Transitioning between Pharma and MedTech…and vice versa: ep 3 Customer Preferences, Patient Centricity and Payer Interactions

While there are similarities in decision making between Pharma and MedTech, it can be difficult to get face time with physicians but is still relatively easy to get face time with surgeons particularly when the medical technology is more complex. Asking what success looks like to the patient is a critical element in a successful career transition.