Talk Paper Scissors
Join host, Diana Varma, as she explores the wonderful world of design and printing, typography and branding, books and publishing. Diana loves nothing more than getting creative with Creatives about all things creative. Ready to have some fun? Let's Talk Paper Scissors!
Talk Paper Scissors
Evolving Gotham: Sara Soskolne of Monotype on Expanding One of the World’s Most Recognizable Typefaces
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Today’s conversation is with Sara Soskolne, Executive Creative Director at Monotype, sharing her 20-year history of working on one of the world’s most recognizable typefaces: Gotham.
In this conversation, Sara shares her recent contributions to Gotham, working directly with the Obama Foundation for the opening of the Barack Obama Presidential Centre in Chicago. She gets delightfully technical about Gotham’s letterforms, pulling back the curtain on the decisions made in the expansion of this iconic type family, including for the brand new Gotham variable font. Sara talks about how success is measured in a big project like this and how she knows when the work is done. Finally, Sara shares her advice about what current and future type designers can do to stay on top of the changing landscape.
This episode was recorded as part of a guest lecture series in GCM 806 - Advanced Typography in Winter 2026 at The Creative School at Toronto Metropolitan University.
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