{"version":"1.0.0","segments":[{"speaker":"Justin Khanna","startTime":0.269,"endTime":2.369,"body":"If you go to an"},{"speaker":"Justin Khanna","startTime":0.269,"endTime":2.369,"body":"institution of a restaurant"},{"speaker":"Justin Khanna","startTime":2.369,"endTime":5.129,"body":"that's been around for a while,"},{"speaker":"Justin Khanna","startTime":2.369,"endTime":5.129,"body":"you can go there you can spend"},{"speaker":"Justin Khanna","startTime":5.129,"endTime":9.239,"body":"time working. And you can get"},{"speaker":"Justin Khanna","startTime":5.129,"endTime":9.239,"body":"the skills that I think are"},{"speaker":"Justin Khanna","startTime":9.239,"endTime":13.229,"body":"required to be a professional"},{"speaker":"Justin Khanna","startTime":9.239,"endTime":13.229,"body":"chef in whatever you want to"},{"speaker":"Justin Khanna","startTime":13.229,"endTime":16.109,"body":"have a food truck, you want to"},{"speaker":"Justin Khanna","startTime":13.229,"endTime":16.109,"body":"do pop ups you want to do in"},{"speaker":"Justin Khanna","startTime":16.109,"endTime":18.989,"body":"person, you know, private"},{"speaker":"Justin Khanna","startTime":16.109,"endTime":18.989,"body":"cheffing, like any anything that"},{"speaker":"Justin Khanna","startTime":18.989,"endTime":22.289,"body":"runs the gamut. A restaurant"},{"speaker":"Justin Khanna","startTime":18.989,"endTime":22.289,"body":"environment is one of the best"},{"speaker":"Justin Khanna","startTime":22.289,"endTime":23.729,"body":"places to get those skills."},{"speaker":"Chris Spear","startTime":24.209,"endTime":25.829,"body":"Well, and some of"},{"speaker":"Chris Spear","startTime":24.209,"endTime":25.829,"body":"our listeners have probably"},{"speaker":"Chris Spear","startTime":25.829,"endTime":28.739,"body":"heard this or know this about"},{"speaker":"Chris Spear","startTime":25.829,"endTime":28.739,"body":"me, but I worked at IKEA for"},{"speaker":"Chris Spear","startTime":28.769,"endTime":32.549,"body":"almost three years. And a lot of"},{"speaker":"Chris Spear","startTime":28.769,"endTime":32.549,"body":"friends razzed me at the time,"},{"speaker":"Chris Spear","startTime":32.549,"endTime":35.039,"body":"you know, your real chef, like"},{"speaker":"Chris Spear","startTime":32.549,"endTime":35.039,"body":"what are you doing, just making"},{"speaker":"Chris Spear","startTime":35.039,"endTime":38.609,"body":"meatballs, but you look at them."},{"speaker":"Chris Spear","startTime":35.039,"endTime":38.609,"body":"And there are a global billion"},{"speaker":"Chris Spear","startTime":38.609,"endTime":41.789,"body":"dollar organization, I've never"},{"speaker":"Chris Spear","startTime":38.609,"endTime":41.789,"body":"worked for an organization as"},{"speaker":"Chris Spear","startTime":41.789,"endTime":46.019,"body":"well organized or as good as"},{"speaker":"Chris Spear","startTime":41.789,"endTime":46.019,"body":"what they do as them from"},{"speaker":"Chris Spear","startTime":46.049,"endTime":49.409,"body":"marketing to hire, you know, you"},{"speaker":"Chris Spear","startTime":46.049,"endTime":49.409,"body":"learn how to hire you learn how"},{"speaker":"Chris Spear","startTime":49.409,"endTime":53.879,"body":"to give critical evaluations to"},{"speaker":"Chris Spear","startTime":49.409,"endTime":53.879,"body":"your staff, you learn how to"},{"speaker":"Chris Spear","startTime":53.909,"endTime":57.629,"body":"market you know, it's this crazy"},{"speaker":"Chris Spear","startTime":53.909,"endTime":57.629,"body":"thing like we would have a dry"},{"speaker":"Chris Spear","startTime":57.629,"endTime":61.799,"body":"erase board with a map of the"},{"speaker":"Chris Spear","startTime":57.629,"endTime":61.799,"body":"the kitchen, the restaurant and"},{"speaker":"Chris Spear","startTime":61.799,"endTime":64.949,"body":"IKEA, have you been doing IKEA"},{"speaker":"Chris Spear","startTime":61.799,"endTime":64.949,"body":"before? So I would have to like"},{"speaker":"Chris Spear","startTime":64.949,"endTime":68.129,"body":"watch one guy and then follow"},{"speaker":"Chris Spear","startTime":64.949,"endTime":68.129,"body":"him with a marker on the dry"},{"speaker":"Chris Spear","startTime":68.129,"endTime":70.889,"body":"erase board and every time he"},{"speaker":"Chris Spear","startTime":68.129,"endTime":70.889,"body":"stopped putting next, and then"},{"speaker":"Chris Spear","startTime":70.949,"endTime":73.199,"body":"I'd have to pick someone else"},{"speaker":"Chris Spear","startTime":70.949,"endTime":73.199,"body":"and do that. And then after"},{"speaker":"Chris Spear","startTime":73.199,"endTime":76.319,"body":"doing this for half an hour, you"},{"speaker":"Chris Spear","startTime":73.199,"endTime":76.319,"body":"had to analyze the x's, right?"},{"speaker":"Chris Spear","startTime":76.379,"endTime":78.539,"body":"So like everyone's standing at"},{"speaker":"Chris Spear","startTime":76.379,"endTime":78.539,"body":"this point. So what does that"},{"speaker":"Chris Spear","startTime":78.539,"endTime":80.909,"body":"mean? Well, it could mean a"},{"speaker":"Chris Spear","startTime":78.539,"endTime":80.909,"body":"bunch of things. One, it could"},{"speaker":"Chris Spear","startTime":80.909,"endTime":84.239,"body":"mean there's a bottleneck, maybe"},{"speaker":"Chris Spear","startTime":80.909,"endTime":84.239,"body":"we put the silverware there, and"},{"speaker":"Chris Spear","startTime":84.329,"endTime":86.789,"body":"everyone stopping and it takes a"},{"speaker":"Chris Spear","startTime":84.329,"endTime":86.789,"body":"lot of time. So maybe we need to"},{"speaker":"Chris Spear","startTime":86.789,"endTime":91.079,"body":"move it. Or maybe that is the"},{"speaker":"Chris Spear","startTime":86.789,"endTime":91.079,"body":"case. But also could we put our"},{"speaker":"Chris Spear","startTime":91.079,"endTime":95.609,"body":"high margin margin item there."},{"speaker":"Chris Spear","startTime":91.079,"endTime":95.609,"body":"So it's getting extra exposure."},{"speaker":"Chris Spear","startTime":95.609,"endTime":97.859,"body":"So if everyone's staying at this"},{"speaker":"Chris Spear","startTime":95.609,"endTime":97.859,"body":"spot for 30 seconds to get their"},{"speaker":"Chris Spear","startTime":97.859,"endTime":102.089,"body":"silverware, if we get, you know,"},{"speaker":"Chris Spear","startTime":97.859,"endTime":102.089,"body":"a 60% profit on this dime cake,"},{"speaker":"Chris Spear","startTime":102.149,"endTime":104.369,"body":"should we put the cake there and"},{"speaker":"Chris Spear","startTime":102.149,"endTime":104.369,"body":"use it as a marketing"},{"speaker":"Chris Spear","startTime":104.369,"endTime":106.679,"body":"opportunity. Like that's the"},{"speaker":"Chris Spear","startTime":104.369,"endTime":106.679,"body":"kind of stuff that you don't"},{"speaker":"Chris Spear","startTime":106.679,"endTime":109.949,"body":"learn in a traditional mom and"},{"speaker":"Chris Spear","startTime":106.679,"endTime":109.949,"body":"pop or even a Michelin"},{"speaker":"Chris Spear","startTime":109.949,"endTime":113.129,"body":"restaurant. But they have that"},{"speaker":"Chris Spear","startTime":109.949,"endTime":113.129,"body":"down. And it was that kind of"},{"speaker":"Chris Spear","startTime":113.129,"endTime":115.799,"body":"stuff that I left even after"},{"speaker":"Chris Spear","startTime":113.129,"endTime":115.799,"body":"just two or three years there."},{"speaker":"Chris Spear","startTime":116.069,"endTime":119.249,"body":"That was invaluable in starting"},{"speaker":"Chris Spear","startTime":116.069,"endTime":119.249,"body":"a business. I have"},{"speaker":"Justin Khanna","startTime":119.25,"endTime":122.37,"body":"a old sous chef"},{"speaker":"Justin Khanna","startTime":119.25,"endTime":122.37,"body":"of mine who would wear a"},{"speaker":"Justin Khanna","startTime":122.4,"endTime":126.03,"body":"pedometer before your phone was"},{"speaker":"Justin Khanna","startTime":122.4,"endTime":126.03,"body":"so good at keeping track of your"},{"speaker":"Justin Khanna","startTime":126.03,"endTime":131.64,"body":"steps. Because he would get"},{"speaker":"Justin Khanna","startTime":126.03,"endTime":131.64,"body":"pissed if the day the day's"},{"speaker":"Justin Khanna","startTime":131.64,"endTime":135.0,"body":"numbers were more than the steps"},{"speaker":"Justin Khanna","startTime":131.64,"endTime":135.0,"body":"he took the day before because"},{"speaker":"Justin Khanna","startTime":135.0,"endTime":137.58,"body":"it meant that he was being"},{"speaker":"Justin Khanna","startTime":135.0,"endTime":137.58,"body":"inefficient in his movements in"},{"speaker":"Justin Khanna","startTime":137.58,"endTime":140.82,"body":"the kitchen, where it's like if"},{"speaker":"Justin Khanna","startTime":137.58,"endTime":140.82,"body":"he saw like, Oh, I took 2500"},{"speaker":"Justin Khanna","startTime":140.82,"endTime":144.3,"body":"extra steps that day. What was"},{"speaker":"Justin Khanna","startTime":140.82,"endTime":144.3,"body":"it that I was running around so"},{"speaker":"Justin Khanna","startTime":144.3,"endTime":146.79,"body":"much, I don't want to be running"},{"speaker":"Justin Khanna","startTime":144.3,"endTime":146.79,"body":"around, I want to be so"},{"speaker":"Justin Khanna","startTime":146.79,"endTime":150.3,"body":"effective that like, I move as"},{"speaker":"Justin Khanna","startTime":146.79,"endTime":150.3,"body":"little as possible, I make one"},{"speaker":"Justin Khanna","startTime":150.3,"endTime":152.79,"body":"trip to the walking, grab all"},{"speaker":"Justin Khanna","startTime":150.3,"endTime":152.79,"body":"the stuff I need, then I can"},{"speaker":"Justin Khanna","startTime":152.79,"endTime":156.48,"body":"just stand there and prep. One"},{"speaker":"Justin Khanna","startTime":152.79,"endTime":156.48,"body":"point that that makes me think"},{"speaker":"Justin Khanna","startTime":156.48,"endTime":160.53,"body":"of which is a fascinating story."},{"speaker":"Justin Khanna","startTime":156.48,"endTime":160.53,"body":"The other point is I was"},{"speaker":"Justin Khanna","startTime":160.53,"endTime":165.66,"body":"listening to either an audiobook"},{"speaker":"Justin Khanna","startTime":160.53,"endTime":165.66,"body":"or a podcast, I can't remember"},{"speaker":"Justin Khanna","startTime":165.81,"endTime":170.85,"body":"that spoke, it was an audio book"},{"speaker":"Justin Khanna","startTime":165.81,"endTime":170.85,"body":"that's spoken the value of IKEA"},{"speaker":"Justin Khanna","startTime":170.91,"endTime":174.27,"body":"putting food in the middle of"},{"speaker":"Justin Khanna","startTime":170.91,"endTime":174.27,"body":"the shopping experience at their"},{"speaker":"Justin Khanna","startTime":174.27,"endTime":178.11,"body":"retail locations. Because that"},{"speaker":"Justin Khanna","startTime":174.27,"endTime":178.11,"body":"just the data shows that like"},{"speaker":"Justin Khanna","startTime":178.26,"endTime":182.64,"body":"humans ability to make these"},{"speaker":"Justin Khanna","startTime":178.26,"endTime":182.64,"body":"kinds of frivolous retail buying"},{"speaker":"Justin Khanna","startTime":182.64,"endTime":186.93,"body":"decisions are your ease, you're"},{"speaker":"Justin Khanna","startTime":182.64,"endTime":186.93,"body":"more easily marketed to when"},{"speaker":"Justin Khanna","startTime":186.93,"endTime":191.58,"body":"your blood sugar is satiated. So"},{"speaker":"Justin Khanna","startTime":186.93,"endTime":191.58,"body":"IKEA took a look at it. And"},{"speaker":"Justin Khanna","startTime":191.58,"endTime":194.22,"body":"they're like, why is the IKEA"},{"speaker":"Justin Khanna","startTime":191.58,"endTime":194.22,"body":"restaurant not at the end of the"},{"speaker":"Justin Khanna","startTime":194.22,"endTime":197.55,"body":"shopping experience? It's in the"},{"speaker":"Justin Khanna","startTime":194.22,"endTime":197.55,"body":"middle, because they want you to"},{"speaker":"Justin Khanna","startTime":197.55,"endTime":200.73,"body":"be a better customer, you know,"},{"speaker":"Justin Khanna","startTime":197.55,"endTime":200.73,"body":"hearing in the sense that you're"},{"speaker":"Justin Khanna","startTime":200.73,"endTime":202.23,"body":"going to spend more money."},{"speaker":"Justin Khanna","startTime":200.73,"endTime":202.23,"body":"There's"},{"speaker":"Chris Spear","startTime":202.59,"endTime":206.13,"body":"a number of"},{"speaker":"Chris Spear","startTime":202.59,"endTime":206.13,"body":"reasons. Also, one of the things"},{"speaker":"Chris Spear","startTime":206.13,"endTime":209.73,"body":"is to reinforce the low price"},{"speaker":"Chris Spear","startTime":206.13,"endTime":209.73,"body":"profile. I actually wrote a blog"},{"speaker":"Chris Spear","startTime":209.73,"endTime":213.54,"body":"post on this. It went viral and"},{"speaker":"Chris Spear","startTime":209.73,"endTime":213.54,"body":"it ended up in the New York Post"},{"speaker":"Chris Spear","startTime":213.54,"endTime":216.03,"body":"and I caught some crap like I"},{"speaker":"Chris Spear","startTime":213.54,"endTime":216.03,"body":"had a lot of people from IKEA"},{"speaker":"Chris Spear","startTime":216.03,"endTime":218.34,"body":"reach out to me, I didn't think"},{"speaker":"Chris Spear","startTime":216.03,"endTime":218.34,"body":"was a big secret. You know, it's"},{"speaker":"Chris Spear","startTime":218.34,"endTime":220.83,"body":"the idea of lost leaders. But"},{"speaker":"Chris Spear","startTime":218.34,"endTime":220.83,"body":"basically, you know, you're"},{"speaker":"Chris Spear","startTime":220.83,"endTime":224.52,"body":"young guy, you've never bought a"},{"speaker":"Chris Spear","startTime":220.83,"endTime":224.52,"body":"couch you go into their store is"},{"speaker":"Chris Spear","startTime":224.52,"endTime":228.45,"body":"$599 a good price for a couch? I"},{"speaker":"Chris Spear","startTime":224.52,"endTime":228.45,"body":"don't know. But like you know"},{"speaker":"Chris Spear","startTime":228.45,"endTime":230.97,"body":"that for 99 cents where you get"},{"speaker":"Chris Spear","startTime":228.45,"endTime":230.97,"body":"this breakfast with coffee."},{"speaker":"Chris Spear","startTime":230.97,"endTime":233.64,"body":"That's a good deal. A hotdogs?"},{"speaker":"Chris Spear","startTime":230.97,"endTime":233.64,"body":"50 cents? That's a good deal."},{"speaker":"Chris Spear","startTime":233.76,"endTime":236.85,"body":"Yeah, well, meatball dinners"},{"speaker":"Chris Spear","startTime":233.76,"endTime":236.85,"body":"399. So you're taking a literal"},{"speaker":"Chris Spear","startTime":236.88,"endTime":242.34,"body":"loss on the food to"},{"speaker":"Chris Spear","startTime":236.88,"endTime":242.34,"body":"psychologically tell people that"},{"speaker":"Chris Spear","startTime":242.34,"endTime":245.58,"body":"everything here is a better"},{"speaker":"Chris Spear","startTime":242.34,"endTime":245.58,"body":"price. Even if that's not true,"},{"speaker":"Chris Spear","startTime":245.82,"endTime":247.89,"body":"though, they use that to"},{"speaker":"Chris Spear","startTime":245.82,"endTime":247.89,"body":"reinforce that. And I wrote"},{"speaker":"Chris Spear","startTime":247.89,"endTime":250.38,"body":"about that. And I didn't expect"},{"speaker":"Chris Spear","startTime":247.89,"endTime":250.38,"body":"it was going to go viral. And"},{"speaker":"Chris Spear","startTime":250.38,"endTime":253.32,"body":"then it ended up in like all"},{"speaker":"Chris Spear","startTime":250.38,"endTime":253.32,"body":"these newspapers. It was on an"},{"speaker":"Chris Spear","startTime":253.32,"endTime":257.19,"body":"Australian TV show where I was"},{"speaker":"Chris Spear","startTime":253.32,"endTime":257.19,"body":"quoted, and then it was turned"},{"speaker":"Chris Spear","startTime":257.19,"endTime":261.72,"body":"into this show in London called"},{"speaker":"Chris Spear","startTime":257.19,"endTime":261.72,"body":"tricks of the restaurant trade."},{"speaker":"Chris Spear","startTime":261.75,"endTime":264.99,"body":"So in a is it kind of like the"},{"speaker":"Chris Spear","startTime":261.75,"endTime":264.99,"body":"doors got blown off. I didn't it"},{"speaker":"Chris Spear","startTime":264.99,"endTime":267.81,"body":"was on the Korra website yet"},{"speaker":"Chris Spear","startTime":264.99,"endTime":267.81,"body":"someone was talking about"},{"speaker":"Chris Spear","startTime":267.81,"endTime":270.96,"body":"marketing. And I live in that as"},{"speaker":"Chris Spear","startTime":267.81,"endTime":270.96,"body":"an example. And somehow it just"},{"speaker":"Chris Spear","startTime":270.96,"endTime":274.23,"body":"like, got all these upvotes and"},{"speaker":"Chris Spear","startTime":270.96,"endTime":274.23,"body":"it has today like 3 million up"},{"speaker":"Chris Spear","startTime":274.23,"endTime":277.56,"body":"votes or something. And it's"},{"speaker":"Chris Spear","startTime":274.23,"endTime":277.56,"body":"crazy, but you know, things like"},{"speaker":"Chris Spear","startTime":277.56,"endTime":280.65,"body":"that where they're using"},{"speaker":"Chris Spear","startTime":277.56,"endTime":280.65,"body":"psychology to market their"},{"speaker":"Chris Spear","startTime":280.65,"endTime":283.41,"body":"products. And I think that's"},{"speaker":"Chris Spear","startTime":280.65,"endTime":283.41,"body":"where guys like us, hopefully"},{"speaker":"Chris Spear","startTime":283.41,"endTime":286.14,"body":"are going to be successful. I"},{"speaker":"Chris Spear","startTime":283.41,"endTime":286.14,"body":"think if you just focus on"},{"speaker":"Chris Spear","startTime":286.38,"endTime":288.51,"body":"restaurants, the restaurant"},{"speaker":"Chris Spear","startTime":286.38,"endTime":288.51,"body":"business, you're going to have a"},{"speaker":"Chris Spear","startTime":288.51,"endTime":291.81,"body":"hard time I think you need to"},{"speaker":"Chris Spear","startTime":288.51,"endTime":291.81,"body":"look at business leaders and"},{"speaker":"Chris Spear","startTime":291.84,"endTime":294.99,"body":"other organizations and see what"},{"speaker":"Chris Spear","startTime":291.84,"endTime":294.99,"body":"they do and then apply it back"},{"speaker":"Chris Spear","startTime":294.99,"endTime":296.04,"body":"to the food business."},{"speaker":"Justin Khanna","startTime":296.19,"endTime":301.14,"body":"Well, so I"},{"speaker":"Justin Khanna","startTime":296.19,"endTime":301.14,"body":"immediately thought of the I"},{"speaker":"Justin Khanna","startTime":301.14,"endTime":304.05,"body":"apologize that my head always"},{"speaker":"Justin Khanna","startTime":301.14,"endTime":304.05,"body":"goes to fine dining. But that's"},{"speaker":"Justin Khanna","startTime":304.05,"endTime":308.25,"body":"like a bunch of the news that I"},{"speaker":"Justin Khanna","startTime":304.05,"endTime":308.25,"body":"fall I cover on my podcast when"},{"speaker":"Justin Khanna","startTime":309.24,"endTime":314.94,"body":"masimo Butera partnered with"},{"speaker":"Justin Khanna","startTime":309.24,"endTime":314.94,"body":"Gucci because he went to high"},{"speaker":"Justin Khanna","startTime":314.94,"endTime":320.07,"body":"school with a guy who's like,"},{"speaker":"Justin Khanna","startTime":314.94,"endTime":320.07,"body":"either a, like a coke president"},{"speaker":"Justin Khanna","startTime":320.07,"endTime":324.51,"body":"or something like someone's"},{"speaker":"Justin Khanna","startTime":320.07,"endTime":324.51,"body":"super high up at Gucci. And they"},{"speaker":"Justin Khanna","startTime":324.51,"endTime":327.75,"body":"basically took like a similar"},{"speaker":"Justin Khanna","startTime":324.51,"endTime":327.75,"body":"Breakfast at Tiffany's model."},{"speaker":"Justin Khanna","startTime":327.78,"endTime":330.09,"body":"And I'm sorry, if I'm kind of"},{"speaker":"Justin Khanna","startTime":327.78,"endTime":330.09,"body":"like screwing up the details of"},{"speaker":"Justin Khanna","startTime":330.09,"endTime":334.5,"body":"this. But where you would have a"},{"speaker":"Justin Khanna","startTime":330.09,"endTime":334.5,"body":"food experience in a retail"},{"speaker":"Justin Khanna","startTime":334.68,"endTime":339.6,"body":"environment, because you have"},{"speaker":"Justin Khanna","startTime":334.68,"endTime":339.6,"body":"all these sorts of benefits to"},{"speaker":"Justin Khanna","startTime":339.6,"endTime":342.72,"body":"kind of gain from from"},{"speaker":"Justin Khanna","startTime":339.6,"endTime":342.72,"body":"engineering, something like that"},{"speaker":"Justin Khanna","startTime":342.72,"endTime":345.96,"body":"in your brick and mortar."},{"speaker":"Justin Khanna","startTime":342.72,"endTime":345.96,"body":"Because in the same way that"},{"speaker":"Justin Khanna","startTime":345.96,"endTime":348.99,"body":"like restaurants struggled"},{"speaker":"Justin Khanna","startTime":345.96,"endTime":348.99,"body":"during COVID, like retail,"},{"speaker":"Justin Khanna","startTime":348.99,"endTime":351.84,"body":"struggling, you know, just"},{"speaker":"Justin Khanna","startTime":348.99,"endTime":351.84,"body":"retail has been struggling for a"},{"speaker":"Justin Khanna","startTime":351.84,"endTime":356.49,"body":"while. And so like, you can, and"},{"speaker":"Justin Khanna","startTime":351.84,"endTime":356.49,"body":"this comes back to again, my one"},{"speaker":"Justin Khanna","startTime":356.49,"endTime":359.31,"body":"of my first points about like"},{"speaker":"Justin Khanna","startTime":356.49,"endTime":359.31,"body":"making the most of you could"},{"speaker":"Justin Khanna","startTime":359.31,"endTime":362.61,"body":"have taken that experience at"},{"speaker":"Justin Khanna","startTime":359.31,"endTime":362.61,"body":"IKEA, and been like, Oh, this is"},{"speaker":"Justin Khanna","startTime":362.61,"endTime":365.19,"body":"just such a humdrum thing, like"},{"speaker":"Justin Khanna","startTime":362.61,"endTime":365.19,"body":"I'm cooking in a furniture"},{"speaker":"Justin Khanna","startTime":365.19,"endTime":369.84,"body":"store. Or you can pay attention"},{"speaker":"Justin Khanna","startTime":365.19,"endTime":369.84,"body":"to the details, the whys of"},{"speaker":"Justin Khanna","startTime":369.84,"endTime":374.19,"body":"what's going on, the larger"},{"speaker":"Justin Khanna","startTime":369.84,"endTime":374.19,"body":"forces that play. And then you"},{"speaker":"Justin Khanna","startTime":374.19,"endTime":377.4,"body":"know, maybe you decide like, I"},{"speaker":"Justin Khanna","startTime":374.19,"endTime":377.4,"body":"don't know, pick it, pick a"},{"speaker":"Justin Khanna","startTime":377.4,"endTime":381.93,"body":"brand that is like struggling,"},{"speaker":"Justin Khanna","startTime":377.4,"endTime":381.93,"body":"you now have this skill that is"},{"speaker":"Justin Khanna","startTime":381.93,"endTime":384.81,"body":"cooking, and being able to"},{"speaker":"Justin Khanna","startTime":381.93,"endTime":384.81,"body":"integrate into these different"},{"speaker":"Justin Khanna","startTime":384.81,"endTime":388.35,"body":"types of business models, and"},{"speaker":"Justin Khanna","startTime":384.81,"endTime":388.35,"body":"incorporate that into something"},{"speaker":"Justin Khanna","startTime":388.35,"endTime":391.65,"body":"that you're going to offer them"},{"speaker":"Justin Khanna","startTime":388.35,"endTime":391.65,"body":"and then you could effectively"},{"speaker":"Justin Khanna","startTime":391.65,"endTime":395.7,"body":"create your dream job. I don't"},{"speaker":"Justin Khanna","startTime":391.65,"endTime":395.7,"body":"know, I just think but I think"},{"speaker":"Justin Khanna","startTime":395.7,"endTime":401.1,"body":"people either simplify things a"},{"speaker":"Justin Khanna","startTime":395.7,"endTime":401.1,"body":"little bit too much. Or they"},{"speaker":"Justin Khanna","startTime":401.13,"endTime":405.12,"body":"focus too much on the negative"},{"speaker":"Justin Khanna","startTime":401.13,"endTime":405.12,"body":"aspects of, you know, insert"},{"speaker":"Justin Khanna","startTime":405.21,"endTime":406.83,"body":"position, or job."},{"speaker":"Chris Spear","startTime":408.449,"endTime":411.749,"body":"Yeah, and, you"},{"speaker":"Chris Spear","startTime":408.449,"endTime":411.749,"body":"know, it's interesting, like, I"},{"speaker":"Chris Spear","startTime":411.749,"endTime":416.069,"body":"don't even know that I want"},{"speaker":"Chris Spear","startTime":411.749,"endTime":416.069,"body":"cooking to be what I do for the"},{"speaker":"Chris Spear","startTime":416.069,"endTime":418.589,"body":"rest of my life anymore. Like, I"},{"speaker":"Chris Spear","startTime":416.069,"endTime":418.589,"body":"want to be in the food world,"},{"speaker":"Chris Spear","startTime":418.589,"endTime":421.799,"body":"and I left a job. So I can start"},{"speaker":"Chris Spear","startTime":418.589,"endTime":421.799,"body":"my personal chef business, and I"},{"speaker":"Chris Spear","startTime":421.799,"endTime":424.949,"body":"love it. It's fulfilling when I"},{"speaker":"Chris Spear","startTime":421.799,"endTime":424.949,"body":"get to create dishes and going"},{"speaker":"Chris Spear","startTime":424.949,"endTime":427.949,"body":"out and cooking. And chefs"},{"speaker":"Chris Spear","startTime":424.949,"endTime":427.949,"body":"without restaurants was like"},{"speaker":"Chris Spear","startTime":427.949,"endTime":431.669,"body":"this little side thing I was"},{"speaker":"Chris Spear","startTime":427.949,"endTime":431.669,"body":"doing almost as a joke. Like, I"},{"speaker":"Chris Spear","startTime":431.669,"endTime":434.579,"body":"thought it was gonna be like for"},{"speaker":"Chris Spear","startTime":431.669,"endTime":434.579,"body":"people that I knew who were just"},{"speaker":"Chris Spear","startTime":434.579,"endTime":437.369,"body":"going to gig share to help each"},{"speaker":"Chris Spear","startTime":434.579,"endTime":437.369,"body":"other get more work It was so I"},{"speaker":"Chris Spear","startTime":437.369,"endTime":441.089,"body":"didn't have to pay advertisers,"},{"speaker":"Chris Spear","startTime":437.369,"endTime":441.089,"body":"we could like gig share. And"},{"speaker":"Chris Spear","startTime":441.089,"endTime":444.479,"body":"it's turned into this community"},{"speaker":"Chris Spear","startTime":441.089,"endTime":444.479,"body":"of people with all these things"},{"speaker":"Chris Spear","startTime":444.479,"endTime":447.209,"body":"now. And now I'm helping people"},{"speaker":"Chris Spear","startTime":444.479,"endTime":447.209,"body":"with doing their websites and"},{"speaker":"Chris Spear","startTime":447.209,"endTime":450.329,"body":"doing marketing and trying to"},{"speaker":"Chris Spear","startTime":447.209,"endTime":450.329,"body":"get you know, deals with"},{"speaker":"Chris Spear","startTime":450.329,"endTime":453.629,"body":"sponsors and stuff. And I enjoy"},{"speaker":"Chris Spear","startTime":450.329,"endTime":453.629,"body":"it. I enjoy the process of"},{"speaker":"Chris Spear","startTime":453.629,"endTime":457.139,"body":"podcasting. And it's like, wow,"},{"speaker":"Chris Spear","startTime":453.629,"endTime":457.139,"body":"I don't even know how much I"},{"speaker":"Chris Spear","startTime":457.139,"endTime":460.109,"body":"want to go cooking anymore. Like"},{"speaker":"Chris Spear","startTime":457.139,"endTime":460.109,"body":"cook, because the cooking is not"},{"speaker":"Chris Spear","startTime":460.109,"endTime":461.909,"body":"scalable, right? Like, that's"},{"speaker":"Chris Spear","startTime":460.109,"endTime":461.909,"body":"what everyone always said is"},{"speaker":"Chris Spear","startTime":461.909,"endTime":464.249,"body":"like, how do you grow? How do"},{"speaker":"Chris Spear","startTime":461.909,"endTime":464.249,"body":"you scale and I didn't want to"},{"speaker":"Chris Spear","startTime":464.249,"endTime":467.039,"body":"be back to the office manager,"},{"speaker":"Chris Spear","startTime":464.249,"endTime":467.039,"body":"where I'm sending a bunch of"},{"speaker":"Chris Spear","startTime":467.039,"endTime":469.109,"body":"cooks out to go do perfect"},{"speaker":"Chris Spear","startTime":467.039,"endTime":469.109,"body":"little bites, dinners, and I'm"},{"speaker":"Chris Spear","startTime":469.109,"endTime":471.479,"body":"not cooking, because I didn't"},{"speaker":"Chris Spear","startTime":469.109,"endTime":471.479,"body":"enjoy that. But this is"},{"speaker":"Chris Spear","startTime":471.479,"endTime":474.899,"body":"different. And this is like the"},{"speaker":"Chris Spear","startTime":471.479,"endTime":474.899,"body":"scalable thing. So I still want"},{"speaker":"Chris Spear","startTime":474.899,"endTime":477.329,"body":"to hold perfect little bites"},{"speaker":"Chris Spear","startTime":474.899,"endTime":477.329,"body":"close to me, like that's gonna"},{"speaker":"Chris Spear","startTime":477.329,"endTime":480.329,"body":"be my thing. And I don't see"},{"speaker":"Chris Spear","startTime":477.329,"endTime":480.329,"body":"releasing that. But as chazal at"},{"speaker":"Chris Spear","startTime":480.329,"endTime":483.509,"body":"restaurants grows into a much"},{"speaker":"Chris Spear","startTime":480.329,"endTime":483.509,"body":"bigger thing. That's the"},{"speaker":"Chris Spear","startTime":483.509,"endTime":486.449,"body":"organization that I'm going to"},{"speaker":"Chris Spear","startTime":483.509,"endTime":486.449,"body":"be bringing people on to and"},{"speaker":"Chris Spear","startTime":486.449,"endTime":490.079,"body":"growing. And it's still in the"},{"speaker":"Chris Spear","startTime":486.449,"endTime":490.079,"body":"food world. It's just, you know,"},{"speaker":"Chris Spear","startTime":490.109,"endTime":492.479,"body":"it's like only three years old."},{"speaker":"Chris Spear","startTime":490.109,"endTime":492.479,"body":"At this point, I never thought"},{"speaker":"Chris Spear","startTime":492.479,"endTime":493.619,"body":"it was going to be this thing."},{"speaker":"Justin Khanna","startTime":494.31,"endTime":497.43,"body":"I think there's"},{"speaker":"Justin Khanna","startTime":494.31,"endTime":497.43,"body":"another piece. And I think it's"},{"speaker":"Justin Khanna","startTime":497.43,"endTime":502.68,"body":"Patrick Collison, who's another"},{"speaker":"Justin Khanna","startTime":497.43,"endTime":502.68,"body":"writer for stripe, said this in"},{"speaker":"Justin Khanna","startTime":502.68,"endTime":507.39,"body":"the in the similar line of if"},{"speaker":"Justin Khanna","startTime":502.68,"endTime":507.39,"body":"you know how to cook, you will"},{"speaker":"Justin Khanna","startTime":507.39,"endTime":511.95,"body":"never be without friends. And so"},{"speaker":"Justin Khanna","startTime":507.39,"endTime":511.95,"body":"I think that if anybody is like,"},{"speaker":"Justin Khanna","startTime":513.06,"endTime":515.49,"body":"because there's a lot of sunk"},{"speaker":"Justin Khanna","startTime":513.06,"endTime":515.49,"body":"costs to write like you and I"},{"speaker":"Justin Khanna","startTime":515.52,"endTime":519.0,"body":"spent a lot of time getting"},{"speaker":"Justin Khanna","startTime":515.52,"endTime":519.0,"body":"these skills to cook well. And"},{"speaker":"Justin Khanna","startTime":519.0,"endTime":525.48,"body":"to we spent a lot of begrudging"},{"speaker":"Justin Khanna","startTime":519.0,"endTime":525.48,"body":"time, just being disciplined,"},{"speaker":"Justin Khanna","startTime":525.48,"endTime":529.62,"body":"and just like getting to where"},{"speaker":"Justin Khanna","startTime":525.48,"endTime":529.62,"body":"we are at. And so this idea of"},{"speaker":"Justin Khanna","startTime":529.62,"endTime":533.79,"body":"giving up food in the way that"},{"speaker":"Justin Khanna","startTime":529.62,"endTime":533.79,"body":"you have that might have the"},{"speaker":"Justin Khanna","startTime":533.79,"endTime":537.96,"body":"relationship to food right now,"},{"speaker":"Justin Khanna","startTime":533.79,"endTime":537.96,"body":"which is like, five days a week."},{"speaker":"Justin Khanna","startTime":538.23,"endTime":541.86,"body":"Long Day's service starts here"},{"speaker":"Justin Khanna","startTime":538.23,"endTime":541.86,"body":"and ends here. type of"},{"speaker":"Justin Khanna","startTime":541.86,"endTime":546.0,"body":"environment, it can be really"},{"speaker":"Justin Khanna","startTime":541.86,"endTime":546.0,"body":"hard to give that up. But doing"},{"speaker":"Justin Khanna","startTime":546.0,"endTime":550.17,"body":"the work to kind of take it take"},{"speaker":"Justin Khanna","startTime":546.0,"endTime":550.17,"body":"a second and think like, do I"},{"speaker":"Justin Khanna","startTime":550.17,"endTime":555.12,"body":"have to serve dinner every"},{"speaker":"Justin Khanna","startTime":550.17,"endTime":555.12,"body":"night, to be satiated with what"},{"speaker":"Justin Khanna","startTime":555.12,"endTime":558.21,"body":"I create and put on the plate?"},{"speaker":"Justin Khanna","startTime":555.12,"endTime":558.21,"body":"And that goes back to my point"},{"speaker":"Justin Khanna","startTime":558.21,"endTime":562.02,"body":"of like, why would I not focus"},{"speaker":"Justin Khanna","startTime":558.21,"endTime":562.02,"body":"the business around this other"},{"speaker":"Justin Khanna","startTime":562.02,"endTime":566.88,"body":"thing that scales and spreads"},{"speaker":"Justin Khanna","startTime":562.02,"endTime":566.88,"body":"the ideas and also makes money."},{"speaker":"Justin Khanna","startTime":568.08,"endTime":572.46,"body":"But then I leave the cooking"},{"speaker":"Justin Khanna","startTime":568.08,"endTime":572.46,"body":"part and the menu creation and"},{"speaker":"Justin Khanna","startTime":572.46,"endTime":576.03,"body":"the food execution part to the"},{"speaker":"Justin Khanna","startTime":572.46,"endTime":576.03,"body":"point where I can actually be"},{"speaker":"Justin Khanna","startTime":576.33,"endTime":580.05,"body":"happy if we have 15 people"},{"speaker":"Justin Khanna","startTime":576.33,"endTime":580.05,"body":"gathered around a table on a"},{"speaker":"Justin Khanna","startTime":580.05,"endTime":585.54,"body":"Friday night. Like it's not"},{"speaker":"Justin Khanna","startTime":580.05,"endTime":585.54,"body":"reliant on filling all of the"},{"speaker":"Justin Khanna","startTime":585.54,"endTime":589.2,"body":"seats. Like what if I use that"},{"speaker":"Justin Khanna","startTime":585.54,"endTime":589.2,"body":"as a mental model? And that just"},{"speaker":"Justin Khanna","startTime":589.2,"endTime":591.75,"body":"completely blew the door off of"},{"speaker":"Justin Khanna","startTime":589.2,"endTime":591.75,"body":"it for me because I was like, Oh"},{"speaker":"Justin Khanna","startTime":591.75,"endTime":593.25,"body":"my goodness, like this is"},{"speaker":"Justin Khanna","startTime":591.75,"endTime":593.25,"body":"amazing."},{"speaker":"Chris Spear","startTime":593.94,"endTime":596.22,"body":"Yeah, I mean, it's"},{"speaker":"Chris Spear","startTime":593.94,"endTime":596.22,"body":"interesting. Like I have weeks"},{"speaker":"Chris Spear","startTime":596.22,"endTime":598.98,"body":"now where I have four events in"},{"speaker":"Chris Spear","startTime":596.22,"endTime":598.98,"body":"a week and I'm almost like, Man,"},{"speaker":"Chris Spear","startTime":598.98,"endTime":602.07,"body":"I wish I didn't have to rub up"},{"speaker":"Chris Spear","startTime":598.98,"endTime":602.07,"body":"This week, you know, yeah, well,"},{"speaker":"Chris Spear","startTime":602.1,"endTime":603.99,"body":"you know, it's been so"},{"speaker":"Chris Spear","startTime":602.1,"endTime":603.99,"body":"interesting with COVID. Now I'm"},{"speaker":"Chris Spear","startTime":603.99,"endTime":608.31,"body":"seeing a lot of things that used"},{"speaker":"Chris Spear","startTime":603.99,"endTime":608.31,"body":"to be big like weddings, a lot"},{"speaker":"Chris Spear","startTime":608.31,"endTime":610.86,"body":"of people are doing these like"},{"speaker":"Chris Spear","startTime":608.31,"endTime":610.86,"body":"10 to 20 person weddings where"},{"speaker":"Chris Spear","startTime":610.86,"endTime":614.7,"body":"normally they would have gone to"},{"speaker":"Chris Spear","startTime":610.86,"endTime":614.7,"body":"300 people. And it's insane the"},{"speaker":"Chris Spear","startTime":614.7,"endTime":616.74,"body":"amount of people who are now"},{"speaker":"Chris Spear","startTime":614.7,"endTime":616.74,"body":"just saying, I've rented an"},{"speaker":"Chris Spear","startTime":616.77,"endTime":620.43,"body":"Airbnb on a farm, and we want 15"},{"speaker":"Chris Spear","startTime":616.77,"endTime":620.43,"body":"people to do this wedding. Can"},{"speaker":"Chris Spear","startTime":620.43,"endTime":623.88,"body":"you do that? Or do you know"},{"speaker":"Chris Spear","startTime":620.43,"endTime":623.88,"body":"someone. And I think that's"},{"speaker":"Chris Spear","startTime":623.88,"endTime":627.21,"body":"where personal chefs and people"},{"speaker":"Chris Spear","startTime":623.88,"endTime":627.21,"body":"in this business have a little"},{"speaker":"Chris Spear","startTime":627.21,"endTime":629.4,"body":"edge right now, if you don't"},{"speaker":"Chris Spear","startTime":627.21,"endTime":629.4,"body":"have a brick and mortar, and"},{"speaker":"Chris Spear","startTime":629.4,"endTime":631.29,"body":"you're looking to pick up things"},{"speaker":"Chris Spear","startTime":629.4,"endTime":631.29,"body":"like this, I"},{"speaker":"Justin Khanna","startTime":631.29,"endTime":634.32,"body":"let out such a"},{"speaker":"Justin Khanna","startTime":631.29,"endTime":634.32,"body":"sigh of relief when we had an"},{"speaker":"Justin Khanna","startTime":634.35,"endTime":638.58,"body":"800 person gala scheduled at the"},{"speaker":"Justin Khanna","startTime":634.35,"endTime":638.58,"body":"end of March. And it obviously"},{"speaker":"Justin Khanna","startTime":638.58,"endTime":643.53,"body":"had to get cancelled because of"},{"speaker":"Justin Khanna","startTime":638.58,"endTime":643.53,"body":"COVID. And we started, we had to"},{"speaker":"Justin Khanna","startTime":643.53,"endTime":646.83,"body":"pivot to like you said these"},{"speaker":"Justin Khanna","startTime":643.53,"endTime":646.83,"body":"like, because we're also opening"},{"speaker":"Justin Khanna","startTime":646.83,"endTime":649.95,"body":"up in phases in Washington,"},{"speaker":"Justin Khanna","startTime":646.83,"endTime":649.95,"body":"where it's like, these smaller"},{"speaker":"Justin Khanna","startTime":649.95,"endTime":653.1,"body":"gatherings, which was basically"},{"speaker":"Justin Khanna","startTime":649.95,"endTime":653.1,"body":"like, that's what I was doing"},{"speaker":"Justin Khanna","startTime":653.13,"endTime":657.24,"body":"before, I just, you know, came"},{"speaker":"Justin Khanna","startTime":653.13,"endTime":657.24,"body":"on with this company, or it's"},{"speaker":"Justin Khanna","startTime":657.24,"endTime":661.92,"body":"like, small, intimate, like,"},{"speaker":"Justin Khanna","startTime":657.24,"endTime":661.92,"body":"really focused, I could cook all"},{"speaker":"Justin Khanna","startTime":661.92,"endTime":665.43,"body":"of the food style events, where"},{"speaker":"Justin Khanna","startTime":661.92,"endTime":665.43,"body":"it's like, that is such a"},{"speaker":"Justin Khanna","startTime":665.43,"endTime":667.77,"body":"comfort zone for me. And I"},{"speaker":"Justin Khanna","startTime":665.43,"endTime":667.77,"body":"really love that kind of"},{"speaker":"Justin Khanna","startTime":667.77,"endTime":671.01,"body":"environment. So I was like,"},{"speaker":"Justin Khanna","startTime":667.77,"endTime":671.01,"body":"beyond jazzed when that was the"},{"speaker":"Justin Khanna","startTime":671.01,"endTime":672.24,"body":"option, you know what I mean?"},{"speaker":"Chris Spear","startTime":673.049,"endTime":674.999,"body":"So how about"},{"speaker":"Chris Spear","startTime":673.049,"endTime":674.999,"body":"burnout? Do you feel like you're"},{"speaker":"Chris Spear","startTime":675.029,"endTime":678.179,"body":"ever doing too much is have you"},{"speaker":"Chris Spear","startTime":675.029,"endTime":678.179,"body":"cut anything? Is there anything"},{"speaker":"Chris Spear","startTime":678.179,"endTime":680.189,"body":"you were doing that you"},{"speaker":"Chris Spear","startTime":678.179,"endTime":680.189,"body":"verified, it isn't worth your"},{"speaker":"Chris Spear","startTime":680.189,"endTime":680.789,"body":"time?"},{"speaker":"Justin Khanna","startTime":680.969,"endTime":684.119,"body":"Yeah, and a"},{"speaker":"Justin Khanna","startTime":680.969,"endTime":684.119,"body":"little bit less pressure on"},{"speaker":"Justin Khanna","startTime":684.119,"endTime":687.929,"body":"myself to upload as frequently"},{"speaker":"Justin Khanna","startTime":684.119,"endTime":687.929,"body":"as I was. I mean, when I was"},{"speaker":"Justin Khanna","startTime":687.929,"endTime":693.719,"body":"like, when I went from 100 to"},{"speaker":"Justin Khanna","startTime":687.929,"endTime":693.719,"body":"10,000 subscribers, I was pretty"},{"speaker":"Justin Khanna","startTime":693.719,"endTime":696.929,"body":"consistent about uploading every"},{"speaker":"Justin Khanna","startTime":693.719,"endTime":696.929,"body":"single week. But then at the"},{"speaker":"Justin Khanna","startTime":696.929,"endTime":700.139,"body":"same time, it's like, I was not"},{"speaker":"Justin Khanna","startTime":696.929,"endTime":700.139,"body":"cooking as much. And so then"},{"speaker":"Justin Khanna","startTime":700.139,"endTime":703.619,"body":"when I started to, like, come on"},{"speaker":"Justin Khanna","startTime":700.139,"endTime":703.619,"body":"as a co founder, and have to be"},{"speaker":"Justin Khanna","startTime":703.619,"endTime":705.779,"body":"a little bit more"},{"speaker":"Justin Khanna","startTime":703.619,"endTime":705.779,"body":"entrepreneurial, and manage more"},{"speaker":"Justin Khanna","startTime":705.779,"endTime":708.839,"body":"things on a day to day, it was"},{"speaker":"Justin Khanna","startTime":705.779,"endTime":708.839,"body":"like, I just wouldn't have the"},{"speaker":"Justin Khanna","startTime":708.839,"endTime":712.589,"body":"time because it was like, I'm"},{"speaker":"Justin Khanna","startTime":708.839,"endTime":712.589,"body":"managing my relationship with my"},{"speaker":"Justin Khanna","startTime":712.589,"endTime":716.099,"body":"fiance, like her and I are"},{"speaker":"Justin Khanna","startTime":712.589,"endTime":716.099,"body":"getting married in October. And"},{"speaker":"Justin Khanna","startTime":716.129,"endTime":718.799,"body":"like both my parents health kind"},{"speaker":"Justin Khanna","startTime":716.129,"endTime":718.799,"body":"of took a turn for the worse,"},{"speaker":"Justin Khanna","startTime":718.799,"endTime":721.469,"body":"like in the past two years or"},{"speaker":"Justin Khanna","startTime":718.799,"endTime":721.469,"body":"so. And so there's like, there's"},{"speaker":"Justin Khanna","startTime":721.469,"endTime":726.029,"body":"a lot of stuff that needs to get"},{"speaker":"Justin Khanna","startTime":721.469,"endTime":726.029,"body":"managed and juggled. And so"},{"speaker":"Justin Khanna","startTime":726.569,"endTime":729.269,"body":"being less judgmental on myself"},{"speaker":"Justin Khanna","startTime":726.569,"endTime":729.269,"body":"has been really helpful on the"},{"speaker":"Justin Khanna","startTime":729.269,"endTime":733.349,"body":"content front. And I have"},{"speaker":"Justin Khanna","startTime":729.269,"endTime":733.349,"body":"pitched it pretty much from the"},{"speaker":"Justin Khanna","startTime":733.349,"endTime":737.909,"body":"beginning where it's like, I'm"},{"speaker":"Justin Khanna","startTime":733.349,"endTime":737.909,"body":"not a YouTuber, podcaster first."},{"speaker":"Justin Khanna","startTime":738.449,"endTime":742.559,"body":"And I think that if the identity"},{"speaker":"Justin Khanna","startTime":738.449,"endTime":742.559,"body":"piece of it kind of plays into"},{"speaker":"Justin Khanna","startTime":742.559,"endTime":744.449,"body":"it a little bit with people"},{"speaker":"Justin Khanna","startTime":742.559,"endTime":744.449,"body":"sometimes where it's like, if"},{"speaker":"Justin Khanna","startTime":744.449,"endTime":747.719,"body":"you call yourself a YouTuber,"},{"speaker":"Justin Khanna","startTime":744.449,"endTime":747.719,"body":"but you're only publishing one"},{"speaker":"Justin Khanna","startTime":747.719,"endTime":750.539,"body":"video every three weeks, like"},{"speaker":"Justin Khanna","startTime":747.719,"endTime":750.539,"body":"it's a little bit easy to be"},{"speaker":"Justin Khanna","startTime":750.539,"endTime":753.689,"body":"down on yourself. And you and I"},{"speaker":"Justin Khanna","startTime":750.539,"endTime":753.689,"body":"think we're talking about for"},{"speaker":"Justin Khanna","startTime":753.689,"endTime":757.469,"body":"the mics turned on about your"},{"speaker":"Justin Khanna","startTime":753.689,"endTime":757.469,"body":"schedule in uploading, where"},{"speaker":"Justin Khanna","startTime":757.469,"endTime":761.129,"body":"it's like, it's so easy to get"},{"speaker":"Justin Khanna","startTime":757.469,"endTime":761.129,"body":"the momentum going and feeling"},{"speaker":"Justin Khanna","startTime":761.129,"endTime":763.649,"body":"like oh, well, this is the"},{"speaker":"Justin Khanna","startTime":761.129,"endTime":763.649,"body":"reason why you might doubt my"},{"speaker":"Justin Khanna","startTime":763.649,"endTime":766.409,"body":"downloads are going up. And more"},{"speaker":"Justin Khanna","startTime":763.649,"endTime":766.409,"body":"people are joining the"},{"speaker":"Justin Khanna","startTime":766.409,"endTime":769.109,"body":"community. And like all that"},{"speaker":"Justin Khanna","startTime":766.409,"endTime":769.109,"body":"stuff, is because of the"},{"speaker":"Justin Khanna","startTime":769.109,"endTime":773.189,"body":"consistency of uploading, when"},{"speaker":"Justin Khanna","startTime":769.109,"endTime":773.189,"body":"in reality, it might just be"},{"speaker":"Justin Khanna","startTime":773.189,"endTime":775.289,"body":"because you're making good"},{"speaker":"Justin Khanna","startTime":773.189,"endTime":775.289,"body":"content, you know what I mean?"},{"speaker":"Justin Khanna","startTime":775.559,"endTime":778.349,"body":"And the consistency part is"},{"speaker":"Justin Khanna","startTime":775.559,"endTime":778.349,"body":"something that's in your head,"},{"speaker":"Justin Khanna","startTime":778.349,"endTime":781.169,"body":"because it's a correlation, not"},{"speaker":"Justin Khanna","startTime":778.349,"endTime":781.169,"body":"causation kind of thing. And if"},{"speaker":"Justin Khanna","startTime":781.169,"endTime":784.739,"body":"you actually did take the time"},{"speaker":"Justin Khanna","startTime":781.169,"endTime":784.739,"body":"to take four weeks off, so that"},{"speaker":"Justin Khanna","startTime":784.739,"endTime":788.129,"body":"you can then come back and"},{"speaker":"Justin Khanna","startTime":784.739,"endTime":788.129,"body":"continue that consistency going"},{"speaker":"Justin Khanna","startTime":788.129,"endTime":792.539,"body":"forward. versus doing something"},{"speaker":"Justin Khanna","startTime":788.129,"endTime":792.539,"body":"where you start to feel the"},{"speaker":"Justin Khanna","startTime":792.539,"endTime":795.059,"body":"burnout, and the quality of the"},{"speaker":"Justin Khanna","startTime":792.539,"endTime":795.059,"body":"episode starts to go down."},{"speaker":"Justin Khanna","startTime":795.059,"endTime":798.239,"body":"You're not as excited during the"},{"speaker":"Justin Khanna","startTime":795.059,"endTime":798.239,"body":"interviews and all that stuff"},{"speaker":"Justin Khanna","startTime":798.539,"endTime":801.779,"body":"that causes you to potentially"},{"speaker":"Justin Khanna","startTime":798.539,"endTime":801.779,"body":"have to take a six month hiatus"},{"speaker":"Justin Khanna","startTime":801.779,"endTime":805.739,"body":"because you're so burnt out, you"},{"speaker":"Justin Khanna","startTime":801.779,"endTime":805.739,"body":"know what I mean? So I weigh"},{"speaker":"Justin Khanna","startTime":805.739,"endTime":810.839,"body":"that I weigh that a lot. But I,"},{"speaker":"Justin Khanna","startTime":805.739,"endTime":810.839,"body":"I still, if I'm being honest,"},{"speaker":"Justin Khanna","startTime":810.839,"endTime":812.879,"body":"like I still haven't gotten to"},{"speaker":"Justin Khanna","startTime":810.839,"endTime":812.879,"body":"the point where I don't feel"},{"speaker":"Justin Khanna","startTime":812.879,"endTime":816.809,"body":"like I'm leading a double life"},{"speaker":"Justin Khanna","startTime":812.879,"endTime":816.809,"body":"in a way. Like the goal is to"},{"speaker":"Justin Khanna","startTime":816.809,"endTime":822.689,"body":"get to a point where I can go to"},{"speaker":"Justin Khanna","startTime":816.809,"endTime":822.689,"body":"one work location, I can have a"},{"speaker":"Justin Khanna","startTime":822.689,"endTime":825.239,"body":"team that helps me execute on"},{"speaker":"Justin Khanna","startTime":822.689,"endTime":825.239,"body":"all of these things that I want"},{"speaker":"Justin Khanna","startTime":825.239,"endTime":829.529,"body":"to work on. And then I can have"},{"speaker":"Justin Khanna","startTime":825.239,"endTime":829.529,"body":"hobbies and kind of like a"},{"speaker":"Justin Khanna","startTime":829.529,"endTime":832.499,"body":"little bit of a life outside,"},{"speaker":"Justin Khanna","startTime":829.529,"endTime":832.499,"body":"like I can I can turn I can"},{"speaker":"Justin Khanna","startTime":832.499,"endTime":837.239,"body":"leave the office and shut things"},{"speaker":"Justin Khanna","startTime":832.499,"endTime":837.239,"body":"off. And that's kind of it. I'm"},{"speaker":"Justin Khanna","startTime":837.239,"endTime":842.549,"body":"not there yet, because I'm still"},{"speaker":"Justin Khanna","startTime":837.239,"endTime":842.549,"body":"proving the event style business"},{"speaker":"Justin Khanna","startTime":842.549,"endTime":847.169,"body":"model to be something that that"},{"speaker":"Justin Khanna","startTime":842.549,"endTime":847.169,"body":"is like fully autonomous where"},{"speaker":"Justin Khanna","startTime":847.169,"endTime":849.629,"body":"we can like have a team that"},{"speaker":"Justin Khanna","startTime":847.169,"endTime":849.629,"body":"that executes on this stuff with"},{"speaker":"Justin Khanna","startTime":849.629,"endTime":855.599,"body":"us. Again, COVID threw a wrench"},{"speaker":"Justin Khanna","startTime":849.629,"endTime":855.599,"body":"in that we were so we were 80%"},{"speaker":"Justin Khanna","startTime":855.599,"endTime":859.739,"body":"booked for 2020 it was like we"},{"speaker":"Justin Khanna","startTime":855.599,"endTime":859.739,"body":"were set to we had it we had a"},{"speaker":"Justin Khanna","startTime":859.739,"endTime":862.499,"body":"nine person office, we were"},{"speaker":"Justin Khanna","startTime":859.739,"endTime":862.499,"body":"getting ready to hire like do a"},{"speaker":"Justin Khanna","startTime":862.499,"endTime":865.769,"body":"massive round of hiring to go"},{"speaker":"Justin Khanna","startTime":862.499,"endTime":865.769,"body":"from five employees to seven or"},{"speaker":"Justin Khanna","startTime":865.769,"endTime":870.209,"body":"eight. And it all got disrupted,"},{"speaker":"Justin Khanna","startTime":865.769,"endTime":870.209,"body":"which is really unfortunate. But"},{"speaker":"Justin Khanna","startTime":871.619,"endTime":874.769,"body":"I still think getting to the"},{"speaker":"Justin Khanna","startTime":871.619,"endTime":874.769,"body":"point where there is an element"},{"speaker":"Justin Khanna","startTime":874.769,"endTime":879.989,"body":"of content creation and thing,"},{"speaker":"Justin Khanna","startTime":874.769,"endTime":879.989,"body":"business activities that scale"},{"speaker":"Justin Khanna","startTime":880.799,"endTime":885.869,"body":"being the steak on the plate."},{"speaker":"Justin Khanna","startTime":880.799,"endTime":885.869,"body":"And then I can have these other"},{"speaker":"Justin Khanna","startTime":885.869,"endTime":889.589,"body":"things whether it's like doing"},{"speaker":"Justin Khanna","startTime":885.869,"endTime":889.589,"body":"an ambitious tasting menu to"},{"speaker":"Justin Khanna","startTime":889.589,"endTime":893.129,"body":"bring people together that we"},{"speaker":"Justin Khanna","startTime":889.589,"endTime":893.129,"body":"want to be potential clients"},{"speaker":"Justin Khanna","startTime":893.279,"endTime":898.589,"body":"like that gets me excited. And"},{"speaker":"Justin Khanna","startTime":893.279,"endTime":898.589,"body":"then a little bit of this kind"},{"speaker":"Justin Khanna","startTime":898.589,"endTime":902.609,"body":"of like magic. Entering slash"},{"speaker":"Justin Khanna","startTime":898.589,"endTime":902.609,"body":"having fun conversations like"},{"speaker":"Justin Khanna","startTime":902.609,"endTime":909.269,"body":"this slash sharing my ideas on"},{"speaker":"Justin Khanna","startTime":902.609,"endTime":909.269,"body":"other topics. That's also kind"},{"speaker":"Justin Khanna","startTime":909.269,"endTime":911.459,"body":"of like a little side dish on"},{"speaker":"Justin Khanna","startTime":909.269,"endTime":911.459,"body":"the plate. I'm not there yet."},{"speaker":"Justin Khanna","startTime":911.729,"endTime":916.229,"body":"But I would like to be there in"},{"speaker":"Justin Khanna","startTime":911.729,"endTime":916.229,"body":"the next, hopefully, three"},{"speaker":"Justin Khanna","startTime":916.229,"endTime":916.709,"body":"years."},{"speaker":"Chris Spear","startTime":917.46,"endTime":919.77,"body":"That's the goal."},{"speaker":"Chris Spear","startTime":917.46,"endTime":919.77,"body":"It's a good goal. Did you have"},{"speaker":"Chris Spear","startTime":919.77,"endTime":924.03,"body":"any content that went viral? Or"},{"speaker":"Chris Spear","startTime":919.77,"endTime":924.03,"body":"is it just like, yeah, yeah, one"},{"speaker":"Chris Spear","startTime":924.03,"endTime":925.02,"body":"video or anything?"},{"speaker":"Justin Khanna","startTime":925.14,"endTime":926.76,"body":"ish, I think I"},{"speaker":"Justin Khanna","startTime":925.14,"endTime":926.76,"body":"think it depends on what you"},{"speaker":"Justin Khanna","startTime":926.76,"endTime":929.97,"body":"call viral, have yet to get"},{"speaker":"Justin Khanna","startTime":926.76,"endTime":929.97,"body":"anything like in the millions of"},{"speaker":"Justin Khanna","startTime":929.97,"endTime":932.64,"body":"views. But I've had a couple"},{"speaker":"Justin Khanna","startTime":929.97,"endTime":932.64,"body":"knife review videos that just"},{"speaker":"Justin Khanna","startTime":932.64,"endTime":937.8,"body":"like, I think one is about to"},{"speaker":"Justin Khanna","startTime":932.64,"endTime":937.8,"body":"hit 200,000 views on YouTube,"},{"speaker":"Justin Khanna","startTime":938.37,"endTime":945.9,"body":"which is just a testament to"},{"speaker":"Justin Khanna","startTime":938.37,"endTime":945.9,"body":"like, the market dynamic, I"},{"speaker":"Justin Khanna","startTime":945.9,"endTime":948.87,"body":"noticed was like, before I would"},{"speaker":"Justin Khanna","startTime":945.9,"endTime":948.87,"body":"buy anything. And this is when I"},{"speaker":"Justin Khanna","startTime":948.87,"endTime":951.75,"body":"was like, really getting into"},{"speaker":"Justin Khanna","startTime":948.87,"endTime":951.75,"body":"like shooting videos and cameras"},{"speaker":"Justin Khanna","startTime":951.75,"endTime":954.81,"body":"and audio equipment. I would"},{"speaker":"Justin Khanna","startTime":951.75,"endTime":954.81,"body":"watch like 13 reviews on my"},{"speaker":"Justin Khanna","startTime":954.81,"endTime":957.99,"body":"camera before I would buy it."},{"speaker":"Justin Khanna","startTime":954.81,"endTime":957.99,"body":"You know, so I was like, Why?"},{"speaker":"Justin Khanna","startTime":958.02,"endTime":961.92,"body":"Why don't I because I also have"},{"speaker":"Justin Khanna","startTime":958.02,"endTime":961.92,"body":"this intense fascination with"},{"speaker":"Justin Khanna","startTime":961.92,"endTime":966.99,"body":"like chef gear and knives. And I"},{"speaker":"Justin Khanna","startTime":961.92,"endTime":966.99,"body":"was like, What if mkbhd made a"},{"speaker":"Justin Khanna","startTime":966.99,"endTime":970.05,"body":"video about a chef knife? What"},{"speaker":"Justin Khanna","startTime":966.99,"endTime":970.05,"body":"would that look like? You know,"},{"speaker":"Justin Khanna","startTime":970.23,"endTime":972.63,"body":"and so I tried that a few times,"},{"speaker":"Justin Khanna","startTime":970.23,"endTime":972.63,"body":"then I got into like what's in"},{"speaker":"Justin Khanna","startTime":972.63,"endTime":974.79,"body":"my knife bag videos in the same"},{"speaker":"Justin Khanna","startTime":972.63,"endTime":974.79,"body":"way that people make, like"},{"speaker":"Justin Khanna","startTime":974.79,"endTime":979.32,"body":"what's in my camera bag videos,"},{"speaker":"Justin Khanna","startTime":974.79,"endTime":979.32,"body":"which I watched a ton of. And so"},{"speaker":"Justin Khanna","startTime":979.56,"endTime":984.3,"body":"those I would say go went went a"},{"speaker":"Justin Khanna","startTime":979.56,"endTime":984.3,"body":"little bit more viral than then"},{"speaker":"Justin Khanna","startTime":984.3,"endTime":990.51,"body":"I kind of expected. I'm always"},{"speaker":"Justin Khanna","startTime":984.3,"endTime":990.51,"body":"kind of interested to see. I"},{"speaker":"Justin Khanna","startTime":990.51,"endTime":995.73,"body":"happened to publish a profile,"},{"speaker":"Justin Khanna","startTime":990.51,"endTime":995.73,"body":"an interview I did with Vincent"},{"speaker":"Justin Khanna","startTime":995.73,"endTime":1000.35,"body":"from Koren, the knife shop in"},{"speaker":"Justin Khanna","startTime":995.73,"endTime":1000.35,"body":"New York. And I published mine"},{"speaker":"Justin Khanna","startTime":1000.53,"endTime":1004.43,"body":"within 24 hours of when Alex"},{"speaker":"Justin Khanna","startTime":1000.53,"endTime":1004.43,"body":"French guy cooking, also"},{"speaker":"Justin Khanna","startTime":1004.43,"endTime":1009.05,"body":"published his. And so that video"},{"speaker":"Justin Khanna","startTime":1004.43,"endTime":1009.05,"body":"also just like went crazy in"},{"speaker":"Justin Khanna","startTime":1009.05,"endTime":1012.23,"body":"views. And then I had another"},{"speaker":"Justin Khanna","startTime":1009.05,"endTime":1012.23,"body":"video linked at the end of that,"},{"speaker":"Justin Khanna","startTime":1012.5,"endTime":1016.43,"body":"that a bunch of people like our"},{"speaker":"Justin Khanna","startTime":1012.5,"endTime":1016.43,"body":"algorithms are crazy man, like"},{"speaker":"Justin Khanna","startTime":1016.43,"endTime":1021.35,"body":"how they suggest videos in that"},{"speaker":"Justin Khanna","startTime":1016.43,"endTime":1021.35,"body":"in that sort of way. I've had an"},{"speaker":"Justin Khanna","startTime":1021.35,"endTime":1026.21,"body":"interesting perspective on just"},{"speaker":"Justin Khanna","startTime":1021.35,"endTime":1026.21,"body":"virality and internet fame. In"},{"speaker":"Justin Khanna","startTime":1026.21,"endTime":1030.56,"body":"general, that's changed a little"},{"speaker":"Justin Khanna","startTime":1026.21,"endTime":1030.56,"body":"bit where I don't, I'm trying to"},{"speaker":"Justin Khanna","startTime":1030.56,"endTime":1034.64,"body":"find the balance between wanting"},{"speaker":"Justin Khanna","startTime":1030.56,"endTime":1034.64,"body":"to grow in the sense that I want"},{"speaker":"Justin Khanna","startTime":1034.64,"endTime":1039.8,"body":"to see it continue to improve"},{"speaker":"Justin Khanna","startTime":1034.64,"endTime":1039.8,"body":"and reach new people. And I"},{"speaker":"Justin Khanna","startTime":1039.8,"endTime":1044.54,"body":"don't want to use this mental"},{"speaker":"Justin Khanna","startTime":1039.8,"endTime":1044.54,"body":"model, I'm kind of going through"},{"speaker":"Justin Khanna","startTime":1044.57,"endTime":1049.34,"body":"no as an excuse to not want to"},{"speaker":"Justin Khanna","startTime":1044.57,"endTime":1049.34,"body":"do well. But I also don't want"},{"speaker":"Justin Khanna","startTime":1049.34,"endTime":1054.05,"body":"the guy fee at the level of"},{"speaker":"Justin Khanna","startTime":1049.34,"endTime":1054.05,"body":"fame. You know, that comes with"},{"speaker":"Justin Khanna","startTime":1054.05,"endTime":1057.56,"body":"being like a food personality,"},{"speaker":"Justin Khanna","startTime":1054.05,"endTime":1057.56,"body":"where you just like have weird"},{"speaker":"Justin Khanna","startTime":1057.56,"endTime":1060.35,"body":"people coming out of the"},{"speaker":"Justin Khanna","startTime":1057.56,"endTime":1060.35,"body":"woodwork criticizing your"},{"speaker":"Justin Khanna","startTime":1060.65,"endTime":1064.04,"body":"eyebrows for like, you know what"},{"speaker":"Justin Khanna","startTime":1060.65,"endTime":1064.04,"body":"I mean? Just because you have"},{"speaker":"Justin Khanna","startTime":1064.04,"endTime":1066.77,"body":"some sort of level of clout"},{"speaker":"Justin Khanna","startTime":1064.04,"endTime":1066.77,"body":"where it's like, they get"},{"speaker":"Justin Khanna","startTime":1066.77,"endTime":1069.71,"body":"pleasure out of like tearing you"},{"speaker":"Justin Khanna","startTime":1066.77,"endTime":1069.71,"body":"down in some way, shape or form."},{"speaker":"Justin Khanna","startTime":1070.58,"endTime":1073.7,"body":"Like the thousand true fans"},{"speaker":"Justin Khanna","startTime":1070.58,"endTime":1073.7,"body":"essay, just like really rings"},{"speaker":"Justin Khanna","startTime":1073.7,"endTime":1076.46,"body":"true with me where it's just"},{"speaker":"Justin Khanna","startTime":1073.7,"endTime":1076.46,"body":"like, if I can have my small"},{"speaker":"Justin Khanna","startTime":1076.46,"endTime":1079.82,"body":"little corner of the internet,"},{"speaker":"Justin Khanna","startTime":1076.46,"endTime":1079.82,"body":"where it's just like, I can help"},{"speaker":"Justin Khanna","startTime":1080.06,"endTime":1083.51,"body":"a certain number of people. And"},{"speaker":"Justin Khanna","startTime":1080.06,"endTime":1083.51,"body":"even if it gets to being in the"},{"speaker":"Justin Khanna","startTime":1083.51,"endTime":1088.73,"body":"thousands, like people I've"},{"speaker":"Justin Khanna","startTime":1083.51,"endTime":1088.73,"body":"helped, that already is an order"},{"speaker":"Justin Khanna","startTime":1088.73,"endTime":1092.99,"body":"of magnitude above what I would"},{"speaker":"Justin Khanna","startTime":1088.73,"endTime":1092.99,"body":"get if I had a brick and mortar"},{"speaker":"Justin Khanna","startTime":1092.99,"endTime":1095.72,"body":"kitchen. And that was the only"},{"speaker":"Justin Khanna","startTime":1092.99,"endTime":1095.72,"body":"way that I mentored people was"},{"speaker":"Justin Khanna","startTime":1095.72,"endTime":1098.51,"body":"if you were in my kitchen"},{"speaker":"Justin Khanna","startTime":1095.72,"endTime":1098.51,"body":"working for me on payroll,"},{"speaker":"Justin Khanna","startTime":1098.57,"endTime":1102.92,"body":"that's the only way I mentored"},{"speaker":"Justin Khanna","startTime":1098.57,"endTime":1102.92,"body":"you. Because if I can even just"},{"speaker":"Justin Khanna","startTime":1102.92,"endTime":1107.42,"body":"hit that little milestone, that"},{"speaker":"Justin Khanna","startTime":1102.92,"endTime":1107.42,"body":"then is a win for me. And that's"},{"speaker":"Justin Khanna","startTime":1107.42,"endTime":1109.85,"body":"kind of like what I've been"},{"speaker":"Justin Khanna","startTime":1107.42,"endTime":1109.85,"body":"trying to wrap my head around"},{"speaker":"Justin Khanna","startTime":1109.85,"endTime":1112.52,"body":"where it's like, I don't"},{"speaker":"Justin Khanna","startTime":1109.85,"endTime":1112.52,"body":"actually, Tim Ferriss came out"},{"speaker":"Justin Khanna","startTime":1112.52,"endTime":1114.17,"body":"with a great piece recently"},{"speaker":"Justin Khanna","startTime":1112.52,"endTime":1114.17,"body":"where it's like, you don't"},{"speaker":"Justin Khanna","startTime":1114.17,"endTime":1117.29,"body":"actually want to be famous. And"},{"speaker":"Justin Khanna","startTime":1114.17,"endTime":1117.29,"body":"I thought I got a ton of value"},{"speaker":"Justin Khanna","startTime":1117.29,"endTime":1120.71,"body":"from reading that where it's"},{"speaker":"Justin Khanna","startTime":1117.29,"endTime":1120.71,"body":"like, if you actually write your"},{"speaker":"Justin Khanna","startTime":1120.71,"endTime":1123.11,"body":"goals and ambitions down of what"},{"speaker":"Justin Khanna","startTime":1120.71,"endTime":1123.11,"body":"you want to do, and the impact"},{"speaker":"Justin Khanna","startTime":1123.11,"endTime":1125.96,"body":"you want to make and the ideas"},{"speaker":"Justin Khanna","startTime":1123.11,"endTime":1125.96,"body":"that you want to share, you"},{"speaker":"Justin Khanna","startTime":1125.96,"endTime":1131.09,"body":"might realize that you don't"},{"speaker":"Justin Khanna","startTime":1125.96,"endTime":1131.09,"body":"need in the seven figures of"},{"speaker":"Justin Khanna","startTime":1131.09,"endTime":1135.32,"body":"followers or dollars or eyeballs"},{"speaker":"Justin Khanna","startTime":1131.09,"endTime":1135.32,"body":"on your on your content or"},{"speaker":"Justin Khanna","startTime":1135.32,"endTime":1140.06,"body":"whatever. Ryan Holiday talks"},{"speaker":"Justin Khanna","startTime":1135.32,"endTime":1140.06,"body":"about this a lot to like the"},{"speaker":"Justin Khanna","startTime":1140.06,"endTime":1143.78,"body":"notion of enough like what is"},{"speaker":"Justin Khanna","startTime":1140.06,"endTime":1143.78,"body":"enough, you know? So I think"},{"speaker":"Justin Khanna","startTime":1143.78,"endTime":1148.25,"body":"about that a lot in the sense of"},{"speaker":"Justin Khanna","startTime":1143.78,"endTime":1148.25,"body":"what is the amount of impact I"},{"speaker":"Justin Khanna","startTime":1148.25,"endTime":1151.01,"body":"can have or people following"},{"speaker":"Justin Khanna","startTime":1148.25,"endTime":1151.01,"body":"along or like when I share an"},{"speaker":"Justin Khanna","startTime":1151.01,"endTime":1155.6,"body":"idea, like how far does it go?"},{"speaker":"Justin Khanna","startTime":1151.01,"endTime":1155.6,"body":"Or how impactful is it? Does it"},{"speaker":"Justin Khanna","startTime":1155.6,"endTime":1159.17,"body":"hit the right people at the"},{"speaker":"Justin Khanna","startTime":1155.6,"endTime":1159.17,"body":"right time? That to me is"},{"speaker":"Justin Khanna","startTime":1159.17,"endTime":1162.74,"body":"potentially more important than"},{"speaker":"Justin Khanna","startTime":1159.17,"endTime":1162.74,"body":"going viral? I guess."},{"speaker":"Chris Spear","startTime":1163.07,"endTime":1165.14,"body":"Yeah. I mean, it"},{"speaker":"Chris Spear","startTime":1163.07,"endTime":1165.14,"body":"helps when you get some"},{"speaker":"Chris Spear","startTime":1165.14,"endTime":1167.81,"body":"attention. But finding that"},{"speaker":"Chris Spear","startTime":1165.14,"endTime":1167.81,"body":"right level, I'm a huge fan of"},{"speaker":"Chris Spear","startTime":1167.84,"endTime":1171.29,"body":"1000 true fans. We've talked"},{"speaker":"Chris Spear","startTime":1167.84,"endTime":1171.29,"body":"about that on the podcast a lot."},{"speaker":"Chris Spear","startTime":1171.53,"endTime":1174.38,"body":"You know, I mean, what good is"},{"speaker":"Chris Spear","startTime":1171.53,"endTime":1174.38,"body":"it? You see these people who"},{"speaker":"Chris Spear","startTime":1174.62,"endTime":1178.16,"body":"have 10 million followers on"},{"speaker":"Chris Spear","startTime":1174.62,"endTime":1178.16,"body":"Instagram and they take a photo"},{"speaker":"Chris Spear","startTime":1178.16,"endTime":1181.73,"body":"of like, something that's just"},{"speaker":"Chris Spear","startTime":1178.16,"endTime":1181.73,"body":"like garbage, and it has like"},{"speaker":"Chris Spear","startTime":1181.76,"endTime":1186.68,"body":"852 likes, but like what did"},{"speaker":"Chris Spear","startTime":1181.76,"endTime":1186.68,"body":"that do? So Paris Hilton took a"},{"speaker":"Chris Spear","startTime":1186.68,"endTime":1190.13,"body":"picture of a ham sandwich and it"},{"speaker":"Chris Spear","startTime":1186.68,"endTime":1190.13,"body":"has 500 likes, like does that"},{"speaker":"Chris Spear","startTime":1190.13,"endTime":1193.28,"body":"move the needle on anything with"},{"speaker":"Chris Spear","startTime":1190.13,"endTime":1193.28,"body":"her and her group like it's just"},{"speaker":"Chris Spear","startTime":1193.28,"endTime":1198.02,"body":"there, you know, but if I post"},{"speaker":"Chris Spear","startTime":1193.28,"endTime":1198.02,"body":"something and it has 20 likes,"},{"speaker":"Chris Spear","startTime":1198.02,"endTime":1200.33,"body":"but like one of the people like"},{"speaker":"Chris Spear","startTime":1198.02,"endTime":1200.33,"body":"it helps them I'm like, I"},{"speaker":"Chris Spear","startTime":1200.36,"endTime":1204.32,"body":"published a recipe, like,"},{"speaker":"Chris Spear","startTime":1200.36,"endTime":1204.32,"body":"there's one woman who lives in"},{"speaker":"Chris Spear","startTime":1204.32,"endTime":1207.08,"body":"Baltimore, and she always makes"},{"speaker":"Chris Spear","startTime":1204.32,"endTime":1207.08,"body":"my pickles. Like, I love it. And"},{"speaker":"Chris Spear","startTime":1207.08,"endTime":1210.35,"body":"she tagged me every time. Like I"},{"speaker":"Chris Spear","startTime":1207.08,"endTime":1210.35,"body":"published it on my website and"},{"speaker":"Chris Spear","startTime":1210.35,"endTime":1212.81,"body":"my Facebook page. And like,"},{"speaker":"Chris Spear","startTime":1210.35,"endTime":1212.81,"body":"every time she makes them, she's"},{"speaker":"Chris Spear","startTime":1212.81,"endTime":1215.75,"body":"like, put my perfect little"},{"speaker":"Chris Spear","startTime":1212.81,"endTime":1215.75,"body":"bites pickles on my sandwich."},{"speaker":"Chris Spear","startTime":1215.75,"endTime":1220.55,"body":"Like, I'm much happier with"},{"speaker":"Chris Spear","startTime":1215.75,"endTime":1220.55,"body":"that, than having 300 likes of"},{"speaker":"Chris Spear","startTime":1220.55,"endTime":1222.23,"body":"that random photo. You know,"},{"speaker":"Justin Khanna","startTime":1222.32,"endTime":1226.46,"body":"it's so true. I"},{"speaker":"Justin Khanna","startTime":1222.32,"endTime":1226.46,"body":"randomly had a guy who was just"},{"speaker":"Justin Khanna","startTime":1226.46,"endTime":1230.51,"body":"dming me like, showing the the"},{"speaker":"Justin Khanna","startTime":1226.46,"endTime":1230.51,"body":"post love, like I would ask, I"},{"speaker":"Justin Khanna","startTime":1230.51,"endTime":1232.88,"body":"would do polls on Instagram. And"},{"speaker":"Justin Khanna","startTime":1230.51,"endTime":1232.88,"body":"he would always answer them, he"},{"speaker":"Justin Khanna","startTime":1232.88,"endTime":1234.92,"body":"was always really thoughtful"},{"speaker":"Justin Khanna","startTime":1232.88,"endTime":1234.92,"body":"with how he would interact with"},{"speaker":"Justin Khanna","startTime":1234.92,"endTime":1242.69,"body":"my content. And I had an extra"},{"speaker":"Justin Khanna","startTime":1234.92,"endTime":1242.69,"body":"knife from a review. And I sent"},{"speaker":"Justin Khanna","startTime":1242.69,"endTime":1246.14,"body":"it to him because he was asking"},{"speaker":"Justin Khanna","startTime":1242.69,"endTime":1246.14,"body":"me about a certain knife that I"},{"speaker":"Justin Khanna","startTime":1246.14,"endTime":1250.19,"body":"had covered or asking me a"},{"speaker":"Justin Khanna","startTime":1246.14,"endTime":1250.19,"body":"recommendation on which knife"},{"speaker":"Justin Khanna","startTime":1250.19,"endTime":1253.22,"body":"should I buy? And it was like,"},{"speaker":"Justin Khanna","startTime":1250.19,"endTime":1253.22,"body":"to this day, I have this"},{"speaker":"Justin Khanna","startTime":1253.22,"endTime":1256.37,"body":"connection with this person who"},{"speaker":"Justin Khanna","startTime":1253.22,"endTime":1256.37,"body":"I've never met in person. That"},{"speaker":"Justin Khanna","startTime":1256.37,"endTime":1260.06,"body":"is just like it supersedes all"},{"speaker":"Justin Khanna","startTime":1256.37,"endTime":1260.06,"body":"the other numbers. Do you know"},{"speaker":"Justin Khanna","startTime":1260.06,"endTime":1263.75,"body":"what I mean? that come through"},{"speaker":"Justin Khanna","startTime":1260.06,"endTime":1263.75,"body":"on social media. And I think"},{"speaker":"Justin Khanna","startTime":1263.75,"endTime":1266.42,"body":"that it's easy, it's so easy to"},{"speaker":"Justin Khanna","startTime":1263.75,"endTime":1266.42,"body":"get caught up in it man. Like"},{"speaker":"Justin Khanna","startTime":1266.42,"endTime":1271.55,"body":"it's so easy to get swept away"},{"speaker":"Justin Khanna","startTime":1266.42,"endTime":1271.55,"body":"or judgmental on the content"},{"speaker":"Justin Khanna","startTime":1271.55,"endTime":1275.63,"body":"when, if you again, back to Ryan"},{"speaker":"Justin Khanna","startTime":1271.55,"endTime":1275.63,"body":"Holiday, he's like he finished"},{"speaker":"Justin Khanna","startTime":1275.63,"endTime":1280.61,"body":"the book. stillness is the key."},{"speaker":"Justin Khanna","startTime":1275.63,"endTime":1280.61,"body":"And he was like, I want to get"},{"speaker":"Justin Khanna","startTime":1280.61,"endTime":1284.6,"body":"to a point where I finish the"},{"speaker":"Justin Khanna","startTime":1280.61,"endTime":1284.6,"body":"work. And that is the"},{"speaker":"Justin Khanna","startTime":1284.6,"endTime":1287.84,"body":"satisfaction. Like it's not does"},{"speaker":"Justin Khanna","startTime":1284.6,"endTime":1287.84,"body":"it hit New York Times"},{"speaker":"Justin Khanna","startTime":1287.84,"endTime":1290.51,"body":"bestsellers? It's not how many"},{"speaker":"Justin Khanna","startTime":1287.84,"endTime":1290.51,"body":"thousands of copies does it"},{"speaker":"Justin Khanna","startTime":1290.51,"endTime":1295.61,"body":"sell? It's not how big was my"},{"speaker":"Justin Khanna","startTime":1290.51,"endTime":1295.61,"body":"fee from the publisher? It's"},{"speaker":"Justin Khanna","startTime":1295.61,"endTime":1300.29,"body":"like, Can I finish? Can I can I"},{"speaker":"Justin Khanna","startTime":1295.61,"endTime":1300.29,"body":"hit the last period on the page"},{"speaker":"Justin Khanna","startTime":1300.41,"endTime":1304.43,"body":"and be happy with the work that"},{"speaker":"Justin Khanna","startTime":1300.41,"endTime":1304.43,"body":"I put in like that, that is much"},{"speaker":"Justin Khanna","startTime":1304.43,"endTime":1309.32,"body":"more into it gratifying, I"},{"speaker":"Justin Khanna","startTime":1304.43,"endTime":1309.32,"body":"think. And if people have talked"},{"speaker":"Justin Khanna","startTime":1309.32,"endTime":1311.72,"body":"about mental models,"},{"speaker":"Justin Khanna","startTime":1309.32,"endTime":1311.72,"body":"exhaustingly now in this in this"},{"speaker":"Justin Khanna","startTime":1311.78,"endTime":1315.53,"body":"interview, but like to think in"},{"speaker":"Justin Khanna","startTime":1311.78,"endTime":1315.53,"body":"that way, I think is much more"},{"speaker":"Justin Khanna","startTime":1316.7,"endTime":1320.36,"body":"sustainable. I think like you"},{"speaker":"Justin Khanna","startTime":1316.7,"endTime":1320.36,"body":"can do it longer. as a as a"},{"speaker":"Justin Khanna","startTime":1320.54,"endTime":1323.03,"body":"professional. Yeah,"},{"speaker":"Chris Spear","startTime":1323.39,"endTime":1326.12,"body":"yeah. I read the"},{"speaker":"Chris Spear","startTime":1323.39,"endTime":1326.12,"body":"daily stoic every day, both the"},{"speaker":"Chris Spear","startTime":1326.12,"endTime":1328.91,"body":"book and his email. And I find"},{"speaker":"Chris Spear","startTime":1326.12,"endTime":1328.91,"body":"that it keeps me grounded. I"},{"speaker":"Chris Spear","startTime":1328.91,"endTime":1331.34,"body":"especially love the email"},{"speaker":"Chris Spear","startTime":1328.91,"endTime":1331.34,"body":"because it's so relevant to"},{"speaker":"Chris Spear","startTime":1331.61,"endTime":1336.32,"body":"what's going on right now. The"},{"speaker":"Chris Spear","startTime":1331.61,"endTime":1336.32,"body":"book is kind of timeless, and"},{"speaker":"Chris Spear","startTime":1336.32,"endTime":1339.74,"body":"then the email seems to be"},{"speaker":"Chris Spear","startTime":1336.32,"endTime":1339.74,"body":"timely. And just man I don't"},{"speaker":"Chris Spear","startTime":1339.74,"endTime":1343.85,"body":"know that I could ever think and"},{"speaker":"Chris Spear","startTime":1339.74,"endTime":1343.85,"body":"write as articulately he as he"},{"speaker":"Chris Spear","startTime":1343.85,"endTime":1346.1,"body":"does in the way that he thinks"},{"speaker":"Chris Spear","startTime":1343.85,"endTime":1346.1,"body":"and right."},{"speaker":"Justin Khanna","startTime":1346.52,"endTime":1348.41,"body":"And that's that,"},{"speaker":"Justin Khanna","startTime":1346.52,"endTime":1348.41,"body":"but that's also the thing is"},{"speaker":"Justin Khanna","startTime":1348.41,"endTime":1352.31,"body":"that yes, he is writing new"},{"speaker":"Justin Khanna","startTime":1348.41,"endTime":1352.31,"body":"content, but he's doing it based"},{"speaker":"Justin Khanna","startTime":1352.31,"endTime":1354.83,"body":"off of principles that have been"},{"speaker":"Justin Khanna","startTime":1352.31,"endTime":1354.83,"body":"around for thousands and"},{"speaker":"Justin Khanna","startTime":1354.83,"endTime":1357.35,"body":"thousands of years. You know,"},{"speaker":"Justin Khanna","startTime":1354.83,"endTime":1357.35,"body":"like when he quotes Marcus"},{"speaker":"Justin Khanna","startTime":1357.35,"endTime":1360.17,"body":"Aurelius. It's not like he's"},{"speaker":"Justin Khanna","startTime":1357.35,"endTime":1360.17,"body":"coming up with anything new,"},{"speaker":"Justin Khanna","startTime":1360.35,"endTime":1362.9,"body":"like he's dissecting it a little"},{"speaker":"Justin Khanna","startTime":1360.35,"endTime":1362.9,"body":"bit and sharing how it might"},{"speaker":"Justin Khanna","startTime":1362.9,"endTime":1367.49,"body":"apply to our our lives here in"},{"speaker":"Justin Khanna","startTime":1362.9,"endTime":1367.49,"body":"2020. But the ideas themselves"},{"speaker":"Justin Khanna","startTime":1367.49,"endTime":1371.09,"body":"have been plaguing humanity for"},{"speaker":"Justin Khanna","startTime":1367.49,"endTime":1371.09,"body":"for how long, I will, I will"},{"speaker":"Justin Khanna","startTime":1373.25,"endTime":1375.59,"body":"share this with you. And maybe"},{"speaker":"Justin Khanna","startTime":1373.25,"endTime":1375.59,"body":"it's something that you and I"},{"speaker":"Justin Khanna","startTime":1375.59,"endTime":1379.52,"body":"can do as a joint project"},{"speaker":"Justin Khanna","startTime":1375.59,"endTime":1379.52,"body":"someday. But I have this idea"},{"speaker":"Justin Khanna","startTime":1379.52,"endTime":1382.55,"body":"that I want to do something very"},{"speaker":"Justin Khanna","startTime":1379.52,"endTime":1382.55,"body":"similar to daily stoic, but it's"},{"speaker":"Justin Khanna","startTime":1382.55,"endTime":1386.15,"body":"called the stoic chef. And I"},{"speaker":"Justin Khanna","startTime":1382.55,"endTime":1386.15,"body":"want it to be like, these"},{"speaker":"Justin Khanna","startTime":1386.72,"endTime":1392.03,"body":"learnings and quips and"},{"speaker":"Justin Khanna","startTime":1386.72,"endTime":1392.03,"body":"fundamentals that just relate to"},{"speaker":"Justin Khanna","startTime":1392.03,"endTime":1398.0,"body":"our industry, because I think"},{"speaker":"Justin Khanna","startTime":1392.03,"endTime":1398.0,"body":"that the the operation like"},{"speaker":"Justin Khanna","startTime":1398.03,"endTime":1403.04,"body":"installing stoicism in a chef's"},{"speaker":"Justin Khanna","startTime":1398.03,"endTime":1403.04,"body":"brain does so much for all of"},{"speaker":"Justin Khanna","startTime":1403.04,"endTime":1408.02,"body":"these issues that we have with"},{"speaker":"Justin Khanna","startTime":1403.04,"endTime":1408.02,"body":"ego, and temper, and creativity,"},{"speaker":"Justin Khanna","startTime":1408.17,"endTime":1413.0,"body":"and taking feedback. And all of"},{"speaker":"Justin Khanna","startTime":1408.17,"endTime":1413.0,"body":"these obstacles, you know, all"},{"speaker":"Justin Khanna","startTime":1413.0,"endTime":1417.08,"body":"of these sorts of issues, to be"},{"speaker":"Justin Khanna","startTime":1413.0,"endTime":1417.08,"body":"able to offer something that is"},{"speaker":"Justin Khanna","startTime":1417.08,"endTime":1420.38,"body":"a resource for chefs to learn a"},{"speaker":"Justin Khanna","startTime":1417.08,"endTime":1420.38,"body":"little bit about operating more."},{"speaker":"Justin Khanna","startTime":1420.77,"endTime":1428.81,"body":"stoically, I think, has like,"},{"speaker":"Justin Khanna","startTime":1420.77,"endTime":1428.81,"body":"industry changing potential. I"},{"speaker":"Justin Khanna","startTime":1428.81,"endTime":1429.05,"body":"sounds"},{"speaker":"Chris Spear","startTime":1429.05,"endTime":1430.4,"body":"like sounds like a"},{"speaker":"Chris Spear","startTime":1429.05,"endTime":1430.4,"body":"fun project."},{"speaker":"Justin Khanna","startTime":1430.58,"endTime":1433.97,"body":"I know, I need"},{"speaker":"Justin Khanna","startTime":1430.58,"endTime":1433.97,"body":"to, again, the information is"},{"speaker":"Justin Khanna","startTime":1433.97,"endTime":1436.82,"body":"all there. But like my, a lot of"},{"speaker":"Justin Khanna","startTime":1433.97,"endTime":1436.82,"body":"my listeners and audience,"},{"speaker":"Justin Khanna","startTime":1436.82,"endTime":1439.64,"body":"people already know that, like,"},{"speaker":"Justin Khanna","startTime":1436.82,"endTime":1439.64,"body":"I had this shared Google Drive"},{"speaker":"Justin Khanna","startTime":1439.64,"endTime":1443.12,"body":"recipe project that I launched."},{"speaker":"Justin Khanna","startTime":1439.64,"endTime":1443.12,"body":"And I thought it would be"},{"speaker":"Justin Khanna","startTime":1443.12,"endTime":1446.87,"body":"something that I could like, do"},{"speaker":"Justin Khanna","startTime":1443.12,"endTime":1446.87,"body":"with my community. And I just"},{"speaker":"Justin Khanna","startTime":1446.87,"endTime":1449.54,"body":"like, I got completely caught up"},{"speaker":"Justin Khanna","startTime":1446.87,"endTime":1449.54,"body":"in other projects where I just"},{"speaker":"Justin Khanna","startTime":1449.54,"endTime":1452.93,"body":"like, I can't, I can't manage it"},{"speaker":"Justin Khanna","startTime":1449.54,"endTime":1452.93,"body":"right now. And I get emails"},{"speaker":"Justin Khanna","startTime":1452.96,"endTime":1456.98,"body":"every single week. Where's the"},{"speaker":"Justin Khanna","startTime":1452.96,"endTime":1456.98,"body":"recipe folder, like I really"},{"speaker":"Justin Khanna","startTime":1456.98,"endTime":1460.13,"body":"want to do this recipe thing. So"},{"speaker":"Justin Khanna","startTime":1456.98,"endTime":1460.13,"body":"in addition to all the other"},{"speaker":"Justin Khanna","startTime":1460.13,"endTime":1463.64,"body":"things I have going on, I have"},{"speaker":"Justin Khanna","startTime":1460.13,"endTime":1463.64,"body":"like, I can't take on another"},{"speaker":"Justin Khanna","startTime":1463.64,"endTime":1467.63,"body":"thing right now. But it is in my"},{"speaker":"Justin Khanna","startTime":1463.64,"endTime":1467.63,"body":"headspace of like the stoic chef"},{"speaker":"Justin Khanna","startTime":1467.66,"endTime":1471.92,"body":"as a project, whether it's a"},{"speaker":"Justin Khanna","startTime":1467.66,"endTime":1471.92,"body":"newsletter, or a book, or a"},{"speaker":"Justin Khanna","startTime":1471.92,"endTime":1475.19,"body":"blog, or Instagram thing or"},{"speaker":"Justin Khanna","startTime":1471.92,"endTime":1475.19,"body":"Twitter account. I don't know. I"},{"speaker":"Justin Khanna","startTime":1475.19,"endTime":1476.9,"body":"think it would do some good to a"},{"speaker":"Justin Khanna","startTime":1475.19,"endTime":1476.9,"body":"lot of people."},{"speaker":"Chris Spear","startTime":1477.14,"endTime":1479.27,"body":"Well, and I've"},{"speaker":"Chris Spear","startTime":1477.14,"endTime":1479.27,"body":"started transcribing my podcast,"},{"speaker":"Chris Spear","startTime":1479.27,"endTime":1482.66,"body":"which has been really good and"},{"speaker":"Chris Spear","startTime":1479.27,"endTime":1482.66,"body":"just using like, I use otter AI."},{"speaker":"Chris Spear","startTime":1482.78,"endTime":1487.31,"body":"I use otter and it's not like"},{"speaker":"Chris Spear","startTime":1482.78,"endTime":1487.31,"body":"100% and I haven't gone I don't"},{"speaker":"Chris Spear","startTime":1487.31,"endTime":1491.36,"body":"correct it 100% when I upload it"},{"speaker":"Chris Spear","startTime":1487.31,"endTime":1491.36,"body":"like it, I think it helps with"},{"speaker":"Chris Spear","startTime":1491.36,"endTime":1494.66,"body":"SEO. But I did think about like"},{"speaker":"Chris Spear","startTime":1491.36,"endTime":1494.66,"body":"that could be a really cool"},{"speaker":"Chris Spear","startTime":1494.66,"endTime":1499.01,"body":"book, like if I spent the time"},{"speaker":"Chris Spear","startTime":1494.66,"endTime":1499.01,"body":"and actually edited it and"},{"speaker":"Chris Spear","startTime":1499.01,"endTime":1502.16,"body":"edited for content. Edit down"},{"speaker":"Chris Spear","startTime":1499.01,"endTime":1502.16,"body":"and make sure everything spelled"},{"speaker":"Chris Spear","startTime":1502.16,"endTime":1505.58,"body":"correctly. It's like, at this"},{"speaker":"Chris Spear","startTime":1502.16,"endTime":1505.58,"body":"point, I have 60 interviews with"},{"speaker":"Chris Spear","startTime":1505.58,"endTime":1508.49,"body":"chefs from different walks of"},{"speaker":"Chris Spear","startTime":1505.58,"endTime":1508.49,"body":"life, and different backgrounds."},{"speaker":"Chris Spear","startTime":1508.49,"endTime":1510.11,"body":"And I think that'd be like a"},{"speaker":"Chris Spear","startTime":1508.49,"endTime":1510.11,"body":"really cool thing to put"},{"speaker":"Chris Spear","startTime":1510.11,"endTime":1512.66,"body":"together. But that's like, I'd"},{"speaker":"Chris Spear","startTime":1510.11,"endTime":1512.66,"body":"have to put the podcast on hold"},{"speaker":"Chris Spear","startTime":1512.66,"endTime":1515.87,"body":"or outsource it to someone,"},{"speaker":"Chris Spear","startTime":1512.66,"endTime":1515.87,"body":"like, totally give them the"},{"speaker":"Chris Spear","startTime":1515.87,"endTime":1518.78,"body":"files and be like, okay, you"},{"speaker":"Chris Spear","startTime":1515.87,"endTime":1518.78,"body":"edit this, like, it's almost"},{"speaker":"Chris Spear","startTime":1518.78,"endTime":1522.53,"body":"there. It's like 90%. They're"},{"speaker":"Chris Spear","startTime":1518.78,"endTime":1522.53,"body":"like, Can you make this legible?"},{"speaker":"Chris Spear","startTime":1522.53,"endTime":1526.1,"body":"And make it like a tribe of"},{"speaker":"Chris Spear","startTime":1522.53,"endTime":1526.1,"body":"mentors type thing? You're proud"},{"speaker":"Chris Spear","startTime":1526.1,"endTime":1528.05,"body":"of all the people that I've"},{"speaker":"Chris Spear","startTime":1526.1,"endTime":1528.05,"body":"talked to. So I'm going to"},{"speaker":"Chris Spear","startTime":1528.05,"endTime":1531.23,"body":"continue doing that. And as I"},{"speaker":"Chris Spear","startTime":1528.05,"endTime":1531.23,"body":"have time, I'm going because I"},{"speaker":"Chris Spear","startTime":1531.23,"endTime":1534.05,"body":"started like, Episode 40"},{"speaker":"Chris Spear","startTime":1531.23,"endTime":1534.05,"body":"something. So yeah, I have like"},{"speaker":"Chris Spear","startTime":1534.05,"endTime":1538.49,"body":"40 episodes that I need to go"},{"speaker":"Chris Spear","startTime":1534.05,"endTime":1538.49,"body":"get edited first, and then have"},{"speaker":"Chris Spear","startTime":1538.49,"endTime":1543.11,"body":"them transcribed. But you know,"},{"speaker":"Chris Spear","startTime":1538.49,"endTime":1543.11,"body":"something for? I hate when I"},{"speaker":"Chris Spear","startTime":1543.11,"endTime":1544.85,"body":"have time and resources totally."},{"speaker":"Justin Khanna","startTime":1545.03,"endTime":1546.89,"body":"I think"},{"speaker":"Justin Khanna","startTime":1545.03,"endTime":1546.89,"body":"transcribing podcasts is"},{"speaker":"Justin Khanna","startTime":1546.89,"endTime":1549.17,"body":"something that I'm a little bit"},{"speaker":"Justin Khanna","startTime":1546.89,"endTime":1549.17,"body":"averse to, because I don't think"},{"speaker":"Justin Khanna","startTime":1549.17,"endTime":1552.47,"body":"I've ever read a transcript of a"},{"speaker":"Justin Khanna","startTime":1549.17,"endTime":1552.47,"body":"podcast. So it's one of those"},{"speaker":"Justin Khanna","startTime":1552.47,"endTime":1555.38,"body":"things where it's like, I don't"},{"speaker":"Justin Khanna","startTime":1552.47,"endTime":1555.38,"body":"interact with it as a consumer."},{"speaker":"Justin Khanna","startTime":1555.74,"endTime":1559.31,"body":"So I don't push the value"},{"speaker":"Justin Khanna","startTime":1555.74,"endTime":1559.31,"body":"forward and prioritize it"},{"speaker":"Justin Khanna","startTime":1559.31,"endTime":1562.73,"body":"enough. But yeah, have you seen"},{"speaker":"Justin Khanna","startTime":1559.31,"endTime":1562.73,"body":"a lot of people who, like you"},{"speaker":"Justin Khanna","startTime":1562.73,"endTime":1564.35,"body":"said a benefits for SEO. But"},{"speaker":"Chris Spear","startTime":1564.53,"endTime":1566.51,"body":"that's, that's what"},{"speaker":"Chris Spear","startTime":1564.53,"endTime":1566.51,"body":"they say the big thing is, is"},{"speaker":"Chris Spear","startTime":1566.51,"endTime":1569.57,"body":"that benefits for SEO and that"},{"speaker":"Chris Spear","startTime":1566.51,"endTime":1569.57,"body":"people like to read, you know,"},{"speaker":"Chris Spear","startTime":1569.57,"endTime":1571.82,"body":"when you look at the deaf"},{"speaker":"Chris Spear","startTime":1569.57,"endTime":1571.82,"body":"community, there's a whole"},{"speaker":"Chris Spear","startTime":1571.82,"endTime":1573.98,"body":"untapped market there. But"},{"speaker":"Chris Spear","startTime":1571.82,"endTime":1573.98,"body":"really, the way the"},{"speaker":"Chris Spear","startTime":1573.98,"endTime":1578.54,"body":"transcription is because it's so"},{"speaker":"Chris Spear","startTime":1573.98,"endTime":1578.54,"body":"dense in discussions, it's not"},{"speaker":"Chris Spear","startTime":1578.57,"endTime":1581.63,"body":"a, you know, like attention"},{"speaker":"Chris Spear","startTime":1578.57,"endTime":1581.63,"body":"grabbing headlines, like"},{"speaker":"Chris Spear","startTime":1581.63,"endTime":1584.87,"body":"clickbait to try and fool SEO."},{"speaker":"Chris Spear","startTime":1581.63,"endTime":1584.87,"body":"It's real stuff. So, you know,"},{"speaker":"Chris Spear","startTime":1584.87,"endTime":1587.18,"body":"we're having a long conversation"},{"speaker":"Chris Spear","startTime":1584.87,"endTime":1587.18,"body":"here. And all the things you've"},{"speaker":"Chris Spear","startTime":1587.18,"endTime":1590.15,"body":"talked about, are going to show"},{"speaker":"Chris Spear","startTime":1587.18,"endTime":1590.15,"body":"up. So when we're talking about"},{"speaker":"Chris Spear","startTime":1590.15,"endTime":1593.12,"body":"like, doing knife reviews on"},{"speaker":"Chris Spear","startTime":1590.15,"endTime":1593.12,"body":"YouTube, like my podcast might"},{"speaker":"Chris Spear","startTime":1593.12,"endTime":1593.78,"body":"show up, because"},{"speaker":"Unknown","startTime":1593.9,"endTime":1594.56,"body":"interesting,"},{"speaker":"Chris Spear","startTime":1594.62,"endTime":1597.11,"body":"and so true. And"},{"speaker":"Chris Spear","startTime":1594.62,"endTime":1597.11,"body":"that that is the number one"},{"speaker":"Chris Spear","startTime":1597.11,"endTime":1600.8,"body":"thing I'm in a lot of"},{"speaker":"Chris Spear","startTime":1597.11,"endTime":1600.8,"body":"podcasting, Facebook groups. And"},{"speaker":"Chris Spear","startTime":1600.8,"endTime":1602.81,"body":"everyone says like if you're"},{"speaker":"Chris Spear","startTime":1600.8,"endTime":1602.81,"body":"going to spend the money and"},{"speaker":"Chris Spear","startTime":1602.81,"endTime":1605.21,"body":"time on something that like the"},{"speaker":"Chris Spear","startTime":1602.81,"endTime":1605.21,"body":"number one is to do"},{"speaker":"Chris Spear","startTime":1605.21,"endTime":1608.24,"body":"transcription, and that you'll"},{"speaker":"Chris Spear","startTime":1605.21,"endTime":1608.24,"body":"see a ton of extra stuff from"},{"speaker":"Chris Spear","startTime":1608.24,"endTime":1611.0,"body":"that. Fascinating, but it's"},{"speaker":"Chris Spear","startTime":1608.24,"endTime":1611.0,"body":"great to like skim for bite,"},{"speaker":"Chris Spear","startTime":1611.0,"endTime":1614.66,"body":"like looking for the stoic chef,"},{"speaker":"Chris Spear","startTime":1611.0,"endTime":1614.66,"body":"like it's easier for me to speed"},{"speaker":"Chris Spear","startTime":1614.66,"endTime":1618.02,"body":"read and skim for like comments"},{"speaker":"Chris Spear","startTime":1614.66,"endTime":1618.02,"body":"than to go and listen to it for"},{"speaker":"Chris Spear","startTime":1618.02,"endTime":1620.75,"body":"an hour that strike and skim and"},{"speaker":"Chris Spear","startTime":1618.02,"endTime":1620.75,"body":"be like, oh, wow, like this"},{"speaker":"Chris Spear","startTime":1620.75,"endTime":1623.18,"body":"person already talked about"},{"speaker":"Chris Spear","startTime":1620.75,"endTime":1623.18,"body":"that. Like there's my sound bite"},{"speaker":"Chris Spear","startTime":1623.21,"endTime":1625.85,"body":"when I'm looking for sound"},{"speaker":"Chris Spear","startTime":1623.21,"endTime":1625.85,"body":"bites, I can go and read it"},{"speaker":"Chris Spear","startTime":1625.85,"endTime":1629.03,"body":"rather than necessarily listen"},{"speaker":"Chris Spear","startTime":1625.85,"endTime":1629.03,"body":"to the whole thing. Totally."},{"speaker":"Justin Khanna","startTime":1629.27,"endTime":1634.73,"body":"Yeah, I think."},{"speaker":"Justin Khanna","startTime":1629.27,"endTime":1634.73,"body":"Yeah, it's, it's been a no"},{"speaker":"Justin Khanna","startTime":1634.73,"endTime":1638.18,"body":"brainer for me for a while to do"},{"speaker":"Justin Khanna","startTime":1634.73,"endTime":1638.18,"body":"certain videos where I would"},{"speaker":"Justin Khanna","startTime":1638.18,"endTime":1641.06,"body":"like, it was like a 10 minute"},{"speaker":"Justin Khanna","startTime":1638.18,"endTime":1641.06,"body":"YouTube video where I would talk"},{"speaker":"Justin Khanna","startTime":1641.06,"endTime":1644.69,"body":"on the topic, like I did a whole"},{"speaker":"Justin Khanna","startTime":1641.06,"endTime":1644.69,"body":"breakdown of why ego is the"},{"speaker":"Justin Khanna","startTime":1644.69,"endTime":1648.14,"body":"enemy by Ryan Holiday could"},{"speaker":"Justin Khanna","startTime":1644.69,"endTime":1648.14,"body":"benefit the professional chef,"},{"speaker":"Justin Khanna","startTime":1648.53,"endTime":1652.25,"body":"like that, in and of itself"},{"speaker":"Justin Khanna","startTime":1648.53,"endTime":1652.25,"body":"should also be an article, like,"},{"speaker":"Justin Khanna","startTime":1652.28,"endTime":1654.95,"body":"it's a video on YouTube, I"},{"speaker":"Justin Khanna","startTime":1652.28,"endTime":1654.95,"body":"released it as a podcast, it"},{"speaker":"Justin Khanna","startTime":1654.95,"endTime":1657.92,"body":"should also be an article. And"},{"speaker":"Justin Khanna","startTime":1654.95,"endTime":1657.92,"body":"the easiest way to do that is"},{"speaker":"Justin Khanna","startTime":1657.92,"endTime":1661.55,"body":"just to like plug it into like"},{"speaker":"Justin Khanna","startTime":1657.92,"endTime":1661.55,"body":"otter rev.com and just get the"},{"speaker":"Justin Khanna","startTime":1661.55,"endTime":1664.61,"body":"transcript, send it to someone"},{"speaker":"Justin Khanna","startTime":1661.55,"endTime":1664.61,"body":"who is better at writing than I"},{"speaker":"Justin Khanna","startTime":1664.61,"endTime":1668.09,"body":"am. Again, me with my weird"},{"speaker":"Justin Khanna","startTime":1664.61,"endTime":1668.09,"body":"negative self talk on writing."},{"speaker":"Justin Khanna","startTime":1668.72,"endTime":1671.03,"body":"And then have them send it back"},{"speaker":"Justin Khanna","startTime":1668.72,"endTime":1671.03,"body":"to me as a finished piece with"},{"speaker":"Justin Khanna","startTime":1671.03,"endTime":1674.39,"body":"like, this is the head. This is"},{"speaker":"Justin Khanna","startTime":1671.03,"endTime":1674.39,"body":"like the head the header, or I"},{"speaker":"Justin Khanna","startTime":1674.39,"endTime":1677.24,"body":"guess like the the title of this"},{"speaker":"Justin Khanna","startTime":1674.39,"endTime":1677.24,"body":"section. And then here's what"},{"speaker":"Justin Khanna","startTime":1677.24,"endTime":1680.96,"body":"you talked about. Here's where"},{"speaker":"Justin Khanna","startTime":1677.24,"endTime":1680.96,"body":"we'll insert a picture of a"},{"speaker":"Justin Khanna","startTime":1680.96,"endTime":1683.48,"body":"quote from the book. And then"},{"speaker":"Justin Khanna","startTime":1680.96,"endTime":1683.48,"body":"below that, then you go into"},{"speaker":"Justin Khanna","startTime":1683.48,"endTime":1686.15,"body":"another section, like really"},{"speaker":"Justin Khanna","startTime":1683.48,"endTime":1686.15,"body":"make it into a nice article"},{"speaker":"Justin Khanna","startTime":1686.15,"endTime":1689.12,"body":"slash blog post, and then kind"},{"speaker":"Justin Khanna","startTime":1686.15,"endTime":1689.12,"body":"of go from there. That's been in"},{"speaker":"Justin Khanna","startTime":1689.12,"endTime":1691.91,"body":"my head for a while. But again,"},{"speaker":"Justin Khanna","startTime":1689.12,"endTime":1691.91,"body":"things that I haven't"},{"speaker":"Justin Khanna","startTime":1691.91,"endTime":1693.02,"body":"prioritized enough yet."},{"speaker":"Chris Spear","startTime":1694.19,"endTime":1696.77,"body":"Well, we I feel"},{"speaker":"Chris Spear","startTime":1694.19,"endTime":1696.77,"body":"like we could talk for hours."},{"speaker":"Chris Spear","startTime":1696.92,"endTime":1699.14,"body":"But I want I want to"},{"speaker":"Justin Khanna","startTime":1700.19,"endTime":1701.84,"body":"respect your"},{"speaker":"Justin Khanna","startTime":1700.19,"endTime":1701.84,"body":"time, is there anything you feel"},{"speaker":"Justin Khanna","startTime":1701.84,"endTime":1704.99,"body":"like you didn't get out there"},{"speaker":"Justin Khanna","startTime":1701.84,"endTime":1704.99,"body":"that we need to talk about"},{"speaker":"Justin Khanna","startTime":1704.99,"endTime":1709.55,"body":"today? Or we can do some follow"},{"speaker":"Justin Khanna","startTime":1704.99,"endTime":1709.55,"body":"up? I definitely think in"},{"speaker":"Justin Khanna","startTime":1709.55,"endTime":1712.97,"body":"Episode Two, even if it's like"},{"speaker":"Justin Khanna","startTime":1709.55,"endTime":1712.97,"body":"you come on the emotion podcast."},{"speaker":"Justin Khanna","startTime":1712.97,"endTime":1715.34,"body":"And this is like a double kind"},{"speaker":"Justin Khanna","startTime":1712.97,"endTime":1715.34,"body":"of like episode two kind of"},{"speaker":"Justin Khanna","startTime":1715.34,"endTime":1720.44,"body":"thing. Awesome, super valuable."},{"speaker":"Justin Khanna","startTime":1715.34,"endTime":1720.44,"body":"I'd love to have you on. I, I"},{"speaker":"Justin Khanna","startTime":1720.44,"endTime":1724.01,"body":"did want to, especially because"},{"speaker":"Justin Khanna","startTime":1720.44,"endTime":1724.01,"body":"we both have done private"},{"speaker":"Justin Khanna","startTime":1724.01,"endTime":1728.87,"body":"cheffing stuff in the past, to"},{"speaker":"Justin Khanna","startTime":1724.01,"endTime":1728.87,"body":"talk through either like"},{"speaker":"Justin Khanna","startTime":1731.18,"endTime":1734.06,"body":"something that would be"},{"speaker":"Justin Khanna","startTime":1731.18,"endTime":1734.06,"body":"beneficial for my audience,"},{"speaker":"Justin Khanna","startTime":1734.09,"endTime":1737.54,"body":"because I want to use some clips"},{"speaker":"Justin Khanna","startTime":1734.09,"endTime":1737.54,"body":"from this audio of like, we've"},{"speaker":"Justin Khanna","startTime":1737.54,"endTime":1741.56,"body":"seen a lot of information of"},{"speaker":"Justin Khanna","startTime":1737.54,"endTime":1741.56,"body":"people from restaurants that are"},{"speaker":"Justin Khanna","startTime":1741.62,"endTime":1744.89,"body":"usually either well regarded or"},{"speaker":"Justin Khanna","startTime":1741.62,"endTime":1744.89,"body":"gave them a point of view on"},{"speaker":"Justin Khanna","startTime":1744.89,"endTime":1750.05,"body":"food, getting hired as private"},{"speaker":"Justin Khanna","startTime":1744.89,"endTime":1750.05,"body":"chefs, whether it's for one off"},{"speaker":"Justin Khanna","startTime":1750.05,"endTime":1753.89,"body":"things or it's like live in"},{"speaker":"Justin Khanna","startTime":1750.05,"endTime":1753.89,"body":"three meals a day type of"},{"speaker":"Justin Khanna","startTime":1753.89,"endTime":1759.59,"body":"relationships. Where is your"},{"speaker":"Justin Khanna","startTime":1753.89,"endTime":1759.59,"body":"kind of head on? And you can"},{"speaker":"Justin Khanna","startTime":1759.59,"endTime":1764.06,"body":"talk pre COVID or current times"},{"speaker":"Justin Khanna","startTime":1759.59,"endTime":1764.06,"body":"of like someone coming into that"},{"speaker":"Justin Khanna","startTime":1764.06,"endTime":1768.02,"body":"space? What should they kind of"},{"speaker":"Justin Khanna","startTime":1764.06,"endTime":1768.02,"body":"be thinking about? and things"},{"speaker":"Justin Khanna","startTime":1768.02,"endTime":1770.75,"body":"that have proved to be valuable"},{"speaker":"Justin Khanna","startTime":1768.02,"endTime":1770.75,"body":"for you starting in private?"},{"speaker":"Justin Khanna","startTime":1770.75,"endTime":1771.14,"body":"cheffing?"},{"speaker":"Chris Spear","startTime":1772.64,"endTime":1775.22,"body":"I mean, for me, I"},{"speaker":"Chris Spear","startTime":1772.64,"endTime":1775.22,"body":"wanted to run a profitable"},{"speaker":"Chris Spear","startTime":1775.22,"endTime":1778.61,"body":"business. I mean, I think the"},{"speaker":"Chris Spear","startTime":1775.22,"endTime":1778.61,"body":"hard thing is, I've talked a lot"},{"speaker":"Chris Spear","startTime":1778.61,"endTime":1781.28,"body":"with guests, a lot of people are"},{"speaker":"Chris Spear","startTime":1778.61,"endTime":1781.28,"body":"side hustling and they don't"},{"speaker":"Chris Spear","startTime":1781.28,"endTime":1783.89,"body":"know how to make the jump from"},{"speaker":"Chris Spear","startTime":1781.28,"endTime":1783.89,"body":"side hustle to permanent. You"},{"speaker":"Chris Spear","startTime":1783.89,"endTime":1786.65,"body":"know, the reality is, I was"},{"speaker":"Chris Spear","startTime":1783.89,"endTime":1786.65,"body":"working at a job where you're"},{"speaker":"Chris Spear","startTime":1786.68,"endTime":1791.33,"body":"making like $60,000 a year and"},{"speaker":"Chris Spear","startTime":1786.68,"endTime":1791.33,"body":"then tomorrow, your personal"},{"speaker":"Chris Spear","startTime":1791.33,"endTime":1794.66,"body":"chef, like it's very hard to go"},{"speaker":"Chris Spear","startTime":1791.33,"endTime":1794.66,"body":"from there to like, oh, wow,"},{"speaker":"Chris Spear","startTime":1794.66,"endTime":1798.29,"body":"crap. I made 20 grand this year."},{"speaker":"Chris Spear","startTime":1794.66,"endTime":1798.29,"body":"You know, like, totally, how do"},{"speaker":"Chris Spear","startTime":1798.29,"endTime":1800.93,"body":"you figure out I think the big"},{"speaker":"Chris Spear","startTime":1798.29,"endTime":1800.93,"body":"thing is price. So I always want"},{"speaker":"Chris Spear","startTime":1800.93,"endTime":1804.62,"body":"to be transparent about pricing"},{"speaker":"Chris Spear","startTime":1800.93,"endTime":1804.62,"body":"market, what the costs are, what"},{"speaker":"Chris Spear","startTime":1804.62,"endTime":1807.44,"body":"you can get and what you need to"},{"speaker":"Chris Spear","startTime":1804.62,"endTime":1807.44,"body":"be providing to get there."},{"speaker":"Chris Spear","startTime":1807.44,"endTime":1811.73,"body":"Because a lot of people are side"},{"speaker":"Chris Spear","startTime":1807.44,"endTime":1811.73,"body":"hustling 30 $40 dinners, and"},{"speaker":"Chris Spear","startTime":1811.73,"endTime":1814.61,"body":"that's great side money if"},{"speaker":"Chris Spear","startTime":1811.73,"endTime":1814.61,"body":"you're working somewhere. But"},{"speaker":"Chris Spear","startTime":1814.64,"endTime":1819.14,"body":"like, could you go work three"},{"speaker":"Chris Spear","startTime":1814.64,"endTime":1819.14,"body":"days a week, this week and only"},{"speaker":"Chris Spear","startTime":1819.14,"endTime":1823.04,"body":"make $30 a head and dinners"},{"speaker":"Chris Spear","startTime":1819.14,"endTime":1823.04,"body":"like, it's not a realistic"},{"speaker":"Chris Spear","startTime":1823.04,"endTime":1826.79,"body":"business model, some side"},{"speaker":"Chris Spear","startTime":1823.04,"endTime":1826.79,"body":"hustles with your pricing and"},{"speaker":"Chris Spear","startTime":1826.79,"endTime":1828.74,"body":"the market you're in, you're"},{"speaker":"Chris Spear","startTime":1826.79,"endTime":1828.74,"body":"never going to be able to"},{"speaker":"Chris Spear","startTime":1828.74,"endTime":1831.95,"body":"support your family on and I"},{"speaker":"Chris Spear","startTime":1828.74,"endTime":1831.95,"body":"think that's the real truth. And"},{"speaker":"Chris Spear","startTime":1831.95,"endTime":1834.59,"body":"we need to be having this"},{"speaker":"Chris Spear","startTime":1831.95,"endTime":1834.59,"body":"conversation. So first of all, I"},{"speaker":"Chris Spear","startTime":1834.59,"endTime":1837.95,"body":"think you should always do it on"},{"speaker":"Chris Spear","startTime":1834.59,"endTime":1837.95,"body":"the side first. Now, a lot of"},{"speaker":"Chris Spear","startTime":1837.95,"endTime":1840.32,"body":"people are coming into this"},{"speaker":"Chris Spear","startTime":1837.95,"endTime":1840.32,"body":"market with no food experience,"},{"speaker":"Chris Spear","startTime":1840.32,"endTime":1843.89,"body":"I see a lot of people who are"},{"speaker":"Chris Spear","startTime":1840.32,"endTime":1843.89,"body":"accountants, and they now want"},{"speaker":"Chris Spear","startTime":1843.89,"endTime":1846.53,"body":"to be a personal chef, they've"},{"speaker":"Chris Spear","startTime":1843.89,"endTime":1846.53,"body":"never done restaurants, they"},{"speaker":"Chris Spear","startTime":1846.53,"endTime":1849.14,"body":"don't have a lot of business"},{"speaker":"Chris Spear","startTime":1846.53,"endTime":1849.14,"body":"experience. And they have this"},{"speaker":"Chris Spear","startTime":1849.14,"endTime":1853.31,"body":"like, pipe dream of being a"},{"speaker":"Chris Spear","startTime":1849.14,"endTime":1853.31,"body":"personal chef full time and"},{"speaker":"Chris Spear","startTime":1853.31,"endTime":1855.95,"body":"being able to support themselves"},{"speaker":"Chris Spear","startTime":1853.31,"endTime":1855.95,"body":"on it. And I think that's a"},{"speaker":"Chris Spear","startTime":1855.95,"endTime":1859.37,"body":"dangerous thing. And I really"},{"speaker":"Chris Spear","startTime":1855.95,"endTime":1859.37,"body":"like having those conversations"},{"speaker":"Chris Spear","startTime":1859.37,"endTime":1862.85,"body":"about the reality of it. I've"},{"speaker":"Chris Spear","startTime":1859.37,"endTime":1862.85,"body":"had a number of people on the"},{"speaker":"Chris Spear","startTime":1862.85,"endTime":1866.72,"body":"show who have like baking"},{"speaker":"Chris Spear","startTime":1862.85,"endTime":1866.72,"body":"businesses, like they bake cakes"},{"speaker":"Chris Spear","startTime":1866.72,"endTime":1868.91,"body":"and stuff. And on Instagram, it"},{"speaker":"Chris Spear","startTime":1866.72,"endTime":1868.91,"body":"looks like they have a very"},{"speaker":"Chris Spear","startTime":1868.91,"endTime":1871.64,"body":"successful cake business. But"},{"speaker":"Chris Spear","startTime":1868.91,"endTime":1871.64,"body":"what success because they're"},{"speaker":"Chris Spear","startTime":1871.64,"endTime":1874.43,"body":"also working a 40 hour a week"},{"speaker":"Chris Spear","startTime":1871.64,"endTime":1874.43,"body":"job as something else. And what"},{"speaker":"Chris Spear","startTime":1874.43,"endTime":1877.13,"body":"they're not saying in the public"},{"speaker":"Chris Spear","startTime":1874.43,"endTime":1877.13,"body":"eye is like, oh, by the way, I"},{"speaker":"Chris Spear","startTime":1877.13,"endTime":1880.13,"body":"could never live off of my cake"},{"speaker":"Chris Spear","startTime":1877.13,"endTime":1880.13,"body":"business. And there's nothing"},{"speaker":"Chris Spear","startTime":1880.13,"endTime":1882.53,"body":"wrong with that if you're happy"},{"speaker":"Chris Spear","startTime":1880.13,"endTime":1882.53,"body":"with it. But I think it paints a"},{"speaker":"Chris Spear","startTime":1882.53,"endTime":1886.07,"body":"dangerous picture that like, you"},{"speaker":"Chris Spear","startTime":1882.53,"endTime":1886.07,"body":"can go quit your job and start"},{"speaker":"Chris Spear","startTime":1886.07,"endTime":1890.69,"body":"this food business and live off"},{"speaker":"Chris Spear","startTime":1886.07,"endTime":1890.69,"body":"of it. I mean, I make no revenue"},{"speaker":"Chris Spear","startTime":1890.69,"endTime":1892.94,"body":"right now office so that"},{"speaker":"Chris Spear","startTime":1890.69,"endTime":1892.94,"body":"restaurants, it's only perfect"},{"speaker":"Chris Spear","startTime":1892.94,"endTime":1895.82,"body":"little bites. And that's the"},{"speaker":"Chris Spear","startTime":1892.94,"endTime":1895.82,"body":"only job I have. So if I'm not"},{"speaker":"Chris Spear","startTime":1895.82,"endTime":1899.39,"body":"making money with that, I'm not"},{"speaker":"Chris Spear","startTime":1895.82,"endTime":1899.39,"body":"making money. And you know, I've"},{"speaker":"Chris Spear","startTime":1899.39,"endTime":1903.29,"body":"got a wife and two kids and all"},{"speaker":"Chris Spear","startTime":1899.39,"endTime":1903.29,"body":"that stuff. And it's expensive."},{"speaker":"Chris Spear","startTime":1903.53,"endTime":1908.48,"body":"And I can't be out there making"},{"speaker":"Chris Spear","startTime":1903.53,"endTime":1908.48,"body":"small potatoes. But I know how"},{"speaker":"Chris Spear","startTime":1908.48,"endTime":1912.17,"body":"to make food, I know how to"},{"speaker":"Chris Spear","startTime":1908.48,"endTime":1912.17,"body":"market to those clients. And I"},{"speaker":"Chris Spear","startTime":1912.17,"endTime":1917.03,"body":"figured out for me, what works"},{"speaker":"Chris Spear","startTime":1912.17,"endTime":1917.03,"body":"with what my costs are, and all"},{"speaker":"Chris Spear","startTime":1917.03,"endTime":1919.49,"body":"that stuff. So I think having"},{"speaker":"Chris Spear","startTime":1917.03,"endTime":1919.49,"body":"more conversations around"},{"speaker":"Chris Spear","startTime":1919.67,"endTime":1922.82,"body":"pricing, and all that kind of"},{"speaker":"Chris Spear","startTime":1919.67,"endTime":1922.82,"body":"stuff is the most important"},{"speaker":"Chris Spear","startTime":1922.82,"endTime":1926.48,"body":"thing is we need to be more into"},{"speaker":"Chris Spear","startTime":1922.82,"endTime":1926.48,"body":"it. I know. People always say"},{"speaker":"Chris Spear","startTime":1926.48,"endTime":1929.81,"body":"like growing up, like don't talk"},{"speaker":"Chris Spear","startTime":1926.48,"endTime":1929.81,"body":"about money. But I think I'm"},{"speaker":"Chris Spear","startTime":1929.81,"endTime":1932.6,"body":"doing a disservice if I'm not"},{"speaker":"Chris Spear","startTime":1929.81,"endTime":1932.6,"body":"talking about money and saying,"},{"speaker":"Chris Spear","startTime":1932.84,"endTime":1935.45,"body":"like, this is what you can get."},{"speaker":"Chris Spear","startTime":1932.84,"endTime":1935.45,"body":"Some people might say, well,"},{"speaker":"Chris Spear","startTime":1935.48,"endTime":1939.59,"body":"I've tried and I can't get $100"},{"speaker":"Chris Spear","startTime":1935.48,"endTime":1939.59,"body":"a head or 150. Like, I've had"},{"speaker":"Chris Spear","startTime":1939.59,"endTime":1942.47,"body":"dinners where people are paying"},{"speaker":"Chris Spear","startTime":1939.59,"endTime":1942.47,"body":"me over $200 a head for dinner."},{"speaker":"Chris Spear","startTime":1942.47,"endTime":1944.69,"body":"And that's like facts. Totally,"},{"speaker":"Chris Spear","startTime":1942.47,"endTime":1944.69,"body":"you know."},{"speaker":"Justin Khanna","startTime":1945.2,"endTime":1949.49,"body":"And Bravo, bravo"},{"speaker":"Justin Khanna","startTime":1945.2,"endTime":1949.49,"body":"for that. But also, so my, my"},{"speaker":"Justin Khanna","startTime":1949.49,"endTime":1951.62,"body":"business partner has this"},{"speaker":"Justin Khanna","startTime":1949.49,"endTime":1951.62,"body":"anecdote that I think she got"},{"speaker":"Justin Khanna","startTime":1951.62,"endTime":1956.09,"body":"from Oprah, which is treat"},{"speaker":"Justin Khanna","startTime":1951.62,"endTime":1956.09,"body":"people how to treat people how"},{"speaker":"Justin Khanna","startTime":1956.72,"endTime":1959.6,"body":"no teach people how to treat"},{"speaker":"Justin Khanna","startTime":1956.72,"endTime":1959.6,"body":"you, I totally screwed up that"},{"speaker":"Justin Khanna","startTime":1959.6,"endTime":1964.91,"body":"quote. But it's this very true"},{"speaker":"Justin Khanna","startTime":1959.6,"endTime":1964.91,"body":"thing of like, if you continue"},{"speaker":"Justin Khanna","startTime":1964.91,"endTime":1968.99,"body":"to do 25 $30 ahead dinners, what"},{"speaker":"Justin Khanna","startTime":1964.91,"endTime":1968.99,"body":"do you think is going to"},{"speaker":"Justin Khanna","startTime":1968.99,"endTime":1972.26,"body":"continue to come through the, to"},{"speaker":"Justin Khanna","startTime":1968.99,"endTime":1972.26,"body":"the door into your inbox, you"},{"speaker":"Justin Khanna","startTime":1972.26,"endTime":1975.59,"body":"know, or it's like, if you if"},{"speaker":"Justin Khanna","startTime":1972.26,"endTime":1975.59,"body":"you show people that that is the"},{"speaker":"Justin Khanna","startTime":1975.59,"endTime":1981.14,"body":"value that you post as the"},{"speaker":"Justin Khanna","startTime":1975.59,"endTime":1981.14,"body":"benchmark for your services?"},{"speaker":"Justin Khanna","startTime":1981.23,"endTime":1983.42,"body":"Like that's gonna continue to be"},{"speaker":"Justin Khanna","startTime":1981.23,"endTime":1983.42,"body":"where it goes. But it is"},{"speaker":"Justin Khanna","startTime":1983.42,"endTime":1984.2,"body":"intimidating man."},{"speaker":"Chris Spear","startTime":1984.23,"endTime":1986.15,"body":"Yeah. Do you know"},{"speaker":"Chris Spear","startTime":1984.23,"endTime":1986.15,"body":"Chase Jarvis? Do you know who he"},{"speaker":"Chris Spear","startTime":1986.15,"endTime":1989.36,"body":"is? Yeah. And he's a Seattle"},{"speaker":"Chris Spear","startTime":1986.15,"endTime":1989.36,"body":"guy. And he, he talked about"},{"speaker":"Chris Spear","startTime":1989.36,"endTime":1992.45,"body":"this a number of times, he does"},{"speaker":"Chris Spear","startTime":1989.36,"endTime":1992.45,"body":"photography, and Seth Godin"},{"speaker":"Chris Spear","startTime":1992.48,"endTime":1994.43,"body":"talks about that, I think maybe"},{"speaker":"Chris Spear","startTime":1992.48,"endTime":1994.43,"body":"they talked about it on his"},{"speaker":"Chris Spear","startTime":1994.43,"endTime":1997.1,"body":"show, that idea of like, you're"},{"speaker":"Chris Spear","startTime":1994.43,"endTime":1997.1,"body":"always going to be the cheap"},{"speaker":"Chris Spear","startTime":1997.1,"endTime":2001.63,"body":"guy. Like, you go, and you do"},{"speaker":"Chris Spear","startTime":1997.1,"endTime":2001.63,"body":"this dinner for $50 a head,"},{"speaker":"Chris Spear","startTime":2001.63,"endTime":2004.21,"body":"like, you're not gonna be able"},{"speaker":"Chris Spear","startTime":2001.63,"endTime":2004.21,"body":"to convert those people ever to"},{"speaker":"Chris Spear","startTime":2004.24,"endTime":2006.76,"body":"$100 head and they're gonna have"},{"speaker":"Chris Spear","startTime":2004.24,"endTime":2006.76,"body":"all their friends that you're"},{"speaker":"Chris Spear","startTime":2006.76,"endTime":2009.79,"body":"the guy who does the $50"},{"speaker":"Chris Spear","startTime":2006.76,"endTime":2009.79,"body":"dinners. And it's really hard."},{"speaker":"Chris Spear","startTime":2009.79,"endTime":2012.91,"body":"And it starts this cycle, and it"},{"speaker":"Chris Spear","startTime":2009.79,"endTime":2012.91,"body":"starts this trap. And, you know,"},{"speaker":"Chris Spear","startTime":2012.91,"endTime":2015.13,"body":"I've had some of that I've had"},{"speaker":"Chris Spear","startTime":2012.91,"endTime":2015.13,"body":"customers when I was starting"},{"speaker":"Chris Spear","startTime":2015.13,"endTime":2017.89,"body":"out, I didn't know how to price"},{"speaker":"Chris Spear","startTime":2015.13,"endTime":2017.89,"body":"them. And then they became long"},{"speaker":"Chris Spear","startTime":2017.89,"endTime":2020.08,"body":"standing customers, and they"},{"speaker":"Chris Spear","startTime":2017.89,"endTime":2020.08,"body":"were expecting the same thing."},{"speaker":"Chris Spear","startTime":2020.08,"endTime":2022.99,"body":"And I lost a couple of them."},{"speaker":"Chris Spear","startTime":2020.08,"endTime":2022.99,"body":"When I raise my prices. Like, at"},{"speaker":"Chris Spear","startTime":2022.99,"endTime":2024.94,"body":"one point, I said, like, okay,"},{"speaker":"Chris Spear","startTime":2022.99,"endTime":2024.94,"body":"I've done eight dinners for you,"},{"speaker":"Chris Spear","startTime":2024.94,"endTime":2028.06,"body":"just so you know, you're still"},{"speaker":"Chris Spear","startTime":2024.94,"endTime":2028.06,"body":"paying $60 ahead, like everyone"},{"speaker":"Chris Spear","startTime":2028.06,"endTime":2031.09,"body":"else pays 100. And because"},{"speaker":"Chris Spear","startTime":2028.06,"endTime":2031.09,"body":"you're one of my first, like"},{"speaker":"Chris Spear","startTime":2031.09,"endTime":2034.6,"body":"guests, I've honored that but"},{"speaker":"Chris Spear","startTime":2031.09,"endTime":2034.6,"body":"like, the reality is, I can't"},{"speaker":"Chris Spear","startTime":2034.6,"endTime":2037.99,"body":"charge I can't do that anymore."},{"speaker":"Chris Spear","startTime":2034.6,"endTime":2037.99,"body":"And then I just I priced them"},{"speaker":"Chris Spear","startTime":2037.99,"endTime":2042.19,"body":"out, like they couldn't do it"},{"speaker":"Chris Spear","startTime":2037.99,"endTime":2042.19,"body":"anymore. And you know, it is"},{"speaker":"Chris Spear","startTime":2042.19,"endTime":2042.97,"body":"what it is."},{"speaker":"Justin Khanna","startTime":2043.12,"endTime":2045.88,"body":"So you still"},{"speaker":"Justin Khanna","startTime":2043.12,"endTime":2045.88,"body":"continue to do all of the"},{"speaker":"Justin Khanna","startTime":2045.91,"endTime":2048.34,"body":"negotiation and client"},{"speaker":"Justin Khanna","startTime":2045.91,"endTime":2048.34,"body":"interaction yourself."},{"speaker":"Chris Spear","startTime":2048.37,"endTime":2051.04,"body":"You don't have any"},{"speaker":"Chris Spear","startTime":2048.37,"endTime":2051.04,"body":"employees working for me for"},{"speaker":"Chris Spear","startTime":2051.04,"endTime":2055.48,"body":"either of my two businesses. So"},{"speaker":"Chris Spear","startTime":2051.04,"endTime":2055.48,"body":"I do two things 100% May, like"},{"speaker":"Chris Spear","startTime":2055.75,"endTime":2058.45,"body":"something's gonna give it some"},{"speaker":"Chris Spear","startTime":2055.75,"endTime":2058.45,"body":"peace trying to figure that out."},{"speaker":"Chris Spear","startTime":2058.54,"endTime":2061.21,"body":"I but that's but that's where"},{"speaker":"Chris Spear","startTime":2058.54,"endTime":2061.21,"body":"you know, you also figure out"},{"speaker":"Chris Spear","startTime":2061.21,"endTime":2063.79,"body":"what works and what doesn't, and"},{"speaker":"Chris Spear","startTime":2061.21,"endTime":2063.79,"body":"you cut that stuff. I think I"},{"speaker":"Chris Spear","startTime":2063.79,"endTime":2065.86,"body":"could pay someone to do some of"},{"speaker":"Chris Spear","startTime":2063.79,"endTime":2065.86,"body":"this stuff that wouldn't even be"},{"speaker":"Chris Spear","startTime":2065.86,"endTime":2069.82,"body":"worth exploring. Like, for me,"},{"speaker":"Chris Spear","startTime":2065.86,"endTime":2069.82,"body":"it's I just value my time and my"},{"speaker":"Chris Spear","startTime":2069.82,"endTime":2071.89,"body":"money and then having to figure"},{"speaker":"Chris Spear","startTime":2069.82,"endTime":2071.89,"body":"what works. I mean, I want to"},{"speaker":"Chris Spear","startTime":2071.89,"endTime":2073.96,"body":"bring on employees at some"},{"speaker":"Chris Spear","startTime":2071.89,"endTime":2073.96,"body":"point, but again, I think that's"},{"speaker":"Chris Spear","startTime":2073.96,"endTime":2076.15,"body":"going to be shot. So that"},{"speaker":"Chris Spear","startTime":2073.96,"endTime":2076.15,"body":"restaurant stuff, and not"},{"speaker":"Chris Spear","startTime":2076.15,"endTime":2078.88,"body":"perfect little bite stuff."},{"speaker":"Chris Spear","startTime":2076.15,"endTime":2078.88,"body":"Right. But you know, I always"},{"speaker":"Chris Spear","startTime":2078.88,"endTime":2082.24,"body":"say I have easy pricing. Like,"},{"speaker":"Chris Spear","startTime":2078.88,"endTime":2082.24,"body":"when I price my dinners, it's"},{"speaker":"Chris Spear","startTime":2082.24,"endTime":2086.92,"body":"flat pricing. So whether you get"},{"speaker":"Chris Spear","startTime":2082.24,"endTime":2086.92,"body":"jerk chicken that's $100 or"},{"speaker":"Chris Spear","startTime":2086.92,"endTime":2090.22,"body":"filet mignon, that's $100 like,"},{"speaker":"Chris Spear","startTime":2086.92,"endTime":2090.22,"body":"right, it's the cost of doing"},{"speaker":"Chris Spear","startTime":2090.22,"endTime":2092.56,"body":"business. And that way, I don't"},{"speaker":"Chris Spear","startTime":2090.22,"endTime":2092.56,"body":"have to price out everything and"},{"speaker":"Chris Spear","startTime":2092.56,"endTime":2095.59,"body":"some people get it and some"},{"speaker":"Chris Spear","startTime":2092.56,"endTime":2095.59,"body":"people don't. So I don't want to"},{"speaker":"Chris Spear","startTime":2095.59,"endTime":2098.98,"body":"get into haggling and then at"},{"speaker":"Chris Spear","startTime":2095.59,"endTime":2098.98,"body":"that level of price, and cost"},{"speaker":"Chris Spear","startTime":2100.0,"endTime":2103.09,"body":"There's a lot of float like, I"},{"speaker":"Chris Spear","startTime":2100.0,"endTime":2103.09,"body":"don't have to nickel and dime"},{"speaker":"Chris Spear","startTime":2103.09,"endTime":2105.4,"body":"things. You know, like, I know a"},{"speaker":"Chris Spear","startTime":2103.09,"endTime":2105.4,"body":"lot of people who are like, Oh,"},{"speaker":"Chris Spear","startTime":2105.4,"endTime":2108.28,"body":"well, you know, I'm only there"},{"speaker":"Chris Spear","startTime":2105.4,"endTime":2108.28,"body":"for four hour. Like, if I'm"},{"speaker":"Chris Spear","startTime":2108.28,"endTime":2111.46,"body":"there for six hours like you've"},{"speaker":"Chris Spear","startTime":2108.28,"endTime":2111.46,"body":"paid for like, Yeah, and I can"},{"speaker":"Chris Spear","startTime":2111.46,"endTime":2115.27,"body":"pay for help. Like, again, I"},{"speaker":"Chris Spear","startTime":2111.46,"endTime":2115.27,"body":"don't have employees, but when I"},{"speaker":"Chris Spear","startTime":2115.27,"endTime":2118.27,"body":"have bigger parties, I hire"},{"speaker":"Chris Spear","startTime":2115.27,"endTime":2118.27,"body":"people, and I pay 40 to $50 an"},{"speaker":"Chris Spear","startTime":2118.3,"endTime":2122.14,"body":"hour. Like I pay people what I"},{"speaker":"Chris Spear","startTime":2118.3,"endTime":2122.14,"body":"want to get paid, because we're"},{"speaker":"Chris Spear","startTime":2122.14,"endTime":2126.49,"body":"gonna do a dinner for 20 people"},{"speaker":"Chris Spear","startTime":2122.14,"endTime":2126.49,"body":"at $100. That's $2,000. Yeah, I"},{"speaker":"Chris Spear","startTime":2126.49,"endTime":2130.75,"body":"might run a 20% food cost. So"},{"speaker":"Chris Spear","startTime":2126.49,"endTime":2130.75,"body":"I'm still making good profit."},{"speaker":"Chris Spear","startTime":2130.75,"endTime":2134.59,"body":"I've no overhead of a building"},{"speaker":"Chris Spear","startTime":2130.75,"endTime":2134.59,"body":"no capital expenses, Harry. So"},{"speaker":"Chris Spear","startTime":2134.62,"endTime":2139.45,"body":"the only costs then our labor if"},{"speaker":"Chris Spear","startTime":2134.62,"endTime":2139.45,"body":"I'm bringing someone. So, you"},{"speaker":"Chris Spear","startTime":2139.45,"endTime":2143.29,"body":"know, come show up at this house"},{"speaker":"Chris Spear","startTime":2139.45,"endTime":2143.29,"body":"and get there at five o'clock."},{"speaker":"Chris Spear","startTime":2143.41,"endTime":2147.34,"body":"And we'll leave at 10. And I'll"},{"speaker":"Chris Spear","startTime":2143.41,"endTime":2147.34,"body":"give you $300. Yeah, no, because"},{"speaker":"Chris Spear","startTime":2147.46,"endTime":2151.84,"body":"I got 2000 take 300 out, I'm at"},{"speaker":"Chris Spear","startTime":2147.46,"endTime":2151.84,"body":"1700. You know, and maybe I had"},{"speaker":"Chris Spear","startTime":2151.84,"endTime":2155.53,"body":"$300 in food costs, I still made"},{"speaker":"Chris Spear","startTime":2151.84,"endTime":2155.53,"body":"a good profit. But that's how I"},{"speaker":"Chris Spear","startTime":2155.53,"endTime":2158.35,"body":"want to run my businesses. Sure."},{"speaker":"Chris Spear","startTime":2155.53,"endTime":2158.35,"body":"And put that money back in"},{"speaker":"Chris Spear","startTime":2158.35,"endTime":2161.35,"body":"people's pockets. Yeah. So I"},{"speaker":"Chris Spear","startTime":2158.35,"endTime":2161.35,"body":"like talking about what I"},{"speaker":"Chris Spear","startTime":2161.35,"endTime":2165.28,"body":"charge, what you can get and how"},{"speaker":"Chris Spear","startTime":2161.35,"endTime":2165.28,"body":"much I like to pay my employees."},{"speaker":"Justin Khanna","startTime":2166.09,"endTime":2168.1,"body":"Yeah, big thing"},{"speaker":"Justin Khanna","startTime":2166.09,"endTime":2168.1,"body":"that flipped for me was when I"},{"speaker":"Justin Khanna","startTime":2168.19,"endTime":2172.39,"body":"met my business partner, and she"},{"speaker":"Justin Khanna","startTime":2168.19,"endTime":2172.39,"body":"had a bunch of clients that were"},{"speaker":"Justin Khanna","startTime":2172.39,"endTime":2174.79,"body":"already in her pipeline. But"},{"speaker":"Justin Khanna","startTime":2172.39,"endTime":2174.79,"body":"then I also brought a bunch of"},{"speaker":"Justin Khanna","startTime":2174.79,"endTime":2178.45,"body":"people who I was doing dinners"},{"speaker":"Justin Khanna","startTime":2174.79,"endTime":2178.45,"body":"for into the Voyagers table kind"},{"speaker":"Justin Khanna","startTime":2178.45,"endTime":2183.79,"body":"of orbit. And having her just"},{"speaker":"Justin Khanna","startTime":2178.45,"endTime":2183.79,"body":"advocate on my behalf. As far as"},{"speaker":"Justin Khanna","startTime":2183.79,"endTime":2187.3,"body":"pricing goes, and doing all"},{"speaker":"Justin Khanna","startTime":2183.79,"endTime":2187.3,"body":"these negotiations on contracts,"},{"speaker":"Justin Khanna","startTime":2187.3,"endTime":2190.54,"body":"and being able to do larger"},{"speaker":"Justin Khanna","startTime":2187.3,"endTime":2190.54,"body":"events and coordinate all the"},{"speaker":"Justin Khanna","startTime":2190.54,"endTime":2193.72,"body":"things that are involved with"},{"speaker":"Justin Khanna","startTime":2190.54,"endTime":2193.72,"body":"scheduling and rentals and"},{"speaker":"Justin Khanna","startTime":2193.75,"endTime":2197.02,"body":"venues and florals. And all this"},{"speaker":"Justin Khanna","startTime":2193.75,"endTime":2197.02,"body":"sorts of stuff was really"},{"speaker":"Justin Khanna","startTime":2197.02,"endTime":2201.28,"body":"valuable for me, if I can share"},{"speaker":"Justin Khanna","startTime":2197.02,"endTime":2201.28,"body":"anything that was particularly"},{"speaker":"Justin Khanna","startTime":2201.28,"endTime":2205.63,"body":"impactful. But then the other"},{"speaker":"Justin Khanna","startTime":2201.28,"endTime":2205.63,"body":"thing that we had a huge unlock"},{"speaker":"Justin Khanna","startTime":2205.63,"endTime":2209.5,"body":"on was to just set a day rate"},{"speaker":"Justin Khanna","startTime":2205.63,"endTime":2209.5,"body":"for for my time. Because then on"},{"speaker":"Justin Khanna","startTime":2209.5,"endTime":2214.24,"body":"top of that, it's like, then"},{"speaker":"Justin Khanna","startTime":2209.5,"endTime":2214.24,"body":"it's a it's a cost per guest"},{"speaker":"Justin Khanna","startTime":2214.27,"endTime":2217.87,"body":"where if the client all of a"},{"speaker":"Justin Khanna","startTime":2214.27,"endTime":2217.87,"body":"sudden says, Hey, 15 people"},{"speaker":"Justin Khanna","startTime":2217.87,"endTime":2220.51,"body":"aren't going to show up, you"},{"speaker":"Justin Khanna","startTime":2217.87,"endTime":2220.51,"body":"know, or the other way, hey, we"},{"speaker":"Justin Khanna","startTime":2220.51,"endTime":2226.33,"body":"have 15 other people who want to"},{"speaker":"Justin Khanna","startTime":2220.51,"endTime":2226.33,"body":"come it bills effectively. And"},{"speaker":"Justin Khanna","startTime":2226.33,"endTime":2229.48,"body":"then we also know that, and"},{"speaker":"Justin Khanna","startTime":2226.33,"endTime":2229.48,"body":"that's how it started off with"},{"speaker":"Justin Khanna","startTime":2229.48,"endTime":2232.18,"body":"our relationship. Similar tie,"},{"speaker":"Justin Khanna","startTime":2229.48,"endTime":2232.18,"body":"you're talking about like, as"},{"speaker":"Justin Khanna","startTime":2232.18,"endTime":2235.24,"body":"long as you know that your time"},{"speaker":"Justin Khanna","startTime":2232.18,"endTime":2235.24,"body":"is covered, then you don't care"},{"speaker":"Justin Khanna","startTime":2235.24,"endTime":2238.42,"body":"if you spend an extra 35"},{"speaker":"Justin Khanna","startTime":2235.24,"endTime":2238.42,"body":"minutes, like having to clean up"},{"speaker":"Justin Khanna","startTime":2238.42,"endTime":2241.51,"body":"or if you need to go to you"},{"speaker":"Justin Khanna","startTime":2238.42,"endTime":2241.51,"body":"know, a market and get some"},{"speaker":"Justin Khanna","startTime":2241.51,"endTime":2247.18,"body":"extra whatever. Because you know"},{"speaker":"Justin Khanna","startTime":2241.51,"endTime":2247.18,"body":"that you're you're not, as in"},{"speaker":"Justin Khanna","startTime":2247.18,"endTime":2250.21,"body":"your words nickel and diming,"},{"speaker":"Justin Khanna","startTime":2247.18,"endTime":2250.21,"body":"the client to kind of"},{"speaker":"Chris Spear","startTime":2250.24,"endTime":2252.25,"body":"like the whole"},{"speaker":"Chris Spear","startTime":2250.24,"endTime":2252.25,"body":"market price thing, like I don't"},{"speaker":"Chris Spear","startTime":2252.25,"endTime":2254.38,"body":"want to pitch the menu and then"},{"speaker":"Chris Spear","startTime":2252.25,"endTime":2254.38,"body":"I got there. It's like, oh,"},{"speaker":"Chris Spear","startTime":2254.38,"endTime":2258.46,"body":"burrata went up. $2 a pound. Now"},{"speaker":"Chris Spear","startTime":2254.38,"endTime":2258.46,"body":"it's going to be like, yeah, $18"},{"speaker":"Chris Spear","startTime":2258.46,"endTime":2261.22,"body":"a person instead of like,"},{"speaker":"Chris Spear","startTime":2258.46,"endTime":2261.22,"body":"everything's covered in there."},{"speaker":"Chris Spear","startTime":2261.22,"endTime":2264.31,"body":"And I don't have to worry about"},{"speaker":"Chris Spear","startTime":2261.22,"endTime":2264.31,"body":"that. And not that I want to use"},{"speaker":"Chris Spear","startTime":2264.31,"endTime":2267.07,"body":"cheap product. It's just that"},{"speaker":"Chris Spear","startTime":2264.31,"endTime":2267.07,"body":"like, it gives me that little"},{"speaker":"Chris Spear","startTime":2267.07,"endTime":2270.55,"body":"buffer. And then from there,"},{"speaker":"Chris Spear","startTime":2267.07,"endTime":2270.55,"body":"like, I throw in bonus courses"},{"speaker":"Chris Spear","startTime":2270.55,"endTime":2274.93,"body":"based on what you get. So if you"},{"speaker":"Chris Spear","startTime":2270.55,"endTime":2274.93,"body":"get a chicken entree, then maybe"},{"speaker":"Chris Spear","startTime":2274.93,"endTime":2278.41,"body":"you're going to get like a"},{"speaker":"Chris Spear","startTime":2274.93,"endTime":2278.41,"body":"really awesome ribeye second"},{"speaker":"Chris Spear","startTime":2278.41,"endTime":2282.07,"body":"course, as a bonus. So it comes"},{"speaker":"Chris Spear","startTime":2278.41,"endTime":2282.07,"body":"out, you know, and I just have"},{"speaker":"Chris Spear","startTime":2282.07,"endTime":2284.83,"body":"built my business on that. So it"},{"speaker":"Chris Spear","startTime":2282.07,"endTime":2284.83,"body":"all comes out where it's about"},{"speaker":"Chris Spear","startTime":2284.83,"endTime":2288.49,"body":"the same, but I can choose how"},{"speaker":"Chris Spear","startTime":2284.83,"endTime":2288.49,"body":"to balance my costs. You know,"},{"speaker":"Chris Spear","startTime":2288.49,"endTime":2288.64,"body":"that's"},{"speaker":"Justin Khanna","startTime":2288.64,"endTime":2290.74,"body":"really, that's"},{"speaker":"Justin Khanna","startTime":2288.64,"endTime":2290.74,"body":"really, I think a lot of people,"},{"speaker":"Justin Khanna","startTime":2291.85,"endTime":2293.8,"body":"at least from my audience will"},{"speaker":"Justin Khanna","startTime":2291.85,"endTime":2293.8,"body":"get some value from that,"},{"speaker":"Justin Khanna","startTime":2293.8,"endTime":2296.62,"body":"because there's a lot of people"},{"speaker":"Justin Khanna","startTime":2293.8,"endTime":2296.62,"body":"who have questions on just"},{"speaker":"Justin Khanna","startTime":2296.62,"endTime":2301.15,"body":"pricing in general, like people"},{"speaker":"Justin Khanna","startTime":2296.62,"endTime":2301.15,"body":"like Seth and Chase, talk about"},{"speaker":"Justin Khanna","startTime":2301.15,"endTime":2304.33,"body":"a lot with fear of fear of"},{"speaker":"Justin Khanna","startTime":2301.15,"endTime":2304.33,"body":"pricing your work pricing"},{"speaker":"Justin Khanna","startTime":2304.33,"endTime":2307.45,"body":"yourself as an as a creative"},{"speaker":"Justin Khanna","startTime":2304.33,"endTime":2307.45,"body":"just in the market in general."},{"speaker":"Justin Khanna","startTime":2307.45,"endTime":2311.62,"body":"Because I think that's the funny"},{"speaker":"Justin Khanna","startTime":2307.45,"endTime":2311.62,"body":"thing about a lot of these"},{"speaker":"Justin Khanna","startTime":2312.64,"endTime":2316.75,"body":"combos is that like, I don't"},{"speaker":"Justin Khanna","startTime":2312.64,"endTime":2316.75,"body":"think I've ever hired a private"},{"speaker":"Justin Khanna","startTime":2316.75,"endTime":2320.32,"body":"chef to do any sort of party for"},{"speaker":"Justin Khanna","startTime":2316.75,"endTime":2320.32,"body":"me, in the same way that Chase,"},{"speaker":"Justin Khanna","startTime":2320.32,"endTime":2323.77,"body":"Jarvis probably never has hired"},{"speaker":"Justin Khanna","startTime":2320.32,"endTime":2323.77,"body":"a photographer before. So they"},{"speaker":"Justin Khanna","startTime":2323.77,"endTime":2326.8,"body":"don't have the emotional"},{"speaker":"Justin Khanna","startTime":2323.77,"endTime":2326.8,"body":"connection to that purchasing"},{"speaker":"Justin Khanna","startTime":2326.83,"endTime":2330.22,"body":"decision. Whereas like, any of"},{"speaker":"Justin Khanna","startTime":2326.83,"endTime":2330.22,"body":"us have gone out to dinner"},{"speaker":"Justin Khanna","startTime":2330.22,"endTime":2336.07,"body":"before. And we've paid 750 for a"},{"speaker":"Justin Khanna","startTime":2330.22,"endTime":2336.07,"body":"plate or you know, 1450 for a"},{"speaker":"Justin Khanna","startTime":2336.07,"endTime":2340.57,"body":"sandwich, or, you know, $38 for"},{"speaker":"Justin Khanna","startTime":2336.07,"endTime":2340.57,"body":"a main course. And so then, for"},{"speaker":"Justin Khanna","startTime":2340.57,"endTime":2346.33,"body":"us emotionally hearing that we"},{"speaker":"Justin Khanna","startTime":2340.57,"endTime":2346.33,"body":"are charging $100 for a two"},{"speaker":"Justin Khanna","startTime":2346.33,"endTime":2349.18,"body":"course, or three course, you"},{"speaker":"Justin Khanna","startTime":2346.33,"endTime":2349.18,"body":"know what I mean? is like, well,"},{"speaker":"Justin Khanna","startTime":2349.18,"endTime":2352.72,"body":"that's exorbitant, but then it's"},{"speaker":"Justin Khanna","startTime":2349.18,"endTime":2352.72,"body":"like, no, it's actually not when"},{"speaker":"Justin Khanna","startTime":2352.72,"endTime":2356.71,"body":"you kind of like, factor all"},{"speaker":"Justin Khanna","startTime":2352.72,"endTime":2356.71,"body":"this in. And anything that"},{"speaker":"Justin Khanna","startTime":2356.71,"endTime":2357.07,"body":"happens,"},{"speaker":"Chris Spear","startTime":2357.34,"endTime":2359.95,"body":"if you can get your"},{"speaker":"Chris Spear","startTime":2357.34,"endTime":2359.95,"body":"customers to tell you what their"},{"speaker":"Chris Spear","startTime":2359.95,"endTime":2362.68,"body":"budget is, I find that helpful,"},{"speaker":"Chris Spear","startTime":2359.95,"endTime":2362.68,"body":"too. Because I also found that I"},{"speaker":"Chris Spear","startTime":2362.68,"endTime":2366.4,"body":"was like, under charging, you"},{"speaker":"Chris Spear","startTime":2362.68,"endTime":2366.4,"body":"know, there's a lot of people"},{"speaker":"Chris Spear","startTime":2366.4,"endTime":2370.51,"body":"who think that $100 is low based"},{"speaker":"Chris Spear","startTime":2366.4,"endTime":2370.51,"body":"on what you're giving them"},{"speaker":"Chris Spear","startTime":2370.54,"endTime":2373.33,"body":"totally. And I find that like I"},{"speaker":"Chris Spear","startTime":2370.54,"endTime":2373.33,"body":"just say, Well, you know, here's"},{"speaker":"Chris Spear","startTime":2373.33,"endTime":2378.4,"body":"a scale of what it usually is."},{"speaker":"Chris Spear","startTime":2373.33,"endTime":2378.4,"body":"And I'll say like 85 to 185 a"},{"speaker":"Chris Spear","startTime":2378.4,"endTime":2380.56,"body":"head or something like that,"},{"speaker":"Chris Spear","startTime":2378.4,"endTime":2380.56,"body":"like, what's your price range?"},{"speaker":"Chris Spear","startTime":2380.56,"endTime":2383.02,"body":"And some people be like, Oh, you"},{"speaker":"Chris Spear","startTime":2380.56,"endTime":2383.02,"body":"know, can you do a really nice"},{"speaker":"Chris Spear","startTime":2383.02,"endTime":2384.85,"body":"dinner for $200 a person? It's"},{"speaker":"Chris Spear","startTime":2383.02,"endTime":2384.85,"body":"like,"},{"speaker":"Justin Khanna","startTime":2385.69,"endTime":2389.17,"body":"yeah, I can,"},{"speaker":"Justin Khanna","startTime":2385.69,"endTime":2389.17,"body":"indeed I can. I think that's the"},{"speaker":"Justin Khanna","startTime":2389.17,"endTime":2391.3,"body":"other the other misconception"},{"speaker":"Justin Khanna","startTime":2389.17,"endTime":2391.3,"body":"that happens when people make"},{"speaker":"Justin Khanna","startTime":2391.3,"endTime":2397.45,"body":"the leap from a 55 Hour Workweek"},{"speaker":"Justin Khanna","startTime":2391.3,"endTime":2397.45,"body":"as a chef in a restaurant to"},{"speaker":"Justin Khanna","startTime":2397.48,"endTime":2400.0,"body":"doing stuff like private"},{"speaker":"Justin Khanna","startTime":2397.48,"endTime":2400.0,"body":"chuffing, and this is something"},{"speaker":"Justin Khanna","startTime":2400.0,"endTime":2403.0,"body":"I became increasingly clear when"},{"speaker":"Justin Khanna","startTime":2400.0,"endTime":2403.0,"body":"I was doing pop ups where it's"},{"speaker":"Justin Khanna","startTime":2403.0,"endTime":2406.87,"body":"like, oh, I can price things in"},{"speaker":"Justin Khanna","startTime":2403.0,"endTime":2406.87,"body":"this way. Because in a day, I"},{"speaker":"Justin Khanna","startTime":2406.87,"endTime":2410.86,"body":"will make this amount of money,"},{"speaker":"Justin Khanna","startTime":2406.87,"endTime":2410.86,"body":"which is x multiplier more than"},{"speaker":"Justin Khanna","startTime":2410.86,"endTime":2414.22,"body":"I used to make in a day. But"},{"speaker":"Justin Khanna","startTime":2410.86,"endTime":2414.22,"body":"then you also look at my month"},{"speaker":"Justin Khanna","startTime":2414.25,"endTime":2416.5,"body":"and number of days that I was"},{"speaker":"Justin Khanna","startTime":2414.25,"endTime":2416.5,"body":"generating revenue in that"},{"speaker":"Justin Khanna","startTime":2416.5,"endTime":2420.16,"body":"month. And it's like, oh, he"},{"speaker":"Justin Khanna","startTime":2416.5,"endTime":2420.16,"body":"actually making less per month,"},{"speaker":"Justin Khanna","startTime":2420.7,"endTime":2422.71,"body":"you know what I mean? Then you"},{"speaker":"Justin Khanna","startTime":2420.7,"endTime":2422.71,"body":"were, even though your day rate"},{"speaker":"Justin Khanna","startTime":2422.71,"endTime":2425.65,"body":"is a little bit higher, because"},{"speaker":"Justin Khanna","startTime":2422.71,"endTime":2425.65,"body":"the irregularity of it just kind"},{"speaker":"Justin Khanna","startTime":2425.65,"endTime":2428.98,"body":"of brings this other wrench into"},{"speaker":"Justin Khanna","startTime":2425.65,"endTime":2428.98,"body":"it all. And so I would encourage"},{"speaker":"Justin Khanna","startTime":2428.98,"endTime":2431.62,"body":"people to think about that,"},{"speaker":"Justin Khanna","startTime":2428.98,"endTime":2431.62,"body":"where it's not necessarily that"},{"speaker":"Justin Khanna","startTime":2431.62,"endTime":2437.02,"body":"you're making the day itself"},{"speaker":"Justin Khanna","startTime":2431.62,"endTime":2437.02,"body":"worth it. But like, I do work on"},{"speaker":"Justin Khanna","startTime":2437.02,"endTime":2440.32,"body":"the lead up to these events in"},{"speaker":"Justin Khanna","startTime":2437.02,"endTime":2440.32,"body":"after the event, like, I have to"},{"speaker":"Justin Khanna","startTime":2440.32,"endTime":2444.22,"body":"return all the rentals, like, I"},{"speaker":"Justin Khanna","startTime":2440.32,"endTime":2444.22,"body":"have to, you know, clean"},{"speaker":"Justin Khanna","startTime":2444.22,"endTime":2448.09,"body":"equipment on the days off, you"},{"speaker":"Justin Khanna","startTime":2444.22,"endTime":2448.09,"body":"know, like, I'm spending time"},{"speaker":"Justin Khanna","startTime":2448.15,"endTime":2450.85,"body":"working on these things, when"},{"speaker":"Justin Khanna","startTime":2448.15,"endTime":2450.85,"body":"I'm not billing for it, and the"},{"speaker":"Justin Khanna","startTime":2450.85,"endTime":2453.67,"body":"clients not technically paying"},{"speaker":"Justin Khanna","startTime":2450.85,"endTime":2453.67,"body":"for it. So that should be"},{"speaker":"Justin Khanna","startTime":2453.67,"endTime":2455.71,"body":"included in the price that"},{"speaker":"Justin Khanna","startTime":2453.67,"endTime":2455.71,"body":"you're charged per"},{"speaker":"Chris Spear","startTime":2455.71,"endTime":2457.99,"body":"cent. And I said,"},{"speaker":"Chris Spear","startTime":2455.71,"endTime":2457.99,"body":"it takes your time, it takes"},{"speaker":"Chris Spear","startTime":2457.99,"endTime":2461.14,"body":"four days for me to do an event."},{"speaker":"Chris Spear","startTime":2457.99,"endTime":2461.14,"body":"And, or more, you know, if I'm"},{"speaker":"Chris Spear","startTime":2461.14,"endTime":2464.17,"body":"doing a dinner for you, at the"},{"speaker":"Chris Spear","startTime":2461.14,"endTime":2464.17,"body":"end of the month, emailing you"},{"speaker":"Chris Spear","startTime":2464.17,"endTime":2466.3,"body":"back and forth to find out what"},{"speaker":"Chris Spear","startTime":2464.17,"endTime":2466.3,"body":"you like, don't like I'm"},{"speaker":"Chris Spear","startTime":2466.3,"endTime":2468.97,"body":"spending time on my computer"},{"speaker":"Chris Spear","startTime":2466.3,"endTime":2468.97,"body":"doing a customized menu, send it"},{"speaker":"Chris Spear","startTime":2468.97,"endTime":2470.8,"body":"we got to go back and forth,"},{"speaker":"Chris Spear","startTime":2468.97,"endTime":2470.8,"body":"then like I have to go to the"},{"speaker":"Chris Spear","startTime":2470.8,"endTime":2473.5,"body":"store. I have to buy stuff, I"},{"speaker":"Chris Spear","startTime":2470.8,"endTime":2473.5,"body":"have to prep stuff. I have to"},{"speaker":"Chris Spear","startTime":2473.5,"endTime":2476.92,"body":"commute to your place, you know,"},{"speaker":"Chris Spear","startTime":2473.5,"endTime":2476.92,"body":"execute there. I'm there for"},{"speaker":"Chris Spear","startTime":2476.92,"endTime":2480.49,"body":"five hours drive home do dishes."},{"speaker":"Chris Spear","startTime":2476.92,"endTime":2480.49,"body":"So yeah, I mean, people say"},{"speaker":"Chris Spear","startTime":2480.49,"endTime":2483.01,"body":"like, oh, must be nice to work"},{"speaker":"Chris Spear","startTime":2480.49,"endTime":2483.01,"body":"three days a week, but it's like"},{"speaker":"Chris Spear","startTime":2483.04,"endTime":2487.15,"body":"I couldn't do I like if I have"},{"speaker":"Chris Spear","startTime":2483.04,"endTime":2487.15,"body":"four events in a week. I it's"},{"speaker":"Chris Spear","startTime":2487.15,"endTime":2490.33,"body":"almost too much like I can't do"},{"speaker":"Chris Spear","startTime":2487.15,"endTime":2490.33,"body":"it like three, especially if"},{"speaker":"Chris Spear","startTime":2490.33,"endTime":2493.3,"body":"they're big is about the most I"},{"speaker":"Chris Spear","startTime":2490.33,"endTime":2493.3,"body":"can do. But yeah, and and people"},{"speaker":"Chris Spear","startTime":2493.3,"endTime":2496.93,"body":"ask me about like what you make."},{"speaker":"Chris Spear","startTime":2493.3,"endTime":2496.93,"body":"I've had months where I've made"},{"speaker":"Chris Spear","startTime":2497.11,"endTime":2501.58,"body":"1200 dollars. Yeah, and I've had"},{"speaker":"Chris Spear","startTime":2497.11,"endTime":2501.58,"body":"months where I've made $12,000."},{"speaker":"Chris Spear","startTime":2501.76,"endTime":2505.36,"body":"I mean, and it just, it's really"},{"speaker":"Chris Spear","startTime":2501.76,"endTime":2505.36,"body":"hard because it ebbs and flows."},{"speaker":"Chris Spear","startTime":2505.6,"endTime":2507.49,"body":"And you have to know it all"},{"speaker":"Chris Spear","startTime":2505.6,"endTime":2507.49,"body":"comes out in the wash. And I"},{"speaker":"Chris Spear","startTime":2507.49,"endTime":2509.83,"body":"know at the end of the year,"},{"speaker":"Chris Spear","startTime":2507.49,"endTime":2509.83,"body":"like the needle is moving up,"},{"speaker":"Chris Spear","startTime":2509.83,"endTime":2513.85,"body":"and year over year, my revenues"},{"speaker":"Chris Spear","startTime":2509.83,"endTime":2513.85,"body":"increasing. But it's scary when"},{"speaker":"Chris Spear","startTime":2513.88,"endTime":2518.86,"body":"you come into, you know, March"},{"speaker":"Chris Spear","startTime":2513.88,"endTime":2518.86,"body":"and I made 750 I'm not even"},{"speaker":"Chris Spear","startTime":2518.86,"endTime":2523.45,"body":"talking COVID like 2019, I had"},{"speaker":"Chris Spear","startTime":2518.86,"endTime":2523.45,"body":"months where I made like 1500"},{"speaker":"Chris Spear","startTime":2523.45,"endTime":2526.72,"body":"dollars, and you're like, wow,"},{"speaker":"Chris Spear","startTime":2523.45,"endTime":2526.72,"body":"that sucks. And then I have"},{"speaker":"Chris Spear","startTime":2526.75,"endTime":2531.4,"body":"November, and I make $12,000 in"},{"speaker":"Chris Spear","startTime":2526.75,"endTime":2531.4,"body":"the month of November, you know,"},{"speaker":"Chris Spear","startTime":2531.4,"endTime":2535.93,"body":"so you just have to keep pushing"},{"speaker":"Chris Spear","startTime":2531.4,"endTime":2535.93,"body":"and hope. But that's why again,"},{"speaker":"Chris Spear","startTime":2535.93,"endTime":2539.77,"body":"like talking about money, I have"},{"speaker":"Chris Spear","startTime":2535.93,"endTime":2539.77,"body":"no steady income that I can"},{"speaker":"Chris Spear","startTime":2540.07,"endTime":2543.49,"body":"guess. And COVID has just made"},{"speaker":"Chris Spear","startTime":2540.07,"endTime":2543.49,"body":"that even harder, I have no idea"},{"speaker":"Chris Spear","startTime":2543.49,"endTime":2546.4,"body":"I had ones that were hard. And"},{"speaker":"Chris Spear","startTime":2543.49,"endTime":2546.4,"body":"thank God for some help with"},{"speaker":"Chris Spear","startTime":2546.4,"endTime":2549.1,"body":"some unemployment and Okay,"},{"speaker":"Chris Spear","startTime":2546.4,"endTime":2549.1,"body":"things are bouncing back a"},{"speaker":"Chris Spear","startTime":2549.1,"endTime":2552.01,"body":"little now. And you know, you"},{"speaker":"Chris Spear","startTime":2549.1,"endTime":2552.01,"body":"just keep plugging along. But"},{"speaker":"Chris Spear","startTime":2552.01,"endTime":2554.86,"body":"that's where you have a bunch of"},{"speaker":"Chris Spear","startTime":2552.01,"endTime":2554.86,"body":"irons in the fire. I mean, when"},{"speaker":"Chris Spear","startTime":2554.86,"endTime":2558.94,"body":"you're not working, you got to"},{"speaker":"Chris Spear","startTime":2554.86,"endTime":2558.94,"body":"work like that's where I'm not"},{"speaker":"Chris Spear","startTime":2558.94,"endTime":2561.43,"body":"generating revenue from the"},{"speaker":"Chris Spear","startTime":2558.94,"endTime":2561.43,"body":"podcast, but maybe make a better"},{"speaker":"Chris Spear","startTime":2561.43,"endTime":2565.39,"body":"podcast where I can maybe"},{"speaker":"Chris Spear","startTime":2561.43,"endTime":2565.39,"body":"monetize or create more content"},{"speaker":"Chris Spear","startTime":2565.39,"endTime":2568.39,"body":"where I can get more customers."},{"speaker":"Chris Spear","startTime":2565.39,"endTime":2568.39,"body":"So,"},{"speaker":"Justin Khanna","startTime":2568.599,"endTime":2569.979,"body":"you know, make"},{"speaker":"Justin Khanna","startTime":2568.599,"endTime":2569.979,"body":"sense."},{"speaker":"Chris Spear","startTime":2571.059,"endTime":2572.769,"body":"I think this is"},{"speaker":"Chris Spear","startTime":2571.059,"endTime":2572.769,"body":"gonna be like a really cool"},{"speaker":"Chris Spear","startTime":2572.769,"endTime":2574.809,"body":"double episode. I think I'm"},{"speaker":"Chris Spear","startTime":2572.769,"endTime":2574.809,"body":"going to split I know two"},{"speaker":"Chris Spear","startTime":2574.809,"endTime":2577.809,"body":"episodes, I think but I think"},{"speaker":"Chris Spear","startTime":2574.809,"endTime":2577.809,"body":"that's good. We talked about"},{"speaker":"Chris Spear","startTime":2577.809,"endTime":2580.629,"body":"kind of like what my workload"},{"speaker":"Chris Spear","startTime":2577.809,"endTime":2580.629,"body":"would look like. So yeah, just"},{"speaker":"Chris Spear","startTime":2580.629,"endTime":2583.059,"body":"edit this down and put out. And"},{"speaker":"Chris Spear","startTime":2580.629,"endTime":2583.059,"body":"you know, I don't know how you"},{"speaker":"Chris Spear","startTime":2583.059,"endTime":2585.399,"body":"do it. I know you've had"},{"speaker":"Chris Spear","startTime":2583.059,"endTime":2585.399,"body":"podcasts where you talk by"},{"speaker":"Chris Spear","startTime":2585.399,"endTime":2587.859,"body":"yourself, or it's not an"},{"speaker":"Chris Spear","startTime":2585.399,"endTime":2587.859,"body":"interview, like, I don't think I"},{"speaker":"Chris Spear","startTime":2587.859,"endTime":2590.649,"body":"could just get on the mic and"},{"speaker":"Chris Spear","startTime":2587.859,"endTime":2590.649,"body":"talk like that I have trouble"},{"speaker":"Chris Spear","startTime":2590.649,"endTime":2595.179,"body":"recording my intro talking for"},{"speaker":"Chris Spear","startTime":2590.649,"endTime":2595.179,"body":"two minutes into the thing"},{"speaker":"Chris Spear","startTime":2595.179,"endTime":2597.099,"body":"without sounding ridiculous. I"},{"speaker":"Chris Spear","startTime":2595.179,"endTime":2597.099,"body":"think"},{"speaker":"Justin Khanna","startTime":2597.25,"endTime":2601.3,"body":"the behind the"},{"speaker":"Justin Khanna","startTime":2597.25,"endTime":2601.3,"body":"scenes secret of that is that i"},{"speaker":"Justin Khanna","startTime":2601.33,"endTime":2606.07,"body":"i will typically, at least for"},{"speaker":"Justin Khanna","startTime":2601.33,"endTime":2606.07,"body":"episodes, probably 30 through"},{"speaker":"Justin Khanna","startTime":2606.07,"endTime":2610.27,"body":"100, I would write out every"},{"speaker":"Justin Khanna","startTime":2606.07,"endTime":2610.27,"body":"single word that I said. And I"},{"speaker":"Justin Khanna","startTime":2610.27,"endTime":2613.12,"body":"would literally just read off of"},{"speaker":"Justin Khanna","startTime":2610.27,"endTime":2613.12,"body":"my computer, like I was reading,"},{"speaker":"Justin Khanna","startTime":2613.15,"endTime":2616.66,"body":"I was not going completely off"},{"speaker":"Justin Khanna","startTime":2613.15,"endTime":2616.66,"body":"the cuff. I've gotten a lot"},{"speaker":"Justin Khanna","startTime":2616.66,"endTime":2618.91,"body":"better at it over time, where"},{"speaker":"Justin Khanna","startTime":2616.66,"endTime":2618.91,"body":"now I have this kind of"},{"speaker":"Justin Khanna","startTime":2618.91,"endTime":2621.7,"body":"combination of like, I leave"},{"speaker":"Justin Khanna","startTime":2618.91,"endTime":2621.7,"body":"bulleted notes underneath"},{"speaker":"Justin Khanna","startTime":2621.7,"endTime":2625.15,"body":"articles that I'm covering. And"},{"speaker":"Justin Khanna","startTime":2621.7,"endTime":2625.15,"body":"then I will kind of like use"},{"speaker":"Justin Khanna","startTime":2625.15,"endTime":2629.17,"body":"those as a starting point for"},{"speaker":"Justin Khanna","startTime":2625.15,"endTime":2629.17,"body":"the riff that I want to go on."},{"speaker":"Justin Khanna","startTime":2630.82,"endTime":2635.71,"body":"But yeah, it's uh, I like that"},{"speaker":"Justin Khanna","startTime":2630.82,"endTime":2635.71,"body":"cadence of like, solo episode,"},{"speaker":"Justin Khanna","startTime":2636.19,"endTime":2641.14,"body":"other episode. But I've also"},{"speaker":"Justin Khanna","startTime":2636.19,"endTime":2641.14,"body":"been the solo episodes need to"},{"speaker":"Justin Khanna","startTime":2641.14,"endTime":2643.93,"body":"just be be there on YouTube"},{"speaker":"Justin Khanna","startTime":2641.14,"endTime":2643.93,"body":"videos on certain topics kind of"},{"speaker":"Justin Khanna","startTime":2643.93,"endTime":2647.38,"body":"made that hardline decision."},{"speaker":"Justin Khanna","startTime":2643.93,"endTime":2647.38,"body":"Anyways, this is me just nerding"},{"speaker":"Justin Khanna","startTime":2647.38,"endTime":2650.17,"body":"out about content. I do this"},{"speaker":"Justin Khanna","startTime":2647.38,"endTime":2650.17,"body":"every time I find someone who"},{"speaker":"Justin Khanna","startTime":2650.17,"endTime":2653.86,"body":"also does like YouTube in the"},{"speaker":"Justin Khanna","startTime":2650.17,"endTime":2653.86,"body":"chef's food space, because I"},{"speaker":"Justin Khanna","startTime":2653.86,"endTime":2658.21,"body":"feel like we all operate in our"},{"speaker":"Justin Khanna","startTime":2653.86,"endTime":2658.21,"body":"own silos in this this weird"},{"speaker":"Justin Khanna","startTime":2658.21,"endTime":2661.36,"body":"world that we live in. And when"},{"speaker":"Justin Khanna","startTime":2658.21,"endTime":2661.36,"body":"I get good to get the chance to"},{"speaker":"Justin Khanna","startTime":2661.36,"endTime":2663.31,"body":"talk to someone, I kind of geek"},{"speaker":"Justin Khanna","startTime":2661.36,"endTime":2663.31,"body":"out a little bit. So"},{"speaker":"Chris Spear","startTime":2664.42,"endTime":2667.0,"body":"yeah, no, I love it"},{"speaker":"Chris Spear","startTime":2664.42,"endTime":2667.0,"body":"too. Like, and again, because I"},{"speaker":"Chris Spear","startTime":2667.0,"endTime":2672.13,"body":"think you also seem to read all"},{"speaker":"Chris Spear","startTime":2667.0,"endTime":2672.13,"body":"the same books and follow like a"},{"speaker":"Chris Spear","startTime":2672.13,"endTime":2675.22,"body":"father kind of people. And I"},{"speaker":"Chris Spear","startTime":2672.13,"endTime":2675.22,"body":"think, again, you start to see"},{"speaker":"Chris Spear","startTime":2675.22,"endTime":2678.55,"body":"this commonality of the people"},{"speaker":"Chris Spear","startTime":2675.22,"endTime":2678.55,"body":"who are kind of in the food"},{"speaker":"Chris Spear","startTime":2678.55,"endTime":2681.43,"body":"entrepreneur space, and who are"},{"speaker":"Chris Spear","startTime":2678.55,"endTime":2681.43,"body":"getting into kind of food,"},{"speaker":"Chris Spear","startTime":2681.49,"endTime":2684.97,"body":"multimedia, if that's what we're"},{"speaker":"Chris Spear","startTime":2681.49,"endTime":2684.97,"body":"calling it. They've all taken a"},{"speaker":"Chris Spear","startTime":2684.97,"endTime":2688.21,"body":"page out of so many of these"},{"speaker":"Chris Spear","startTime":2684.97,"endTime":2688.21,"body":"people's books. And you know,"},{"speaker":"Chris Spear","startTime":2688.42,"endTime":2691.15,"body":"when I was thinking about"},{"speaker":"Chris Spear","startTime":2688.42,"endTime":2691.15,"body":"starting my business, I wasn't"},{"speaker":"Chris Spear","startTime":2691.15,"endTime":2693.7,"body":"looking any more restaurants"},{"speaker":"Chris Spear","startTime":2691.15,"endTime":2693.7,"body":"like at that point. I had been"},{"speaker":"Chris Spear","startTime":2693.7,"endTime":2695.98,"body":"working for so many years. I"},{"speaker":"Chris Spear","startTime":2693.7,"endTime":2695.98,"body":"kind of knew what I wanted to"},{"speaker":"Chris Spear","startTime":2695.98,"endTime":2700.57,"body":"do, but didn't know how to"},{"speaker":"Chris Spear","startTime":2695.98,"endTime":2700.57,"body":"really do any marketing at all"},{"speaker":"Chris Spear","startTime":2700.57,"endTime":2703.3,"body":"or really media and I was doing"},{"speaker":"Chris Spear","startTime":2700.57,"endTime":2703.3,"body":"my commute to work every day"},{"speaker":"Chris Spear","startTime":2703.3,"endTime":2705.16,"body":"spending two hours in the car"},{"speaker":"Chris Spear","startTime":2703.3,"endTime":2705.16,"body":"and I was just listening to"},{"speaker":"Chris Spear","startTime":2705.16,"endTime":2709.3,"body":"every book by all those guys"},{"speaker":"Chris Spear","startTime":2705.16,"endTime":2709.3,"body":"Gary Vee Tim Ferriss, you know,"},{"speaker":"Chris Spear","startTime":2709.33,"endTime":2714.19,"body":"all Ryan Holiday, doing all"},{"speaker":"Chris Spear","startTime":2709.33,"endTime":2714.19,"body":"kinds of self growth kind of"},{"speaker":"Chris Spear","startTime":2714.19,"endTime":2716.92,"body":"thing, you know, listening to"},{"speaker":"Chris Spear","startTime":2714.19,"endTime":2716.92,"body":"Rich Dad, Poor Dad, and yet"},{"speaker":"Chris Spear","startTime":2716.92,"endTime":2719.56,"body":"reading all these things just to"},{"speaker":"Chris Spear","startTime":2716.92,"endTime":2719.56,"body":"kind of put myself in the"},{"speaker":"Chris Spear","startTime":2719.56,"endTime":2722.29,"body":"mindset of an entrepreneur and"},{"speaker":"Chris Spear","startTime":2719.56,"endTime":2722.29,"body":"someone who is going to start a"},{"speaker":"Chris Spear","startTime":2722.29,"endTime":2726.64,"body":"business. And then marketing"},{"speaker":"Chris Spear","startTime":2722.29,"endTime":2726.64,"body":"I've taken so many plays out of"},{"speaker":"Chris Spear","startTime":2726.64,"endTime":2729.64,"body":"their books, and I just wasn't"},{"speaker":"Chris Spear","startTime":2726.64,"endTime":2729.64,"body":"looking at restaurants. And"},{"speaker":"Chris Spear","startTime":2729.64,"endTime":2732.64,"body":"anymore, I didn't need to kind"},{"speaker":"Chris Spear","startTime":2729.64,"endTime":2732.64,"body":"of model my business off of some"},{"speaker":"Chris Spear","startTime":2732.64,"endTime":2735.4,"body":"personal chef or some"},{"speaker":"Chris Spear","startTime":2732.64,"endTime":2735.4,"body":"restaurant, but I needed to"},{"speaker":"Chris Spear","startTime":2735.4,"endTime":2738.73,"body":"learn how to market and"},{"speaker":"Chris Spear","startTime":2735.4,"endTime":2738.73,"body":"advertise, dude, if"},{"speaker":"Justin Khanna","startTime":2738.76,"endTime":2743.71,"body":"I, if that model"},{"speaker":"Justin Khanna","startTime":2738.76,"endTime":2743.71,"body":"the create content for five days"},{"speaker":"Justin Khanna","startTime":2743.71,"endTime":2747.4,"body":"a week and host dinners, you"},{"speaker":"Justin Khanna","startTime":2743.71,"endTime":2747.4,"body":"know, high end, kind of like"},{"speaker":"Justin Khanna","startTime":2747.43,"endTime":2750.58,"body":"custom menus, seasonally"},{"speaker":"Justin Khanna","startTime":2747.43,"endTime":2750.58,"body":"changing with the menus, what"},{"speaker":"Justin Khanna","startTime":2750.58,"endTime":2755.68,"body":"the chef wanted to cook like a"},{"speaker":"Justin Khanna","startTime":2750.58,"endTime":2755.68,"body":"chi psyche counter style dinner"},{"speaker":"Justin Khanna","startTime":2756.25,"endTime":2762.61,"body":"model existed, I had the skills"},{"speaker":"Justin Khanna","startTime":2756.25,"endTime":2762.61,"body":"and the resume to go hopefully"},{"speaker":"Justin Khanna","startTime":2762.64,"endTime":2765.22,"body":"at least have a shot at"},{"speaker":"Justin Khanna","startTime":2762.64,"endTime":2765.22,"body":"connecting with that person and"},{"speaker":"Justin Khanna","startTime":2765.22,"endTime":2768.97,"body":"go working for that"},{"speaker":"Justin Khanna","startTime":2765.22,"endTime":2768.97,"body":"organization. It just didn't"},{"speaker":"Justin Khanna","startTime":2768.97,"endTime":2774.55,"body":"exist, you know what I mean?"},{"speaker":"Justin Khanna","startTime":2768.97,"endTime":2774.55,"body":"Like, I applied for a, what was"},{"speaker":"Justin Khanna","startTime":2774.55,"endTime":2780.31,"body":"the role, content, producer"},{"speaker":"Justin Khanna","startTime":2774.55,"endTime":2780.31,"body":"content, host something"},{"speaker":"Justin Khanna","startTime":2780.31,"endTime":2782.86,"body":"something at chefsteps like, I"},{"speaker":"Justin Khanna","startTime":2780.31,"endTime":2782.86,"body":"wanted to move to Seattle and"},{"speaker":"Justin Khanna","startTime":2782.86,"endTime":2785.77,"body":"work at chefsteps for a while,"},{"speaker":"Justin Khanna","startTime":2782.86,"endTime":2785.77,"body":"because it was the closest thing"},{"speaker":"Justin Khanna","startTime":2785.77,"endTime":2791.14,"body":"that I could see of like, Real"},{"speaker":"Justin Khanna","startTime":2785.77,"endTime":2791.14,"body":"Techniques, real cooking, like,"},{"speaker":"Justin Khanna","startTime":2791.56,"endTime":2794.53,"body":"you know, authentic"},{"speaker":"Justin Khanna","startTime":2791.56,"endTime":2794.53,"body":"personalities, but internet"},{"speaker":"Justin Khanna","startTime":2794.53,"endTime":2798.43,"body":"first, you know what I mean? And"},{"speaker":"Justin Khanna","startTime":2794.53,"endTime":2798.43,"body":"that was like, the only thing"},{"speaker":"Justin Khanna","startTime":2798.43,"endTime":2800.08,"body":"that I could look at and be"},{"speaker":"Justin Khanna","startTime":2798.43,"endTime":2800.08,"body":"like, yeah, that's something"},{"speaker":"Justin Khanna","startTime":2800.08,"endTime":2803.26,"body":"similar to what I would want to"},{"speaker":"Justin Khanna","startTime":2800.08,"endTime":2803.26,"body":"do at the time. And it just"},{"speaker":"Justin Khanna","startTime":2803.26,"endTime":2805.36,"body":"didn't exist. So it was like,"},{"speaker":"Justin Khanna","startTime":2803.26,"endTime":2805.36,"body":"Okay, well, I got to figure this"},{"speaker":"Justin Khanna","startTime":2805.36,"endTime":2807.61,"body":"out myself. What are the"},{"speaker":"Justin Khanna","startTime":2805.36,"endTime":2807.61,"body":"resources that are at my"},{"speaker":"Justin Khanna","startTime":2807.61,"endTime":2812.83,"body":"fingertips that I can use to at"},{"speaker":"Justin Khanna","startTime":2807.61,"endTime":2812.83,"body":"least crawl myself closer to"},{"speaker":"Justin Khanna","startTime":2812.83,"endTime":2816.01,"body":"this goal? Because it's not a"},{"speaker":"Justin Khanna","startTime":2812.83,"endTime":2816.01,"body":"it's not a well paved path? You"},{"speaker":"Justin Khanna","startTime":2816.01,"endTime":2816.46,"body":"know what I mean?"},{"speaker":"Chris Spear","startTime":2817.119,"endTime":2819.579,"body":"What's next? Just"},{"speaker":"Chris Spear","startTime":2817.119,"endTime":2819.579,"body":"keep on truckin. Right,"},{"speaker":"Justin Khanna","startTime":2819.79,"endTime":2822.4,"body":"exactly. Like"},{"speaker":"Justin Khanna","startTime":2819.79,"endTime":2822.4,"body":"that's the only way because the"},{"speaker":"Justin Khanna","startTime":2822.4,"endTime":2827.44,"body":"thing is, like, I feel so much"},{"speaker":"Justin Khanna","startTime":2822.4,"endTime":2827.44,"body":"platforms are changing. Like so"},{"speaker":"Justin Khanna","startTime":2827.44,"endTime":2832.57,"body":"many so many homies of mine,"},{"speaker":"Justin Khanna","startTime":2827.44,"endTime":2832.57,"body":"like, Did crazy well on tik tok."},{"speaker":"Justin Khanna","startTime":2833.11,"endTime":2836.47,"body":"And now, it's like, we're doing"},{"speaker":"Justin Khanna","startTime":2833.11,"endTime":2836.47,"body":"Instagram reels now, like what's"},{"speaker":"Justin Khanna","startTime":2836.47,"endTime":2839.14,"body":"happening? You know what I mean?"},{"speaker":"Justin Khanna","startTime":2836.47,"endTime":2839.14,"body":"Like, all this stuff is"},{"speaker":"Justin Khanna","startTime":2839.14,"endTime":2842.89,"body":"constantly changing. And that's"},{"speaker":"Justin Khanna","startTime":2839.14,"endTime":2842.89,"body":"the blessing of it. And the"},{"speaker":"Justin Khanna","startTime":2842.92,"endTime":2849.43,"body":"curse of it is that in 2015, or"},{"speaker":"Justin Khanna","startTime":2842.92,"endTime":2849.43,"body":"2016, the first video that I hit"},{"speaker":"Justin Khanna","startTime":2849.43,"endTime":2853.48,"body":"upload on, on YouTube, I was"},{"speaker":"Justin Khanna","startTime":2849.43,"endTime":2853.48,"body":"kicking myself, because I was"},{"speaker":"Justin Khanna","startTime":2853.48,"endTime":2856.24,"body":"like, You're too late to"},{"speaker":"Justin Khanna","startTime":2853.48,"endTime":2856.24,"body":"YouTube, dude. Like, it's the"},{"speaker":"Justin Khanna","startTime":2856.24,"endTime":2859.3,"body":"ships come and gone, you're"},{"speaker":"Justin Khanna","startTime":2856.24,"endTime":2859.3,"body":"gonna be a has been, no one's"},{"speaker":"Justin Khanna","startTime":2859.3,"endTime":2862.9,"body":"gonna watch your content, like,"},{"speaker":"Justin Khanna","startTime":2859.3,"endTime":2862.9,"body":"You're too late for YouTube. In"},{"speaker":"Justin Khanna","startTime":2862.9,"endTime":2867.25,"body":"2016, I was thinking that. And"},{"speaker":"Justin Khanna","startTime":2862.9,"endTime":2867.25,"body":"now it's just like, it's more"},{"speaker":"Justin Khanna","startTime":2867.25,"endTime":2870.37,"body":"than ever, like more than ever,"},{"speaker":"Justin Khanna","startTime":2867.25,"endTime":2870.37,"body":"the most valuable skill you can"},{"speaker":"Justin Khanna","startTime":2870.37,"endTime":2872.41,"body":"have. is being good on video."},{"speaker":"Chris Spear","startTime":2872.619,"endTime":2875.439,"body":"Yeah, I just, um, I"},{"speaker":"Chris Spear","startTime":2872.619,"endTime":2875.439,"body":"mean, I've always been a big fan"},{"speaker":"Chris Spear","startTime":2875.439,"endTime":2877.329,"body":"of Instagram, but I started"},{"speaker":"Chris Spear","startTime":2875.439,"endTime":2877.329,"body":"using Have you ever heard a"},{"speaker":"Chris Spear","startTime":2877.329,"endTime":2880.689,"body":"flick, which is like a hashtag"},{"speaker":"Chris Spear","startTime":2877.329,"endTime":2880.689,"body":"website? Oh, that's really cool."},{"speaker":"Chris Spear","startTime":2880.689,"endTime":2883.989,"body":"It like analyzes your posts and"},{"speaker":"Chris Spear","startTime":2880.689,"endTime":2883.989,"body":"your hashtags. But there's a"},{"speaker":"Chris Spear","startTime":2883.989,"endTime":2888.099,"body":"hashtag strategy. And I've been"},{"speaker":"Chris Spear","startTime":2883.989,"endTime":2888.099,"body":"using it. And I've been growing"},{"speaker":"Chris Spear","startTime":2888.219,"endTime":2893.019,"body":"about 100 followers every two"},{"speaker":"Chris Spear","startTime":2888.219,"endTime":2893.019,"body":"weeks. Wow. Which is like, for"},{"speaker":"Chris Spear","startTime":2893.019,"endTime":2893.979,"body":"me fan Instagram."},{"speaker":"Justin Khanna","startTime":2893.98,"endTime":2896.38,"body":"That's unheard of"},{"speaker":"Justin Khanna","startTime":2893.98,"endTime":2896.38,"body":"Instagram. Yeah."},{"speaker":"Chris Spear","startTime":2896.409,"endTime":2899.859,"body":"But what it is, is"},{"speaker":"Chris Spear","startTime":2896.409,"endTime":2899.859,"body":"it looks at it analyzes how many"},{"speaker":"Chris Spear","startTime":2899.859,"endTime":2902.799,"body":"followers you currently have."},{"speaker":"Chris Spear","startTime":2899.859,"endTime":2902.799,"body":"There's a video and it's free."},{"speaker":"Chris Spear","startTime":2902.799,"endTime":2906.459,"body":"It's like, it analyzes how many"},{"speaker":"Chris Spear","startTime":2902.799,"endTime":2906.459,"body":"followers you have. And then"},{"speaker":"Chris Spear","startTime":2906.489,"endTime":2911.319,"body":"hashtags for that growth. So"},{"speaker":"Chris Spear","startTime":2906.489,"endTime":2911.319,"body":"like, for me, like true cooks,"},{"speaker":"Chris Spear","startTime":2911.379,"endTime":2914.169,"body":"I'm not going to rank because I"},{"speaker":"Chris Spear","startTime":2911.379,"endTime":2914.169,"body":"only have like 2000 followers"},{"speaker":"Chris Spear","startTime":2914.199,"endTime":2918.099,"body":"totally, like maybe true cook"},{"speaker":"Chris Spear","startTime":2914.199,"endTime":2918.099,"body":"streak team. Yeah, that has"},{"speaker":"Chris Spear","startTime":2918.099,"endTime":2921.429,"body":"less. So there's all these"},{"speaker":"Chris Spear","startTime":2918.099,"endTime":2921.429,"body":"algorithms and you make like 10"},{"speaker":"Chris Spear","startTime":2922.029,"endTime":2926.409,"body":"blocks of like 30. And they have"},{"speaker":"Chris Spear","startTime":2922.029,"endTime":2926.409,"body":"this mix where like on day one,"},{"speaker":"Chris Spear","startTime":2926.439,"endTime":2930.369,"body":"use hashtag groups, one, four,"},{"speaker":"Chris Spear","startTime":2926.439,"endTime":2930.369,"body":"and six. And day two, you use"},{"speaker":"Chris Spear","startTime":2930.369,"endTime":2935.139,"body":"125, and six, and day three, use"},{"speaker":"Chris Spear","startTime":2930.369,"endTime":2935.139,"body":"three, two, and four. And it's a"},{"speaker":"Chris Spear","startTime":2935.139,"endTime":2941.889,"body":"mix of like, high search to low."},{"speaker":"Chris Spear","startTime":2935.139,"endTime":2941.889,"body":"So like group one is for like a"},{"speaker":"Chris Spear","startTime":2941.919,"endTime":2946.269,"body":"20,000 and below posts. And then"},{"speaker":"Chris Spear","startTime":2941.919,"endTime":2946.269,"body":"like group two is like 20 to"},{"speaker":"Chris Spear","startTime":2946.269,"endTime":2949.809,"body":"70,000. So it's a mix of like"},{"speaker":"Chris Spear","startTime":2946.269,"endTime":2949.809,"body":"rolling the dice and hoping you"},{"speaker":"Chris Spear","startTime":2949.809,"endTime":2953.649,"body":"hit on one of the ones that have"},{"speaker":"Chris Spear","startTime":2949.809,"endTime":2953.649,"body":"like a million or ranking really"},{"speaker":"Chris Spear","startTime":2953.649,"endTime":2956.889,"body":"well on a low searched one. So"},{"speaker":"Chris Spear","startTime":2953.649,"endTime":2956.889,"body":"it's this really interesting"},{"speaker":"Chris Spear","startTime":2956.889,"endTime":2960.759,"body":"thing and you just build like 10"},{"speaker":"Chris Spear","startTime":2956.889,"endTime":2960.759,"body":"blocks of 10. And then everyday"},{"speaker":"Chris Spear","startTime":2960.759,"endTime":2963.699,"body":"use three of those blocks and"},{"speaker":"Chris Spear","startTime":2960.759,"endTime":2963.699,"body":"every post you just rotate"},{"speaker":"Chris Spear","startTime":2963.699,"endTime":2968.619,"body":"through. So even if you do 2323"},{"speaker":"Chris Spear","startTime":2963.699,"endTime":2968.619,"body":"posts a day, you switch up all"},{"speaker":"Chris Spear","startTime":2968.619,"endTime":2970.989,"body":"of those and it's really"},{"speaker":"Chris Spear","startTime":2968.619,"endTime":2970.989,"body":"interesting watching how much"},{"speaker":"Chris Spear","startTime":2971.019,"endTime":2974.289,"body":"Instagram has grown just by"},{"speaker":"Chris Spear","startTime":2971.019,"endTime":2974.289,"body":"switching up the hashtags, but"},{"speaker":"Chris Spear","startTime":2974.289,"endTime":2975.999,"body":"using this f Li"},{"speaker":"Justin Khanna","startTime":2976.0,"endTime":2976.6,"body":"ck"},{"speaker":"Chris Spear","startTime":2976.96,"endTime":2980.74,"body":"I think it's FL ik"},{"speaker":"Chris Spear","startTime":2976.96,"endTime":2980.74,"body":"search like hashtag. And yeah,"},{"speaker":"Chris Spear","startTime":2980.74,"endTime":2984.22,"body":"and there's like all kinds of"},{"speaker":"Chris Spear","startTime":2980.74,"endTime":2984.22,"body":"there's paid programs for like"},{"speaker":"Chris Spear","startTime":2984.22,"endTime":2987.85,"body":"more analytics like $10 a month"},{"speaker":"Chris Spear","startTime":2984.22,"endTime":2987.85,"body":"and 14 but there's some free"},{"speaker":"Chris Spear","startTime":2987.85,"endTime":2990.19,"body":"ones but there's some really"},{"speaker":"Chris Spear","startTime":2987.85,"endTime":2990.19,"body":"cool videos and even if you just"},{"speaker":"Chris Spear","startTime":2990.19,"endTime":2993.7,"body":"watch the videos, and like you"},{"speaker":"Chris Spear","startTime":2990.19,"endTime":2993.7,"body":"can pay for the program to have"},{"speaker":"Chris Spear","startTime":2993.7,"endTime":2996.82,"body":"more blocks stored, but also"},{"speaker":"Chris Spear","startTime":2993.7,"endTime":2996.82,"body":"find you can do in the free"},{"speaker":"Chris Spear","startTime":2996.82,"endTime":2999.1,"body":"version you can do up to like"},{"speaker":"Chris Spear","startTime":2996.82,"endTime":2999.1,"body":"three of them and then just like"},{"speaker":"Chris Spear","startTime":2999.1,"endTime":3002.82,"body":"copy and paste them To a Word"},{"speaker":"Chris Spear","startTime":2999.1,"endTime":3002.82,"body":"document to get around that, so"},{"speaker":"Chris Spear","startTime":3002.82,"endTime":3005.25,"body":"I keep it on my phone. And every"},{"speaker":"Chris Spear","startTime":3002.82,"endTime":3005.25,"body":"time I do a post, I just keep"},{"speaker":"Chris Spear","startTime":3005.25,"endTime":3008.25,"body":"track. I'm like, oh, okay, I'm"},{"speaker":"Chris Spear","startTime":3005.25,"endTime":3008.25,"body":"at like number five out of"},{"speaker":"Chris Spear","startTime":3008.25,"endTime":3011.94,"body":"eight. So then I have to find"},{"speaker":"Chris Spear","startTime":3008.25,"endTime":3011.94,"body":"what like 30 hashtags that is so"},{"speaker":"Chris Spear","startTime":3011.94,"endTime":3012.33,"body":"tube,"},{"speaker":"Justin Khanna","startTime":3012.36,"endTime":3014.01,"body":"there's an"},{"speaker":"Justin Khanna","startTime":3012.36,"endTime":3014.01,"body":"extension for YouTube called"},{"speaker":"Justin Khanna","startTime":3014.01,"endTime":3017.4,"body":"Tube Buddy, I use, they're very"},{"speaker":"Justin Khanna","startTime":3014.01,"endTime":3017.4,"body":"similar stuff for like, he will"},{"speaker":"Justin Khanna","startTime":3017.4,"endTime":3020.76,"body":"keyword search ranking, where"},{"speaker":"Justin Khanna","startTime":3017.4,"endTime":3020.76,"body":"you can look and it's it's like"},{"speaker":"Justin Khanna","startTime":3020.76,"endTime":3024.75,"body":"a sliding scale from red to"},{"speaker":"Justin Khanna","startTime":3020.76,"endTime":3024.75,"body":"green of like, frequency of"},{"speaker":"Justin Khanna","startTime":3024.75,"endTime":3028.2,"body":"search versus popularity, or"},{"speaker":"Justin Khanna","startTime":3024.75,"endTime":3028.2,"body":"like click through I think is"},{"speaker":"Justin Khanna","startTime":3028.2,"endTime":3031.41,"body":"the is the metrics that they use"},{"speaker":"Justin Khanna","startTime":3028.2,"endTime":3031.41,"body":"for like, how popular is"},{"speaker":"Justin Khanna","startTime":3032.16,"endTime":3033.75,"body":"sujihiki? knife, you know?"},{"speaker":"Chris Spear","startTime":3034.139,"endTime":3035.909,"body":"Yeah, when I have"},{"speaker":"Chris Spear","startTime":3034.139,"endTime":3035.909,"body":"guests like, I had Rich"},{"speaker":"Chris Spear","startTime":3035.909,"endTime":3038.639,"body":"rosendale on the show. So like,"},{"speaker":"Chris Spear","startTime":3035.909,"endTime":3038.639,"body":"yeah, I searched retros nail on"},{"speaker":"Chris Spear","startTime":3038.639,"endTime":3041.129,"body":"YouTube. And then like, what is"},{"speaker":"Chris Spear","startTime":3038.639,"endTime":3041.129,"body":"the top performing one and then"},{"speaker":"Chris Spear","startTime":3041.129,"endTime":3044.189,"body":"go look at the hashtags that"},{"speaker":"Chris Spear","startTime":3041.129,"endTime":3044.189,"body":"they use killer like, Oh, you"},{"speaker":"Chris Spear","startTime":3044.189,"endTime":3046.589,"body":"know, certified master chef is"},{"speaker":"Chris Spear","startTime":3044.189,"endTime":3046.589,"body":"one of the hashtags I need to be"},{"speaker":"Chris Spear","startTime":3046.589,"endTime":3049.589,"body":"using or whatever. But Cousteau"},{"speaker":"Chris Spear","startTime":3046.589,"endTime":3049.589,"body":"is one of the hashtags I need to"},{"speaker":"Chris Spear","startTime":3049.589,"endTime":3052.199,"body":"be using totally, there's so"},{"speaker":"Chris Spear","startTime":3049.589,"endTime":3052.199,"body":"many cool tools out there. And"},{"speaker":"Chris Spear","startTime":3052.199,"endTime":3055.229,"body":"that's how people who are"},{"speaker":"Chris Spear","startTime":3052.199,"endTime":3055.229,"body":"successful get there, I think is"},{"speaker":"Chris Spear","startTime":3055.229,"endTime":3058.169,"body":"knowing those kind of things."},{"speaker":"Chris Spear","startTime":3055.229,"endTime":3058.169,"body":"And that's where again, I'd"},{"speaker":"Chris Spear","startTime":3058.169,"endTime":3061.319,"body":"recommend getting into groups,"},{"speaker":"Chris Spear","startTime":3058.169,"endTime":3061.319,"body":"whether it be a Reddit group or"},{"speaker":"Chris Spear","startTime":3061.319,"endTime":3065.909,"body":"a Facebook group or something. I"},{"speaker":"Chris Spear","startTime":3061.319,"endTime":3065.909,"body":"use buzzsprout for my podcast."},{"speaker":"Chris Spear","startTime":3065.939,"endTime":3068.999,"body":"So there's an amazing buzzsprout"},{"speaker":"Chris Spear","startTime":3065.939,"endTime":3068.999,"body":"podcast group and like everyone"},{"speaker":"Chris Spear","startTime":3068.999,"endTime":3072.449,"body":"in there super active and you"},{"speaker":"Chris Spear","startTime":3068.999,"endTime":3072.449,"body":"can just go on Ask questions all"},{"speaker":"Chris Spear","startTime":3072.449,"endTime":3075.989,"body":"day every day about podcasting."},{"speaker":"Chris Spear","startTime":3072.449,"endTime":3075.989,"body":"So the only way to do it as a"},{"speaker":"Justin Khanna","startTime":3076.38,"endTime":3077.88,"body":"one man one woman"},{"speaker":"Justin Khanna","startTime":3076.38,"endTime":3077.88,"body":"band"},{"speaker":"Chris Spear","startTime":3077.969,"endTime":3082.949,"body":"exhausting, like?"},{"speaker":"Chris Spear","startTime":3077.969,"endTime":3082.949,"body":"Awesome. I think I'm gonna leave"},{"speaker":"Chris Spear","startTime":3082.949,"endTime":3086.129,"body":"it here. I think it's a good"},{"speaker":"Chris Spear","startTime":3082.949,"endTime":3086.129,"body":"first one. I'm gonna cut this up"},{"speaker":"Chris Spear","startTime":3086.129,"endTime":3089.729,"body":"into two shows. And maybe we can"},{"speaker":"Chris Spear","startTime":3086.129,"endTime":3089.729,"body":"do an episode to sound good."},{"speaker":"Justin Khanna","startTime":3089.79,"endTime":3091.53,"body":"Yeah, let's do"},{"speaker":"Justin Khanna","startTime":3089.79,"endTime":3091.53,"body":"it, man. Yeah, well, you're"},{"speaker":"Justin Khanna","startTime":3091.53,"endTime":3092.67,"body":"welcome on the show. Anytime."},{"speaker":"Chris Spear","startTime":3092.81,"endTime":3095.21,"body":"Awesome. Let me"},{"speaker":"Chris Spear","startTime":3092.81,"endTime":3095.21,"body":"know and I'll hop back on and"},{"speaker":"Chris Spear","startTime":3095.21,"endTime":3097.28,"body":"maybe we can do that and go back"},{"speaker":"Chris Spear","startTime":3095.21,"endTime":3097.28,"body":"and forth. Maybe we can do Part"},{"speaker":"Chris Spear","startTime":3097.28,"endTime":3099.8,"body":"Two on your show. And then we'll"},{"speaker":"Chris Spear","startTime":3097.28,"endTime":3099.8,"body":"just like, share files or"},{"speaker":"Chris Spear","startTime":3099.8,"endTime":3103.4,"body":"something, please. Awesome."},{"speaker":"Chris Spear","startTime":3099.8,"endTime":3103.4,"body":"Thank you for coming on the show"},{"speaker":"Chris Spear","startTime":3103.4,"endTime":3106.37,"body":"Justin. And to all of our"},{"speaker":"Chris Spear","startTime":3103.4,"endTime":3106.37,"body":"listeners. This has been the"},{"speaker":"Chris Spear","startTime":3106.37,"endTime":3109.55,"body":"chefs at restaurants podcast, as"},{"speaker":"Chris Spear","startTime":3106.37,"endTime":3109.55,"body":"always, you can find us at"},{"speaker":"Chris Spear","startTime":3109.58,"endTime":3113.42,"body":"chefs@restaurants.com. and .org,"},{"speaker":"Chris Spear","startTime":3109.58,"endTime":3113.42,"body":"and on all social media. Thanks"},{"speaker":"Chris Spear","startTime":3113.42,"endTime":3114.68,"body":"so much and have a great day."}]}