The "Elevate" by MAPS Podcast
This is the "Elevate" podcast by the Medical Affairs Professional Society (MAPS). MAPS is the premier non-profit global Medical Affairs organization FOR Medical Affairs professionals BY Medical Affairs professionals across all different levels of experience/specialty. Together with over 15,000+ Medical Affairs members from 280+ companies globally, MAPS is transforming the Medical Affairs profession to increase its value to patients, HCPs, industry and society. JOIN THE MOVEMENT!
The "Elevate" by MAPS Podcast
Stakeholder Expectations and Collaboration in the Evolving Healthcare Landscape: ep 5 Partnering with Commercial R&D
In theory, successfully commercializing a product is straightforward; in reality it is not. In this comprehensive discussion, Matthew McLoughlin, MD, ex-Head of Advisory Services and Head of the Executive Committee for Kinapse is joined by Gustavo Kesselring MD, current Academy Vice President for the International Federation of Associations of Pharmaceutical Physicians and Pharmaceutical Medicine (IFAPP) to discuss evidence generation to meet the needs of external stakeholders, the ability to bring actionable insights into the company, and the need for revamping of knowledge acquisition.