All Things Telesales

EP 51 - Brian Kurtz - How to Overdeliver over the Phone

June 26, 2020 Jake Lynn / Brian Kurtz Season 1 Episode 51
EP 51 - Brian Kurtz - How to Overdeliver over the Phone
All Things Telesales
More Info
All Things Telesales
EP 51 - Brian Kurtz - How to Overdeliver over the Phone
Jun 26, 2020 Season 1 Episode 51
Jake Lynn / Brian Kurtz

Overdeliver author, a phone pro, and the Titan of Direct marketing is here today, Brian Kurtz. Brian teaches us on how to treat a customer and overdeliver and how to improve your phone sales game.

Brian tells us about how his 95-year-old mother uses telemarketing 

Key points:

  • The customer is always right and at the end of a complaint make sure they are happy.
  • It is a lot harder to get a new customer than to keep an old customer 
  • If you get a call late at night it's usually the customer complaining 
  • Don't spill out too much info or it gives them a feeling of a stalker
  • You should never need to pretend to be authentic  
  • Personal development should be in place to be a great marketer 

Quotes: 

The telephone is an offline medium that is not used much as it should be or could be but it is overused and abused by some people too -Brian Kurtz

Two rules of customer service:

1. The customer is always right 

2. Look at rule no 1 

Developing your knowledge base whom you want to learn from

The mentor you are looking for is you in terms of values and things you want in your life 

The five ways we get paid 

Your mentors choose you and you don't choose your mentors  

This episode of the podcast was brought to you by Balto, the #1 Real-time Guidance platform. Powered by AI, Balto gives sales reps recommendations during their phone calls so they can sell more and get to the next level.  Managers get data that shows them what’s working and what’s not so they can give their reps even better coaching. Balto helps sales reps, trainers, and managers become their best. 

You can learn more about Balto HERE

Read a case study HERE 

Or partner with Balto and make some side cash HERE 


ABOUT JAKE LYNN
Jake Lynn is a leading authority on telesales. He is the host of the Top 50 Podcast, “All Things Telesales."

His thought leadership has been instrumental in helping guide some of today’s most elite insurance call centers. Funny and dynamic, Jake is passionate about helping phone-based sales professionals truly smile and dial.

Setting the standard for teletraining for the insurance industry, Jake teaches agents to serve not sell with PEG (Praise, Empathy, & Gratitude) and to always put Compassion Before Commission

Brian Kurtz

Website

Books

95 Years of life time value-Blog

Support the Show.

Show Notes

Overdeliver author, a phone pro, and the Titan of Direct marketing is here today, Brian Kurtz. Brian teaches us on how to treat a customer and overdeliver and how to improve your phone sales game.

Brian tells us about how his 95-year-old mother uses telemarketing 

Key points:

  • The customer is always right and at the end of a complaint make sure they are happy.
  • It is a lot harder to get a new customer than to keep an old customer 
  • If you get a call late at night it's usually the customer complaining 
  • Don't spill out too much info or it gives them a feeling of a stalker
  • You should never need to pretend to be authentic  
  • Personal development should be in place to be a great marketer 

Quotes: 

The telephone is an offline medium that is not used much as it should be or could be but it is overused and abused by some people too -Brian Kurtz

Two rules of customer service:

1. The customer is always right 

2. Look at rule no 1 

Developing your knowledge base whom you want to learn from

The mentor you are looking for is you in terms of values and things you want in your life 

The five ways we get paid 

Your mentors choose you and you don't choose your mentors  

This episode of the podcast was brought to you by Balto, the #1 Real-time Guidance platform. Powered by AI, Balto gives sales reps recommendations during their phone calls so they can sell more and get to the next level.  Managers get data that shows them what’s working and what’s not so they can give their reps even better coaching. Balto helps sales reps, trainers, and managers become their best. 

You can learn more about Balto HERE

Read a case study HERE 

Or partner with Balto and make some side cash HERE 


ABOUT JAKE LYNN
Jake Lynn is a leading authority on telesales. He is the host of the Top 50 Podcast, “All Things Telesales."

His thought leadership has been instrumental in helping guide some of today’s most elite insurance call centers. Funny and dynamic, Jake is passionate about helping phone-based sales professionals truly smile and dial.

Setting the standard for teletraining for the insurance industry, Jake teaches agents to serve not sell with PEG (Praise, Empathy, & Gratitude) and to always put Compassion Before Commission

Brian Kurtz

Website

Books

95 Years of life time value-Blog

Support the Show.