chris Spear","startTime":2375.16,"endTime":2376.87,"body":"that are beneficial to the"},{"speaker":"Chris Spear","startTime":2375.16,"endTime":2376.87,"body":"Spirit."},{"speaker":"Bernie Lubbers","startTime":2377.469,"endTime":2379.869,"body":"Absolutely drink"},{"speaker":"Bernie Lubbers","startTime":2377.469,"endTime":2379.869,"body":"it, how you like it, but know"},{"speaker":"Bernie Lubbers","startTime":2379.869,"endTime":2380.679,"body":"why you like it."},{"speaker":"Chris Spear","startTime":2381.789,"endTime":2384.729,"body":"Do you see any"},{"speaker":"Chris Spear","startTime":2381.789,"endTime":2384.729,"body":"trends? I do follow trends. And"},{"speaker":"Chris Spear","startTime":2384.729,"endTime":2387.429,"body":"are there trends in bourbon"},{"speaker":"Chris Spear","startTime":2384.729,"endTime":2387.429,"body":"right now or things that you're"},{"speaker":"Chris Spear","startTime":2387.429,"endTime":2390.039,"body":"kind of paying attention to that"},{"speaker":"Chris Spear","startTime":2387.429,"endTime":2390.039,"body":"or maybe evolving?"},{"speaker":"Bernie Lubbers","startTime":2391.059,"endTime":2392.679,"body":"Oh, sure."},{"speaker":"Bernie Lubbers","startTime":2391.059,"endTime":2392.679,"body":"There's been lots of trends."},{"speaker":"Bernie Lubbers","startTime":2393.039,"endTime":2397.269,"body":"When I started. There wasn't"},{"speaker":"Bernie Lubbers","startTime":2393.039,"endTime":2397.269,"body":"much bottle and bond around. It"},{"speaker":"Bernie Lubbers","startTime":2397.269,"endTime":2400.449,"body":"took years and years and years"},{"speaker":"Bernie Lubbers","startTime":2397.269,"endTime":2400.449,"body":"of being Johnny Appleseed. of"},{"speaker":"Bernie Lubbers","startTime":2400.479,"endTime":2403.479,"body":"the bottle and bond world does"},{"speaker":"Bernie Lubbers","startTime":2400.479,"endTime":2403.479,"body":"spread the spread the love and"},{"speaker":"Bernie Lubbers","startTime":2403.479,"endTime":2407.799,"body":"now a lot of people are being"},{"speaker":"Bernie Lubbers","startTime":2403.479,"endTime":2407.799,"body":"that's that's now a becoming"},{"speaker":"Bernie Lubbers","startTime":2407.799,"endTime":2411.219,"body":"more and more of a thing but"},{"speaker":"Bernie Lubbers","startTime":2407.799,"endTime":2411.219,"body":"it's hard to achieve. So there's"},{"speaker":"Bernie Lubbers","startTime":2411.219,"endTime":2414.369,"body":"not many it's still not many out"},{"speaker":"Bernie Lubbers","startTime":2411.219,"endTime":2414.369,"body":"there but there's there are 10"},{"speaker":"Bernie Lubbers","startTime":2414.369,"endTime":2417.549,"body":"times more bottling bombs out"},{"speaker":"Bernie Lubbers","startTime":2414.369,"endTime":2417.549,"body":"than there were when I started"},{"speaker":"Bernie Lubbers","startTime":2418.329,"endTime":2423.219,"body":"when I started to people didn't"},{"speaker":"Bernie Lubbers","startTime":2418.329,"endTime":2423.219,"body":"want anything that was too"},{"speaker":"Bernie Lubbers","startTime":2423.219,"endTime":2427.149,"body":"strong. We have a product called"},{"speaker":"Bernie Lubbers","startTime":2423.219,"endTime":2427.149,"body":"fighting fighting COC bourbon,"},{"speaker":"Bernie Lubbers","startTime":2427.149,"endTime":2432.249,"body":"it's 103 proof and people go oh"},{"speaker":"Bernie Lubbers","startTime":2427.149,"endTime":2432.249,"body":"wow 103 It's only three more"},{"speaker":"Bernie Lubbers","startTime":2432.279,"endTime":2435.999,"body":"points over a volume bomb and"},{"speaker":"Bernie Lubbers","startTime":2432.279,"endTime":2435.999,"body":"they make us Oh my God, even Bom"},{"speaker":"Bernie Lubbers","startTime":2435.999,"endTime":2440.889,"body":"Bom back then. 100 Proof Oh my"},{"speaker":"Bernie Lubbers","startTime":2435.999,"endTime":2440.889,"body":"gosh. Now, you know, look at all"},{"speaker":"Bernie Lubbers","startTime":2440.889,"endTime":2443.619,"body":"the all the barrel proofs that"},{"speaker":"Bernie Lubbers","startTime":2440.889,"endTime":2443.619,"body":"people people gravitated"},{"speaker":"Bernie Lubbers","startTime":2443.619,"endTime":2447.159,"body":"towards. When I was a Jim Beam,"},{"speaker":"Bernie Lubbers","startTime":2443.619,"endTime":2447.159,"body":"they were one of the first to"},{"speaker":"Bernie Lubbers","startTime":2447.429,"endTime":2449.949,"body":"come out with a distillers"},{"speaker":"Bernie Lubbers","startTime":2447.429,"endTime":2449.949,"body":"masterpiece, which was finished"},{"speaker":"Bernie Lubbers","startTime":2449.949,"endTime":2453.459,"body":"in cognac or a sherry barrel and"},{"speaker":"Bernie Lubbers","startTime":2449.949,"endTime":2453.459,"body":"look at the finishes that have"},{"speaker":"Bernie Lubbers","startTime":2453.459,"endTime":2456.279,"body":"come out. And all the toasted"},{"speaker":"Bernie Lubbers","startTime":2453.459,"endTime":2456.279,"body":"barrels that have come out."},{"speaker":"Bernie Lubbers","startTime":2456.279,"endTime":2461.169,"body":"Those are trends that are still"},{"speaker":"Bernie Lubbers","startTime":2456.279,"endTime":2461.169,"body":"still around and being done. But"},{"speaker":"Bernie Lubbers","startTime":2461.199,"endTime":2463.959,"body":"I think it's bottling bonds time"},{"speaker":"Bernie Lubbers","startTime":2461.199,"endTime":2463.959,"body":"and I think with heaven Hill"},{"speaker":"Bernie Lubbers","startTime":2463.959,"endTime":2466.599,"body":"bottle and bond coming out right"},{"speaker":"Bernie Lubbers","startTime":2463.959,"endTime":2466.599,"body":"now and being a national"},{"speaker":"Bernie Lubbers","startTime":2466.599,"endTime":2471.429,"body":"product. With a seven year age"},{"speaker":"Bernie Lubbers","startTime":2466.599,"endTime":2471.429,"body":"statement. I think that's really"},{"speaker":"Bernie Lubbers","startTime":2471.429,"endTime":2477.309,"body":"turning heads. And really, I"},{"speaker":"Bernie Lubbers","startTime":2471.429,"endTime":2477.309,"body":"think it's the next thing I told"},{"speaker":"Bernie Lubbers","startTime":2477.879,"endTime":2480.369,"body":"some distillers you know they"},{"speaker":"Bernie Lubbers","startTime":2477.879,"endTime":2480.369,"body":"they're like, oh, that's just"},{"speaker":"Bernie Lubbers","startTime":2480.729,"endTime":2483.669,"body":"that's from a bygone era when"},{"speaker":"Bernie Lubbers","startTime":2480.729,"endTime":2483.669,"body":"those when the Treasury agents"},{"speaker":"Bernie Lubbers","startTime":2483.669,"endTime":2486.189,"body":"used to live on the"},{"speaker":"Bernie Lubbers","startTime":2483.669,"endTime":2486.189,"body":"distilleries. It's not even"},{"speaker":"Bernie Lubbers","startTime":2486.189,"endTime":2489.639,"body":"anything anymore, but I'm"},{"speaker":"Bernie Lubbers","startTime":2486.189,"endTime":2489.639,"body":"telling them hey, Balaban is"},{"speaker":"Bernie Lubbers","startTime":2489.639,"endTime":2493.119,"body":"like water coming in your"},{"speaker":"Bernie Lubbers","startTime":2489.639,"endTime":2493.119,"body":"basement, right? You can put"},{"speaker":"Bernie Lubbers","startTime":2493.119,"endTime":2496.149,"body":"towels down, but the damn floor"},{"speaker":"Bernie Lubbers","startTime":2493.119,"endTime":2496.149,"body":"is gonna get wet. So you better"},{"speaker":"Bernie Lubbers","startTime":2496.149,"endTime":2500.649,"body":"be either gonna be with it, or"},{"speaker":"Bernie Lubbers","startTime":2496.149,"endTime":2500.649,"body":"you're gonna be washed away in"},{"speaker":"Bernie Lubbers","startTime":2500.649,"endTime":2504.129,"body":"it, you know, you're gonna be"},{"speaker":"Bernie Lubbers","startTime":2500.649,"endTime":2504.129,"body":"behind the curve. Well,"},{"speaker":"Chris Spear","startTime":2504.13,"endTime":2507.07,"body":"besides being a"},{"speaker":"Chris Spear","startTime":2504.13,"endTime":2507.07,"body":"stand up comedian, is there any"},{"speaker":"Chris Spear","startTime":2507.07,"endTime":2509.86,"body":"advice you have for people who"},{"speaker":"Chris Spear","startTime":2507.07,"endTime":2509.86,"body":"maybe want to break into the"},{"speaker":"Chris Spear","startTime":2509.86,"endTime":2512.2,"body":"spirits industry and do"},{"speaker":"Chris Spear","startTime":2509.86,"endTime":2512.2,"body":"something similar to what you're"},{"speaker":"Chris Spear","startTime":2512.2,"endTime":2512.62,"body":"doing?"},{"speaker":"Bernie Lubbers","startTime":2513.429,"endTime":2516.639,"body":"You go to every"},{"speaker":"Bernie Lubbers","startTime":2513.429,"endTime":2516.639,"body":"every event you can you go to"},{"speaker":"Bernie Lubbers","startTime":2516.639,"endTime":2519.489,"body":"every distillers distillery"},{"speaker":"Bernie Lubbers","startTime":2516.639,"endTime":2519.489,"body":"event, if there's one particular"},{"speaker":"Bernie Lubbers","startTime":2519.489,"endTime":2522.639,"body":"distillery you like go to every"},{"speaker":"Bernie Lubbers","startTime":2519.489,"endTime":2522.639,"body":"single tasting, they do go to"},{"speaker":"Bernie Lubbers","startTime":2522.639,"endTime":2529.209,"body":"every event that they put on. Go"},{"speaker":"Bernie Lubbers","startTime":2522.639,"endTime":2529.209,"body":"talk to the people who work at"},{"speaker":"Bernie Lubbers","startTime":2529.209,"endTime":2531.879,"body":"the distillery in the in the"},{"speaker":"Bernie Lubbers","startTime":2529.209,"endTime":2531.879,"body":"distributors or represent the"},{"speaker":"Bernie Lubbers","startTime":2531.879,"endTime":2534.249,"body":"distilleries and say, Hey, I"},{"speaker":"Bernie Lubbers","startTime":2531.879,"endTime":2534.249,"body":"love this. And one day, I'd like"},{"speaker":"Bernie Lubbers","startTime":2534.249,"endTime":2537.819,"body":"to get into the into the"},{"speaker":"Bernie Lubbers","startTime":2534.249,"endTime":2537.819,"body":"industry. And if you're if"},{"speaker":"Bernie Lubbers","startTime":2537.819,"endTime":2540.969,"body":"you're known to go in, you know,"},{"speaker":"Bernie Lubbers","startTime":2537.819,"endTime":2540.969,"body":"gosh, Chris comes to every"},{"speaker":"Bernie Lubbers","startTime":2540.969,"endTime":2543.639,"body":"single thing we do. You know,"},{"speaker":"Bernie Lubbers","startTime":2540.969,"endTime":2543.639,"body":"we're now looking for an"},{"speaker":"Bernie Lubbers","startTime":2543.639,"endTime":2545.889,"body":"ambassador. We're now looking"},{"speaker":"Bernie Lubbers","startTime":2543.639,"endTime":2545.889,"body":"for somebody be on The Sensory"},{"speaker":"Bernie Lubbers","startTime":2545.889,"endTime":2549.219,"body":"Team or whatever. Well, you"},{"speaker":"Bernie Lubbers","startTime":2545.889,"endTime":2549.219,"body":"know, Chris, he's an everything"},{"speaker":"Bernie Lubbers","startTime":2549.219,"endTime":2552.699,"body":"we do. He's an everything. Oh,"},{"speaker":"Bernie Lubbers","startTime":2549.219,"endTime":2552.699,"body":"my gosh, you're on a shortlist"},{"speaker":"Bernie Lubbers","startTime":2552.699,"endTime":2556.359,"body":"all of a sudden. And then after"},{"speaker":"Bernie Lubbers","startTime":2552.699,"endTime":2556.359,"body":"you're on a shortlist, it's up"},{"speaker":"Bernie Lubbers","startTime":2556.359,"endTime":2559.659,"body":"to you to do it to get the"},{"speaker":"Bernie Lubbers","startTime":2556.359,"endTime":2559.659,"body":"interview. But you know, you"},{"speaker":"Bernie Lubbers","startTime":2559.659,"endTime":2562.059,"body":"just want to get on a shortlist"},{"speaker":"Bernie Lubbers","startTime":2559.659,"endTime":2562.059,"body":"of three to five people that"},{"speaker":"Bernie Lubbers","startTime":2562.059,"endTime":2564.309,"body":"they're thinking of. And that's"},{"speaker":"Bernie Lubbers","startTime":2562.059,"endTime":2564.309,"body":"the way to stay top of mind that"},{"speaker":"Bernie Lubbers","startTime":2564.309,"endTime":2565.239,"body":"people. All"},{"speaker":"Chris Spear","startTime":2565.24,"endTime":2567.25,"body":"right, that's great"},{"speaker":"Chris Spear","startTime":2565.24,"endTime":2567.25,"body":"advice. Well, is there anything"},{"speaker":"Chris Spear","startTime":2567.25,"endTime":2569.35,"body":"you want to leave our listeners"},{"speaker":"Chris Spear","startTime":2567.25,"endTime":2569.35,"body":"with today? Before we get out of"},{"speaker":"Chris Spear","startTime":2569.35,"endTime":2569.62,"body":"here?"},{"speaker":"Bernie Lubbers","startTime":2571.119,"endTime":2574.839,"body":"Well, this"},{"speaker":"Bernie Lubbers","startTime":2571.119,"endTime":2574.839,"body":"bottom bond, it's you and I"},{"speaker":"Bernie Lubbers","startTime":2574.839,"endTime":2579.669,"body":"still want to have resonate that"},{"speaker":"Bernie Lubbers","startTime":2574.839,"endTime":2579.669,"body":"it is it is the most restricted"},{"speaker":"Bernie Lubbers","startTime":2580.239,"endTime":2586.209,"body":"and rarest spirits on planet"},{"speaker":"Bernie Lubbers","startTime":2580.239,"endTime":2586.209,"body":"Earth. So why wouldn't you want"},{"speaker":"Bernie Lubbers","startTime":2586.299,"endTime":2593.469,"body":"every single one. And with only"},{"speaker":"Bernie Lubbers","startTime":2586.299,"endTime":2593.469,"body":"a handful that have an over four"},{"speaker":"Bernie Lubbers","startTime":2593.469,"endTime":2598.929,"body":"year a statement with Heaven"},{"speaker":"Bernie Lubbers","startTime":2593.469,"endTime":2598.929,"body":"Hell bottom bomb at $50 A bottle"},{"speaker":"Bernie Lubbers","startTime":2599.529,"endTime":2604.149,"body":"that is not overwhelming. And"},{"speaker":"Bernie Lubbers","startTime":2599.529,"endTime":2604.149,"body":"that is something I can put into"},{"speaker":"Bernie Lubbers","startTime":2604.149,"endTime":2609.309,"body":"my every day of sipping need,"},{"speaker":"Bernie Lubbers","startTime":2604.149,"endTime":2609.309,"body":"enjoying a cocktail kind of"},{"speaker":"Bernie Lubbers","startTime":2609.309,"endTime":2613.239,"body":"experience. And then after that,"},{"speaker":"Bernie Lubbers","startTime":2609.309,"endTime":2613.239,"body":"you can branch out after that."},{"speaker":"Bernie Lubbers","startTime":2613.239,"endTime":2615.699,"body":"But that's how I think that's"},{"speaker":"Bernie Lubbers","startTime":2613.239,"endTime":2615.699,"body":"the power of Heaven Hill balm"},{"speaker":"Bernie Lubbers","startTime":2615.699,"endTime":2620.379,"body":"balm. And having our name on the"},{"speaker":"Bernie Lubbers","startTime":2615.699,"endTime":2620.379,"body":"label is something we're really"},{"speaker":"Bernie Lubbers","startTime":2620.379,"endTime":2624.939,"body":"proud of on a national platform."},{"speaker":"Bernie Lubbers","startTime":2620.379,"endTime":2624.939,"body":"And I"},{"speaker":"Chris Spear","startTime":2624.94,"endTime":2626.38,"body":"definitely think I"},{"speaker":"Chris Spear","startTime":2624.94,"endTime":2626.38,"body":"need to go pick up a couple"},{"speaker":"Chris Spear","startTime":2626.38,"endTime":2629.53,"body":"other bottles and do one of"},{"speaker":"Chris Spear","startTime":2626.38,"endTime":2629.53,"body":"those side by side tastings. I"},{"speaker":"Chris Spear","startTime":2629.53,"endTime":2632.74,"body":"do think that's a really great"},{"speaker":"Chris Spear","startTime":2629.53,"endTime":2632.74,"body":"idea. And again, the price point"},{"speaker":"Chris Spear","startTime":2632.74,"endTime":2636.01,"body":"on all of these models makes it"},{"speaker":"Chris Spear","startTime":2632.74,"endTime":2636.01,"body":"very reasonable that you could"},{"speaker":"Chris Spear","startTime":2636.01,"endTime":2639.52,"body":"pick them all up for you know,"},{"speaker":"Chris Spear","startTime":2636.01,"endTime":2639.52,"body":"$100 or so give or take for like"},{"speaker":"Chris Spear","startTime":2639.52,"endTime":2642.79,"body":"five bottles. Absolutely. Well,"},{"speaker":"Chris Spear","startTime":2639.52,"endTime":2642.79,"body":"thanks so much for coming on the"},{"speaker":"Chris Spear","startTime":2642.79,"endTime":2644.62,"body":"show. It's been great having you"},{"speaker":"Chris Spear","startTime":2642.79,"endTime":2644.62,"body":"today,"},{"speaker":"Bernie Lubbers","startTime":2645.099,"endTime":2646.329,"body":"Chris, thanks"},{"speaker":"Bernie Lubbers","startTime":2645.099,"endTime":2646.329,"body":"for having me. I really"},{"speaker":"Bernie Lubbers","startTime":2646.329,"endTime":2649.629,"body":"appreciate it. And I always love"},{"speaker":"Bernie Lubbers","startTime":2646.329,"endTime":2649.629,"body":"talking about Bom Bom. And"},{"speaker":"Chris Spear","startTime":2649.63,"endTime":2650.98,"body":"to all of our"},{"speaker":"Chris Spear","startTime":2649.63,"endTime":2650.98,"body":"listeners. This has been Chris"},{"speaker":"Chris Spear","startTime":2650.98,"endTime":2653.11,"body":"with Chefs Without Restaurants."},{"speaker":"Chris Spear","startTime":2650.98,"endTime":2653.11,"body":"Thanks so much for listening and"},{"speaker":"Chris Spear","startTime":2653.11,"endTime":2656.95,"body":"have a great week. Over the past"},{"speaker":"Chris Spear","startTime":2653.11,"endTime":2656.95,"body":"30 years, the world of the"},{"speaker":"Chris Spear","startTime":2656.95,"endTime":2659.89,"body":"personal chef has grown in"},{"speaker":"Chris Spear","startTime":2656.95,"endTime":2659.89,"body":"importance to fulfill dining"},{"speaker":"Chris Spear","startTime":2659.89,"endTime":2662.92,"body":"needs. While the pandemic"},{"speaker":"Chris Spear","startTime":2659.89,"endTime":2662.92,"body":"certainly upended the restaurant"},{"speaker":"Chris Spear","startTime":2662.92,"endTime":2666.16,"body":"experience, it allowed personal"},{"speaker":"Chris Spear","startTime":2662.92,"endTime":2666.16,"body":"chefs to close that dining gap."},{"speaker":"Chris Spear","startTime":2666.67,"endTime":2669.25,"body":"Central to all of that is the"},{"speaker":"Chris Spear","startTime":2666.67,"endTime":2669.25,"body":"United States personal chef"},{"speaker":"Chris Spear","startTime":2669.25,"endTime":2673.03,"body":"Association, representing nearly"},{"speaker":"Chris Spear","startTime":2669.25,"endTime":2673.03,"body":"1000 chefs around the US and"},{"speaker":"Chris Spear","startTime":2673.03,"endTime":2676.45,"body":"Canada. US PCA provides a"},{"speaker":"Chris Spear","startTime":2673.03,"endTime":2676.45,"body":"strategic backbone for those"},{"speaker":"Chris Spear","startTime":2676.45,"endTime":2679.12,"body":"chefs including liability"},{"speaker":"Chris Spear","startTime":2676.45,"endTime":2679.12,"body":"insurance, training,"},{"speaker":"Chris Spear","startTime":2679.42,"endTime":2683.35,"body":"communications, certification"},{"speaker":"Chris Spear","startTime":2679.42,"endTime":2683.35,"body":"and more. It's a reassurance to"},{"speaker":"Chris Spear","startTime":2683.35,"endTime":2685.9,"body":"consumers that the chef coming"},{"speaker":"Chris Spear","startTime":2683.35,"endTime":2685.9,"body":"into their home is prepared to"},{"speaker":"Chris Spear","startTime":2685.9,"endTime":2689.38,"body":"offer them an experience with"},{"speaker":"Chris Spear","startTime":2685.9,"endTime":2689.38,"body":"their meal. USPTA provides"},{"speaker":"Chris Spear","startTime":2689.38,"endTime":2691.96,"body":"training to become a personal"},{"speaker":"Chris Spear","startTime":2689.38,"endTime":2691.96,"body":"chef through our preparatory"},{"speaker":"Chris Spear","startTime":2691.96,"endTime":2694.99,"body":"membership. Looking to showcase"},{"speaker":"Chris Spear","startTime":2691.96,"endTime":2694.99,"body":"your products or services to our"},{"speaker":"Chris Spear","startTime":2694.99,"endTime":2697.81,"body":"chefs and their clients."},{"speaker":"Chris Spear","startTime":2694.99,"endTime":2697.81,"body":"partnership opportunities are"},{"speaker":"Chris Spear","startTime":2697.81,"endTime":2700.93,"body":"available. And there's a new"},{"speaker":"Chris Spear","startTime":2697.81,"endTime":2700.93,"body":"member special On all membership"},{"speaker":"Chris Spear","startTime":2700.93,"endTime":2706.27,"body":"levels, save $25 to $75 by using"},{"speaker":"Chris Spear","startTime":2700.93,"endTime":2706.27,"body":"promo code spring 2020 for"},{"speaker":"Chris Spear","startTime":2706.96,"endTime":2709.63,"body":"special veteran pricing and"},{"speaker":"Chris Spear","startTime":2706.96,"endTime":2709.63,"body":"payment plans are available."},{"speaker":"Chris Spear","startTime":2710.32,"endTime":2716.74,"body":"Call Angela today at"},{"speaker":"Chris Spear","startTime":2710.32,"endTime":2716.74,"body":"1-800-995-2138 extension 705 or"},{"speaker":"Chris Spear","startTime":2716.74,"endTime":2722.8,"body":"email her at a P r a t h e r er"},{"speaker":"Chris Spear","startTime":2716.74,"endTime":2722.8,"body":"at us pca.com for membership and"},{"speaker":"Chris Spear","startTime":2722.8,"endTime":2730.15,"body":"partner info. You're still here,"},{"speaker":"Chris Spear","startTime":2722.8,"endTime":2730.15,"body":"the podcast is over. If you are"},{"speaker":"Chris Spear","startTime":2730.15,"endTime":2732.76,"body":"indeed still here, thanks for"},{"speaker":"Chris Spear","startTime":2730.15,"endTime":2732.76,"body":"taking the time to listen to the"},{"speaker":"Chris Spear","startTime":2732.76,"endTime":2735.91,"body":"show. I'd love to direct you to"},{"speaker":"Chris Spear","startTime":2732.76,"endTime":2735.91,"body":"one place and that's chefs"},{"speaker":"Chris Spear","startTime":2735.91,"endTime":2739.21,"body":"without restaurants.org. From"},{"speaker":"Chris Spear","startTime":2735.91,"endTime":2739.21,"body":"there, you'll be able to join"},{"speaker":"Chris Spear","startTime":2739.21,"endTime":2742.15,"body":"our email newsletter. Get"},{"speaker":"Chris Spear","startTime":2739.21,"endTime":2742.15,"body":"connected in our free Facebook"},{"speaker":"Chris Spear","startTime":2742.15,"endTime":2745.63,"body":"group and join our personal chef"},{"speaker":"Chris Spear","startTime":2742.15,"endTime":2745.63,"body":"catering and food truck database"},{"speaker":"Chris Spear","startTime":2745.66,"endTime":2748.96,"body":"so I can help get you more job"},{"speaker":"Chris Spear","startTime":2745.66,"endTime":2748.96,"body":"leads. And you'll also find a"},{"speaker":"Chris Spear","startTime":2748.96,"endTime":2751.12,"body":"link to our sponsor page where"},{"speaker":"Chris Spear","startTime":2748.96,"endTime":2751.12,"body":"you'll find products and"},{"speaker":"Chris Spear","startTime":2751.12,"endTime":2754.66,"body":"services I love. You pay nothing"},{"speaker":"Chris Spear","startTime":2751.12,"endTime":2754.66,"body":"additional to use these links,"},{"speaker":"Chris Spear","startTime":2754.66,"endTime":2757.06,"body":"but I may get a small commission"},{"speaker":"Chris Spear","startTime":2754.66,"endTime":2757.06,"body":"which helps keep the Chefs"},{"speaker":"Chris Spear","startTime":2757.06,"endTime":2760.39,"body":"Without Restaurants podcast and"},{"speaker":"Chris Spear","startTime":2757.06,"endTime":2760.39,"body":"organization running. You might"},{"speaker":"Chris Spear","startTime":2760.42,"endTime":2763.51,"body":"even get a discount for using"},{"speaker":"Chris Spear","startTime":2760.42,"endTime":2763.51,"body":"some of these links. As always,"},{"speaker":"Chris Spear","startTime":2763.51,"endTime":2765.88,"body":"you can reach out to me on"},{"speaker":"Chris Spear","startTime":2763.51,"endTime":2765.88,"body":"Instagram at Chefs Without"},{"speaker":"Chris Spear","startTime":2765.88,"endTime":2768.31,"body":"Restaurants or send me an email"},{"speaker":"Chris Spear","startTime":2765.88,"endTime":2768.31,"body":"at chefs without"},{"speaker":"Chris Spear","startTime":2768.31,"endTime":2771.13,"body":"restaurants@gmail.com Thanks so"},{"speaker":"Chris Spear","startTime":2768.31,"endTime":2771.13,"body":"much"}]}