Big data vast and a dominant aspect of marketing today. But before you can truly utilize it to its fullest potential, you must first understand what it is and how it will benefit your marketing efforts.

This podcast delves into everything from investigating what big data is in terms of the '3 Vs', its different data types, and the IoT (Internet of Things), to its 3 key benefits for marketers. So what are you waiting for? Discover what big data is and its 3 key benefits to marketers right here!

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