External experts play a key role in the success or failure of the innovations delivered by the pharma/biotech industry. In today’s environment, restrictions continue to impede broad access to practicing physicians who in turn have less autonomy and it’s harder to gain access to them. At the same time, the complexity of the science behind future products increases the needs for diverse involvement aligned experts. Strategic engagement provides insights as new product develop, generate data, refine strategy and create relevant, credible and persuasive scientific communication. Thus relationships built and fostered through Medical Affairs are becoming more valuable in creating awareness and adoption.
This podcast will explore how successful expert relationships reflect trust and needs in long-term cooperation from both parties.