The "Elevate" by MAPS Podcast
This is the "Elevate" podcast by the Medical Affairs Professional Society (MAPS). MAPS is the premier non-profit global Medical Affairs organization FOR Medical Affairs professionals BY Medical Affairs professionals across all different levels of experience/specialty. Together with over 15,000+ Medical Affairs members from 280+ companies globally, MAPS is transforming the Medical Affairs profession to increase its value to patients, HCPs, industry and society. JOIN THE MOVEMENT!
The "Elevate" by MAPS Podcast
Marketing And Why It Matters For Medical Affairs
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Medical Affairs Professional Society
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Season 2025
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Episode 45
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In this podcast, lead by members of the MAPS Business Knowledge Domain, our experts will:
- Recognize marketing terminology and implications for Medical Affairs activities
- Identify the relevance of market analysis for business decision-making
- Define the importance of competitor analysis and forecasting in marketing and sales
- Recall the value of cross-functional perspectives in decision-making
- Outline the consequences of non-compliance in pharmaceutical activities
- Provide a perspective on how Medical Affairs can bring value to marketing and sales organizations