The "Elevate" by MAPS Podcast
This is the "Elevate" podcast by the Medical Affairs Professional Society (MAPS). MAPS is the premier non-profit global Medical Affairs organization FOR Medical Affairs professionals BY Medical Affairs professionals across all different levels of experience/specialty. Together with over 15,000+ Medical Affairs members from 280+ companies globally, MAPS is transforming the Medical Affairs profession to increase its value to patients, HCPs, industry and society. JOIN THE MOVEMENT!
The "Elevate" by MAPS Podcast
How Medical Affairs Engages with two Types of Digital Opinion Leaders
Medical Affairs is becoming more comfortable with the mechanics of digital listening to survey opinion and knowledge beyond our usual audiences. In this podcast we discuss two important categories of Digital Opinion Leaders (DOLs) we should all be listening to: Content Disseminators and Content Generators. According to our guest, Scott Thompson, Co-Chief Executive Officer at Acceleration Point, disseminators may help Medical Affairs spread knowledge, whereas generators may be important sources of insights. Check out this episode of the MAPS podcast series, "Elevate" to learn more.