What Is Perception Marketing and Why All Entrepreneurs Need To Be Less Sensitive And More Realistic.

Perception in marketing is the process when a consumer identifies, organizes, and interprets information to create meaning. Perception is a psychological variable involved in the purchase decision process that is known to influence consumer behavior.

Every BREATHING human processes thousands of sensory details every single day.  As a result, this subconscious process generates thousands of subjective perceptions every day. 

As a business owner, marketer, brand, professional or service provider, being aware and having the ability to formulate a strategy based on the information WILL result a better customer experience, increased engagement of your content and higher conversion rates with your ideal customer.

If you would like to explore perception marketing in more detail message me here: https://www.facebook.com/robtaormina/

Listen to the referenced episode with Theresa Cartisano where she discusses the role of fashion as a perception in your business:

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