E57 – Powering Generosity: Fundraising with Pledge - James Citron, CEO

In this episode of The Payments Show Podcast, I spoke to James Citron who is the CEO of Pledge. 

Pledge is an award-winning fundraising platform that makes it easy for charities, non-profits, businesses and individuals to make a positive impact in their communities and around the world.

Click through the Chapters Menu at the top of the episode webpage here: http://thepayments.show

Summary of topics discussed:
1. Size of the Non-profit Market
2. Donations Are Broken
3. Aligning with Peoples’ Values
4. Supporting 2 Million Charities Worldwide
5. The Death of In-Person Donations
6. Impact Metrics
7. Crypto Donations Go Mainstream
8. Multiple Charities on One Fundraising Page
9. Permissionless Campaigns
10. Pledge Covers Card Fees > $1,000
And much more…

Details:
- Recorded on 02 Nov 2022
- Host: Satwant Phull, Founder of Digital Money Lab
- Guest: James Citron, CEO, Pledge

[Next Steps]
- Get in touch with Satwant: digitalmoneylab.com
- Pledge: pledge.to | @pledgeofficial

Chapters

• 0:00 Introduction
• 2:49 Start
• 5:26 Nonprofit Opportunity is 2x Bigger than Advertising
• 6:50 The Market is Huge but Broken
• 9:06 Aligning With Peoples' Values
• 10:32 Supporting Any Charity: 2 Million Nonprofits
• 11:37 Impact Metrics
• 14:58 The Death of In-Person Donation Events
• 18:01 Crypto Donations Becoming Mainstream
• 22:25 Create a Donation Campaign in 5 Minutes
• 23:46 Multiple Charities on One Fundraiser with No Extra Fees
• 26:03 Permissionless Campaigns for Companies and Individuals
• 28:57 Ease of Implementation
• 30:31 Pledge Covers Credit Card Fees > $1,000 USD
• 33:15 Listen to Your Customers: Evite
• 35:15 The Importance of Solving the Card Fee Problem: A Story from Afghanistan
• 39:15 Donations in Difficult Macroeconomic Times
• 45:58 Next Steps: Getting Started with Pledge
• 47:51 Chit Chat