Don't Fear Grit
Rob Taormina, social media marketing expert and award winning entrepreneur, features hard-working business owners from around the world to learn their secrets to success.
How do entrepreneurs get started? What are the hardest parts of starting a business in the first year? Did you ever want to quit your job? How did you overcome the challenges of owning a business? How do you define grit? What are the marketing strategies and advertising technologies being used by the top businesses?
We tackle the real day-to-day challenges actual business owners are facing today and the solutions they came up with to overcome.
Don't Fear Grit
What Is Perception Marketing and Why All Entrepreneurs Need To Be Less Sensitive And More Realistic.
Perception in marketing is the process when a consumer identifies, organizes, and interprets information to create meaning. Perception is a psychological variable involved in the purchase decision process that is known to influence consumer behavior.
Every BREATHING human processes thousands of sensory details every single day. As a result, this subconscious process generates thousands of subjective perceptions every day.
As a business owner, marketer, brand, professional or service provider, being aware and having the ability to formulate a strategy based on the information WILL result a better customer experience, increased engagement of your content and higher conversion rates with your ideal customer.
If you would like to explore perception marketing in more detail message me here: https://www.facebook.com/robtaormina/
Listen to the referenced episode with Theresa Cartisano where she discusses the role of fashion as a perception in your business:
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