STEP 4: Crafting a Compelling Marketing Message for Business Success

Ever wondered why some businesses spark instant interest while others struggle to grab attention? The secret sauce is a compelling marketing message! Rob Taormina is here to guide you on crafting an impactful initial brand identity that not only highlights what your product or service is but also the problems it solves and how it stands out from the competition. A well-crafted marketing message can be the game-changer that converts a general audience into potential customers. But be warned - a lackluster one can let your competitors steal your customers!

This episode zooms in on two crucial marketing messages that should always be a part of your marketing plan: a succinct 10-second elevator pitch and a detailed long format version. We'll walk you through the essentials of a clear, concise elevator pitch and how to practice and perfect it. We also delve into the specifics of creating a long format version, detailing your primary demographics, customer avatar, and the problems your product or service solves. To wrap it up, we emphasize the importance of preparation, clarity, and confidence in representing your business and how these elements can significantly impact your business success. Ready to craft a compelling marketing message that transforms your business? Let's get started!

Transcript

Speaker 1: 0:00

Step four in creating a successful marketing plan involves creating a successful marketing Message. Not so easy. I guess it's not so obvious for a lot, but we're gonna be talking about that. Definitely stay tuned for the whole episode. This is, don't fear, with Wabtauamina marketing strategies and advertising technologies to help you build a better business.

Speaker 1: 0:26

A Marketing message is key when trying to convert this sort of the general audience into a potential customer. It's that first thing that they hear or see, that sort of teases them into wanting to learn more, into Wanting to maybe become that potential customer. That's, that's the marketing message that does that. It's that initial sort of brand recognition and it's up to you guys right now To create that thing, that that sort of successful marketing message You're gonna want to create too, and we're gonna get into that in a little bit. But your marketing message has the ability and it should anyway have the ability to relay to the person who is Either listening or reading or looking at something, clearly what your product, service or brand looks like, acts, like, the problems that it solves the the primary differentiators between what you are and everyone else in the competition. And If you don't do a good job with that initial marketing message, I promise your competitors will do a good job and they're gonna steal a lot of customers from you. Therefore putting a lot of pressure on, putting Time and effort into creating a good marketing message. Now, what are these two marketing messages that you should be creating when developing your initial marketing plan for your product service of Brand?

Speaker 1: 1:44

Well, number one your 10 second elevator pitch. Do not underestimate this. It is so Importance. How many times even yourself, I can tell you this has happened a very often with me. But how often has it happened with you where you go to someone and they're like, oh, I have a business, or it's just someone that you Just meet, either a networking event or something like that, or a conference or a seminar, and you're asking them hey, what do you do? And the response that you get you get you, they get, oh, it's sort of hard to explain. That's a pretty common response you hear from a lot of people. I'll tell you right now if you can't say confidently and succinctly, which means in a short period of time, what it is that you do, how do you expect your customers then to be confident in what it is that you do, in what it is that you sell in what it is that you represent.

Speaker 1: 2:33

You need to nail this down. If it requires you to practice in front of a mirror, as silly as you might think, as it is, this is going to be a matter of you putting food on the table. So if you want to be successful, then you need to be successful at your elevator pitch, and that means either writing it down quite often, committing it to memory so you're not reciting it like it's a script, but you are sharing it like it's your passion and it's literally your life. Then you need to write it down often, you need to create different variations and you need to practice by reading it out loud, even if it's recording yourself with your cell phone, and listening it back and be like oh, I can do better. Then put in that time. Put in the time when no one's looking, because it'll benefit you when everyone is looking at you.

Speaker 1: 3:18

So I highly recommend, in perfecting your elevator pitch for your business, the second marketing message that you should also have done as part of a successful marketing plan is the long format version, and this could be things that are going to be included in press kits and in media kits and on your website and on social media and all over the place right Now. This is where you're going to be able to go into like a really grave detail about things, about your primary demographics, your avatar, your customer avatar, right. This is going to be the problems that your product, service or brand solve, and just you can go into really great detail, because now it's expected these are going to be one or two paragraphs long, but you should have these prepared. You shouldn't just be sort of like when someone is asking me, like, oh, just give me a couple of days, I'll write it. You should already have this prepared for, really, I would say, two reasons. There's probably more, but two reasons that come off the top of my head right now. Number one if someone's asking for that stuff and you don't have it prepared, well then you are projecting that you're an unprepared business professional, right? However, if someone's asking for something and you're like, boom, I got it right here, right, or what's your email? And I'll literally send you my media kit, what do you think that communicates to your potential audience, right? So it definitely perceptually helps to have this stuff prepared.

Speaker 1: 4:47

Here's another really really cool benefit of going through the work it doesn't matter how many variations and versions of this you have to go through, right, by default of you going through the effort, the time and effort to draft this amazing long format marketing message. What you're doing for yourself is you're also getting clarity about who you are, your role, your business, the place of your business, your product, your service, your brand in the marketplace. Right, you're getting more clarity on this, and that only serves as an asset and that's going to give you an edge moving forward as you continue to develop new stuff, whether it be new products, new services. Right, as you continue to have your brand reach into other, different markets. Right, it'll only give you more clarity about that, more confidence, and then, getting back to remember message number one, it'll put you in a really great position to be incredibly confident now when representing that question.

Speaker 1: 5:40

Hey, what do you do? Man, you're going to actually want people to ask that question because you're going to be ready to go and that is only going to lead you and give you a better chance of being successful. Put in the time and effort now. It'll pay dividends in the future. Hope you guys enjoyed this as always. Find us wherever we are on all of the interweb. I would appreciate if you can share this with at least one person. Let's build this community together and remember don't fear the process and don't fear great. Take care, guys.