“Copy, Podcast joy”: NASA’s Artemis II Digital Strategy with Thalia Patrinos

Today’s conversation is out of this world with Thalia Patrinos who works at NASA Headquarters in Washington, DC. She is the Artemis Digital Lead within the Office of Communications. She leads and strategizes all digital communications about NASA’s Artemis missions to and around the Moon, including social media, video, audio, web presence, and digital engagements.

In this conversation, you’ll hear Thalia talk about the years of work that goes into digital strategy for communicating a mission around the moon, balancing planning and flexibility to capture spontaneous moments of moon joy. She talks about the spreadsheets—the spreadsheets!—including how she uses technology to help with creative strategy. You’ll hear the ways that NASA prioritizes publishing factual information above all else, and get a better sense of who is behind the content and how these teams work together. Thalia takes us into her thinking when addressing multiple audiences across multiple platforms when the whole world is watching and what success looks like for a project of this magnitude. Finally, Thalia lets us in on her career backstory including how she ended up at NASA and the funny and relatable story about her first job interview.

This episode was recorded as part of a guest lecture series in DG 8111 Digital Publishing in Spring 2026 at The Creative School at Toronto Metropolitan University.

“Copy, Podcast joy.”

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