Today on the show we’re learning from Erin Carpenter - the dancer turned entrepreneur behind Nude Barre. She bootstrapped this business for a good 10 years before things really started get veryyy interesting. We talk about that 10 year grind to overnight success. The investment she got from Serena Williams and 1 thing to remember about affiliates.
Nude Barre is a high-performing bodywear brand redefining the concept of nude. Nude Barre carries the widest shade range on the market, leading the conversation around inclusivity and authentic representation in fashion today and was born from the firsthand frustrations and colorism that Erin experienced. Growing up as a Black woman and dancer, she experienced years of hardships finding hosiery that matched her skin tone, often spending hours dyeing her tights and “pancakeing” her shoes to meet the industry’s requirement of “nude” undergarments.
LINKS WE MENTION:
Nude Barre's Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: [email protected]
Website: Serena Ventures by Serena Williams
Podcast: How I Built This with Guy Raz