Today we’re learning from Morgan McLachlan, a master distiller and co-founder of AMASS.
This was an insightful episode for those of us venturing into the alc and non alc space. We cover learnings around the legalities when it comes to spirits vs non alc. We talk through the key hire you need in this space and why you don’t need an MBA to build a successful brand. Save your dollars and use it as startup capital.
Headquartered in Los Angeles, AMASS makes clean, premium botanics for modern life. From alcoholic and non-alcoholic spirits to personal care products including hand sanitizer, hand soap, and lotions, AMASS uses natural botanicals to transform social and self-care rituals. Their products are proudly stocked in all 27 global locations of Soho House, as well as in 5 Michelin starred restaurants and 4 of the world’s Top 10 bars.
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Book: The Map and the Territory by Michel Houellebecq