{"version":"1.0.0","segments":[{"startTime":6.99,"endTime":99.09,"body":"Welcome to the Chefs Without"},{"startTime":6.99,"endTime":99.09,"body":"Restaurants podcast. I'm your"},{"startTime":99.09,"endTime":103.29,"body":"host Chris Spear. On the show. I"},{"startTime":99.09,"endTime":103.29,"body":"have conversations with culinary"},{"startTime":103.29,"endTime":106.05,"body":"entrepreneurs and people in the"},{"startTime":103.29,"endTime":106.05,"body":"food and beverage industry who"},{"startTime":106.05,"endTime":110.1,"body":"took a different route. They're"},{"startTime":106.05,"endTime":110.1,"body":"caterers research chefs personal"},{"startTime":110.1,"endTime":114.54,"body":"chefs cookbook authors, food"},{"startTime":110.1,"endTime":114.54,"body":"truckers, farmers, cottage"},{"startTime":114.54,"endTime":118.74,"body":"bakers and all sorts of culinary"},{"startTime":114.54,"endTime":118.74,"body":"renegades. I myself fall into"},{"startTime":118.74,"endTime":121.59,"body":"the personal chef category as I"},{"startTime":118.74,"endTime":121.59,"body":"started my own personal chef"},{"startTime":121.59,"endTime":125.46,"body":"business perfect little bites 11"},{"startTime":121.59,"endTime":125.46,"body":"years ago. And while I started"},{"startTime":125.46,"endTime":128.58,"body":"working in kitchens in the early"},{"startTime":125.46,"endTime":128.58,"body":"90s, I've literally never worked"},{"startTime":128.58,"endTime":132.57,"body":"in a restaurant. This week. My"},{"startTime":128.58,"endTime":132.57,"body":"guest is Matt Plapp, CEO of"},{"startTime":132.57,"endTime":137.25,"body":"America's best restaurants. He's"},{"startTime":132.57,"endTime":137.25,"body":"a marketer, author, speaker,"},{"startTime":137.28,"endTime":140.46,"body":"consultant and business coach."},{"startTime":137.28,"endTime":140.46,"body":"He's owned his own marketing"},{"startTime":140.46,"endTime":143.28,"body":"firms since 2008. And since"},{"startTime":140.46,"endTime":143.28,"body":"then, he's helped hundreds of"},{"startTime":143.28,"endTime":147.48,"body":"companies market with a purpose."},{"startTime":143.28,"endTime":147.48,"body":"In 2016, he changed his focus to"},{"startTime":147.48,"endTime":150.15,"body":"restaurants and today helps"},{"startTime":147.48,"endTime":150.15,"body":"restaurants all over the world"},{"startTime":150.15,"endTime":153.72,"body":"with their ROI engine marketing"},{"startTime":150.15,"endTime":153.72,"body":"platform. Matt also has a"},{"startTime":153.72,"endTime":156.96,"body":"podcast called MP TV and has"},{"startTime":153.72,"endTime":156.96,"body":"released a number of books,"},{"startTime":156.99,"endTime":159.6,"body":"including the one recently"},{"startTime":156.99,"endTime":159.6,"body":"titled Restaurant Marketing That"},{"startTime":159.6,"endTime":163.2,"body":"Works. This episode was actually"},{"startTime":159.6,"endTime":163.2,"body":"recorded as an Instagram Live"},{"startTime":163.2,"endTime":165.75,"body":"that I did with Matt. To be"},{"startTime":163.2,"endTime":165.75,"body":"honest, I never thought it would"},{"startTime":165.75,"endTime":168.9,"body":"be a full podcast. But I was so"},{"startTime":165.75,"endTime":168.9,"body":"blown away by our conversation"},{"startTime":168.93,"endTime":172.14,"body":"that I just had to put it out"},{"startTime":168.93,"endTime":172.14,"body":"there. Now I know that you're"},{"startTime":172.14,"endTime":175.11,"body":"used to hearing my sexy voice"},{"startTime":172.14,"endTime":175.11,"body":"through that new sure MV seven"},{"startTime":175.11,"endTime":177.93,"body":"microphone, but unfortunately, I"},{"startTime":175.11,"endTime":177.93,"body":"was speaking directly into my"},{"startTime":177.93,"endTime":181.8,"body":"phone, not even using a mic. You"},{"startTime":177.93,"endTime":181.8,"body":"can still hear me clearly. But"},{"startTime":181.8,"endTime":183.75,"body":"it's just not that studio"},{"startTime":181.8,"endTime":183.75,"body":"quality. This time."},{"startTime":184.59,"endTime":187.32,"body":"I'd intended to go maybe 15"},{"startTime":184.59,"endTime":187.32,"body":"minutes with Matt mostly talking"},{"startTime":187.32,"endTime":190.35,"body":"about the new book. But he"},{"startTime":187.32,"endTime":190.35,"body":"shared so many gems during this"},{"startTime":190.35,"endTime":193.26,"body":"conversation. Most of it"},{"startTime":190.35,"endTime":193.26,"body":"revolves around how to obtain"},{"startTime":193.26,"endTime":196.68,"body":"customer data and best to use it"},{"startTime":193.26,"endTime":196.68,"body":"in your marketing strategy. We"},{"startTime":196.68,"endTime":200.31,"body":"talked about email lists and how"},{"startTime":196.68,"endTime":200.31,"body":"often to send out an email. We"},{"startTime":200.31,"endTime":203.07,"body":"discuss using your time and"},{"startTime":200.31,"endTime":203.07,"body":"money effectively. And he gives"},{"startTime":203.07,"endTime":205.65,"body":"tips on using the Upwork website"},{"startTime":203.07,"endTime":205.65,"body":"when you're ready to hire"},{"startTime":205.65,"endTime":208.5,"body":"someone to help you. I talked"},{"startTime":205.65,"endTime":208.5,"body":"with a lot of guests about what"},{"startTime":208.5,"endTime":211.02,"body":"their marketing strategy is, but"},{"startTime":208.5,"endTime":211.02,"body":"I've never had an actual"},{"startTime":211.02,"endTime":214.14,"body":"marketer on the show. I really"},{"startTime":211.02,"endTime":214.14,"body":"hope this brings tremendous"},{"startTime":214.14,"endTime":216.72,"body":"value to people, Matt was able"},{"startTime":214.14,"endTime":216.72,"body":"to actually help me with one of"},{"startTime":216.72,"endTime":220.26,"body":"my problems. While we were on"},{"startTime":216.72,"endTime":220.26,"body":"the show live. I just know that"},{"startTime":220.26,"endTime":222.57,"body":"you're going to find at least"},{"startTime":220.26,"endTime":222.57,"body":"one solid tip that's going to"},{"startTime":222.57,"endTime":225.6,"body":"help you take your marketing to"},{"startTime":222.57,"endTime":225.6,"body":"the next level. I really hope"},{"startTime":225.6,"endTime":228.84,"body":"you enjoy this episode as much"},{"startTime":225.6,"endTime":228.84,"body":"as I did. And we'd love it. If"},{"startTime":228.84,"endTime":231.06,"body":"you supported the Chefs Without"},{"startTime":228.84,"endTime":231.06,"body":"Restaurants, podcast and"},{"startTime":231.06,"endTime":234.39,"body":"community. There are a few ways"},{"startTime":231.06,"endTime":234.39,"body":"to help. First, if you have a"},{"startTime":234.39,"endTime":237.87,"body":"business or product, we're"},{"startTime":234.39,"endTime":237.87,"body":"always looking for sponsors. You"},{"startTime":237.87,"endTime":241.14,"body":"can also support our existing"},{"startTime":237.87,"endTime":241.14,"body":"sponsors like savory jobs. If"},{"startTime":241.14,"endTime":244.53,"body":"you shop on Amazon, we have our"},{"startTime":241.14,"endTime":244.53,"body":"own affiliate link, or be like"},{"startTime":244.53,"endTime":247.14,"body":"cool kids Matt Collins and"},{"startTime":244.53,"endTime":247.14,"body":"Justin Khanna and consider"},{"startTime":247.14,"endTime":250.44,"body":"joining our Patreon. If nothing"},{"startTime":247.14,"endTime":250.44,"body":"else, it would be great if you"},{"startTime":250.44,"endTime":253.98,"body":"subscribe to the show, rated it"},{"startTime":250.44,"endTime":253.98,"body":"and reviewed it and maybe share"},{"startTime":253.98,"endTime":257.16,"body":"your favorite episodes on social"},{"startTime":253.98,"endTime":257.16,"body":"media. The links to all these"},{"startTime":257.16,"endTime":260.07,"body":"things are in the show notes as"},{"startTime":257.16,"endTime":260.07,"body":"usual. The support means"},{"startTime":260.07,"endTime":260.91,"body":"everything to me."},{"startTime":261.62,"endTime":265.79,"body":"And now here's a word from this"},{"startTime":261.62,"endTime":265.79,"body":"week's sponsor Savory jobs. Did"},{"startTime":265.79,"endTime":268.43,"body":"you know restaurants turnover"},{"startTime":265.79,"endTime":268.43,"body":"employees four times faster than"},{"startTime":268.43,"endTime":271.79,"body":"most businesses? What if"},{"startTime":268.43,"endTime":271.79,"body":"somebody created an affordable"},{"startTime":271.82,"endTime":274.28,"body":"and effective hiring solution"},{"startTime":271.82,"endTime":274.28,"body":"for the restaurant industry?"},{"startTime":275.12,"endTime":277.43,"body":"What if there were a job site"},{"startTime":275.12,"endTime":277.43,"body":"that only focused on people"},{"startTime":277.43,"endTime":281.39,"body":"looking for food service jobs?"},{"startTime":277.43,"endTime":281.39,"body":"What if that site only cost $50"},{"startTime":281.42,"endTime":284.06,"body":"a year to advertise for every"},{"startTime":281.42,"endTime":284.06,"body":"job your restaurant needed?"},{"startTime":284.69,"endTime":288.08,"body":"Forget the big corporate sites"},{"startTime":284.69,"endTime":288.08,"body":"like indeed and monster. Our"},{"startTime":288.08,"endTime":290.81,"body":"sponsor savory jobs has a job"},{"startTime":288.08,"endTime":290.81,"body":"site exclusively for"},{"startTime":290.81,"endTime":295.28,"body":"restaurants. The best part is"},{"startTime":290.81,"endTime":295.28,"body":"savory jobs only charges $50 for"},{"startTime":295.28,"endTime":299.09,"body":"an entire year and you can post"},{"startTime":295.28,"endTime":299.09,"body":"all the jobs you want. And for"},{"startTime":299.09,"endTime":302.99,"body":"our loyal listeners. use the"},{"startTime":299.09,"endTime":302.99,"body":"code Savory10 and get 10% off."},{"startTime":303.74,"endTime":311.24,"body":"So go to savoryjobs.com and"},{"startTime":303.74,"endTime":311.24,"body":"discover the job site shaking up"},{"startTime":311.24,"endTime":316.55,"body":"the industry. And remember to"},{"startTime":311.24,"endTime":316.55,"body":"use savory10 for 10% off. And"},{"startTime":316.55,"endTime":320.09,"body":"now on with the show. Thanks so"},{"startTime":316.55,"endTime":320.09,"body":"much and have a great week."},{"startTime":320.69,"endTime":322.04,"body":"Hey, Matt, what's up?"},{"speaker":"Matt Plapp","startTime":324.23,"endTime":325.67,"body":"Living the dream,"},{"speaker":"Matt Plapp","startTime":324.23,"endTime":325.67,"body":"brother? How are you?"},{"speaker":"Chris Spear","startTime":325.88,"endTime":327.71,"body":"Great. Thanks for"},{"speaker":"Chris Spear","startTime":325.88,"endTime":327.71,"body":"hopping in here."},{"speaker":"Matt Plapp","startTime":327.9,"endTime":330.39,"body":"You're welcome."},{"speaker":"Chris Spear","startTime":329.1,"endTime":331.687,"body":"Super excited to"},{"speaker":"Chris Spear","startTime":329.1,"endTime":331.687,"body":"talk to you today. I guess we'll"},{"speaker":"Chris Spear","startTime":331.74,"endTime":334.961,"body":"just jump right into it. I'll"},{"speaker":"Chris Spear","startTime":331.74,"endTime":334.961,"body":"post this up live. or post this"},{"speaker":"Chris Spear","startTime":335.014,"endTime":338.34,"body":"up recorded after for those who"},{"speaker":"Chris Spear","startTime":335.014,"endTime":338.34,"body":"aren't here for the live. But I"},{"speaker":"Chris Spear","startTime":338.393,"endTime":341.508,"body":"want to find out all about"},{"speaker":"Chris Spear","startTime":338.393,"endTime":341.508,"body":"what's going on. So I guess this"},{"speaker":"Chris Spear","startTime":341.561,"endTime":344.73,"body":"is like an impromptu Chefs"},{"speaker":"Chris Spear","startTime":341.561,"endTime":344.73,"body":"Without Restaurants Mini episode."},{"speaker":"Matt Plapp","startTime":344.91,"endTime":346.35,"body":"There we go. Mini"},{"speaker":"Matt Plapp","startTime":344.91,"endTime":346.35,"body":"episode baby."},{"speaker":"Chris Spear","startTime":346.53,"endTime":349.47,"body":"Yeah, yeah. So"},{"speaker":"Chris Spear","startTime":346.53,"endTime":349.47,"body":"let's get right to this. Who are"},{"speaker":"Chris Spear","startTime":349.47,"endTime":352.47,"body":"you and a little background on"},{"speaker":"Chris Spear","startTime":349.47,"endTime":352.47,"body":"what you do. I don't want to get"},{"speaker":"Chris Spear","startTime":352.47,"endTime":354.39,"body":"much into the whole story."},{"speaker":"Chris Spear","startTime":352.47,"endTime":354.39,"body":"Because there's lots of places"},{"speaker":"Chris Spear","startTime":354.39,"endTime":357.54,"body":"people can find that. But just a"},{"speaker":"Chris Spear","startTime":354.39,"endTime":357.54,"body":"little background on who you are"},{"speaker":"Chris Spear","startTime":357.54,"endTime":361.74,"body":"and what you do for work."},{"speaker":"Matt Plapp","startTime":358.8,"endTime":361.069,"body":"Yeah, so CEO and"},{"speaker":"Matt Plapp","startTime":358.8,"endTime":361.069,"body":"founder of America's best"},{"speaker":"Matt Plapp","startTime":361.123,"endTime":364.581,"body":"restaurants, we have a couple of"},{"speaker":"Matt Plapp","startTime":361.123,"endTime":364.581,"body":"facets of our company. One part"},{"speaker":"Matt Plapp","startTime":364.635,"endTime":367.822,"body":"of it is a media company. We're"},{"speaker":"Matt Plapp","startTime":364.635,"endTime":367.822,"body":"actually our team just left"},{"speaker":"Matt Plapp","startTime":367.876,"endTime":371.172,"body":"Asheville, North Carolina, we"},{"speaker":"Matt Plapp","startTime":367.876,"endTime":371.172,"body":"filmed 10 to 12 episodes a week"},{"speaker":"Matt Plapp","startTime":371.226,"endTime":374.306,"body":"of if somebody will call many"},{"speaker":"Matt Plapp","startTime":371.226,"endTime":374.306,"body":"diners, drive ins and dives"},{"speaker":"Matt Plapp","startTime":374.36,"endTime":377.601,"body":"where we're looking to highlight"},{"speaker":"Matt Plapp","startTime":374.36,"endTime":377.601,"body":"restaurants that you eat at"},{"speaker":"Matt Plapp","startTime":377.655,"endTime":380.897,"body":"weekly. And so we're launching"},{"speaker":"Matt Plapp","startTime":377.655,"endTime":380.897,"body":"that TV show in September, we"},{"speaker":"Matt Plapp","startTime":380.951,"endTime":383.977,"body":"have got to Mercedes, one"},{"speaker":"Matt Plapp","startTime":380.951,"endTime":383.977,"body":"Mercedes Sprinter van, in this"},{"speaker":"Matt Plapp","startTime":384.031,"endTime":387.326,"body":"region, one coming online in the"},{"speaker":"Matt Plapp","startTime":384.031,"endTime":387.326,"body":"West Coast and goals 10 next"},{"speaker":"Matt Plapp","startTime":387.381,"endTime":390.676,"body":"year, 50 and five years. That's"},{"speaker":"Matt Plapp","startTime":387.381,"endTime":390.676,"body":"what part of the company. The"},{"speaker":"Matt Plapp","startTime":390.73,"endTime":394.08,"body":"other part is restaurant Mark"},{"speaker":"Matt Plapp","startTime":390.73,"endTime":394.08,"body":"networks, which is our marketing"},{"speaker":"Matt Plapp","startTime":394.134,"endTime":397.592,"body":"division that helps restaurants,"},{"speaker":"Matt Plapp","startTime":394.134,"endTime":397.592,"body":"build a database market better,"},{"speaker":"Matt Plapp","startTime":397.646,"endTime":400.78,"body":"and then communicate with"},{"speaker":"Matt Plapp","startTime":397.646,"endTime":400.78,"body":"customers more often. We've been"},{"speaker":"Matt Plapp","startTime":400.834,"endTime":404.183,"body":"around I've been around since"},{"speaker":"Matt Plapp","startTime":400.834,"endTime":404.183,"body":"99. In the marketing world, I've"},{"speaker":"Matt Plapp","startTime":404.237,"endTime":407.425,"body":"been around the restaurant game"},{"speaker":"Matt Plapp","startTime":404.237,"endTime":407.425,"body":"since then, as well, from a"},{"speaker":"Matt Plapp","startTime":407.479,"endTime":410.613,"body":"marketing standpoint, not an"},{"speaker":"Matt Plapp","startTime":407.479,"endTime":410.613,"body":"operator, not a chef. Not the"},{"speaker":"Matt Plapp","startTime":410.667,"endTime":413.638,"body":"smart guys know how to make good"},{"speaker":"Matt Plapp","startTime":410.667,"endTime":413.638,"body":"food. I can make steak"},{"speaker":"Matt Plapp","startTime":413.692,"endTime":416.88,"body":"occasionally. And then you've"},{"speaker":"Matt Plapp","startTime":413.692,"endTime":416.88,"body":"been in this part of it since"},{"speaker":"Matt Plapp","startTime":416.934,"endTime":420.122,"body":"2008. Well, I know you've got a"},{"speaker":"Matt Plapp","startTime":416.934,"endTime":420.122,"body":"new book. So let's get into"},{"speaker":"Matt Plapp","startTime":420.176,"endTime":423.634,"body":"this. What is the new book? And"},{"speaker":"Matt Plapp","startTime":420.176,"endTime":423.634,"body":"why now? Why is this book really"},{"speaker":"Matt Plapp","startTime":423.688,"endTime":426.983,"body":"important right now. So 2018, I"},{"speaker":"Matt Plapp","startTime":423.688,"endTime":426.983,"body":"had this in here on accident."},{"speaker":"Matt Plapp","startTime":427.037,"endTime":430.495,"body":"This is my first book, don't 86"},{"speaker":"Matt Plapp","startTime":427.037,"endTime":430.495,"body":"restaurant sales back in 2018. I"},{"speaker":"Matt Plapp","startTime":430.549,"endTime":433.467,"body":"wrote that book. And my vision"},{"speaker":"Matt Plapp","startTime":430.549,"endTime":433.467,"body":"was to teach restaurant"},{"speaker":"Matt Plapp","startTime":433.521,"endTime":436.6,"body":"operators that there is their"},{"speaker":"Matt Plapp","startTime":433.521,"endTime":436.6,"body":"tactics out there to market"},{"speaker":"Matt Plapp","startTime":436.654,"endTime":440.004,"body":"better. And I got a little too"},{"speaker":"Matt Plapp","startTime":436.654,"endTime":440.004,"body":"technical in that book. Because"},{"speaker":"Matt Plapp","startTime":440.058,"endTime":443.354,"body":"I heard a lot of offers. It's"},{"speaker":"Matt Plapp","startTime":440.058,"endTime":443.354,"body":"it's sold a lot of copies. I've"},{"speaker":"Matt Plapp","startTime":443.408,"endTime":446.65,"body":"spoken many shows about it. And"},{"speaker":"Matt Plapp","startTime":443.408,"endTime":446.65,"body":"I heard from a lot of people"},{"speaker":"Matt Plapp","startTime":446.704,"endTime":450.053,"body":"that that the book was great,"},{"speaker":"Matt Plapp","startTime":446.704,"endTime":450.053,"body":"the ideas didn't go deep enough."},{"speaker":"Matt Plapp","startTime":450.107,"endTime":453.457,"body":"And I also can't use the tactics"},{"speaker":"Matt Plapp","startTime":450.107,"endTime":453.457,"body":"that you highlighted in there"},{"speaker":"Matt Plapp","startTime":453.511,"endTime":457.023,"body":"because there was literally some"},{"speaker":"Matt Plapp","startTime":453.511,"endTime":457.023,"body":"automation on how to build stuff"},{"speaker":"Matt Plapp","startTime":457.077,"endTime":460.319,"body":"in Zapier and some different"},{"speaker":"Matt Plapp","startTime":457.077,"endTime":460.319,"body":"automation tools that are above"},{"speaker":"Matt Plapp","startTime":460.373,"endTime":463.885,"body":"their heads. So I wrote a second"},{"speaker":"Matt Plapp","startTime":460.373,"endTime":463.885,"body":"book called some more slices and"},{"speaker":"Matt Plapp","startTime":463.939,"endTime":467.342,"body":"chosen 19, which was a piggyback"},{"speaker":"Matt Plapp","startTime":463.939,"endTime":467.342,"body":"little easier version of that."},{"speaker":"Matt Plapp","startTime":467.397,"endTime":470.8,"body":"And then when 2019 came around,"},{"speaker":"Matt Plapp","startTime":467.397,"endTime":470.8,"body":"my goal was to publish a book a"},{"speaker":"Matt Plapp","startTime":470.854,"endTime":473.772,"body":"year, and so does 19 came"},{"speaker":"Matt Plapp","startTime":470.854,"endTime":473.772,"body":"around, I started working on"},{"speaker":"Matt Plapp","startTime":473.826,"endTime":476.743,"body":"restaurant Mark networks. And"},{"speaker":"Matt Plapp","startTime":473.826,"endTime":476.743,"body":"originally the title was"},{"speaker":"Matt Plapp","startTime":476.797,"endTime":480.147,"body":"Restaurant Marketing networks."},{"speaker":"Matt Plapp","startTime":476.797,"endTime":480.147,"body":"back to the basics, I wanted to"},{"speaker":"Matt Plapp","startTime":480.201,"endTime":483.497,"body":"write a book, on our theory, a"},{"speaker":"Matt Plapp","startTime":480.201,"endTime":483.497,"body":"five step theory that we have,"},{"speaker":"Matt Plapp","startTime":483.551,"endTime":486.955,"body":"which revolves around ABR, our"},{"speaker":"Matt Plapp","startTime":483.551,"endTime":486.955,"body":"company initials, America's best"},{"speaker":"Matt Plapp","startTime":487.009,"endTime":490.359,"body":"restaurants, but also attract"},{"speaker":"Matt Plapp","startTime":487.009,"endTime":490.359,"body":"bill retain, I wanted to write a"},{"speaker":"Matt Plapp","startTime":490.413,"endTime":493.762,"body":"book about how restaurants can"},{"speaker":"Matt Plapp","startTime":490.413,"endTime":493.762,"body":"attract attention at the end of"},{"speaker":"Matt Plapp","startTime":493.816,"endTime":496.95,"body":"the day. That's how you get"},{"speaker":"Matt Plapp","startTime":493.816,"endTime":496.95,"body":"people to eat your restaurant."},{"speaker":"Matt Plapp","startTime":497.004,"endTime":500.192,"body":"If people see you more often and"},{"speaker":"Matt Plapp","startTime":497.004,"endTime":500.192,"body":"your food's good, and your"},{"speaker":"Matt Plapp","startTime":500.246,"endTime":503.542,"body":"service is good. They like the"},{"speaker":"Matt Plapp","startTime":500.246,"endTime":503.542,"body":"atmosphere, they'll come back."},{"speaker":"Matt Plapp","startTime":503.596,"endTime":507.107,"body":"But more importantly, how do you"},{"speaker":"Matt Plapp","startTime":503.596,"endTime":507.107,"body":"take that attraction and build a"},{"speaker":"Matt Plapp","startTime":507.161,"endTime":510.025,"body":"database? And then retention?"},{"speaker":"Matt Plapp","startTime":507.161,"endTime":510.025,"body":"How do you retain those"},{"speaker":"Matt Plapp","startTime":510.079,"endTime":513.429,"body":"customers? How do you keep them"},{"speaker":"Matt Plapp","startTime":510.079,"endTime":513.429,"body":"opening your emails, keep them"},{"speaker":"Matt Plapp","startTime":513.483,"endTime":516.562,"body":"clicking your text messages,"},{"speaker":"Matt Plapp","startTime":513.483,"endTime":516.562,"body":"keep them engaging in social"},{"speaker":"Matt Plapp","startTime":516.616,"endTime":520.074,"body":"media. So that was what the book"},{"speaker":"Matt Plapp","startTime":516.616,"endTime":520.074,"body":"was written about. I was hoping"},{"speaker":"Matt Plapp","startTime":520.128,"endTime":523.478,"body":"to publish it in early the late"},{"speaker":"Matt Plapp","startTime":520.128,"endTime":523.478,"body":"spring of last year, I finally"},{"speaker":"Matt Plapp","startTime":523.532,"endTime":526.99,"body":"got out this summer. But during"},{"speaker":"Matt Plapp","startTime":523.532,"endTime":526.99,"body":"the process, my publisher called"},{"speaker":"Matt Plapp","startTime":527.044,"endTime":530.394,"body":"me and said, Hey, what did you"},{"speaker":"Matt Plapp","startTime":527.044,"endTime":530.394,"body":"change with the pandemic on the"},{"speaker":"Matt Plapp","startTime":530.448,"endTime":533.635,"body":"book? I said, What do you mean,"},{"speaker":"Matt Plapp","startTime":530.448,"endTime":533.635,"body":"what I changed? Like, well,"},{"speaker":"Matt Plapp","startTime":533.689,"endTime":536.769,"body":"obviously, you had the pivot."},{"speaker":"Matt Plapp","startTime":533.689,"endTime":536.769,"body":"Everybody else did. I said,"},{"speaker":"Matt Plapp","startTime":536.823,"endTime":540.011,"body":"Well, we honestly didn't. I"},{"speaker":"Matt Plapp","startTime":536.823,"endTime":540.011,"body":"said, the only thing we did was"},{"speaker":"Matt Plapp","startTime":540.065,"endTime":543.414,"body":"use the databases more often. So"},{"speaker":"Matt Plapp","startTime":540.065,"endTime":543.414,"body":"what we were doing before the"},{"speaker":"Matt Plapp","startTime":543.468,"endTime":546.872,"body":"pandemic with restaurants is the"},{"speaker":"Matt Plapp","startTime":543.468,"endTime":546.872,"body":"same that they did during that"},{"speaker":"Matt Plapp","startTime":546.926,"endTime":550.114,"body":"help get customers back in"},{"speaker":"Matt Plapp","startTime":546.926,"endTime":550.114,"body":"educate them on third party on a"},{"speaker":"Matt Plapp","startTime":550.168,"endTime":553.572,"body":"curbside on pickup on delivery"},{"speaker":"Matt Plapp","startTime":550.168,"endTime":553.572,"body":"on whatever. And then it's going"},{"speaker":"Matt Plapp","startTime":553.626,"endTime":556.868,"body":"to work after so we tweak the"},{"speaker":"Matt Plapp","startTime":553.626,"endTime":556.868,"body":"name of the book to restaurant"},{"speaker":"Matt Plapp","startTime":556.922,"endTime":560.271,"body":"market networks before, during"},{"speaker":"Matt Plapp","startTime":556.922,"endTime":560.271,"body":"and after the pandemic, because"},{"speaker":"Matt Plapp","startTime":560.325,"endTime":563.513,"body":"quite honestly, the tactics in"},{"speaker":"Matt Plapp","startTime":560.325,"endTime":563.513,"body":"here are in my mind, kind of"},{"speaker":"Matt Plapp","startTime":563.567,"endTime":566.917,"body":"elementary, it's how do you get"},{"speaker":"Matt Plapp","startTime":563.567,"endTime":566.917,"body":"attention? What do you do with"},{"speaker":"Matt Plapp","startTime":566.971,"endTime":570.321,"body":"the attention? And then what do"},{"speaker":"Matt Plapp","startTime":566.971,"endTime":570.321,"body":"you do with your database on a"},{"speaker":"Matt Plapp","startTime":570.375,"endTime":573.67,"body":"consistent basis so that people"},{"speaker":"Matt Plapp","startTime":570.375,"endTime":573.67,"body":"don't ignore you? And I would"},{"speaker":"Matt Plapp","startTime":573.724,"endTime":576.804,"body":"also say it's just a good"},{"speaker":"Matt Plapp","startTime":573.724,"endTime":576.804,"body":"overall marketing book. I mean,"},{"speaker":"Matt Plapp","startTime":576.858,"endTime":580.208,"body":"our group here is Chefs Without"},{"speaker":"Matt Plapp","startTime":576.858,"endTime":580.208,"body":"Restaurants. 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But at the end of"},{"speaker":"Unknown","startTime":601.53,"endTime":606.45,"body":"the day, all businesses survive"},{"speaker":"Unknown","startTime":606.57,"endTime":610.05,"body":"and thrive, the more people know"},{"speaker":"Unknown","startTime":606.57,"endTime":610.05,"body":"about you, for example,"},{"speaker":"Unknown","startTime":610.05,"endTime":613.14,"body":"America's best restaurants, our"},{"speaker":"Unknown","startTime":610.05,"endTime":613.14,"body":"media company, we spend about"},{"speaker":"Unknown","startTime":613.14,"endTime":616.38,"body":"five grand per vehicle per week"},{"speaker":"Unknown","startTime":613.14,"endTime":616.38,"body":"that that's on the road I had a"},{"speaker":"Unknown","startTime":616.38,"endTime":619.32,"body":"friend of mine today is like,"},{"speaker":"Unknown","startTime":616.38,"endTime":619.32,"body":"holy crap. $5,000. Because like"},{"speaker":"Unknown","startTime":619.32,"endTime":621.81,"body":"this week, you spent five like,"},{"speaker":"Unknown","startTime":619.32,"endTime":621.81,"body":"well, this week, we spent"},{"speaker":"Unknown","startTime":621.81,"endTime":626.94,"body":"30 $861. Specifically, we had a"},{"speaker":"Unknown","startTime":621.81,"endTime":626.94,"body":"good week. 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So"},{"speaker":"Unknown","startTime":682.29,"endTime":684.75,"body":"anything you do out there, from"},{"speaker":"Unknown","startTime":682.29,"endTime":684.75,"body":"a business standpoint, if you're"},{"speaker":"Unknown","startTime":684.75,"endTime":688.23,"body":"trying to grow your revenue, you"},{"speaker":"Unknown","startTime":684.75,"endTime":688.23,"body":"need to think about how you can"},{"speaker":"Unknown","startTime":688.23,"endTime":691.71,"body":"convert that attention to a"},{"speaker":"Unknown","startTime":688.23,"endTime":691.71,"body":"database. Because once you get"},{"speaker":"Unknown","startTime":691.71,"endTime":694.38,"body":"Matt claps information for your"},{"speaker":"Unknown","startTime":691.71,"endTime":694.38,"body":"restaurant or your car"},{"speaker":"Unknown","startTime":694.38,"endTime":697.53,"body":"dealership or your hot tub"},{"speaker":"Unknown","startTime":694.38,"endTime":697.53,"body":"company or whatever, then you"},{"speaker":"Unknown","startTime":697.53,"endTime":701.7,"body":"can market to me on your time."},{"speaker":"Unknown","startTime":697.53,"endTime":701.7,"body":"And it's not I there's a graphic"},{"speaker":"Unknown","startTime":701.7,"endTime":704.73,"body":"in here I flip through and find"},{"speaker":"Unknown","startTime":701.7,"endTime":704.73,"body":"is called hope and pray aim and"},{"speaker":"Unknown","startTime":704.73,"endTime":707.37,"body":"expect on a web page is even on"},{"speaker":"Unknown","startTime":704.73,"endTime":707.37,"body":"it. 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You could aim at Matt"},{"speaker":"Unknown","startTime":730.71,"endTime":734.67,"body":"plap with a text or an email or"},{"speaker":"Unknown","startTime":730.71,"endTime":734.67,"body":"campaign and expect an outcome a"},{"speaker":"Unknown","startTime":734.67,"endTime":738.0,"body":"certain amount of time. Yeah, I"},{"speaker":"Unknown","startTime":734.67,"endTime":738.0,"body":"mean, I think the danger a lot"},{"speaker":"Unknown","startTime":738.0,"endTime":741.66,"body":"of people get into is these"},{"speaker":"Unknown","startTime":738.0,"endTime":741.66,"body":"platforms, they think followers"},{"speaker":"Unknown","startTime":741.66,"endTime":746.16,"body":"and likes equal business, right?"},{"speaker":"Unknown","startTime":741.66,"endTime":746.16,"body":"And Instagrams a business,"},{"speaker":"Unknown","startTime":746.16,"endTime":749.97,"body":"right? Like they make money on"},{"speaker":"Unknown","startTime":746.16,"endTime":749.97,"body":"advertising. I have almost 5000"},{"speaker":"Unknown","startTime":749.97,"endTime":754.11,"body":"followers. But when I do a post,"},{"speaker":"Unknown","startTime":749.97,"endTime":754.11,"body":"I can get maybe max out at 100"},{"speaker":"Unknown","startTime":754.11,"endTime":757.38,"body":"people liking that post, how"},{"speaker":"Unknown","startTime":754.11,"endTime":757.38,"body":"many impressions were there? And"},{"speaker":"Unknown","startTime":757.38,"endTime":759.21,"body":"then what if Instagram goes away"},{"speaker":"Unknown","startTime":757.38,"endTime":759.21,"body":"tomorrow? Like what does that"},{"speaker":"Unknown","startTime":759.21,"endTime":762.24,"body":"really mean that I posted"},{"speaker":"Unknown","startTime":759.21,"endTime":762.24,"body":"something? For my for my"},{"speaker":"Unknown","startTime":762.24,"endTime":764.76,"body":"personal chef business, I posted"},{"speaker":"Unknown","startTime":762.24,"endTime":764.76,"body":"a thing saying, hey, I'd love to"},{"speaker":"Unknown","startTime":764.79,"endTime":769.38,"body":"have you come on. I'd love to"},{"speaker":"Unknown","startTime":764.79,"endTime":769.38,"body":"cook for you. Right? And 80"},{"speaker":"Unknown","startTime":769.38,"endTime":771.33,"body":"people like that post? Well,"},{"speaker":"Unknown","startTime":769.38,"endTime":771.33,"body":"what does that mean? Are they"},{"speaker":"Unknown","startTime":771.33,"endTime":775.02,"body":"even my target customer? Am I"},{"speaker":"Unknown","startTime":771.33,"endTime":775.02,"body":"getting in front of them? And"},{"speaker":"Unknown","startTime":775.02,"endTime":777.42,"body":"then what do I do? 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And I found"},{"speaker":"Unknown","startTime":789.51,"endTime":793.14,"body":"personally it doesn't. It hasn't"},{"speaker":"Unknown","startTime":793.14,"endTime":793.62,"body":"for me."},{"speaker":"Unknown","startTime":794.01,"endTime":796.68,"body":"Yeah, it I had lunch with a"},{"speaker":"Unknown","startTime":794.01,"endTime":796.68,"body":"friend of mine today who's been"},{"speaker":"Unknown","startTime":796.68,"endTime":799.53,"body":"in the tech world for a long"},{"speaker":"Unknown","startTime":796.68,"endTime":799.53,"body":"time. I knew him from radio, we"},{"speaker":"Unknown","startTime":799.53,"endTime":802.8,"body":"started in radio advertising. I"},{"speaker":"Unknown","startTime":799.53,"endTime":802.8,"body":"started in 1999. 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He's like,"},{"speaker":"Unknown","startTime":814.5,"endTime":817.59,"body":"Matt, we came to find out like"},{"speaker":"Unknown","startTime":814.5,"endTime":817.59,"body":"nine out of 10 of these people"},{"speaker":"Unknown","startTime":817.59,"endTime":820.62,"body":"in these forms. The sales teams"},{"speaker":"Unknown","startTime":817.59,"endTime":820.62,"body":"weren't following up with them."},{"speaker":"Unknown","startTime":820.71,"endTime":824.16,"body":"They're just sitting there is"},{"speaker":"Unknown","startTime":820.71,"endTime":824.16,"body":"like they took the time to"},{"speaker":"Unknown","startTime":824.19,"endTime":828.39,"body":"answer in depth 15 questions."},{"speaker":"Unknown","startTime":824.19,"endTime":828.39,"body":"It's not like they clicked a"},{"speaker":"Unknown","startTime":828.39,"endTime":831.27,"body":"button. 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You"},{"speaker":"Unknown","startTime":945.69,"endTime":949.08,"body":"got to prove yourself to me, in"},{"speaker":"Unknown","startTime":949.08,"endTime":952.32,"body":"order for me to become a long"},{"speaker":"Unknown","startTime":949.08,"endTime":952.32,"body":"term customer. So number one,"},{"speaker":"Unknown","startTime":952.32,"endTime":955.65,"body":"look inside your four walls like"},{"speaker":"Unknown","startTime":952.32,"endTime":955.65,"body":"my business here. This is my"},{"speaker":"Unknown","startTime":955.65,"endTime":958.35,"body":"office, I need to look around"},{"speaker":"Unknown","startTime":955.65,"endTime":958.35,"body":"and think well, we start getting"},{"speaker":"Unknown","startTime":958.35,"endTime":961.11,"body":"customers coming in here. When"},{"speaker":"Unknown","startTime":958.35,"endTime":961.11,"body":"it opens up next month, what am"},{"speaker":"Unknown","startTime":961.11,"endTime":964.08,"body":"I going to do in house to"},{"speaker":"Unknown","startTime":961.11,"endTime":964.08,"body":"capture everybody that walks in,"},{"speaker":"Unknown","startTime":964.08,"endTime":966.9,"body":"here's information. Now I'm at"},{"speaker":"Unknown","startTime":964.08,"endTime":966.9,"body":"an advantage. It's a membership"},{"speaker":"Unknown","startTime":966.9,"endTime":970.11,"body":"only place so I already have it."},{"speaker":"Unknown","startTime":966.9,"endTime":970.11,"body":"But maybe they have guests,"},{"speaker":"Unknown","startTime":970.32,"endTime":971.82,"body":"maybe they have friends, they"},{"speaker":"Unknown","startTime":970.32,"endTime":971.82,"body":"want to share something what"},{"speaker":"Unknown","startTime":972.27,"endTime":976.38,"body":"number two is looking at your"},{"speaker":"Unknown","startTime":972.27,"endTime":976.38,"body":"current data, online ordering,"},{"speaker":"Unknown","startTime":976.98,"endTime":980.22,"body":"online lead forms, places that"},{"speaker":"Unknown","startTime":976.98,"endTime":980.22,"body":"people have given you"},{"speaker":"Unknown","startTime":980.22,"endTime":984.33,"body":"information and make sure that"},{"speaker":"Unknown","startTime":980.22,"endTime":984.33,"body":"you have more of it. Don't just"},{"speaker":"Unknown","startTime":984.33,"endTime":987.06,"body":"get somebody's email address,"},{"speaker":"Unknown","startTime":984.33,"endTime":987.06,"body":"get their email and their name"},{"speaker":"Unknown","startTime":987.06,"endTime":989.07,"body":"and their phone number and their"},{"speaker":"Unknown","startTime":987.06,"endTime":989.07,"body":"birthday and their gender."},{"speaker":"Unknown","startTime":989.43,"endTime":992.73,"body":"People give you what you want."},{"speaker":"Unknown","startTime":989.43,"endTime":992.73,"body":"And the more information people"},{"speaker":"Unknown","startTime":992.73,"endTime":995.37,"body":"give you the more vested they"},{"speaker":"Unknown","startTime":992.73,"endTime":995.37,"body":"are i'd somebody Diego Matt,"},{"speaker":"Unknown","startTime":995.79,"endTime":998.76,"body":"what if we ask 1000 people to"},{"speaker":"Unknown","startTime":995.79,"endTime":998.76,"body":"get their email address and we"},{"speaker":"Unknown","startTime":998.76,"endTime":1002.69,"body":"get 1000? What if we ask those"},{"speaker":"Unknown","startTime":998.76,"endTime":1002.69,"body":"same 1000 people? five"},{"speaker":"Unknown","startTime":1002.69,"endTime":1004.76,"body":"questions, their email, their"},{"speaker":"Unknown","startTime":1002.69,"endTime":1004.76,"body":"phone number, their birthday,"},{"speaker":"Unknown","startTime":1004.76,"endTime":1008.72,"body":"their visit, frequency, their"},{"speaker":"Unknown","startTime":1004.76,"endTime":1008.72,"body":"name. Now I just got 700 people,"},{"speaker":"Unknown","startTime":1008.72,"endTime":1011.96,"body":"I'm like, would you rather have"},{"speaker":"Unknown","startTime":1008.72,"endTime":1011.96,"body":"700 people that gave you"},{"speaker":"Unknown","startTime":1011.99,"endTime":1016.13,"body":"everything than 1000, who gave"},{"speaker":"Unknown","startTime":1011.99,"endTime":1016.13,"body":"you one piece of item that"},{"speaker":"Unknown","startTime":1016.13,"endTime":1018.23,"body":"doesn't really give you the"},{"speaker":"Unknown","startTime":1016.13,"endTime":1018.23,"body":"ability to do a whole lot with"},{"speaker":"Unknown","startTime":1018.23,"endTime":1022.13,"body":"it. So take your current data"},{"speaker":"Unknown","startTime":1018.23,"endTime":1022.13,"body":"and harvest it and re engage"},{"speaker":"Unknown","startTime":1022.13,"endTime":1026.06,"body":"them. The third part is your"},{"speaker":"Unknown","startTime":1022.13,"endTime":1026.06,"body":"website. Somebody's taking the"},{"speaker":"Unknown","startTime":1026.06,"endTime":1030.68,"body":"effort to visit your website."},{"speaker":"Unknown","startTime":1026.06,"endTime":1030.68,"body":"What are you doing when they get"},{"speaker":"Unknown","startTime":1030.68,"endTime":1034.52,"body":"there? Is it good looking? Does"},{"speaker":"Unknown","startTime":1030.68,"endTime":1034.52,"body":"it suck? I mean, I looked at our"},{"speaker":"Unknown","startTime":1034.52,"endTime":1037.4,"body":"websites about four months ago."},{"speaker":"Unknown","startTime":1034.52,"endTime":1037.4,"body":"And I said, Wow, I wasn't"},{"speaker":"Unknown","startTime":1037.4,"endTime":1040.52,"body":"impressed. I mean, we had five"},{"speaker":"Unknown","startTime":1037.4,"endTime":1040.52,"body":"different sites, the colors are"},{"speaker":"Unknown","startTime":1040.52,"endTime":1043.07,"body":"a little different. Some of the"},{"speaker":"Unknown","startTime":1040.52,"endTime":1043.07,"body":"links go these places that"},{"speaker":"Unknown","startTime":1043.07,"endTime":1045.92,"body":"places we did a complete"},{"speaker":"Unknown","startTime":1043.07,"endTime":1045.92,"body":"rebrand. And we're in the"},{"speaker":"Unknown","startTime":1045.92,"endTime":1048.53,"body":"marketing world. I mean, I see a"},{"speaker":"Unknown","startTime":1045.92,"endTime":1048.53,"body":"lot of restaurants, a lot of"},{"speaker":"Unknown","startTime":1048.53,"endTime":1050.96,"body":"small businesses. I was at a"},{"speaker":"Unknown","startTime":1048.53,"endTime":1050.96,"body":"restaurant the other day in"},{"speaker":"Unknown","startTime":1050.96,"endTime":1054.98,"body":"North Carolina, they didn't have"},{"speaker":"Unknown","startTime":1050.96,"endTime":1054.98,"body":"a website. And I'm like, What do"},{"speaker":"Unknown","startTime":1054.98,"endTime":1058.1,"body":"you mean, he don't have a"},{"speaker":"Unknown","startTime":1054.98,"endTime":1058.1,"body":"website? We haven't gotten one"},{"speaker":"Unknown","startTime":1058.1,"endTime":1062.69,"body":"yet. But yet, I probably did"},{"speaker":"Unknown","startTime":1058.1,"endTime":1062.69,"body":"open eight years. Like, okay,"},{"speaker":"Unknown","startTime":1062.9,"endTime":1066.17,"body":"that has to change. So and let"},{"speaker":"Unknown","startTime":1062.9,"endTime":1066.17,"body":"me let me jump in real quick."},{"speaker":"Unknown","startTime":1066.17,"endTime":1069.26,"body":"Like, I think that stuff changes"},{"speaker":"Unknown","startTime":1066.17,"endTime":1069.26,"body":"within your business. And you"},{"speaker":"Unknown","startTime":1069.26,"endTime":1072.65,"body":"need to re audit it like an"},{"speaker":"Unknown","startTime":1069.26,"endTime":1072.65,"body":"example is, you know, I built my"},{"speaker":"Unknown","startTime":1072.65,"endTime":1076.34,"body":"business on doing dinners for as"},{"speaker":"Unknown","startTime":1072.65,"endTime":1076.34,"body":"little as two up to about 20."},{"speaker":"Unknown","startTime":1076.37,"endTime":1078.95,"body":"And I found doing dinners for"},{"speaker":"Unknown","startTime":1076.37,"endTime":1078.95,"body":"two isn't really where I want to"},{"speaker":"Unknown","startTime":1078.95,"endTime":1082.79,"body":"be. And it's for but it's like"},{"speaker":"Unknown","startTime":1078.95,"endTime":1082.79,"body":"the about page of my website is"},{"speaker":"Unknown","startTime":1082.79,"endTime":1086.21,"body":"like I do dinners from two to"},{"speaker":"Unknown","startTime":1082.79,"endTime":1086.21,"body":"20. And at some point you need"},{"speaker":"Unknown","startTime":1086.21,"endTime":1089.45,"body":"to go back and look and say is"},{"speaker":"Unknown","startTime":1086.21,"endTime":1089.45,"body":"the story that I'm telling"},{"speaker":"Unknown","startTime":1089.48,"endTime":1093.38,"body":"online? That's the story of what"},{"speaker":"Unknown","startTime":1089.48,"endTime":1093.38,"body":"I actually want to be doing."},{"speaker":"Unknown","startTime":1093.53,"endTime":1096.65,"body":"Yeah, it's something we all need"},{"speaker":"Unknown","startTime":1093.53,"endTime":1096.65,"body":"to do. And I catch and I I bring"},{"speaker":"Unknown","startTime":1096.65,"endTime":1099.35,"body":"a lot of things up the way I"},{"speaker":"Unknown","startTime":1096.65,"endTime":1099.35,"body":"know a lot of these are correct,"},{"speaker":"Unknown","startTime":1099.62,"endTime":1103.91,"body":"is I have screwed them up myself"},{"speaker":"Unknown","startTime":1099.62,"endTime":1103.91,"body":"many times. And I can't tell you"},{"speaker":"Unknown","startTime":1103.91,"endTime":1106.61,"body":"I had somebody recently that"},{"speaker":"Unknown","startTime":1103.91,"endTime":1106.61,"body":"downloaded a guide from one of"},{"speaker":"Unknown","startTime":1106.61,"endTime":1110.18,"body":"our websites. And I'm like, it's"},{"speaker":"Unknown","startTime":1106.61,"endTime":1110.18,"body":"this is an old guy. This is"},{"speaker":"Unknown","startTime":1110.18,"endTime":1112.43,"body":"broken. We're this I saw it"},{"speaker":"Unknown","startTime":1110.18,"endTime":1112.43,"body":"because it came through"},{"speaker":"Unknown","startTime":1112.43,"endTime":1115.31,"body":"messenger. And I asked them hey,"},{"speaker":"Unknown","startTime":1112.43,"endTime":1115.31,"body":"this isn't automation. This is"},{"speaker":"Unknown","startTime":1115.31,"endTime":1119.54,"body":"Matt himself. Where did you"},{"speaker":"Unknown","startTime":1115.31,"endTime":1119.54,"body":"click to get this? And like, Oh,"},{"speaker":"Unknown","startTime":1119.54,"endTime":1122.48,"body":"I clicked on your website. I'm"},{"speaker":"Unknown","startTime":1119.54,"endTime":1122.48,"body":"like, hey, dumb question, which"},{"speaker":"Unknown","startTime":1122.48,"endTime":1125.3,"body":"website we were botch? told me"},{"speaker":"Unknown","startTime":1122.48,"endTime":1125.3,"body":"what website I found that on the"},{"speaker":"Unknown","startTime":1125.3,"endTime":1129.17,"body":"page. I'm like, how is this"},{"speaker":"Unknown","startTime":1125.3,"endTime":1129.17,"body":"still here? And it happens. I"},{"speaker":"Unknown","startTime":1129.17,"endTime":1131.84,"body":"know a friend of mine recently"},{"speaker":"Unknown","startTime":1129.17,"endTime":1131.84,"body":"and said he sold something on"},{"speaker":"Unknown","startTime":1131.84,"endTime":1134.75,"body":"his website that didn't exist"},{"speaker":"Unknown","startTime":1131.84,"endTime":1134.75,"body":"anymore. But he was like, I just"},{"speaker":"Unknown","startTime":1134.75,"endTime":1138.26,"body":"did take this button off"},{"speaker":"Unknown","startTime":1134.75,"endTime":1138.26,"body":"somewhere. So you need to"},{"speaker":"Unknown","startTime":1138.26,"endTime":1140.99,"body":"schedule times every week. And"},{"speaker":"Unknown","startTime":1138.26,"endTime":1140.99,"body":"this is a good idea. I'm gonna"},{"speaker":"Unknown","startTime":1141.08,"endTime":1143.66,"body":"put it on my calendar today."},{"speaker":"Unknown","startTime":1141.08,"endTime":1143.66,"body":"schedule the time every week,"},{"speaker":"Unknown","startTime":1143.66,"endTime":1146.18,"body":"take a half hour and look at"},{"speaker":"Unknown","startTime":1143.66,"endTime":1146.18,"body":"your profiles online. Look at"},{"speaker":"Unknown","startTime":1146.18,"endTime":1148.58,"body":"your Google My Business, your"},{"speaker":"Unknown","startTime":1146.18,"endTime":1148.58,"body":"Yelp account your TripAdvisor,"},{"speaker":"Unknown","startTime":1148.58,"endTime":1151.79,"body":"Travelocity, Facebook,"},{"speaker":"Unknown","startTime":1148.58,"endTime":1151.79,"body":"Instagram, LinkedIn, Snapchat,"},{"speaker":"Unknown","startTime":1151.79,"endTime":1156.11,"body":"Tiktok, YouTube, website, your"},{"speaker":"Unknown","startTime":1151.79,"endTime":1156.11,"body":"email signature, make sure those"},{"speaker":"Unknown","startTime":1156.11,"endTime":1159.62,"body":"things are all relevant and"},{"speaker":"Unknown","startTime":1156.11,"endTime":1159.62,"body":"correct. And that they're on"},{"speaker":"Unknown","startTime":1159.62,"endTime":1162.2,"body":"point. That's what got me when"},{"speaker":"Unknown","startTime":1159.62,"endTime":1162.2,"body":"we changed our websites. I was"},{"speaker":"Unknown","startTime":1162.2,"endTime":1164.93,"body":"looking one day at all five of"},{"speaker":"Unknown","startTime":1162.2,"endTime":1164.93,"body":"our websites. And they all had a"},{"speaker":"Unknown","startTime":1164.93,"endTime":1168.59,"body":"different shade of orange. Like"},{"speaker":"Unknown","startTime":1164.93,"endTime":1168.59,"body":"we have a brand standard. Like"},{"speaker":"Unknown","startTime":1168.59,"endTime":1171.56,"body":"how do we have? Like I can tell"},{"speaker":"Unknown","startTime":1168.59,"endTime":1171.56,"body":"these are like consumers might"},{"speaker":"Unknown","startTime":1171.56,"endTime":1176.09,"body":"not notice. I noticed. So that's"},{"speaker":"Unknown","startTime":1171.56,"endTime":1176.09,"body":"the websites. The third part."},{"speaker":"Unknown","startTime":1176.39,"endTime":1180.41,"body":"The fourth part are your online"},{"speaker":"Unknown","startTime":1176.39,"endTime":1180.41,"body":"profiles, Yelp, TripAdvisor"},{"speaker":"Unknown","startTime":1180.41,"endTime":1184.4,"body":"fake, Google My Business, those"},{"speaker":"Unknown","startTime":1180.41,"endTime":1184.4,"body":"places. And then the last one is"},{"speaker":"Unknown","startTime":1184.4,"endTime":1187.22,"body":"Facebook and Instagram. So I"},{"speaker":"Unknown","startTime":1184.4,"endTime":1187.22,"body":"mentioned all those five places."},{"speaker":"Unknown","startTime":1187.67,"endTime":1191.06,"body":"Look at those five places. Okay,"},{"speaker":"Unknown","startTime":1187.67,"endTime":1191.06,"body":"how are people finding me on"},{"speaker":"Unknown","startTime":1191.06,"endTime":1194.36,"body":"Facebook and Instagram? What am"},{"speaker":"Unknown","startTime":1191.06,"endTime":1194.36,"body":"I putting on there? How are"},{"speaker":"Unknown","startTime":1194.36,"endTime":1197.51,"body":"people find when they find me on"},{"speaker":"Unknown","startTime":1194.36,"endTime":1197.51,"body":"Google and Yelp? Where am I"},{"speaker":"Unknown","startTime":1197.51,"endTime":1201.41,"body":"sending them from there when"},{"speaker":"Unknown","startTime":1197.51,"endTime":1201.41,"body":"they come to my A website, what"},{"speaker":"Unknown","startTime":1201.41,"endTime":1204.17,"body":"am I doing to get them to take"},{"speaker":"Unknown","startTime":1201.41,"endTime":1204.17,"body":"the action. So all of those"},{"speaker":"Unknown","startTime":1204.17,"endTime":1207.86,"body":"elements I just drove you to"},{"speaker":"Unknown","startTime":1204.17,"endTime":1207.86,"body":"should take people to one place."},{"speaker":"Unknown","startTime":1208.49,"endTime":1211.58,"body":"Take them the one place a"},{"speaker":"Unknown","startTime":1208.49,"endTime":1211.58,"body":"landing page through a quick"},{"speaker":"Unknown","startTime":1211.61,"endTime":1215.51,"body":"Click Funnels or high level, a"},{"speaker":"Unknown","startTime":1211.61,"endTime":1215.51,"body":"messenger bot, you can send"},{"speaker":"Unknown","startTime":1215.51,"endTime":1218.33,"body":"people to Facebook Messenger"},{"speaker":"Unknown","startTime":1215.51,"endTime":1218.33,"body":"like we do. And you can easily"},{"speaker":"Unknown","startTime":1218.33,"endTime":1222.02,"body":"within 20 seconds, get five to"},{"speaker":"Unknown","startTime":1218.33,"endTime":1222.02,"body":"seven pieces of data. And so"},{"speaker":"Unknown","startTime":1222.02,"endTime":1225.77,"body":"that is a very actionable step"},{"speaker":"Unknown","startTime":1222.02,"endTime":1225.77,"body":"is look at the five places and"},{"speaker":"Unknown","startTime":1225.77,"endTime":1230.15,"body":"store website, your current"},{"speaker":"Unknown","startTime":1225.77,"endTime":1230.15,"body":"data, your online presence like"},{"speaker":"Unknown","startTime":1230.15,"endTime":1233.0,"body":"Google, Yelp, and TripAdvisor,"},{"speaker":"Unknown","startTime":1230.15,"endTime":1233.0,"body":"and then your Facebook and"},{"speaker":"Unknown","startTime":1233.0,"endTime":1236.6,"body":"social media, and make sure that"},{"speaker":"Unknown","startTime":1233.0,"endTime":1236.6,"body":"the conversation you're having"},{"speaker":"Unknown","startTime":1236.6,"endTime":1242.03,"body":"there is asking people to do"},{"speaker":"Unknown","startTime":1236.6,"endTime":1242.03,"body":"something. And when they do it,"},{"speaker":"Unknown","startTime":1242.12,"endTime":1245.18,"body":"don't have it go 10 different"},{"speaker":"Unknown","startTime":1242.12,"endTime":1245.18,"body":"places, it should go to the same"},{"speaker":"Unknown","startTime":1245.18,"endTime":1248.66,"body":"place. And you can as simple as"},{"speaker":"Unknown","startTime":1245.18,"endTime":1248.66,"body":"going to Click Funnels calm,"},{"speaker":"Unknown","startTime":1248.84,"endTime":1253.13,"body":"create a one page little funnel"},{"speaker":"Unknown","startTime":1248.84,"endTime":1253.13,"body":"that has a form, and it filled"},{"speaker":"Unknown","startTime":1253.13,"endTime":1255.8,"body":"the form out. And when they fill"},{"speaker":"Unknown","startTime":1253.13,"endTime":1255.8,"body":"the form out, now you have to do"},{"speaker":"Unknown","startTime":1255.8,"endTime":1258.92,"body":"something with it. Now this"},{"speaker":"Unknown","startTime":1255.8,"endTime":1258.92,"body":"sounds like a lot for people who"},{"speaker":"Unknown","startTime":1258.92,"endTime":1263.18,"body":"maybe are not into this. I think"},{"speaker":"Unknown","startTime":1258.92,"endTime":1263.18,"body":"that's where it gets to be"},{"speaker":"Unknown","startTime":1263.18,"endTime":1266.15,"body":"challenging. You know, myself,"},{"speaker":"Unknown","startTime":1263.18,"endTime":1266.15,"body":"I'm a solopreneur. I have no"},{"speaker":"Unknown","startTime":1266.15,"endTime":1269.03,"body":"people working for me,"},{"speaker":"Unknown","startTime":1266.15,"endTime":1269.03,"body":"thankfully, I've learned a lot"},{"speaker":"Unknown","startTime":1269.03,"endTime":1272.51,"body":"of this as I go. But who should"},{"speaker":"Unknown","startTime":1269.03,"endTime":1272.51,"body":"be doing this in operation? I"},{"speaker":"Unknown","startTime":1272.51,"endTime":1275.36,"body":"mean, I guess it depends on how"},{"speaker":"Unknown","startTime":1272.51,"endTime":1275.36,"body":"bigger the operation is. Maybe"},{"speaker":"Unknown","startTime":1275.36,"endTime":1278.84,"body":"the better question is like, How"},{"speaker":"Unknown","startTime":1275.36,"endTime":1278.84,"body":"hard is this stuff to learn to"},{"speaker":"Unknown","startTime":1278.84,"endTime":1283.46,"body":"implement on your own as opposed"},{"speaker":"Unknown","startTime":1278.84,"endTime":1283.46,"body":"to hiring someone to do that? If"},{"speaker":"Unknown","startTime":1283.46,"endTime":1287.03,"body":"you've created a business, and"},{"speaker":"Unknown","startTime":1283.46,"endTime":1287.03,"body":"you're investing and saying,"},{"speaker":"Unknown","startTime":1287.03,"endTime":1289.4,"body":"Hey, I don't think any of us"},{"speaker":"Unknown","startTime":1287.03,"endTime":1289.4,"body":"start a business and go man, if"},{"speaker":"Unknown","startTime":1289.4,"endTime":1292.16,"body":"this works out in two months,"},{"speaker":"Unknown","startTime":1289.4,"endTime":1292.16,"body":"I'm going to keep doing it. We"},{"speaker":"Unknown","startTime":1292.16,"endTime":1294.86,"body":"all should be starting a"},{"speaker":"Unknown","startTime":1292.16,"endTime":1294.86,"body":"business and saying this is my"},{"speaker":"Unknown","startTime":1294.86,"endTime":1299.48,"body":"next 24 months. And having an"},{"speaker":"Unknown","startTime":1294.86,"endTime":1299.48,"body":"attorney drop our paperwork,"},{"speaker":"Unknown","startTime":1299.57,"endTime":1303.23,"body":"having an accountant do our"},{"speaker":"Unknown","startTime":1299.57,"endTime":1303.23,"body":"taxes. I have a company that"},{"speaker":"Unknown","startTime":1303.23,"endTime":1305.81,"body":"Mo's my grass. I have one of my"},{"speaker":"Unknown","startTime":1303.23,"endTime":1305.81,"body":"employees tell me I can mow the"},{"speaker":"Unknown","startTime":1305.81,"endTime":1310.31,"body":"grass boss, Mike, I would rather"},{"speaker":"Unknown","startTime":1305.81,"endTime":1310.31,"body":"have you doing your job. Then"},{"speaker":"Unknown","startTime":1310.31,"endTime":1312.26,"body":"knowing the grid. I know you"},{"speaker":"Unknown","startTime":1310.31,"endTime":1312.26,"body":"can, but I could probably buy"},{"speaker":"Unknown","startTime":1312.26,"endTime":1312.83,"body":"the grass."},{"speaker":"Unknown","startTime":1313.43,"endTime":1315.98,"body":"I've actually mowed grass"},{"speaker":"Unknown","startTime":1313.43,"endTime":1315.98,"body":"honestly, there's a little tip"},{"speaker":"Unknown","startTime":1315.98,"endTime":1318.77,"body":"about me I have allergies I've"},{"speaker":"Unknown","startTime":1315.98,"endTime":1318.77,"body":"mowed at one time, like seventh"},{"speaker":"Unknown","startTime":1318.77,"endTime":1320.93,"body":"grade and asthma attack almost"},{"speaker":"Unknown","startTime":1318.77,"endTime":1320.93,"body":"died. So I haven't done it"},{"speaker":"Unknown","startTime":1320.93,"endTime":1324.68,"body":"again, but do what you're good"},{"speaker":"Unknown","startTime":1320.93,"endTime":1324.68,"body":"at. And so I think what a lot of"},{"speaker":"Unknown","startTime":1324.68,"endTime":1327.89,"body":"us get caught doing I did this"},{"speaker":"Unknown","startTime":1324.68,"endTime":1327.89,"body":"myself was I never forget this"},{"speaker":"Unknown","startTime":1327.89,"endTime":1331.94,"body":"story. This is about five years"},{"speaker":"Unknown","startTime":1327.89,"endTime":1331.94,"body":"ago, I had a bookkeeper, that"},{"speaker":"Unknown","startTime":1331.94,"endTime":1336.32,"body":"was $125 a month Her name was"},{"speaker":"Unknown","startTime":1331.94,"endTime":1336.32,"body":"Liz. And she would 125 bucks"},{"speaker":"Unknown","startTime":1336.32,"endTime":1338.54,"body":"would do all of our books every"},{"speaker":"Unknown","startTime":1336.32,"endTime":1338.54,"body":"month, give it to my attorney on"},{"speaker":"Unknown","startTime":1338.54,"endTime":1341.18,"body":"my account, my account would"},{"speaker":"Unknown","startTime":1338.54,"endTime":1341.18,"body":"audit it. Be ready for tax"},{"speaker":"Unknown","startTime":1341.18,"endTime":1344.15,"body":"season every year. I got stupid"},{"speaker":"Unknown","startTime":1341.18,"endTime":1344.15,"body":"one day and I'm like I can do"},{"speaker":"Unknown","startTime":1344.15,"endTime":1347.99,"body":"QuickBooks. I fired it. And"},{"speaker":"Unknown","startTime":1344.15,"endTime":1347.99,"body":"about six months later, I hadn't"},{"speaker":"Unknown","startTime":1347.99,"endTime":1352.37,"body":"done QuickBooks in five months."},{"speaker":"Unknown","startTime":1347.99,"endTime":1352.37,"body":"And Scott's like, bro $125 like"},{"speaker":"Unknown","startTime":1352.37,"endTime":1355.67,"body":"I seen what you spend on lunch."},{"speaker":"Unknown","startTime":1352.37,"endTime":1355.67,"body":"That's like two days lunch. You"},{"speaker":"Unknown","startTime":1355.67,"endTime":1359.66,"body":"got rid of Liz, I'm like, yeah,"},{"speaker":"Unknown","startTime":1355.67,"endTime":1359.66,"body":"it took me a year to catch up"},{"speaker":"Unknown","startTime":1359.66,"endTime":1363.8,"body":"from what I screwed up there. So"},{"speaker":"Unknown","startTime":1359.66,"endTime":1363.8,"body":"what I would advise people, find"},{"speaker":"Unknown","startTime":1363.8,"endTime":1367.34,"body":"people to do things for you as"},{"speaker":"Unknown","startTime":1363.8,"endTime":1367.34,"body":"often as possible, do what"},{"speaker":"Unknown","startTime":1367.34,"endTime":1371.21,"body":"you're awesome at. And don't do"},{"speaker":"Unknown","startTime":1367.34,"endTime":1371.21,"body":"what you suck at. You can hire"},{"speaker":"Unknown","startTime":1371.39,"endTime":1376.91,"body":"if you're a smaller business, go"},{"speaker":"Unknown","startTime":1371.39,"endTime":1376.91,"body":"on Upwork upwork.com up w o rk"},{"speaker":"Unknown","startTime":1376.94,"endTime":1380.48,"body":"comm you can go on there and"},{"speaker":"Unknown","startTime":1376.94,"endTime":1380.48,"body":"find people from all over the"},{"speaker":"Unknown","startTime":1380.48,"endTime":1385.07,"body":"world and say, Hey, I need a"},{"speaker":"Unknown","startTime":1380.48,"endTime":1385.07,"body":"landing page created, I need a"},{"speaker":"Unknown","startTime":1385.16,"endTime":1388.37,"body":"marketing funnel created. Or if"},{"speaker":"Unknown","startTime":1385.16,"endTime":1388.37,"body":"you've actually are investing"},{"speaker":"Unknown","startTime":1388.37,"endTime":1391.85,"body":"money in your marketing, which a"},{"speaker":"Unknown","startTime":1388.37,"endTime":1391.85,"body":"lot of us should be I do I"},{"speaker":"Unknown","startTime":1391.85,"endTime":1394.46,"body":"practice exactly what I preach."},{"speaker":"Unknown","startTime":1391.85,"endTime":1394.46,"body":"I have a company out of Canada"},{"speaker":"Unknown","startTime":1394.7,"endTime":1398.24,"body":"that handles our Facebook and"},{"speaker":"Unknown","startTime":1394.7,"endTime":1398.24,"body":"YouTube and Google ads for our"},{"speaker":"Unknown","startTime":1398.24,"endTime":1402.62,"body":"company. We do that for a"},{"speaker":"Unknown","startTime":1398.24,"endTime":1402.62,"body":"living. But he's better at the"},{"speaker":"Unknown","startTime":1402.62,"endTime":1407.45,"body":"b2b side than we are we focus on"},{"speaker":"Unknown","startTime":1402.62,"endTime":1407.45,"body":"B to C. And so Andrew handles"},{"speaker":"Unknown","startTime":1407.45,"endTime":1411.98,"body":"that for us. So I wouldn't I"},{"speaker":"Unknown","startTime":1407.45,"endTime":1411.98,"body":"would encourage people to look"},{"speaker":"Unknown","startTime":1411.98,"endTime":1414.5,"body":"at their business and say yes,"},{"speaker":"Unknown","startTime":1411.98,"endTime":1414.5,"body":"there are some things you can"},{"speaker":"Unknown","startTime":1414.5,"endTime":1417.44,"body":"do. You can make Facebook posts"},{"speaker":"Unknown","startTime":1414.5,"endTime":1417.44,"body":"yourself, you can shoot video,"},{"speaker":"Unknown","startTime":1417.47,"endTime":1419.75,"body":"you and I'm on the phone right"},{"speaker":"Unknown","startTime":1417.47,"endTime":1419.75,"body":"now, I'm guessing you might be"},{"speaker":"Unknown","startTime":1419.75,"endTime":1424.52,"body":"on the phone, I've got an iPod"},{"speaker":"Unknown","startTime":1419.75,"endTime":1424.52,"body":"that cost me $4.58 on Amazon,"},{"speaker":"Unknown","startTime":1424.85,"endTime":1427.22,"body":"I've got a little light in my"},{"speaker":"Unknown","startTime":1424.85,"endTime":1427.22,"body":"office and I wanted to use it if"},{"speaker":"Unknown","startTime":1427.22,"endTime":1431.36,"body":"I needed it. That was like, like"},{"speaker":"Unknown","startTime":1427.22,"endTime":1431.36,"body":"$15. So you can create video"},{"speaker":"Unknown","startTime":1431.36,"endTime":1433.61,"body":"content, you can make stuff for"},{"speaker":"Unknown","startTime":1431.36,"endTime":1433.61,"body":"your post. But if you're trying"},{"speaker":"Unknown","startTime":1433.61,"endTime":1436.58,"body":"to create automations, and"},{"speaker":"Unknown","startTime":1433.61,"endTime":1436.58,"body":"things like that, you're going"},{"speaker":"Unknown","startTime":1436.58,"endTime":1440.24,"body":"to have to probably either learn"},{"speaker":"Unknown","startTime":1436.58,"endTime":1440.24,"body":"a little deeper or hire an"},{"speaker":"Unknown","startTime":1440.24,"endTime":1443.72,"body":"expert. And when I say expert,"},{"speaker":"Unknown","startTime":1440.24,"endTime":1443.72,"body":"you can use that term loosely"},{"speaker":"Unknown","startTime":1443.72,"endTime":1446.81,"body":"because I can I can get on"},{"speaker":"Unknown","startTime":1443.72,"endTime":1446.81,"body":"Upwork right now. And within 30"},{"speaker":"Unknown","startTime":1446.81,"endTime":1449.96,"body":"minutes hire somebody for under"},{"speaker":"Unknown","startTime":1446.81,"endTime":1449.96,"body":"$5 an hour to do something that"},{"speaker":"Unknown","startTime":1449.96,"endTime":1454.43,"body":"would take me five or six hours."},{"speaker":"Unknown","startTime":1449.96,"endTime":1454.43,"body":"Now give you one little hack on"},{"speaker":"Unknown","startTime":1454.43,"endTime":1456.77,"body":"when you hire people on Upwork."},{"speaker":"Unknown","startTime":1454.43,"endTime":1456.77,"body":"And here's why I like Upwork"},{"speaker":"Unknown","startTime":1456.77,"endTime":1460.37,"body":"specifically, number one when"},{"speaker":"Unknown","startTime":1456.77,"endTime":1460.37,"body":"people are hired to Upwork"},{"speaker":"Unknown","startTime":1460.73,"endTime":1464.75,"body":"employers leave reviews. So you"},{"speaker":"Unknown","startTime":1460.73,"endTime":1464.75,"body":"can look and say, oh, Matt is a"},{"speaker":"Unknown","startTime":1464.75,"endTime":1468.32,"body":"graphic designer on Upwork. And"},{"speaker":"Unknown","startTime":1464.75,"endTime":1468.32,"body":"he can do automation funnels"},{"speaker":"Unknown","startTime":1468.32,"endTime":1471.05,"body":"with also. And that's what Matt"},{"speaker":"Unknown","startTime":1468.32,"endTime":1471.05,"body":"claps that I needed. So he's a"},{"speaker":"Unknown","startTime":1471.05,"endTime":1474.89,"body":"clickfunnels guy. I'm going to"},{"speaker":"Unknown","startTime":1471.05,"endTime":1474.89,"body":"hire him Oh, he's had 500 jobs"},{"speaker":"Unknown","startTime":1474.89,"endTime":1478.88,"body":"already. And he's got a 9.8 or"},{"speaker":"Unknown","startTime":1474.89,"endTime":1478.88,"body":"whatever stars out of 10. That's"},{"speaker":"Unknown","startTime":1478.88,"endTime":1482.96,"body":"pretty good. Oh, he's $5 an"},{"speaker":"Unknown","startTime":1478.88,"endTime":1482.96,"body":"hour. And he's made $30,000 you"},{"speaker":"Unknown","startTime":1482.96,"endTime":1486.29,"body":"can do the math and go crap."},{"speaker":"Unknown","startTime":1482.96,"endTime":1486.29,"body":"He's completed a lot of hours."},{"speaker":"Unknown","startTime":1487.01,"endTime":1490.52,"body":"The other thing up work is when"},{"speaker":"Unknown","startTime":1487.01,"endTime":1490.52,"body":"you hire them, they get paid"},{"speaker":"Unknown","startTime":1490.52,"endTime":1493.58,"body":"when their screen is moving. So"},{"speaker":"Unknown","startTime":1490.52,"endTime":1493.58,"body":"you can actually log in on VR"},{"speaker":"Unknown","startTime":1493.58,"endTime":1497.18,"body":"using up work before I haven't I"},{"speaker":"Unknown","startTime":1493.58,"endTime":1497.18,"body":"it's one of these things I've"},{"speaker":"Unknown","startTime":1497.18,"endTime":1500.36,"body":"seen I've never used it before."},{"speaker":"Unknown","startTime":1497.18,"endTime":1500.36,"body":"So what's great about it What's"},{"speaker":"Unknown","startTime":1500.36,"endTime":1502.97,"body":"really cool about it is you can"},{"speaker":"Unknown","startTime":1500.36,"endTime":1502.97,"body":"go on there, like we have an"},{"speaker":"Unknown","startTime":1502.97,"endTime":1506.84,"body":"editor on their narrow, I can"},{"speaker":"Unknown","startTime":1502.97,"endTime":1506.84,"body":"get on there, if I want, I don't"},{"speaker":"Unknown","startTime":1506.84,"endTime":1509.3,"body":"deal with it, my team does, I"},{"speaker":"Unknown","startTime":1506.84,"endTime":1509.3,"body":"could get on there, I could go"},{"speaker":"Unknown","startTime":1509.3,"endTime":1512.99,"body":"to his account. And it'll say he"},{"speaker":"Unknown","startTime":1509.3,"endTime":1512.99,"body":"worked 3.8 hours the last two"},{"speaker":"Unknown","startTime":1512.99,"endTime":1517.01,"body":"days, it'll show me a 32nd"},{"speaker":"Unknown","startTime":1512.99,"endTime":1517.01,"body":"screenshot every 30 seconds,"},{"speaker":"Unknown","startTime":1517.37,"endTime":1521.18,"body":"when his mouse isn't moving as"},{"speaker":"Unknown","startTime":1517.37,"endTime":1521.18,"body":"keyboards not moving. This clock"},{"speaker":"Unknown","startTime":1521.18,"endTime":1523.43,"body":"turns off, he doesn't get paid."},{"speaker":"Unknown","startTime":1521.18,"endTime":1523.43,"body":"He's in a bathroom, he's on"},{"speaker":"Unknown","startTime":1523.43,"endTime":1526.79,"body":"Facebook, he's talking to his"},{"speaker":"Unknown","startTime":1523.43,"endTime":1526.79,"body":"wife, when he's working, it's"},{"speaker":"Unknown","startTime":1526.79,"endTime":1530.06,"body":"taking screenshots of him do the"},{"speaker":"Unknown","startTime":1526.79,"endTime":1530.06,"body":"work. And you're like, Oh,"},{"speaker":"Unknown","startTime":1530.06,"endTime":1532.31,"body":"that's pretty cool. I've I'm"},{"speaker":"Unknown","startTime":1530.06,"endTime":1532.31,"body":"away first, our iPhone up or"},{"speaker":"Unknown","startTime":1532.55,"endTime":1536.42,"body":"four years ago, I was fascinated"},{"speaker":"Unknown","startTime":1532.55,"endTime":1536.42,"body":"to like, look through an hour of"},{"speaker":"Unknown","startTime":1536.42,"endTime":1539.0,"body":"screenshots and see how they"},{"speaker":"Unknown","startTime":1536.42,"endTime":1539.0,"body":"went through all the places that"},{"speaker":"Unknown","startTime":1539.0,"endTime":1541.55,"body":"I could see what they were"},{"speaker":"Unknown","startTime":1539.0,"endTime":1541.55,"body":"doing. The other thing I hacked"},{"speaker":"Unknown","startTime":1541.55,"endTime":1545.6,"body":"within Upwork is put something"},{"speaker":"Unknown","startTime":1541.55,"endTime":1545.6,"body":"unique in the description,"},{"speaker":"Unknown","startTime":1545.6,"endTime":1549.2,"body":"because what happens is people"},{"speaker":"Unknown","startTime":1545.6,"endTime":1549.2,"body":"on Upwork have bots that will"},{"speaker":"Unknown","startTime":1549.2,"endTime":1553.07,"body":"apply for every job for them. So"},{"speaker":"Unknown","startTime":1549.2,"endTime":1553.07,"body":"I always put my team puts in the"},{"speaker":"Unknown","startTime":1553.07,"endTime":1558.05,"body":"body, when you apply for this"},{"speaker":"Unknown","startTime":1553.07,"endTime":1558.05,"body":"job, reference pink elephant."},{"speaker":"Unknown","startTime":1558.95,"endTime":1562.37,"body":"And what happens is we get 100"},{"speaker":"Unknown","startTime":1558.95,"endTime":1562.37,"body":"applications. 60 of them don't"},{"speaker":"Unknown","startTime":1562.37,"endTime":1564.5,"body":"say pink elephant, we"},{"speaker":"Unknown","startTime":1562.37,"endTime":1564.5,"body":"automatically disqualify they"},{"speaker":"Unknown","startTime":1564.5,"endTime":1567.86,"body":"didn't read the job description,"},{"speaker":"Unknown","startTime":1564.5,"endTime":1567.86,"body":"how can they apply for it? And"},{"speaker":"Unknown","startTime":1567.86,"endTime":1569.78,"body":"so that's the hack and then go"},{"speaker":"Unknown","startTime":1567.86,"endTime":1569.78,"body":"through there and just look and"},{"speaker":"Unknown","startTime":1569.78,"endTime":1572.45,"body":"see, have they performed tasks"},{"speaker":"Unknown","startTime":1569.78,"endTime":1572.45,"body":"before? Do they have good"},{"speaker":"Unknown","startTime":1572.45,"endTime":1575.75,"body":"reviews? Have they earned more I"},{"speaker":"Unknown","startTime":1572.45,"endTime":1575.75,"body":"saw when there was like $100,"},{"speaker":"Unknown","startTime":1575.75,"endTime":1577.85,"body":"where you might earned 100 bucks"},{"speaker":"Unknown","startTime":1575.75,"endTime":1577.85,"body":"at five bucks an hour, you've"},{"speaker":"Unknown","startTime":1577.85,"endTime":1581.96,"body":"not really done a whole lot"},{"speaker":"Unknown","startTime":1577.85,"endTime":1581.96,"body":"there. But you've earned 10,005"},{"speaker":"Unknown","startTime":1581.96,"endTime":1585.23,"body":"bucks an hour, okay, let's hire"},{"speaker":"Unknown","startTime":1581.96,"endTime":1585.23,"body":"this person and put it in there."},{"speaker":"Unknown","startTime":1585.23,"endTime":1590.03,"body":"But don't be afraid to spend"},{"speaker":"Unknown","startTime":1585.23,"endTime":1590.03,"body":"money for people to help you do"},{"speaker":"Unknown","startTime":1590.03,"endTime":1590.48,"body":"stuff."},{"speaker":"Unknown","startTime":1591.2,"endTime":1593.69,"body":"Yeah, I'm a big fan of navall"},{"speaker":"Unknown","startTime":1591.2,"endTime":1593.69,"body":"raava Khan, and he has this"},{"speaker":"Unknown","startTime":1593.69,"endTime":1596.6,"body":"podcast. And one of the things"},{"speaker":"Unknown","startTime":1593.69,"endTime":1596.6,"body":"he talks about is, is about"},{"speaker":"Unknown","startTime":1596.6,"endTime":1598.49,"body":"wealth creation. I know some"},{"speaker":"Unknown","startTime":1596.6,"endTime":1598.49,"body":"people say, Well, I don't want"},{"speaker":"Unknown","startTime":1598.49,"endTime":1601.55,"body":"to be wealthy, but the point he"},{"speaker":"Unknown","startTime":1598.49,"endTime":1601.55,"body":"makes is like nobody ever got to"},{"speaker":"Unknown","startTime":1601.55,"endTime":1605.03,"body":"where they are nickel and diming"},{"speaker":"Unknown","startTime":1601.55,"endTime":1605.03,"body":"their time, right? He says, you"},{"speaker":"Unknown","startTime":1605.03,"endTime":1609.38,"body":"know, like, I buy something on"},{"speaker":"Unknown","startTime":1605.03,"endTime":1609.38,"body":"Amazon for $5. And it it's a you"},{"speaker":"Unknown","startTime":1609.38,"endTime":1613.19,"body":"know, shirt that doesn't fit"},{"speaker":"Unknown","startTime":1609.38,"endTime":1613.19,"body":"like the time it takes to box it"},{"speaker":"Unknown","startTime":1613.19,"endTime":1616.97,"body":"up, tape it up, drive to the"},{"speaker":"Unknown","startTime":1613.19,"endTime":1616.97,"body":"place, return it for $5 it's"},{"speaker":"Unknown","startTime":1616.97,"endTime":1619.73,"body":"like I'd rather just like give"},{"speaker":"Unknown","startTime":1616.97,"endTime":1619.73,"body":"it to my next door neighbor."},{"speaker":"Unknown","startTime":1619.73,"endTime":1623.63,"body":"Because all that time is better"},{"speaker":"Unknown","startTime":1619.73,"endTime":1623.63,"body":"spent on me creating the big"},{"speaker":"Unknown","startTime":1623.63,"endTime":1626.99,"body":"thing, you know, and we do that"},{"speaker":"Unknown","startTime":1623.63,"endTime":1626.99,"body":"consecutively as the week goes"},{"speaker":"Unknown","startTime":1626.99,"endTime":1630.47,"body":"on. I mean, just the summer we"},{"speaker":"Unknown","startTime":1626.99,"endTime":1630.47,"body":"hired someone to do my lawn"},{"speaker":"Unknown","startTime":1630.47,"endTime":1633.59,"body":"mowing, you know, I hate mowing"},{"speaker":"Unknown","startTime":1630.47,"endTime":1633.59,"body":"my lawn, but you're like, I can,"},{"speaker":"Unknown","startTime":1634.01,"endTime":1637.73,"body":"like why am I gonna pay someone"},{"speaker":"Unknown","startTime":1634.01,"endTime":1637.73,"body":"but it's like 40 bucks a week to"},{"speaker":"Unknown","startTime":1637.73,"endTime":1640.94,"body":"deal with my lawn. And I can be"},{"speaker":"Unknown","startTime":1637.73,"endTime":1640.94,"body":"doing like the work that I need"},{"speaker":"Unknown","startTime":1640.94,"endTime":1645.41,"body":"to be doing. Well worth it. Oh,"},{"speaker":"Unknown","startTime":1640.94,"endTime":1645.41,"body":"it's it's kind of comical. You"},{"speaker":"Unknown","startTime":1645.41,"endTime":1648.89,"body":"mentioned my assistant is on off"},{"speaker":"Unknown","startTime":1645.41,"endTime":1648.89,"body":"with our van shooting this week."},{"speaker":"Unknown","startTime":1648.89,"endTime":1652.73,"body":"And he fulfills all of our"},{"speaker":"Unknown","startTime":1648.89,"endTime":1652.73,"body":"shipments. And so we had like"},{"speaker":"Unknown","startTime":1652.73,"endTime":1655.88,"body":"nine or 10 shipments and need to"},{"speaker":"Unknown","startTime":1652.73,"endTime":1655.88,"body":"go out this week. And I didn't"},{"speaker":"Unknown","startTime":1655.88,"endTime":1657.77,"body":"want to put it on anybody else."},{"speaker":"Unknown","startTime":1655.88,"endTime":1657.77,"body":"Because I actually have a log in"},{"speaker":"Unknown","startTime":1657.77,"endTime":1660.77,"body":"the USPS grapple, there's two"},{"speaker":"Unknown","startTime":1657.77,"endTime":1660.77,"body":"ways we can ship my books and"},{"speaker":"Unknown","startTime":1660.77,"endTime":1662.93,"body":"some other stuff. Like we have"},{"speaker":"Unknown","startTime":1660.77,"endTime":1662.93,"body":"welcome packets for clients and"},{"speaker":"Unknown","startTime":1662.93,"endTime":1667.58,"body":"get MP gear, all sorts of stuff."},{"speaker":"Unknown","startTime":1662.93,"endTime":1667.58,"body":"And the easy way is more"},{"speaker":"Unknown","startTime":1667.58,"endTime":1670.55,"body":"expensive. I literally go on"},{"speaker":"Unknown","startTime":1667.58,"endTime":1670.55,"body":"usps.com, I click the bug with"},{"speaker":"Unknown","startTime":1670.55,"endTime":1673.16,"body":"their address, print the label,"},{"speaker":"Unknown","startTime":1670.55,"endTime":1673.16,"body":"pop it on a box, drop it off."},{"speaker":"Unknown","startTime":1673.43,"endTime":1677.36,"body":"The other way, which is a third"},{"speaker":"Unknown","startTime":1673.43,"endTime":1677.36,"body":"of the cost it's $15 or five is"},{"speaker":"Unknown","startTime":1677.36,"endTime":1680.12,"body":"I go there with the envelope"},{"speaker":"Unknown","startTime":1677.36,"endTime":1680.12,"body":"called media mail. Then while"},{"speaker":"Unknown","startTime":1680.12,"endTime":1683.18,"body":"I'm at the post office, I fill"},{"speaker":"Unknown","startTime":1680.12,"endTime":1683.18,"body":"it out, I get a stamp, I put it"},{"speaker":"Unknown","startTime":1683.18,"endTime":1685.52,"body":"in there I go my way, while I'm"},{"speaker":"Unknown","startTime":1683.18,"endTime":1685.52,"body":"looking at this and I'm like,"},{"speaker":"Unknown","startTime":1685.52,"endTime":1690.59,"body":"Okay, I've got 10 of these 10 of"},{"speaker":"Unknown","startTime":1685.52,"endTime":1690.59,"body":"them, Austin would take the 10"},{"speaker":"Unknown","startTime":1690.59,"endTime":1693.77,"body":"go to the post office do this"},{"speaker":"Unknown","startTime":1690.59,"endTime":1693.77,"body":"task for an hour, it's 50 bucks,"},{"speaker":"Unknown","startTime":1693.83,"endTime":1698.27,"body":"me, I'm not sitting at the post"},{"speaker":"Unknown","startTime":1693.83,"endTime":1698.27,"body":"office. So I spent the $15 per"},{"speaker":"Unknown","startTime":1698.27,"endTime":1702.53,"body":"tan I spent 150 bucks instead of"},{"speaker":"Unknown","startTime":1698.27,"endTime":1702.53,"body":"50. And I was able to go there,"},{"speaker":"Unknown","startTime":1702.56,"endTime":1705.62,"body":"drop on the counter and get the"},{"speaker":"Unknown","startTime":1702.56,"endTime":1705.62,"body":"heck out. And I know I wasted"},{"speaker":"Unknown","startTime":1705.62,"endTime":1709.31,"body":"$100 right there. But I also"},{"speaker":"Unknown","startTime":1705.62,"endTime":1709.31,"body":"know that I earned an hour of my"},{"speaker":"Unknown","startTime":1709.31,"endTime":1713.09,"body":"time back. And for me, I can use"},{"speaker":"Unknown","startTime":1709.31,"endTime":1713.09,"body":"an hour of my time to work on"},{"speaker":"Unknown","startTime":1713.09,"endTime":1717.65,"body":"myself to watch my son play"},{"speaker":"Unknown","startTime":1713.09,"endTime":1717.65,"body":"football, to hang out my wife,"},{"speaker":"Unknown","startTime":1717.68,"endTime":1720.89,"body":"watch talk to my daughter, I can"},{"speaker":"Unknown","startTime":1717.68,"endTime":1720.89,"body":"use it to work on my business,"},{"speaker":"Unknown","startTime":1720.92,"endTime":1724.58,"body":"you know, my time is worth a"},{"speaker":"Unknown","startTime":1720.92,"endTime":1724.58,"body":"certain amount you can only you"},{"speaker":"Unknown","startTime":1724.58,"endTime":1727.91,"body":"can't get time back. And so I"},{"speaker":"Unknown","startTime":1724.58,"endTime":1727.91,"body":"think a lot of times as business"},{"speaker":"Unknown","startTime":1727.91,"endTime":1731.24,"body":"owners, we have this idea that"},{"speaker":"Unknown","startTime":1727.91,"endTime":1731.24,"body":"we're gonna quit we're gonna buy"},{"speaker":"Unknown","startTime":1731.24,"endTime":1734.57,"body":"a book like this, which you"},{"speaker":"Unknown","startTime":1731.24,"endTime":1734.57,"body":"should go buy Amazon 699. Right"},{"speaker":"Unknown","startTime":1734.57,"endTime":1738.08,"body":"now, by the way on Amazon. When"},{"speaker":"Unknown","startTime":1734.57,"endTime":1738.08,"body":"you buy the book, you'll read"},{"speaker":"Unknown","startTime":1738.08,"endTime":1741.2,"body":"it. And you'll go man, there's a"},{"speaker":"Unknown","startTime":1738.08,"endTime":1741.2,"body":"lot of good ideas in here. Well"},{"speaker":"Unknown","startTime":1741.32,"endTime":1744.86,"body":"write a list, what actions Am I"},{"speaker":"Unknown","startTime":1741.32,"endTime":1744.86,"body":"going to take? One thing I"},{"speaker":"Unknown","startTime":1744.86,"endTime":1747.53,"body":"missed up on I wanted to do in"},{"speaker":"Unknown","startTime":1744.86,"endTime":1747.53,"body":"this book I didn't do it was I"},{"speaker":"Unknown","startTime":1747.53,"endTime":1751.67,"body":"wanted to put a shade at the end"},{"speaker":"Unknown","startTime":1747.53,"endTime":1751.67,"body":"of every chapter with what"},{"speaker":"Unknown","startTime":1751.67,"endTime":1754.97,"body":"actions Am I going to take from"},{"speaker":"Unknown","startTime":1751.67,"endTime":1754.97,"body":"this? And then the next column?"},{"speaker":"Unknown","startTime":1755.3,"endTime":1760.28,"body":"Who am I going to delegate or"},{"speaker":"Unknown","startTime":1755.3,"endTime":1760.28,"body":"hire to do this? Because a lot"},{"speaker":"Unknown","startTime":1760.28,"endTime":1763.7,"body":"of us get stuck doing things"},{"speaker":"Unknown","startTime":1760.28,"endTime":1763.7,"body":"we're not great at. You know,"},{"speaker":"Unknown","startTime":1763.97,"endTime":1766.61,"body":"there's certain things we do as"},{"speaker":"Unknown","startTime":1763.97,"endTime":1766.61,"body":"a hobby to have fun. Like this"},{"speaker":"Unknown","startTime":1766.61,"endTime":1768.44,"body":"weekend, I've got a couple"},{"speaker":"Unknown","startTime":1766.61,"endTime":1768.44,"body":"things I want to do. We got a"},{"speaker":"Unknown","startTime":1768.44,"endTime":1771.41,"body":"podcast studio. It's ironic I'm"},{"speaker":"Unknown","startTime":1768.44,"endTime":1771.41,"body":"out here doing this. We have a"},{"speaker":"Unknown","startTime":1771.41,"endTime":1775.58,"body":"podcast studio that's not done"},{"speaker":"Unknown","startTime":1771.41,"endTime":1775.58,"body":"yet. And that'll be done but I"},{"speaker":"Unknown","startTime":1775.58,"endTime":1777.74,"body":"look forward to it'd be fun for"},{"speaker":"Unknown","startTime":1775.58,"endTime":1777.74,"body":"me to go in there and play"},{"speaker":"Unknown","startTime":1777.74,"endTime":1781.82,"body":"around and do stuff. It's my"},{"speaker":"Unknown","startTime":1777.74,"endTime":1781.82,"body":"free time. But next week, David"},{"speaker":"Unknown","startTime":1781.82,"endTime":1784.13,"body":"my technician comes in who's"},{"speaker":"Unknown","startTime":1781.82,"endTime":1784.13,"body":"actually going to put put the"},{"speaker":"Unknown","startTime":1784.13,"endTime":1786.74,"body":"wires together because that"},{"speaker":"Unknown","startTime":1784.13,"endTime":1786.74,"body":"might take too much time for me."},{"speaker":"Unknown","startTime":1787.01,"endTime":1790.34,"body":"But be willing to hire people to"},{"speaker":"Unknown","startTime":1787.01,"endTime":1790.34,"body":"do things that you don't know"},{"speaker":"Unknown","startTime":1790.34,"endTime":1793.07,"body":"how to do. And at the end that"},{"speaker":"Unknown","startTime":1790.34,"endTime":1793.07,"body":"they also look at your time,"},{"speaker":"Unknown","startTime":1793.13,"endTime":1796.31,"body":"hey, I can build this thing out"},{"speaker":"Unknown","startTime":1793.13,"endTime":1796.31,"body":"and Facebook Messenger like we"},{"speaker":"Unknown","startTime":1796.31,"endTime":1799.04,"body":"use or Click Funnels or"},{"speaker":"Unknown","startTime":1796.31,"endTime":1799.04,"body":"somewhere like that, and it's"},{"speaker":"Unknown","startTime":1799.04,"endTime":1804.41,"body":"gonna take me 10 Okay, well, if"},{"speaker":"Unknown","startTime":1799.04,"endTime":1804.41,"body":"you were out selling yourself,"},{"speaker":"Unknown","startTime":1804.5,"endTime":1807.98,"body":"whatever you do, whether you're"},{"speaker":"Unknown","startTime":1804.5,"endTime":1807.98,"body":"a chef or a restaurant or an"},{"speaker":"Unknown","startTime":1807.98,"endTime":1811.46,"body":"architecture attorney, how much"},{"speaker":"Unknown","startTime":1807.98,"endTime":1811.46,"body":"could you earn in those 10 hours"},{"speaker":"Unknown","startTime":1811.46,"endTime":1815.27,"body":"versus paying somebody to do"},{"speaker":"Unknown","startTime":1811.46,"endTime":1815.27,"body":"that? Absolutely. I mean, time"},{"speaker":"Unknown","startTime":1815.27,"endTime":1819.11,"body":"is the most valuable resource,"},{"speaker":"Unknown","startTime":1815.27,"endTime":1819.11,"body":"isn't it? And the one we never"},{"speaker":"Unknown","startTime":1819.11,"endTime":1822.68,"body":"get back, I have a question"},{"speaker":"Unknown","startTime":1819.11,"endTime":1822.68,"body":"about building a list. I don't"},{"speaker":"Unknown","startTime":1822.68,"endTime":1826.34,"body":"know if you have an answer for"},{"speaker":"Unknown","startTime":1822.68,"endTime":1826.34,"body":"this. What would you do if you"},{"speaker":"Unknown","startTime":1826.34,"endTime":1829.25,"body":"want it to get a bunch of"},{"speaker":"Unknown","startTime":1826.34,"endTime":1829.25,"body":"people's information at an event"},{"speaker":"Unknown","startTime":1829.25,"endTime":1831.08,"body":"because that's something I"},{"speaker":"Unknown","startTime":1829.25,"endTime":1831.08,"body":"struggle with. I'm a personal"},{"speaker":"Unknown","startTime":1831.08,"endTime":1835.28,"body":"chef, right? So I get hired by a"},{"speaker":"Unknown","startTime":1831.08,"endTime":1835.28,"body":"woman to come to a dinner for 12"},{"speaker":"Unknown","startTime":1835.28,"endTime":1839.36,"body":"at her house, I've got her info"},{"speaker":"Unknown","startTime":1835.28,"endTime":1839.36,"body":"and all these people there, say,"},{"speaker":"Unknown","startTime":1839.54,"endTime":1842.45,"body":"this is great. I'd love to hire"},{"speaker":"Unknown","startTime":1839.54,"endTime":1842.45,"body":"you for dinner, and I leave some"},{"speaker":"Unknown","startTime":1842.45,"endTime":1845.51,"body":"cards on a table. And there's my"},{"speaker":"Unknown","startTime":1842.45,"endTime":1845.51,"body":"cards, Graham on the way out."},{"speaker":"Unknown","startTime":1845.87,"endTime":1849.8,"body":"And then I don't hear from a"},{"speaker":"Unknown","startTime":1845.87,"endTime":1849.8,"body":"good chunk of that, is there a"},{"speaker":"Unknown","startTime":1849.8,"endTime":1854.57,"body":"way while I'm there to really"},{"speaker":"Unknown","startTime":1849.8,"endTime":1854.57,"body":"get down to get either get their"},{"speaker":"Unknown","startTime":1854.57,"endTime":1856.46,"body":"information and give them"},{"speaker":"Unknown","startTime":1854.57,"endTime":1856.46,"body":"something tangible that they're"},{"speaker":"Unknown","startTime":1856.46,"endTime":1859.82,"body":"going to take back? And then"},{"speaker":"Unknown","startTime":1856.46,"endTime":1859.82,"body":"send me that info?"},{"speaker":"Unknown","startTime":1859.939,"endTime":1865.399,"body":"Yeah. So I would have a QR code"},{"speaker":"Unknown","startTime":1859.939,"endTime":1865.399,"body":"on a business card that you do a"},{"speaker":"Unknown","startTime":1865.399,"endTime":1868.729,"body":"bigger card, you do not give out"},{"speaker":"Unknown","startTime":1865.399,"endTime":1868.729,"body":"a you have in your hand and you"},{"speaker":"Unknown","startTime":1868.729,"endTime":1871.879,"body":"say, hey, by the way, a lot of"},{"speaker":"Unknown","startTime":1868.729,"endTime":1871.879,"body":"you and you let the host know"},{"speaker":"Unknown","startTime":1871.879,"endTime":1875.899,"body":"this ahead of time, that, hey,"},{"speaker":"Unknown","startTime":1871.879,"endTime":1875.899,"body":"when I do events, you know, I"},{"speaker":"Unknown","startTime":1875.899,"endTime":1878.719,"body":"hear a lot from people that"},{"speaker":"Unknown","startTime":1875.899,"endTime":1878.719,"body":"they'd love to have me out. So"},{"speaker":"Unknown","startTime":1878.719,"endTime":1884.449,"body":"when they're on site, I'm going"},{"speaker":"Unknown","startTime":1878.719,"endTime":1884.449,"body":"to be giving away a free meal to"},{"speaker":"Unknown","startTime":1884.449,"endTime":1888.859,"body":"somebody present. And so have"},{"speaker":"Unknown","startTime":1884.449,"endTime":1888.859,"body":"that card, and let them know and"},{"speaker":"Unknown","startTime":1888.859,"endTime":1891.919,"body":"physically have them do it. Hey,"},{"speaker":"Unknown","startTime":1888.859,"endTime":1891.919,"body":"by the way, a lot of you have"},{"speaker":"Unknown","startTime":1891.919,"endTime":1895.129,"body":"said you loved it Did you know"},{"speaker":"Unknown","startTime":1891.919,"endTime":1895.129,"body":"she told you, somebody here is"},{"speaker":"Unknown","startTime":1895.129,"endTime":1898.249,"body":"going to win this for free at"},{"speaker":"Unknown","startTime":1895.129,"endTime":1898.249,"body":"their house. And so all you got"},{"speaker":"Unknown","startTime":1898.249,"endTime":1901.579,"body":"to do is scan this code, it'll"},{"speaker":"Unknown","startTime":1898.249,"endTime":1901.579,"body":"take you let's say my world"},{"speaker":"Unknown","startTime":1901.579,"endTime":1904.339,"body":"Facebook Messenger, it'll ask"},{"speaker":"Unknown","startTime":1901.579,"endTime":1904.339,"body":"you three questions, your phone"},{"speaker":"Unknown","startTime":1904.339,"endTime":1907.849,"body":"number, your email, and consent"},{"speaker":"Unknown","startTime":1904.339,"endTime":1907.849,"body":"that you're in the contest. And"},{"speaker":"Unknown","startTime":1907.849,"endTime":1910.429,"body":"we're going to draw it and we'll"},{"speaker":"Unknown","startTime":1907.849,"endTime":1910.429,"body":"draw it tonight at the end of"},{"speaker":"Unknown","startTime":1910.429,"endTime":1914.329,"body":"the night for one of you to win"},{"speaker":"Unknown","startTime":1910.429,"endTime":1914.329,"body":"dinner. And so then you have"},{"speaker":"Unknown","startTime":1914.329,"endTime":1917.149,"body":"them scan that code, you just"},{"speaker":"Unknown","startTime":1914.329,"endTime":1917.149,"body":"got 12 people to put their"},{"speaker":"Unknown","startTime":1917.149,"endTime":1920.779,"body":"information in there. And then"},{"speaker":"Unknown","startTime":1917.149,"endTime":1920.779,"body":"you let the host know something"},{"speaker":"Unknown","startTime":1920.779,"endTime":1925.339,"body":"like, hey, if you if you're cool"},{"speaker":"Unknown","startTime":1920.779,"endTime":1925.339,"body":"with me doing this, it's 10% off"},{"speaker":"Unknown","startTime":1925.339,"endTime":1929.089,"body":"your next event. It's a perk we"},{"speaker":"Unknown","startTime":1925.339,"endTime":1929.089,"body":"give to people because we grow"},{"speaker":"Unknown","startTime":1929.089,"endTime":1931.849,"body":"on referrals. And people who eat"},{"speaker":"Unknown","startTime":1929.089,"endTime":1931.849,"body":"our food at places like yours,"},{"speaker":"Unknown","startTime":1932.089,"endTime":1935.089,"body":"are the ones who want us to come"},{"speaker":"Unknown","startTime":1932.089,"endTime":1935.089,"body":"in. So then you literally walk"},{"speaker":"Unknown","startTime":1935.089,"endTime":1938.059,"body":"around, hey, are maybe having a"},{"speaker":"Unknown","startTime":1935.089,"endTime":1938.059,"body":"table, hey, you've seen a table,"},{"speaker":"Unknown","startTime":1938.089,"endTime":1940.309,"body":"scan that with your phone,"},{"speaker":"Unknown","startTime":1938.089,"endTime":1940.309,"body":"they're all customer QR codes."},{"speaker":"Unknown","startTime":1940.309,"endTime":1942.889,"body":"Now, thanks that pandemic here"},{"speaker":"Unknown","startTime":1940.309,"endTime":1942.889,"body":"four years ago, they thought"},{"speaker":"Unknown","startTime":1942.889,"endTime":1946.459,"body":"they were some kind of alien"},{"speaker":"Unknown","startTime":1942.889,"endTime":1946.459,"body":"barcode. But yeah, scan that QR"},{"speaker":"Unknown","startTime":1946.459,"endTime":1949.159,"body":"code. At the end of the night,"},{"speaker":"Unknown","startTime":1946.459,"endTime":1949.159,"body":"I'm going to draw a winner."},{"speaker":"Unknown","startTime":1949.159,"endTime":1951.589,"body":"That's how you got to do it,"},{"speaker":"Unknown","startTime":1949.159,"endTime":1951.589,"body":"then. Because if you have them,"},{"speaker":"Unknown","startTime":1951.679,"endTime":1954.499,"body":"I'm going to draw it at the end."},{"speaker":"Unknown","startTime":1951.679,"endTime":1954.499,"body":"I mean, they have to be a moron"},{"speaker":"Unknown","startTime":1954.499,"endTime":1957.259,"body":"not to scan it. And if they're"},{"speaker":"Unknown","startTime":1954.499,"endTime":1957.259,"body":"really interested, they're going"},{"speaker":"Unknown","startTime":1957.259,"endTime":1960.049,"body":"to scan it, and you draw the"},{"speaker":"Unknown","startTime":1957.259,"endTime":1960.049,"body":"winner, you get six people,"},{"speaker":"Unknown","startTime":1960.049,"endTime":1963.169,"body":"right, you want to get that"},{"speaker":"Unknown","startTime":1960.049,"endTime":1963.169,"body":"prize out. And for me, if I had"},{"speaker":"Unknown","startTime":1963.169,"endTime":1966.709,"body":"a person, birds of a feather"},{"speaker":"Unknown","startTime":1963.169,"endTime":1966.709,"body":"flock together, if somebody is"},{"speaker":"Unknown","startTime":1966.709,"endTime":1969.739,"body":"at that house, they're probably"},{"speaker":"Unknown","startTime":1966.709,"endTime":1969.739,"body":"in the same income class, and"},{"speaker":"Unknown","startTime":1969.739,"endTime":1973.279,"body":"same circle, that all of a"},{"speaker":"Unknown","startTime":1969.739,"endTime":1973.279,"body":"sudden they scan it and they"},{"speaker":"Unknown","startTime":1973.279,"endTime":1976.159,"body":"scan it, boom. And then you can"},{"speaker":"Unknown","startTime":1973.279,"endTime":1976.159,"body":"also put something in there,"},{"speaker":"Unknown","startTime":1976.399,"endTime":1982.309,"body":"hey, by the way, forward this to"},{"speaker":"Unknown","startTime":1976.399,"endTime":1982.309,"body":"a friend who you think might be"},{"speaker":"Unknown","startTime":1982.369,"endTime":1985.159,"body":"be interested and will give what"},{"speaker":"Unknown","startTime":1982.369,"endTime":1985.159,"body":"there'll be entered in our next"},{"speaker":"Unknown","startTime":1985.159,"endTime":1987.949,"body":"contest or something like that."},{"speaker":"Unknown","startTime":1985.159,"endTime":1987.949,"body":"I love it. That's why you're the"},{"speaker":"Unknown","startTime":1987.949,"endTime":1990.019,"body":"man like we didn't even talk"},{"speaker":"Unknown","startTime":1987.949,"endTime":1990.019,"body":"about this ahead of time. I"},{"speaker":"Unknown","startTime":1990.019,"endTime":1992.539,"body":"didn't know if you could solve"},{"speaker":"Unknown","startTime":1990.019,"endTime":1992.539,"body":"this problem. And it was"},{"speaker":"Unknown","startTime":1992.539,"endTime":1993.979,"body":"actually something I was"},{"speaker":"Unknown","startTime":1992.539,"endTime":1993.979,"body":"thinking about. As we were"},{"speaker":"Unknown","startTime":1993.979,"endTime":1996.949,"body":"talking. This wasn't on my list"},{"speaker":"Unknown","startTime":1993.979,"endTime":1996.949,"body":"of questions. And just as I'm"},{"speaker":"Unknown","startTime":1996.949,"endTime":1999.289,"body":"thinking about, you know, you're"},{"speaker":"Unknown","startTime":1996.949,"endTime":1999.289,"body":"talking about customers coming"},{"speaker":"Unknown","startTime":1999.289,"endTime":2002.019,"body":"into restaurants, and I listen"},{"speaker":"Unknown","startTime":1999.289,"endTime":2002.019,"body":"to you on other podcast talking"},{"speaker":"Unknown","startTime":2002.019,"endTime":2004.539,"body":"about some different tactics."},{"speaker":"Unknown","startTime":2002.019,"endTime":2004.539,"body":"And I'm thinking, well, this is"},{"speaker":"Unknown","startTime":2004.539,"endTime":2008.199,"body":"what I struggle with is like,"},{"speaker":"Unknown","startTime":2004.539,"endTime":2008.199,"body":"again, these getting all these"},{"speaker":"Unknown","startTime":2008.199,"endTime":2011.019,"body":"people's information. So I think"},{"speaker":"Unknown","startTime":2008.199,"endTime":2011.019,"body":"this is great. And I'm looking"},{"speaker":"Unknown","startTime":2011.019,"endTime":2012.819,"body":"forward to like putting this"},{"speaker":"Unknown","startTime":2011.019,"endTime":2012.819,"body":"into action. I got to figure"},{"speaker":"Unknown","startTime":2012.819,"endTime":2014.859,"body":"this out. I don't think I could"},{"speaker":"Unknown","startTime":2012.819,"endTime":2014.859,"body":"get it done for my party I have"},{"speaker":"Unknown","startTime":2014.859,"endTime":2017.919,"body":"on Friday, but I'm gonna get"},{"speaker":"Unknown","startTime":2014.859,"endTime":2017.919,"body":"that QR code thing going."},{"speaker":"Unknown","startTime":2018.43,"endTime":2023.17,"body":"We have a party Friday. Yeah."},{"speaker":"Unknown","startTime":2018.43,"endTime":2023.17,"body":"Okay, then. Email me when we get"},{"speaker":"Unknown","startTime":2023.17,"endTime":2026.5,"body":"off here. I'll personally build"},{"speaker":"Unknown","startTime":2023.17,"endTime":2026.5,"body":"it for you. Oh, awesome. We'll"},{"speaker":"Unknown","startTime":2026.5,"endTime":2028.78,"body":"figure out a way I'll get with"},{"speaker":"Unknown","startTime":2026.5,"endTime":2028.78,"body":"me and my team and we'll get"},{"speaker":"Unknown","startTime":2028.93,"endTime":2032.65,"body":"this done for Friday. That way,"},{"speaker":"Unknown","startTime":2028.93,"endTime":2032.65,"body":"you can have the QR code"},{"speaker":"Unknown","startTime":2032.68,"endTime":2035.98,"body":"literally having a little table"},{"speaker":"Unknown","startTime":2032.68,"endTime":2035.98,"body":"topper and do it because the"},{"speaker":"Unknown","startTime":2035.98,"endTime":2039.37,"body":"problem we have in business"},{"speaker":"Unknown","startTime":2035.98,"endTime":2039.37,"body":"Yeah, they always say you get 0%"},{"speaker":"Unknown","startTime":2039.37,"endTime":2042.13,"body":"of what you don't ask for. And"},{"speaker":"Unknown","startTime":2039.37,"endTime":2042.13,"body":"I'll never forget this story. My"},{"speaker":"Unknown","startTime":2042.13,"endTime":2044.89,"body":"dad like I on Thursdays when I'm"},{"speaker":"Unknown","startTime":2042.13,"endTime":2044.89,"body":"home in town. I do an interview"},{"speaker":"Unknown","startTime":2044.89,"endTime":2047.74,"body":"with my dad three o'clock on"},{"speaker":"Unknown","startTime":2044.89,"endTime":2047.74,"body":"Facebook and YouTube called fire"},{"speaker":"Unknown","startTime":2047.74,"endTime":2050.47,"body":"with dad. My dad's a truck. He's"},{"speaker":"Unknown","startTime":2047.74,"endTime":2050.47,"body":"like a human cartoon character."},{"speaker":"Unknown","startTime":2050.89,"endTime":2052.42,"body":"And I'm going to ask him"},{"speaker":"Unknown","startTime":2050.89,"endTime":2052.42,"body":"tomorrow we're gonna talk about"},{"speaker":"Unknown","startTime":2052.42,"endTime":2055.54,"body":"stories of the crazy crap he's"},{"speaker":"Unknown","startTime":2052.42,"endTime":2055.54,"body":"dead. But I never were at"},{"speaker":"Unknown","startTime":2055.54,"endTime":2057.97,"body":"Yamaha's deal. I mean, we were a"},{"speaker":"Unknown","startTime":2055.54,"endTime":2057.97,"body":"boat dealer. We're at Yamaha's"},{"speaker":"Unknown","startTime":2057.97,"endTime":2061.18,"body":"dealer meeting in Nashville,"},{"speaker":"Unknown","startTime":2057.97,"endTime":2061.18,"body":"Tennessee. There's 5000 dealers"},{"speaker":"Unknown","startTime":2061.18,"endTime":2063.61,"body":"there. Were the number three"},{"speaker":"Unknown","startTime":2061.18,"endTime":2063.61,"body":"Yamaha dealership in the"},{"speaker":"Unknown","startTime":2063.61,"endTime":2067.09,"body":"country. So we're a big we're a"},{"speaker":"Unknown","startTime":2063.61,"endTime":2067.09,"body":"big player in Yamaha design. And"},{"speaker":"Unknown","startTime":2067.09,"endTime":2070.03,"body":"my dad's talking to Phil disco,"},{"speaker":"Unknown","startTime":2067.09,"endTime":2070.03,"body":"the head of Yamaha marine first"},{"speaker":"Unknown","startTime":2070.03,"endTime":2074.68,"body":"ever employee of Yamaha Motor"},{"speaker":"Unknown","startTime":2070.03,"endTime":2074.68,"body":"Company on US soil like 20 years"},{"speaker":"Unknown","startTime":2074.68,"endTime":2077.41,"body":"prior. And so we're sitting"},{"speaker":"Unknown","startTime":2074.68,"endTime":2077.41,"body":"there talking to my dad says"},{"speaker":"Unknown","startTime":2077.44,"endTime":2080.74,"body":"sometimes pontoon boat he's got"},{"speaker":"Unknown","startTime":2077.44,"endTime":2080.74,"body":"and we're not poor. So we got"},{"speaker":"Unknown","startTime":2080.74,"endTime":2083.89,"body":"money and we have a boat"},{"speaker":"Unknown","startTime":2080.74,"endTime":2083.89,"body":"dealership. And my dad it cracks"},{"speaker":"Unknown","startTime":2083.89,"endTime":2086.83,"body":"me up he goes, You know what?"},{"speaker":"Unknown","startTime":2083.89,"endTime":2086.83,"body":"phileas Yeah, he goes, my"},{"speaker":"Unknown","startTime":2086.83,"endTime":2090.16,"body":"pontoon boat has a Mercury on it"},{"speaker":"Unknown","startTime":2086.83,"endTime":2090.16,"body":"right now. I just realized that."},{"speaker":"Unknown","startTime":2090.34,"endTime":2094.6,"body":"Would you ship me a Yamaha? 40"},{"speaker":"Unknown","startTime":2090.34,"endTime":2094.6,"body":"horsepower fourstroke motor from"},{"speaker":"Unknown","startTime":2094.6,"endTime":2099.1,"body":"my pontoon. That Phil looks at"},{"speaker":"Unknown","startTime":2094.6,"endTime":2099.1,"body":"me goes, Okay, sure. And I'm"},{"speaker":"Unknown","startTime":2099.1,"endTime":2103.63,"body":"like looking like what You we"},{"speaker":"Unknown","startTime":2099.1,"endTime":2103.63,"body":"have those in stock. But my dad"},{"speaker":"Unknown","startTime":2103.63,"endTime":2106.06,"body":"but the other business we have"},{"speaker":"Unknown","startTime":2103.63,"endTime":2106.06,"body":"to pay for my dad we get dumb"},{"speaker":"Unknown","startTime":2106.06,"endTime":2109.18,"body":"like why did you ask him as like"},{"speaker":"Unknown","startTime":2106.06,"endTime":2109.18,"body":"why the hell not? And you get"},{"speaker":"Unknown","startTime":2109.18,"endTime":2111.79,"body":"what you asked for. And I talked"},{"speaker":"Unknown","startTime":2109.18,"endTime":2111.79,"body":"to Phil the next day and Phil"},{"speaker":"Unknown","startTime":2111.79,"endTime":2114.04,"body":"walks up he goes when your dad"},{"speaker":"Unknown","startTime":2111.79,"endTime":2114.04,"body":"crash, I'm going to Vegas, I"},{"speaker":"Unknown","startTime":2114.04,"endTime":2118.72,"body":"bought a Yamaha like 25 years."},{"speaker":"Unknown","startTime":2114.04,"endTime":2118.72,"body":"Nobody has ever asked me for a"},{"speaker":"Unknown","startTime":2118.72,"endTime":2121.72,"body":"motor. You know, it showed up"},{"speaker":"Unknown","startTime":2118.72,"endTime":2121.72,"body":"the next day at our store a free"},{"speaker":"Unknown","startTime":2121.72,"endTime":2124.33,"body":"motor. Because they called me"},{"speaker":"Unknown","startTime":2121.72,"endTime":2124.33,"body":"and they go Hey, Matt, we got a"},{"speaker":"Unknown","startTime":2124.33,"endTime":2127.03,"body":"motor just showed up. It says"},{"speaker":"Unknown","startTime":2124.33,"endTime":2127.03,"body":"attention your dad, what is"},{"speaker":"Unknown","startTime":2127.03,"endTime":2129.52,"body":"this? I said, Oh, it's his"},{"speaker":"Unknown","startTime":2127.03,"endTime":2129.52,"body":"pontoon motor for disco gaming,"},{"speaker":"Unknown","startTime":2129.64,"endTime":2131.83,"body":"can you go to his house, get his"},{"speaker":"Unknown","startTime":2129.64,"endTime":2131.83,"body":"pontoon boat, put it on there."},{"speaker":"Unknown","startTime":2132.52,"endTime":2135.64,"body":"But I think a lot of us fail to"},{"speaker":"Unknown","startTime":2132.52,"endTime":2135.64,"body":"realize you get what you ask"},{"speaker":"Unknown","startTime":2135.64,"endTime":2138.97,"body":"for. And if you don't ask for"},{"speaker":"Unknown","startTime":2135.64,"endTime":2138.97,"body":"it, you don't get it. And if you"},{"speaker":"Unknown","startTime":2138.97,"endTime":2141.58,"body":"put something in the consumers"},{"speaker":"Unknown","startTime":2138.97,"endTime":2141.58,"body":"hands like trade shows I do"},{"speaker":"Unknown","startTime":2141.58,"endTime":2145.03,"body":"trade shows. I don't like three"},{"speaker":"Unknown","startTime":2141.58,"endTime":2145.03,"body":"people today have been here at"},{"speaker":"Unknown","startTime":2145.03,"endTime":2148.72,"body":"our business, we have a 50%"},{"speaker":"Unknown","startTime":2145.03,"endTime":2148.72,"body":"person conference that at a"},{"speaker":"Unknown","startTime":2148.72,"endTime":2152.02,"body":"lower level that BMI chapters,"},{"speaker":"Unknown","startTime":2148.72,"endTime":2152.02,"body":"right. Three people today walked"},{"speaker":"Unknown","startTime":2152.02,"endTime":2153.61,"body":"up here and asked for my"},{"speaker":"Unknown","startTime":2152.02,"endTime":2153.61,"body":"business cards, they wanted to"},{"speaker":"Unknown","startTime":2153.61,"endTime":2156.76,"body":"refer their friends here. I gave"},{"speaker":"Unknown","startTime":2153.61,"endTime":2156.76,"body":"him my book. I don't have"},{"speaker":"Unknown","startTime":2156.76,"endTime":2159.61,"body":"business cards. I gave him a"},{"speaker":"Unknown","startTime":2156.76,"endTime":2159.61,"body":"book, I got their information."},{"speaker":"Unknown","startTime":2159.82,"endTime":2162.97,"body":"And I said, Hey, here's my phone"},{"speaker":"Unknown","startTime":2159.82,"endTime":2162.97,"body":"number, how do I contact you,"},{"speaker":"Unknown","startTime":2163.09,"endTime":2167.47,"body":"you need to get people's"},{"speaker":"Unknown","startTime":2163.09,"endTime":2167.47,"body":"information. Because that's"},{"speaker":"Unknown","startTime":2167.53,"endTime":2170.23,"body":"that's all you have, especially"},{"speaker":"Unknown","startTime":2167.53,"endTime":2170.23,"body":"if you're out there. Let's say"},{"speaker":"Unknown","startTime":2170.23,"endTime":2174.25,"body":"you do two dinners a week, that"},{"speaker":"Unknown","startTime":2170.23,"endTime":2174.25,"body":"52 weeks, there's 110 times,"},{"speaker":"Unknown","startTime":2174.49,"endTime":2178.27,"body":"times 10 people, you know,"},{"speaker":"Unknown","startTime":2174.49,"endTime":2178.27,"body":"there's 1000 people, if you get"},{"speaker":"Unknown","startTime":2178.27,"endTime":2182.41,"body":"500 of those people to scan that"},{"speaker":"Unknown","startTime":2178.27,"endTime":2182.41,"body":"coding information, I guarantee"},{"speaker":"Unknown","startTime":2182.41,"endTime":2187.21,"body":"you there's 40 to 50 deals in"},{"speaker":"Unknown","startTime":2182.41,"endTime":2187.21,"body":"there that can be had. Yeah, and"},{"speaker":"Unknown","startTime":2187.21,"endTime":2191.29,"body":"again, I think the follow up of"},{"speaker":"Unknown","startTime":2187.21,"endTime":2191.29,"body":"now you've built this email list"},{"speaker":"Unknown","startTime":2191.29,"endTime":2195.25,"body":"in MailChimp or whatever you"},{"speaker":"Unknown","startTime":2191.29,"endTime":2195.25,"body":"have 500 people's phone numbers,"},{"speaker":"Unknown","startTime":2195.25,"endTime":2198.4,"body":"like, I think a lot of people"},{"speaker":"Unknown","startTime":2195.25,"endTime":2198.4,"body":"then don't take action on it."},{"speaker":"Unknown","startTime":2198.43,"endTime":2202.03,"body":"You know, I always have whoever"},{"speaker":"Unknown","startTime":2198.43,"endTime":2202.03,"body":"contacts me for a party opt in,"},{"speaker":"Unknown","startTime":2202.03,"endTime":2205.21,"body":"I asked if they want to opt into"},{"speaker":"Unknown","startTime":2202.03,"endTime":2205.21,"body":"my email list. And I actually,"},{"speaker":"Unknown","startTime":2205.36,"endTime":2208.0,"body":"you know, that's part of the"},{"speaker":"Unknown","startTime":2205.36,"endTime":2208.0,"body":"very first intake when they do a"},{"speaker":"Unknown","startTime":2208.0,"endTime":2210.97,"body":"questionnaire for me, I say on"},{"speaker":"Unknown","startTime":2208.0,"endTime":2210.97,"body":"there, do you want to be a part"},{"speaker":"Unknown","startTime":2210.97,"endTime":2214.24,"body":"of my email list? You know,"},{"speaker":"Unknown","startTime":2210.97,"endTime":2214.24,"body":"you'll get sporadic recipes"},{"speaker":"Unknown","startTime":2214.27,"endTime":2217.3,"body":"entering the contest, and it's"},{"speaker":"Unknown","startTime":2214.27,"endTime":2217.3,"body":"there and people opt in, I have"},{"speaker":"Unknown","startTime":2217.3,"endTime":2219.79,"body":"to then go make sure I'm"},{"speaker":"Unknown","startTime":2217.3,"endTime":2219.79,"body":"following up on that. Because"},{"speaker":"Unknown","startTime":2219.79,"endTime":2222.25,"body":"I've got these people say, yeah,"},{"speaker":"Unknown","startTime":2219.79,"endTime":2222.25,"body":"here's my info would love to be"},{"speaker":"Unknown","startTime":2222.25,"endTime":2224.77,"body":"on your list, I want to enter"},{"speaker":"Unknown","startTime":2222.25,"endTime":2224.77,"body":"contest, I want to get recipes."},{"speaker":"Unknown","startTime":2224.89,"endTime":2227.41,"body":"Now I have to make the time to"},{"speaker":"Unknown","startTime":2224.89,"endTime":2227.41,"body":"follow up on that. I think"},{"speaker":"Unknown","startTime":2227.41,"endTime":2230.26,"body":"that's again, where a lot of"},{"speaker":"Unknown","startTime":2227.41,"endTime":2230.26,"body":"people kind of fall short. Yeah,"},{"speaker":"Unknown","startTime":2230.29,"endTime":2232.45,"body":"and that's, that's where you can"},{"speaker":"Unknown","startTime":2230.29,"endTime":2232.45,"body":"do two things, you can do"},{"speaker":"Unknown","startTime":2232.45,"endTime":2235.42,"body":"automation, or you can do one"},{"speaker":"Unknown","startTime":2232.45,"endTime":2235.42,"body":"off, we used to use a lot of"},{"speaker":"Unknown","startTime":2235.45,"endTime":2237.76,"body":"automation on my personal email."},{"speaker":"Unknown","startTime":2235.45,"endTime":2237.76,"body":"And I just wasn't happy with the"},{"speaker":"Unknown","startTime":2237.76,"endTime":2240.91,"body":"results the past year, so two"},{"speaker":"Unknown","startTime":2237.76,"endTime":2240.91,"body":"weeks ago, and you know, my team"},{"speaker":"Unknown","startTime":2241.42,"endTime":2245.53,"body":"gets with me every week. And we"},{"speaker":"Unknown","startTime":2241.42,"endTime":2245.53,"body":"create to one off emails, one"},{"speaker":"Unknown","startTime":2245.53,"endTime":2248.59,"body":"that goes out on Wednesday, and"},{"speaker":"Unknown","startTime":2245.53,"endTime":2248.59,"body":"when it goes out on Sunday, and"},{"speaker":"Unknown","startTime":2248.59,"endTime":2251.32,"body":"they're one off, but we have in"},{"speaker":"Unknown","startTime":2248.59,"endTime":2251.32,"body":"our schedule. She knows every"},{"speaker":"Unknown","startTime":2251.32,"endTime":2253.75,"body":"Wednesday and every Sunday"},{"speaker":"Unknown","startTime":2251.32,"endTime":2253.75,"body":"today's went out like two hours"},{"speaker":"Unknown","startTime":2253.75,"endTime":2256.93,"body":"ago. And I approved it this"},{"speaker":"Unknown","startTime":2253.75,"endTime":2256.93,"body":"morning. But we already have an"},{"speaker":"Unknown","startTime":2256.93,"endTime":2259.42,"body":"idea of what the content is"},{"speaker":"Unknown","startTime":2256.93,"endTime":2259.42,"body":"going to be. But we've kind of"},{"speaker":"Unknown","startTime":2259.42,"endTime":2261.76,"body":"we're trying to change something"},{"speaker":"Unknown","startTime":2259.42,"endTime":2261.76,"body":"up on it. But you can also"},{"speaker":"Unknown","startTime":2261.76,"endTime":2263.8,"body":"create automation to where you"},{"speaker":"Unknown","startTime":2261.76,"endTime":2263.8,"body":"go in there. And you say you"},{"speaker":"Unknown","startTime":2263.8,"endTime":2268.45,"body":"know what, create 52 recipes,"},{"speaker":"Unknown","startTime":2263.8,"endTime":2268.45,"body":"build it, we use a program"},{"speaker":"Unknown","startTime":2268.45,"endTime":2271.93,"body":"called drip. There's also a"},{"speaker":"Unknown","startTime":2268.45,"endTime":2271.93,"body":"program called high level, Click"},{"speaker":"Unknown","startTime":2271.93,"endTime":2275.05,"body":"Funnels, you can create Constant"},{"speaker":"Unknown","startTime":2271.93,"endTime":2275.05,"body":"Contact, you can create a"},{"speaker":"Unknown","startTime":2275.05,"endTime":2278.95,"body":"nurture series where it's 52"},{"speaker":"Unknown","startTime":2275.05,"endTime":2278.95,"body":"recipes, 52 emails, and whenever"},{"speaker":"Unknown","startTime":2278.95,"endTime":2282.37,"body":"you bring somebody into that"},{"speaker":"Unknown","startTime":2278.95,"endTime":2282.37,"body":"list, and they get tagged, and"},{"speaker":"Unknown","startTime":2282.37,"endTime":2286.0,"body":"they go into Constant Contact or"},{"speaker":"Unknown","startTime":2282.37,"endTime":2286.0,"body":"MailChimp or high level or drip,"},{"speaker":"Unknown","startTime":2286.45,"endTime":2289.66,"body":"it automatically puts them in a"},{"speaker":"Unknown","startTime":2286.45,"endTime":2289.66,"body":"campaign. And every week, they"},{"speaker":"Unknown","startTime":2289.66,"endTime":2292.96,"body":"get their way they get their"},{"speaker":"Unknown","startTime":2289.66,"endTime":2292.96,"body":"email. Now one one tip on"},{"speaker":"Unknown","startTime":2292.99,"endTime":2296.2,"body":"nurture sequences, people have a"},{"speaker":"Unknown","startTime":2292.99,"endTime":2296.2,"body":"tendency to do them every seven"},{"speaker":"Unknown","startTime":2296.2,"endTime":2299.92,"body":"days because they want a week."},{"speaker":"Unknown","startTime":2296.2,"endTime":2299.92,"body":"But have that sequence go every"},{"speaker":"Unknown","startTime":2299.92,"endTime":2303.19,"body":"six days because what happens"},{"speaker":"Unknown","startTime":2299.92,"endTime":2303.19,"body":"is, a lot of you have a tendency"},{"speaker":"Unknown","startTime":2303.19,"endTime":2305.89,"body":"to do a nurture series like that"},{"speaker":"Unknown","startTime":2303.19,"endTime":2305.89,"body":"in automation every seven days"},{"speaker":"Unknown","startTime":2305.89,"endTime":2308.44,"body":"and it goes every Tuesday every"},{"speaker":"Unknown","startTime":2305.89,"endTime":2308.44,"body":"Wednesday. Well people have"},{"speaker":"Unknown","startTime":2308.44,"endTime":2312.13,"body":"different habits. In that way."},{"speaker":"Unknown","startTime":2308.44,"endTime":2312.13,"body":"You can look back in like three"},{"speaker":"Unknown","startTime":2312.13,"endTime":2315.61,"body":"months and see what days emails"},{"speaker":"Unknown","startTime":2312.13,"endTime":2315.61,"body":"get opened better. Tuesdays,"},{"speaker":"Unknown","startTime":2315.61,"endTime":2316.96,"body":"Wednesdays, Thursdays Fridays,"},{"speaker":"Unknown","startTime":2317.53,"endTime":2321.58,"body":"do you have an opinion on how"},{"speaker":"Unknown","startTime":2317.53,"endTime":2321.58,"body":"much is too much with email?"},{"speaker":"Unknown","startTime":2321.58,"endTime":2325.3,"body":"Because some people say you can"},{"speaker":"Unknown","startTime":2321.58,"endTime":2325.3,"body":"never go too much. But as a"},{"speaker":"Unknown","startTime":2325.33,"endTime":2328.93,"body":"recipient, I feel like if I'm"},{"speaker":"Unknown","startTime":2325.33,"endTime":2328.93,"body":"getting bombarded like every day"},{"speaker":"Unknown","startTime":2328.93,"endTime":2331.72,"body":"with emails at some point, I'm"},{"speaker":"Unknown","startTime":2328.93,"endTime":2331.72,"body":"like, you know, all it is I"},{"speaker":"Unknown","startTime":2331.72,"endTime":2333.91,"body":"signed up for your email list to"},{"speaker":"Unknown","startTime":2331.72,"endTime":2333.91,"body":"get my free burrito on my"},{"speaker":"Unknown","startTime":2333.91,"endTime":2338.14,"body":"birthday. But like you're"},{"speaker":"Unknown","startTime":2333.91,"endTime":2338.14,"body":"emailing me four times a week,"},{"speaker":"Unknown","startTime":2338.17,"endTime":2341.77,"body":"like that's to me too much. Do"},{"speaker":"Unknown","startTime":2338.17,"endTime":2341.77,"body":"you have an opinion on that? So"},{"speaker":"Unknown","startTime":2341.77,"endTime":2345.37,"body":"I have an opinion two ways on"},{"speaker":"Unknown","startTime":2341.77,"endTime":2345.37,"body":"that on that on the frequency"},{"speaker":"Unknown","startTime":2345.37,"endTime":2349.24,"body":"and on the the content? So"},{"speaker":"Unknown","startTime":2345.37,"endTime":2349.24,"body":"number one, yeah, there is too"},{"speaker":"Unknown","startTime":2349.24,"endTime":2353.65,"body":"much. There's a website called"},{"speaker":"Unknown","startTime":2349.24,"endTime":2353.65,"body":"the climb cL YMB. They sell"},{"speaker":"Unknown","startTime":2353.68,"endTime":2356.56,"body":"outdoor stuff. I've bought 10"},{"speaker":"Unknown","startTime":2353.68,"endTime":2356.56,"body":"pair of shoes from there in the"},{"speaker":"Unknown","startTime":2356.56,"endTime":2360.37,"body":"past five years. The only option"},{"speaker":"Unknown","startTime":2356.56,"endTime":2360.37,"body":"they have or maybe they don't i"},{"speaker":"Unknown","startTime":2360.37,"endTime":2362.44,"body":"don't even get their emails. And"},{"speaker":"Unknown","startTime":2360.37,"endTime":2362.44,"body":"once I'd opt out, the only"},{"speaker":"Unknown","startTime":2362.44,"endTime":2366.04,"body":"option they had as of like two"},{"speaker":"Unknown","startTime":2362.44,"endTime":2366.04,"body":"years ago was a daily email. And"},{"speaker":"Unknown","startTime":2366.04,"endTime":2369.76,"body":"I emailed them and said, Hey, I"},{"speaker":"Unknown","startTime":2366.04,"endTime":2369.76,"body":"buy from the climb all the time"},{"speaker":"Unknown","startTime":2369.79,"endTime":2374.41,"body":"I dig your stuff. You have a"},{"speaker":"Unknown","startTime":2369.79,"endTime":2374.41,"body":"dead weekly, I don't need i'm"},{"speaker":"Unknown","startTime":2374.41,"endTime":2377.92,"body":"not buying crap every day. Like"},{"speaker":"Unknown","startTime":2374.41,"endTime":2377.92,"body":"No, we only have an option"},{"speaker":"Unknown","startTime":2377.92,"endTime":2381.7,"body":"because they have deals in this."},{"speaker":"Unknown","startTime":2377.92,"endTime":2381.7,"body":"So I opted out. Then come to"},{"speaker":"Unknown","startTime":2381.7,"endTime":2383.89,"body":"think of it now I think I bought"},{"speaker":"Unknown","startTime":2381.7,"endTime":2383.89,"body":"a pair of shoes from climate"},{"speaker":"Unknown","startTime":2383.89,"endTime":2387.01,"body":"like a year that if I had like a"},{"speaker":"Unknown","startTime":2383.89,"endTime":2387.01,"body":"weekly email versus a daily"},{"speaker":"Unknown","startTime":2387.01,"endTime":2389.71,"body":"which cracked me up, they didn't"},{"speaker":"Unknown","startTime":2387.01,"endTime":2389.71,"body":"have it. I probably would have"},{"speaker":"Unknown","startTime":2389.71,"endTime":2392.86,"body":"bought more. But I think you've"},{"speaker":"Unknown","startTime":2389.71,"endTime":2392.86,"body":"got to look at people I think"},{"speaker":"Unknown","startTime":2392.89,"endTime":2396.85,"body":"ideally, two to three times a"},{"speaker":"Unknown","startTime":2392.89,"endTime":2396.85,"body":"month is when you should"},{"speaker":"Unknown","startTime":2396.85,"endTime":2400.54,"body":"communicate with people I think"},{"speaker":"Unknown","startTime":2396.85,"endTime":2400.54,"body":"weekly is a little much depends"},{"speaker":"Unknown","startTime":2400.54,"endTime":2402.97,"body":"on your business. And I say that"},{"speaker":"Unknown","startTime":2400.54,"endTime":2402.97,"body":"we communicate with our list"},{"speaker":"Unknown","startTime":2402.97,"endTime":2406.09,"body":"twice a week for my marketing"},{"speaker":"Unknown","startTime":2402.97,"endTime":2406.09,"body":"firm. But I'm not selling"},{"speaker":"Unknown","startTime":2406.09,"endTime":2409.33,"body":"anything as content, hey,"},{"speaker":"Unknown","startTime":2406.09,"endTime":2409.33,"body":"today's podcast is out, hey,"},{"speaker":"Unknown","startTime":2409.33,"endTime":2413.29,"body":"this is out. So if you're a,"},{"speaker":"Unknown","startTime":2409.33,"endTime":2413.29,"body":"you're dealing with consumers,"},{"speaker":"Unknown","startTime":2413.74,"endTime":2416.8,"body":"two to three times a month, if"},{"speaker":"Unknown","startTime":2413.74,"endTime":2416.8,"body":"it's b2b, you can get away with"},{"speaker":"Unknown","startTime":2416.8,"endTime":2419.86,"body":"more because you typically have"},{"speaker":"Unknown","startTime":2416.8,"endTime":2419.86,"body":"education and content to put"},{"speaker":"Unknown","startTime":2419.86,"endTime":2424.57,"body":"out. 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And hey, click"},{"speaker":"Unknown","startTime":2444.07,"endTime":2446.92,"body":"here, we want to know your"},{"speaker":"Unknown","startTime":2446.92,"endTime":2449.65,"body":"special memory that you and your"},{"speaker":"Unknown","startTime":2446.92,"endTime":2449.65,"body":"mom had, click below to go to"},{"speaker":"Unknown","startTime":2449.65,"endTime":2452.5,"body":"Facebook to tell us about a"},{"speaker":"Unknown","startTime":2449.65,"endTime":2452.5,"body":"memory of you and your mom and"},{"speaker":"Unknown","startTime":2452.5,"endTime":2455.32,"body":"drop a picture in the comments."},{"speaker":"Unknown","startTime":2452.5,"endTime":2455.32,"body":"You will be registered or win a"},{"speaker":"Unknown","startTime":2455.32,"endTime":2457.93,"body":"$25 gift card, the email had"},{"speaker":"Unknown","startTime":2455.32,"endTime":2457.93,"body":"nothing to do with the"},{"speaker":"Unknown","startTime":2457.93,"endTime":2460.6,"body":"restaurant, it didn't sell food,"},{"speaker":"Unknown","startTime":2457.93,"endTime":2460.6,"body":"it didn't have a link to their"},{"speaker":"Unknown","startTime":2460.6,"endTime":2463.42,"body":"menu, their website, nothing had"},{"speaker":"Unknown","startTime":2460.6,"endTime":2463.42,"body":"a link to the Facebook post."},{"speaker":"Unknown","startTime":2463.72,"endTime":2467.38,"body":"Because all we were trying to do"},{"speaker":"Unknown","startTime":2463.72,"endTime":2467.38,"body":"was to get opens, we were trying"},{"speaker":"Unknown","startTime":2467.38,"endTime":2469.99,"body":"to get opens on the on that on"},{"speaker":"Unknown","startTime":2467.38,"endTime":2469.99,"body":"that email, we are trying to"},{"speaker":"Unknown","startTime":2470.14,"endTime":2473.92,"body":"click on that email, and trying"},{"speaker":"Unknown","startTime":2470.14,"endTime":2473.92,"body":"to get people to engage. And"},{"speaker":"Unknown","startTime":2473.92,"endTime":2476.32,"body":"people's minds are kind of"},{"speaker":"Unknown","startTime":2473.92,"endTime":2476.32,"body":"screwed up when they think"},{"speaker":"Unknown","startTime":2476.32,"endTime":2478.66,"body":"you're trying to sell them"},{"speaker":"Unknown","startTime":2476.32,"endTime":2478.66,"body":"something. And you don't."},{"speaker":"Unknown","startTime":2479.2,"endTime":2482.56,"body":"They're like, Oh, this email, I"},{"speaker":"Unknown","startTime":2479.2,"endTime":2482.56,"body":"don't realize it consciously but"},{"speaker":"Unknown","startTime":2482.56,"endTime":2485.68,"body":"their brain does. They're"},{"speaker":"Unknown","startTime":2482.56,"endTime":2485.68,"body":"accustomed to every car dealer"},{"speaker":"Unknown","startTime":2485.68,"endTime":2489.37,"body":"email, they get selling cars,"},{"speaker":"Unknown","startTime":2485.68,"endTime":2489.37,"body":"every restaurant email, they get"},{"speaker":"Unknown","startTime":2489.43,"endTime":2494.14,"body":"Taco Tuesday, be different. have"},{"speaker":"Unknown","startTime":2489.43,"endTime":2494.14,"body":"content in there that gets into"},{"speaker":"Unknown","startTime":2494.14,"endTime":2497.02,"body":"taking action, because when you"},{"speaker":"Unknown","startTime":2494.14,"endTime":2497.02,"body":"get them to click or open,"},{"speaker":"Unknown","startTime":2497.2,"endTime":2500.32,"body":"that's what you want. It's a"},{"speaker":"Unknown","startTime":2497.2,"endTime":2500.32,"body":"conversation or Hell, I had one"},{"speaker":"Unknown","startTime":2500.32,"endTime":2503.44,"body":"one client of ours we talked to"},{"speaker":"Unknown","startTime":2500.32,"endTime":2503.44,"body":"back during the pandemic, when"},{"speaker":"Unknown","startTime":2503.77,"endTime":2508.93,"body":"April of 2020, they sent out an"},{"speaker":"Unknown","startTime":2503.77,"endTime":2508.93,"body":"email to a big list of like 8000"},{"speaker":"Unknown","startTime":2508.93,"endTime":2512.65,"body":"people, and it was one line."},{"speaker":"Unknown","startTime":2508.93,"endTime":2512.65,"body":"Hey, it's so and so at the"},{"speaker":"Unknown","startTime":2512.65,"endTime":2515.38,"body":"restaurant. Just checking to see"},{"speaker":"Unknown","startTime":2512.65,"endTime":2515.38,"body":"how you're doing is everything"},{"speaker":"Unknown","startTime":2515.38,"endTime":2518.8,"body":"okay? in your in your house and"},{"speaker":"Unknown","startTime":2515.38,"endTime":2518.8,"body":"your family? They had hundreds"},{"speaker":"Unknown","startTime":2518.8,"endTime":2523.42,"body":"of replies. And they replied. So"},{"speaker":"Unknown","startTime":2518.8,"endTime":2523.42,"body":"sometimes you got to go a little"},{"speaker":"Unknown","startTime":2523.42,"endTime":2528.37,"body":"more personal. But you know,"},{"speaker":"Unknown","startTime":2523.42,"endTime":2528.37,"body":"content is a key thing there. If"},{"speaker":"Unknown","startTime":2528.37,"endTime":2531.79,"body":"you look at it, like you're"},{"speaker":"Unknown","startTime":2528.37,"endTime":2531.79,"body":"saying two emails a week, 52"},{"speaker":"Unknown","startTime":2531.79,"endTime":2535.51,"body":"weeks a year, that's 104 emails,"},{"speaker":"Unknown","startTime":2531.79,"endTime":2535.51,"body":"if every email goes to the all"},{"speaker":"Unknown","startTime":2535.51,"endTime":2539.44,"body":"the audience and goes to an only"},{"speaker":"Unknown","startTime":2535.51,"endTime":2539.44,"body":"sells your company, you just"},{"speaker":"Unknown","startTime":2539.44,"endTime":2541.9,"body":"wasted a lot of bandwidth. And"},{"speaker":"Unknown","startTime":2539.44,"endTime":2541.9,"body":"the people that opened it in"},{"speaker":"Unknown","startTime":2541.9,"endTime":2545.89,"body":"week one have died off by the"},{"speaker":"Unknown","startTime":2541.9,"endTime":2545.89,"body":"week 26. Yeah, that's the same"},{"speaker":"Unknown","startTime":2545.89,"endTime":2549.82,"body":"with just posting in general on"},{"speaker":"Unknown","startTime":2545.89,"endTime":2549.82,"body":"social media, right? Like every"},{"speaker":"Unknown","startTime":2549.85,"endTime":2553.36,"body":"Instagram post does not need to"},{"speaker":"Unknown","startTime":2549.85,"endTime":2553.36,"body":"be. Here's my food at the"},{"speaker":"Unknown","startTime":2553.36,"endTime":2556.39,"body":"restaurant come to the"},{"speaker":"Unknown","startTime":2553.36,"endTime":2556.39,"body":"restaurant. Here's the special"},{"speaker":"Unknown","startTime":2556.39,"endTime":2559.3,"body":"I've got like, what are you"},{"speaker":"Unknown","startTime":2556.39,"endTime":2559.3,"body":"providing? How are you engaging"},{"speaker":"Unknown","startTime":2559.3,"endTime":2563.05,"body":"with these people? So that"},{"speaker":"Unknown","startTime":2559.3,"endTime":2563.05,"body":"you're staying, you know, on top"},{"speaker":"Unknown","startTime":2563.05,"endTime":2566.26,"body":"of mind, but it's not this"},{"speaker":"Unknown","startTime":2563.05,"endTime":2566.26,"body":"pitch, every time."},{"speaker":"Unknown","startTime":2566.32,"endTime":2569.56,"body":"Think about your business. I"},{"speaker":"Unknown","startTime":2566.32,"endTime":2569.56,"body":"mean, people don't and this"},{"speaker":"Unknown","startTime":2569.56,"endTime":2572.65,"body":"isn't an insult. They're not"},{"speaker":"Unknown","startTime":2569.56,"endTime":2572.65,"body":"hiring you for the food. They're"},{"speaker":"Unknown","startTime":2572.65,"endTime":2576.67,"body":"hiring you for the occasion. The"},{"speaker":"Unknown","startTime":2572.65,"endTime":2576.67,"body":"food just happens to be badass."},{"speaker":"Unknown","startTime":2576.97,"endTime":2580.69,"body":"So let's talk about"},{"speaker":"Unknown","startTime":2576.97,"endTime":2580.69,"body":"anniversaries. Put up there, you"},{"speaker":"Unknown","startTime":2580.69,"endTime":2583.33,"body":"know, there's Valentine's Day,"},{"speaker":"Unknown","startTime":2580.69,"endTime":2583.33,"body":"there's Mother's Day, there's"},{"speaker":"Unknown","startTime":2583.33,"endTime":2587.32,"body":"Father's Day, there's, you know"},{"speaker":"Unknown","startTime":2583.33,"endTime":2587.32,"body":"spouse's day, daughter day,"},{"speaker":"Unknown","startTime":2587.32,"endTime":2591.19,"body":"Sunday, Dog Day, there's all"},{"speaker":"Unknown","startTime":2587.32,"endTime":2591.19,"body":"these days, there's months, cat"},{"speaker":"Unknown","startTime":2591.19,"endTime":2594.97,"body":"day, I'm sure it's out there."},{"speaker":"Unknown","startTime":2591.19,"endTime":2594.97,"body":"You know, get people to engage"},{"speaker":"Unknown","startTime":2594.97,"endTime":2597.79,"body":"for different reasons, but also"},{"speaker":"Unknown","startTime":2594.97,"endTime":2597.79,"body":"maybe get into a gauge on"},{"speaker":"Unknown","startTime":2597.79,"endTime":2601.12,"body":"occasions. You know, maybe once"},{"speaker":"Unknown","startTime":2597.79,"endTime":2601.12,"body":"a week have a theme where you"},{"speaker":"Unknown","startTime":2601.12,"endTime":2604.54,"body":"get on there and say, Hey, we"},{"speaker":"Unknown","startTime":2601.12,"endTime":2604.54,"body":"want to know about your special"},{"speaker":"Unknown","startTime":2604.54,"endTime":2607.06,"body":"anniversary. This is Mike and"},{"speaker":"Unknown","startTime":2604.54,"endTime":2607.06,"body":"Cindy. They've been married for"},{"speaker":"Unknown","startTime":2607.06,"endTime":2610.9,"body":"25 years. Who else has an"},{"speaker":"Unknown","startTime":2607.06,"endTime":2610.9,"body":"anniversary this week? Who do"},{"speaker":"Unknown","startTime":2610.9,"endTime":2613.39,"body":"you know that has anniversary."},{"speaker":"Unknown","startTime":2610.9,"endTime":2613.39,"body":"Now all of a sudden they start"},{"speaker":"Unknown","startTime":2613.39,"endTime":2616.12,"body":"tagging it and people start"},{"speaker":"Unknown","startTime":2613.39,"endTime":2616.12,"body":"thinking all they did our"},{"speaker":"Unknown","startTime":2616.12,"endTime":2618.25,"body":"anniversary dinner last year."},{"speaker":"Unknown","startTime":2616.12,"endTime":2618.25,"body":"Let's hi let's have them out"},{"speaker":"Unknown","startTime":2618.25,"endTime":2621.7,"body":"this year. So think of those"},{"speaker":"Unknown","startTime":2618.25,"endTime":2621.7,"body":"different events. I'm in"},{"speaker":"Unknown","startTime":2621.7,"endTime":2626.44,"body":"Kentucky Derby parties are huge."},{"speaker":"Unknown","startTime":2621.7,"endTime":2626.44,"body":"So I was a private chef doing"},{"speaker":"Unknown","startTime":2626.89,"endTime":2630.07,"body":"catering Derby parties in"},{"speaker":"Unknown","startTime":2626.89,"endTime":2630.07,"body":"Kentucky. I might be putting"},{"speaker":"Unknown","startTime":2630.07,"endTime":2632.38,"body":"stuff up here. That's a maybe a"},{"speaker":"Unknown","startTime":2630.07,"endTime":2632.38,"body":"bad example because it's one"},{"speaker":"Unknown","startTime":2632.38,"endTime":2637.6,"body":"day, but I'd be putting stuff up"},{"speaker":"Unknown","startTime":2632.38,"endTime":2637.6,"body":"on Facebook in April, like who's"},{"speaker":"Unknown","startTime":2637.6,"endTime":2640.3,"body":"gonna win the derby this year?"},{"speaker":"Unknown","startTime":2637.6,"endTime":2640.3,"body":"You know, so you got to find"},{"speaker":"Unknown","startTime":2640.3,"endTime":2643.96,"body":"ways to engage with people why?"},{"speaker":"Unknown","startTime":2640.3,"endTime":2643.96,"body":"I don't go to like last night my"},{"speaker":"Unknown","startTime":2643.96,"endTime":2647.11,"body":"wife and I didn't go to barley"},{"speaker":"Unknown","startTime":2643.96,"endTime":2647.11,"body":"corns. I have dinner. We went to"},{"speaker":"Unknown","startTime":2647.11,"endTime":2649.51,"body":"barley corn to have dinner, have"},{"speaker":"Unknown","startTime":2647.11,"endTime":2649.51,"body":"their food with the volume coins"},{"speaker":"Unknown","startTime":2649.51,"endTime":2653.35,"body":"and enjoy each other's company."},{"speaker":"Unknown","startTime":2649.51,"endTime":2653.35,"body":"The food was the byproduct. And"},{"speaker":"Unknown","startTime":2653.35,"endTime":2657.01,"body":"so I think a lot of businesses,"},{"speaker":"Unknown","startTime":2653.35,"endTime":2657.01,"body":"they just sell too much it sell,"},{"speaker":"Unknown","startTime":2657.01,"endTime":2661.15,"body":"sell, sell, sell, sell. Yeah."},{"speaker":"Unknown","startTime":2657.01,"endTime":2661.15,"body":"Well, I think this has been so"},{"speaker":"Unknown","startTime":2661.15,"endTime":2664.6,"body":"amazing. What if you had like"},{"speaker":"Unknown","startTime":2661.15,"endTime":2664.6,"body":"one last nugget to share with"},{"speaker":"Unknown","startTime":2664.6,"endTime":2667.54,"body":"our audience today? Is there"},{"speaker":"Unknown","startTime":2664.6,"endTime":2667.54,"body":"anything you want to go on"},{"speaker":"Unknown","startTime":2667.54,"endTime":2670.84,"body":"record with before we get out of"},{"speaker":"Unknown","startTime":2667.54,"endTime":2670.84,"body":"here? I just say the thing I"},{"speaker":"Unknown","startTime":2670.84,"endTime":2673.87,"body":"talked about earlier on spend to"},{"speaker":"Unknown","startTime":2670.84,"endTime":2673.87,"body":"build, you know, spend your"},{"speaker":"Unknown","startTime":2673.87,"endTime":2677.8,"body":"time, your money and your"},{"speaker":"Unknown","startTime":2673.87,"endTime":2677.8,"body":"efforts to build a database"},{"speaker":"Unknown","startTime":2677.8,"endTime":2681.85,"body":"because this ring right here my"},{"speaker":"Unknown","startTime":2677.8,"endTime":2681.85,"body":"wife 22 years as of two and a"},{"speaker":"Unknown","startTime":2681.85,"endTime":2685.99,"body":"half three weeks ago, had I not"},{"speaker":"Unknown","startTime":2681.85,"endTime":2685.99,"body":"asked for her phone number at"},{"speaker":"Unknown","startTime":2685.99,"endTime":2688.93,"body":"study hall at Morehead State"},{"speaker":"Unknown","startTime":2685.99,"endTime":2688.93,"body":"University, I'm more than likely"},{"speaker":"Unknown","startTime":2688.93,"endTime":2691.99,"body":"wouldn't have got the first"},{"speaker":"Unknown","startTime":2688.93,"endTime":2691.99,"body":"date. And it's the same thing"},{"speaker":"Unknown","startTime":2691.99,"endTime":2695.17,"body":"with your customers that people"},{"speaker":"Unknown","startTime":2691.99,"endTime":2695.17,"body":"that are trusting you. I mean,"},{"speaker":"Unknown","startTime":2695.17,"endTime":2697.63,"body":"think about it from a business"},{"speaker":"Unknown","startTime":2695.17,"endTime":2697.63,"body":"standpoint. If you're a"},{"speaker":"Unknown","startTime":2697.63,"endTime":2700.0,"body":"restaurant, they've driven to"},{"speaker":"Unknown","startTime":2697.63,"endTime":2700.0,"body":"your place. They've called"},{"speaker":"Unknown","startTime":2700.51,"endTime":2702.85,"body":"They've walked in, they've given"},{"speaker":"Unknown","startTime":2700.51,"endTime":2702.85,"body":"you a credit card. they've,"},{"speaker":"Unknown","startTime":2703.06,"endTime":2705.7,"body":"they've trusted you with their"},{"speaker":"Unknown","startTime":2703.06,"endTime":2705.7,"body":"time and their money. But also"},{"speaker":"Unknown","startTime":2705.7,"endTime":2709.51,"body":"they've probably past 30 or 40"},{"speaker":"Unknown","startTime":2705.7,"endTime":2709.51,"body":"other businesses. If they're"},{"speaker":"Unknown","startTime":2709.51,"endTime":2712.9,"body":"hiring you for catering, they"},{"speaker":"Unknown","startTime":2709.51,"endTime":2712.9,"body":"probably looked at five or 10"},{"speaker":"Unknown","startTime":2712.9,"endTime":2718.45,"body":"other people. So you've got a"},{"speaker":"Unknown","startTime":2712.9,"endTime":2718.45,"body":"fish on the hook, get their"},{"speaker":"Unknown","startTime":2718.45,"endTime":2722.89,"body":"information so that you can"},{"speaker":"Unknown","startTime":2718.45,"endTime":2722.89,"body":"develop a relationship with them"},{"speaker":"Unknown","startTime":2722.89,"endTime":2726.46,"body":"down the road, the most valuable"},{"speaker":"Unknown","startTime":2722.89,"endTime":2726.46,"body":"asset, any business can have, in"},{"speaker":"Unknown","startTime":2726.46,"endTime":2729.88,"body":"my opinion, outside of an"},{"speaker":"Unknown","startTime":2726.46,"endTime":2729.88,"body":"awesome team. And product is a"},{"speaker":"Unknown","startTime":2729.88,"endTime":2733.6,"body":"database of people who know like"},{"speaker":"Unknown","startTime":2729.88,"endTime":2733.6,"body":"and trust them. Phenomenal pitch"},{"speaker":"Unknown","startTime":2733.6,"endTime":2736.12,"body":"that book for me one more time."},{"speaker":"Unknown","startTime":2733.6,"endTime":2736.12,"body":"What's this book you got there?"},{"speaker":"Unknown","startTime":2736.33,"endTime":2739.42,"body":"go to Amazon look up matte black"},{"speaker":"Unknown","startTime":2736.33,"endTime":2739.42,"body":"restaurant marketing that works."},{"speaker":"Unknown","startTime":2739.42,"endTime":2742.72,"body":"I think it's 699. Right now,"},{"speaker":"Unknown","startTime":2739.42,"endTime":2742.72,"body":"it's funny, Amazon, I don't know"},{"speaker":"Unknown","startTime":2742.72,"endTime":2745.81,"body":"how their system works. We asked"},{"speaker":"Unknown","startTime":2742.72,"endTime":2745.81,"body":"them to put it it was originally"},{"speaker":"Unknown","startTime":2745.81,"endTime":2748.54,"body":"25 bucks. That's what they want"},{"speaker":"Unknown","startTime":2745.81,"endTime":2748.54,"body":"it to be. I think the price they"},{"speaker":"Unknown","startTime":2748.54,"endTime":2751.63,"body":"want is $29 within a couple"},{"speaker":"Unknown","startTime":2748.54,"endTime":2751.63,"body":"months. But I asked him to put"},{"speaker":"Unknown","startTime":2751.63,"endTime":2754.69,"body":"it on there for like 699 for"},{"speaker":"Unknown","startTime":2751.63,"endTime":2754.69,"body":"about a month. So that as many"},{"speaker":"Unknown","startTime":2754.69,"endTime":2756.7,"body":"people can buy it early on,"},{"speaker":"Unknown","startTime":2754.69,"endTime":2756.7,"body":"because it'll help the algorithm"},{"speaker":"Unknown","startTime":2756.7,"endTime":2759.76,"body":"get people buying it. But it's a"},{"speaker":"Unknown","startTime":2756.7,"endTime":2759.76,"body":"great book. It's and I guess I"},{"speaker":"Unknown","startTime":2759.97,"endTime":2761.86,"body":"can cover the word restaurant."},{"speaker":"Unknown","startTime":2759.97,"endTime":2761.86,"body":"If you're not the restaurant."},{"speaker":"Unknown","startTime":2761.86,"endTime":2763.93,"body":"Well, at the end of the day,"},{"speaker":"Unknown","startTime":2761.86,"endTime":2763.93,"body":"it's going to teach you how to"},{"speaker":"Unknown","startTime":2763.93,"endTime":2766.54,"body":"attract attention, how to build"},{"speaker":"Unknown","startTime":2763.93,"endTime":2766.54,"body":"a database for that attention,"},{"speaker":"Unknown","startTime":2766.69,"endTime":2770.41,"body":"and then how to retain customers"},{"speaker":"Unknown","startTime":2766.69,"endTime":2770.41,"body":"by using email, text and social"},{"speaker":"Unknown","startTime":2770.41,"endTime":2772.66,"body":"media marketing correctly once"},{"speaker":"Unknown","startTime":2770.41,"endTime":2772.66,"body":"you have the people's"},{"speaker":"Unknown","startTime":2772.66,"endTime":2776.02,"body":"information. I love it. I was"},{"speaker":"Unknown","startTime":2772.66,"endTime":2776.02,"body":"reading the book earlier today."},{"speaker":"Unknown","startTime":2776.05,"endTime":2780.28,"body":"So hoping to put a lot of it"},{"speaker":"Unknown","startTime":2776.05,"endTime":2780.28,"body":"into action soon. Thanks so much"},{"speaker":"Unknown","startTime":2780.28,"endTime":2782.26,"body":"for your time. I really"},{"speaker":"Unknown","startTime":2780.28,"endTime":2782.26,"body":"appreciate it and to everyone"},{"speaker":"Unknown","startTime":2782.26,"endTime":2785.11,"body":"who checked out the episode."},{"speaker":"Unknown","startTime":2782.26,"endTime":2785.11,"body":"Thanks for hanging with the"},{"speaker":"Unknown","startTime":2785.23,"endTime":2788.92,"body":"Chefs Without Restaurants"},{"speaker":"Unknown","startTime":2785.23,"endTime":2788.92,"body":"Instagram podcast today. Thanks"},{"speaker":"Unknown","startTime":2788.92,"endTime":2791.47,"body":"for listening to the Chefs"},{"speaker":"Unknown","startTime":2788.92,"endTime":2791.47,"body":"Without Restaurants podcast. And"},{"speaker":"Unknown","startTime":2791.47,"endTime":2794.68,"body":"if you're interested in being a"},{"speaker":"Unknown","startTime":2791.47,"endTime":2794.68,"body":"guest on the show, or sponsoring"},{"speaker":"Unknown","startTime":2794.68,"endTime":2798.52,"body":"the show, please let us know. We"},{"speaker":"Unknown","startTime":2794.68,"endTime":2798.52,"body":"can be reached at Chefs Without"},{"speaker":"Unknown","startTime":2798.52,"endTime":2801.85,"body":"restaurants@gmail.com Thanks so"},{"speaker":"Unknown","startTime":2798.52,"endTime":2801.85,"body":"much."}]}