Ever wondered how an athlete's competitive spirit can shape a lifetime of entrepreneurship? Brett Snodgrass, former athlete and seasoned entrepreneur, joins us to share his transformation from the courts to the corporate world, and the lessons his journey has taught him about living with intention, embracing risk, and the continued pursuit of creativity. Brett's story isn't just about personal triumph; it's about the significant connections and the legacy he aims to build through his ventures, including his real estate success and the insights gleaned from his book "The Secret War Within," all while fostering a sense of brotherhood with Iron Deep.
Transitioning from the thrill of sports to the grind of business, we uncover the challenges of reshaping one's identity and the quest for validation beyond the scoreboard. Brett and I get personal, revealing how the highs and lows of an athlete's life parallel the vulnerabilities faced when stepping into the public eye as content creators. Reflecting on our shared roots in Southern Indiana's basketball heritage, we touch on the profound influence of family and the pursuit of genuine fulfillment that goes beyond career accolades. This conversation is as much an exploration of the heart as it is a playbook for anyone looking to redefine their worth and find purpose in every step.
As we wrap up, Brett doesn't just conclude his story; he extends a warm invitation for you to become a part of it. At the ripe age of 44, he understands the value of wisdom from those who've walked the path before him, seeking insights from men who've navigated the critical 50 to 60 age bracket with grace. If you're in search of mentorship, inspiration, or simply a deeper connection with someone who's learned to balance success with significance, reach out to Brett. His eagerness to learn and grow with his audience, and his gratitude for the chance to connect through his experiences, are what make this episode a treasure trove of life lessons waiting to be discovered.
To follow more of Brett's journey:
Follow Playing Injured on Instagram: https://www.instagram.com/playinginjured/
Ever wondered how an athlete's competitive spirit can shape a lifetime of entrepreneurship? Brett Snodgrass, former athlete and seasoned entrepreneur, joins us to share his transformation from the courts to the corporate world, and the lessons his journey has taught him about living with intention, embracing risk, and the continued pursuit of creativity. Brett's story isn't just about personal triumph; it's about the significant connections and the legacy he aims to build through his ventures, including his real estate success and the insights gleaned from his book "The Secret War Within," all while fostering a sense of brotherhood with Iron Deep.
Transitioning from the thrill of sports to the grind of business, we uncover the challenges of reshaping one's identity and the quest for validation beyond the scoreboard. Brett and I get personal, revealing how the highs and lows of an athlete's life parallel the vulnerabilities faced when stepping into the public eye as content creators. Reflecting on our shared roots in Southern Indiana's basketball heritage, we touch on the profound influence of family and the pursuit of genuine fulfillment that goes beyond career accolades. This conversation is as much an exploration of the heart as it is a playbook for anyone looking to redefine their worth and find purpose in every step.
As we wrap up, Brett doesn't just conclude his story; he extends a warm invitation for you to become a part of it. At the ripe age of 44, he understands the value of wisdom from those who've walked the path before him, seeking insights from men who've navigated the critical 50 to 60 age bracket with grace. If you're in search of mentorship, inspiration, or simply a deeper connection with someone who's learned to balance success with significance, reach out to Brett. His eagerness to learn and grow with his audience, and his gratitude for the chance to connect through his experiences, are what make this episode a treasure trove of life lessons waiting to be discovered.
To follow more of Brett's journey:
Follow Playing Injured on Instagram: https://www.instagram.com/playinginjured/
All right, welcome to another episode of Playing Injured. I'm actually really excited for this episode. We have Brett Snodgrass here. He's the author of the Secret War Within and the founder of Iron, deep and Simple. Wholesal Brett, how we doing today.
Speaker 2:I'm amazing, Josh. Thanks for having me, man Brother from another mother.
Speaker 1:Brother from another mother and I think people will be able to really understand this is because the reason why I'm so pumped is obviously your background, right, you know former basketball player and I'll let you kind of share your background. But former basketball player, I get a gist of your upbringing, right Kind of things you had to get through to become who you are today and I really can't wait for folks to get a quick insight of what that looked like and what your life looks like today. So I'm pumped.
Speaker 2:Yeah, man, yeah man. Well, you just tell me where to start, Josh.
Speaker 1:Well, here's where I always start Every episode. I always start with who is Brett and how does he spend his time today.
Speaker 2:Hmm, no, that's good, that's good. So number one, brett Snodgrass is a man of faith. You know, I'll start there. I'm a Christian man, I'm a husband to Karen, I'm a father of four kids and I'm an entrepreneur. I've loved creating things from nothing for most of my life. Middle school of selling. I always loved just buying and selling certain things and to this day it turned into buying and selling homes, renting out houses, providing a shelter for tenants or homeowners, and that's what I've been doing the last 17, 18 years. But I also love to create books, right? So I just wrote the book the Secret War. Within I created a men's organization called Iron Deep, a business owner, men that want to build a brotherhood and go deep together and do life together. That's kind of me, man. I'm just, I'm a man. I'm an entrepreneur, creator, lover and man of faith.
Speaker 1:So yeah, I love that and you know, looking, obviously I got a chance to pretty much stock you a good, a good bit to prepare for it. One thing I saw was you know you mentioned, hey, men, as we get older, we lose that creativity, that childlike life that we grew up with right, that innocence, that adventure and to actually, you know, kind of be fearless in that. And we get domesticated and older. I get right. Right now I'm 27. And the older I get, the more I see folks who become very complacent, very much on autopilot, and I love what you share is like hey, I started off being a creator and today you're still creating. How did you keep that childlike nature about yourself?
Speaker 2:Yeah, I think number one is just radically being radically honest with who you really are. That you know. One of our core values at Iron Deep is we just we want to be radically honest and I think men stop being honest with themselves or what they desire, what they really want. Like you said, they get complacent. Maybe it's a cubicle, maybe it's complacent with their career or job or health or whatever it is, and we just start going through the motion somewhere in the middle of it all. And if you think about when you were a kid, you wanted to achieve, or maybe you wanted to make the basketball team, and then you wanted to go to college and you wanted to be an athlete or a star, and then you got out of college, and then everyone's saying hey, welcome to the real world. You know, yeah, and you're like, oh, they're all saying this is gonna really suck for you, but then you're gonna take it by the tail and I wanna build this business and be successful, but then I think you just get beaten down somewhere and you just kind of lose that innocence, you lose the wildness of a man, you lose some of that masculinity. I mean, I love adventure, I love to travel, I love to mountains, I love the hike, whitewater rafting, whatever it is. I mean I love a lot of that stuff. I love to take risks. I mean, men, stop taking risks.
Speaker 2:If you, there was a study done with 90 plus year olds and what their biggest regrets were, and one of them was they didn't take enough risks. So wherever you're at in life whether you're 27 or 44 or 64, I just encourage you to. What do you wanna really do? What do you wanna take a risk at? And then, how do you consistently keep growing? Because maybe a risk today isn't as risky as what you were before.
Speaker 2:So for me, like my first house I ever purchased, man, that was like almost the riskiest thing I've ever done. And I was so scared about purchasing this house and what's gonna happen? Am I gonna lose money? And then I did it. And then now, 17 years later, that's not that risky anymore. But now it might be like, for example, last week we purchased a nursing home, which is kind of crazy because I'm like I don't know what I'm doing. I have no idea how this is gonna go, but that's where I'm at now. So I guess my question is wherever you're at, what's a risk for you and just continue taking that, whether it's, yeah, fitness, career, health, family relationships, asking that girl out, I don't know, whatever it is.
Speaker 1:Whatever it is, yeah, no, 100% the things. They kind of scare us to some degree, right, and I think we do get complacent. We do, whether it's you know, binge out on Netflix football. Whatever the case may be, I know for me I'm very susceptible to watching the Chicago Bears and looking at all the news that's going on, right, and so one thing I know for sure is we look for that excitement in a lot of different places, right, whether it is alcohol, it's partying, it's women. We have a lot of folks that are domesticated, that do look for that adventure, maybe in the wrong things, for sure.
Speaker 2:Right? Yeah, I think that's what I mean. That's why we're going in those directions. We want to feel alive or we want to numb the pain.
Speaker 1:Yeah.
Speaker 2:And we want to numb the reality of just how we're feeling or where we're at. So we go to this false sense, to this false dopamine hit, whatever it is, and we all do it, we're all susceptible to it, some people you know it can be very destructive, whether it's alcohol or relationships or lust or whatever that looks like, or it could be just working all the time and just losing yourself in that, or it could be the social media thing, or it could be Netflix. Whatever it is. I guess the question is, again, radically honest with yourself why do you do that? What is going on there? Are you just looking for this outlet, just a zone out so you don't have to feel anything? Or are you trying to numb the pain? And, yeah, what is it?
Speaker 2:And I think that's where it all starts. It's like you know, and when you know this is what I'm looking for, can you place that somewhere else? I think that's where men fall into. They misplace their, these desires. They don't know what to do with them. They got this wild desire that they want to feel alive, that they want to live out their passions and their purpose, and there's all these things out there that they put it in and it's just misplaced. And if you can place that in the right things, I mean, that's where this whole wire deep thing comes in its purpose, its faith it's. You know, that's why I do this, I write the book. I mean I'm just constantly putting myself out there, constantly just trying to grow. This is what it's all about, man.
Speaker 1:So, yeah, see, and just like that, we accidentally stumble into kind of some things that we battle and we'll go in a little bit deeper in that. But looking at your website, here I saw a quote that really resonated with me Success shouldn't be the end goal, it should only serve as a platform to make a greater impact in the world. Right, when I saw that I was like man, most folks end goal is myself. Man, I want to be successful, whatever that looks like, right, where there's money, cars, vacation, extremely beautiful spouse, perfect body, right. I just named all the things that folks want best end goal, right.
Speaker 1:But what you're saying is, let's create that not for ourselves and not to kind of get our self-esteem from it, but let's build that as a platform to help others also, which, when you get into a habit of helping folks which I know you probably have, whether it's through IRD, right, you feel extremely fulfilled when you get off a phone call, a Zoom call, or you come from a conference or whatever the case may be, and somebody looks you in the eye and they tell you man, my life is better off because you're in it, right, and so it's no better feeling than that, nothing else more fulfilling than that. Talk about that. What made that be? I'm looking at your website. That's like the top of folks.
Speaker 2:We'll resonate with that.
Speaker 2:Yeah, and I get it. I want to talk to your audience because, again, if you're 20, 25, 28, 30 years old, 30, whatever, I've been there and a lot of times. There's a book out there that I read. It's called Half Time. The guy wrote it named Bob Buford and he talks about, like this first half of your life is all about success and chasing success. And then you reach it.
Speaker 2:Many men definitely reach that and then they spend the second half of their life searching for significance, because there's a certain point where just money is not going to change much of myself. There's a certain point where, like you're not going to, I'm not going to build a bigger home, I'm not going to have a nicer car, there's a certain point where it's just not going to fulfill you right, and once you can realize that, I think just the better off. But I love success, like I love again, I love creating, I love chasing, I love building and success is just a metric for me, like, oh, building something impactful. So now, since we've built and I'm definitely not the biggest fish in the sea, but I've built some sort of success, especially in my real estate business Now it's just all about what are you going to do with it? What are you going to do? Take the athlete, for example. I mean, there are certain athletes I'm sure that you look up to or you watch that use their platform and their success beautifully, like they impact, they make the world better, they are impacting youths lives. They're a great role model and that's awesome. And then you see some athletes that are just so selfish, so self-consumed, a jerk, all about themselves, and then who do you want to be at the end?
Speaker 2:So I think that's just the thing is, whatever, hopefully you are successful, but what are you going to do with it? How are you going to make an impact? What's the purpose of it all? Because, again, we can't take it with us. So what's that legacy that you're going to leave behind? Even is more than your home and I'm all about family, but still a lot of guys say, well, I want to give my kids what I never had, but I'm going to give them what they want.
Speaker 2:What is that? Is that money or is it you, is it your time? But even outside of your home, like, how can you make a greater impact? So some of the things that we do is obviously iron deeps. One we serve and do some Guatemala organization called Transformers Futures. So again, I'm always trying to find ways to use this platform as an impact, even this show, even the book. I mean it's like I'm not gonna be this huge bestselling author if it is cool because maybe I impact more lives, but it's like I love getting those messages that's just like, hey, man, it's really impacted me. So that's kind of what I mean by that.
Speaker 1:Yeah, 100%. And also too right. You saw something else. You get the money, you get everything that you were looking for, and then you're realizing wait, is something missing here.
Speaker 2:For sure.
Speaker 1:It's still not hitting what I thought it would hit Like I still feel like something is missing.
Speaker 2:Yeah, and I think the thing is it's you're still the same, like I'm still the same person as I'm 27. Like I don't change. So some people might think that, oh, when you reach certain levels, maybe your personality changes or maybe your insecurities change. Maybe I'm not as insecure about certain things that I was when I was 27,. But there was a saying that he says money unless he just magnifies whatever it is. So if you were insecure at 27, now that you're rich, you are really insecure. If you were a jerk at 27, you're a huge jerk now If you're generous, very generous. So money and success doesn't take away all those things. I still feel this twinge of insecurity by writing this book, by doing these podcasts, by thinking, oh, maybe I'm not enough or whatever. So I just wanna say that that stuff never goes away, with success or without it.
Speaker 1:Yeah, 100%. And here's what I love, because it's insecurity. I feel it to. Every time I've written I hit publish on a podcast episode. I'm like, ah, it's cool, right, but right, if we could give folks an insight on like watching film, right? You remember those days of watching film. It can be kind of cringy of like ah, here it comes. Oh yeah, right.
Speaker 2:I know, like watching the game films, like you don't think you did that and you do it like all the time Like why do you do that? I'm terrible.
Speaker 1:Or like when you watch the podcast you're like why do I?
Speaker 2:always say that.
Speaker 1:I say I know, and people text me, I got friends. I say 100% all the time.
Speaker 2:I say 100%.
Speaker 1:I know, I get it, they help it. But man, talk about growing up Southern Indiana. Folks don't realize man. Southern Indiana, indiana as a state, is a basketball state. As a high school basketball player growing up, right, what was that like? I would love to hear from you what did it feel like yeah, in your eyes.
Speaker 2:So I always relate my family to the movie Hoosiers. So there's the sports movie Hoosiers and that was my life growing up. My dad was a high school basketball coach For 25 years. He coached me in high school. So it's cool to play for your dad, maybe in second grade or fourth grade, but then to play for the high school team and have your dad as the coach. There's just a lot of pressure and people don't like you. At the end of the day they wanna see you fail and they wanna see you not play and they wanna say the only reason why you are playing is because your dad's the coach. So going through all that, that was basically my life.
Speaker 2:I played basketball all the time and I was a very driven individual. I loved the game of basketball because it taught me the drive to achieve. I remember not coming in from the driveway wanting to hit a certain amount of shots in a row. A saying that my dad would always say was Brett, you're either gonna get better at basketball today or get worse. Which one are you gonna do Right? Can that actually relate to life? I mean, every single day we're either getting better or worse, and it taught me a lot right and I got a basketball scholarship. My dad retired when I got a scholarship so he went from being a coach to a player. So now the pressure's really on. So now you got your high school coach in the stands watching you gave up his identity to come watch you play. So we kind of went through, so me and my dad we had some downs.
Speaker 1:What was that relationship like?
Speaker 2:Yeah, what was that relationship?
Speaker 1:like You're on up.
Speaker 2:Yeah, me and dad had ups and downs. I mean he was a firecracker driven, yeah, wanted me to achieve and we had some ups and downs. I love my dad. He has mellowed out a lot, but during the basketball seasons I think it was even harder when he was a parent coming to watch me in college, cause then he couldn't control kind of what was going on cause he wasn't a coach. So I remember there was a season where, like dad, we just we got us cooled down and separate for a while, cause I don't know if I can handle this, but my dad, he became one of my best friends. He actually was one of my best, or he was my partner in real estate when he first got started. So that was just so. Anyone who has that relationship with their dad, that tension, I kind of went through that and we've talked through it and we, you know it's been, it's been fine and it's good, but just during those seasons it was, yeah, it's just difficult, man, I don't know if you ever related that, but Well, 100%.
Speaker 1:it's the reason why I'm asking, right, it's the reason why I'm asking, and I think, even as a parent.
Speaker 2:I think sometimes we either do the same thing or we over correct. So I think honestly maybe I've even over corrected where I've gone the opposite way. I don't push my kids enough, yeah.
Speaker 1:So 100%, and I know I'll be trying to figure that out. Man, my dad was never my coach, but he was a former. He played football right, and he never wanted me to play football because you know, head injuries, different things like that. Also grew up a very short, small, scrawny kid, so he didn't think it would be the best path for me. So naturally you gravitate to basketball and, man, he was tough right and I think, honestly, what drove me was to get affirmation from him. Yeah, one.
Speaker 1:You know, my community where I grew up, big sports town, wanted to get love from them, wanted to get love from my peers, wanted to get love from the girls at school, whatever it was. That's where I built my identity and my self image on was my performance. And so I didn't realize this until I ended up going to therapy, maybe a few years ago, where I couldn't understand myself and why I had all these bunch of highs and lows, right, and it was correlating to my performance. If I felt like I was performing really well, I showed up different than if I wasn't performing really well.
Speaker 2:Yeah, and I'm the same way. I think that came from the sports world. I mean, when I had a great game, I was cloud nine, let's go, let's celebrate. But when I didn't have a good game, I was depressed, I mean.
Speaker 2:I was like man, I don't even know, I don't even wanna do this, I don't even wanna live Sometimes in seasons of my life, right, I'm like it's a game, you know you put all your eggs in that basket, but it's funny. Same thing I was looking for affirmation from my dad and that carries with you and you don't know it again it can really radicalize. But even I'm 44 and I still think that I am trying to get some sort of affirmation by whatever I'm doing, right, whether it's business, or being the best dad I could be, or writing a book. Sometimes it does just come back to boiling down and you don't even know until you kind of just sit back and reflect on it.
Speaker 1:Yeah, 100%. And very similar to you, me and my dad. This is like my best friend. Today. We talk on a daily, whether it's through text message or whatever the case may be. I just think in those early years of developing, like in my adolescence, teen years, that's how I learned to kind of receive love. In a way was the only way I give love is through my performance, and it was never just by the person I am and who I am, right. So I think that carries right. We talk about your identity when the game is over. Right, I know for you and I want to shout you out right, high school hall of fame, college hall of fame. You are a really good player. Your father high school basketball coach, right. And so now, when you're done with college and this is your identity, this is how you get love through your performance, through sport. What happens from there? What happens from there when you're done with sport? How did you adjust?
Speaker 2:Yeah, I mean, I think if you aren't ready and you're not prepared, that you kind of wander and you just put performance in as something else.
Speaker 2:There was a book I think a guy named Jeffrey Marks wrote this book I think it's called the Seasons of Life, but he talked about how men, they put their identity in the ball field or the ball court and then they put their identity into the bedroom and then they put their identity into the billfold, into their wallet, and I think many men gravitate towards that. So for me, yeah, it was the ball court graduated, I for my 20s was just womanizer, and then I got into business and then it was just all about making a bunch of money, trying to be a millionaire until life smacks you. And that's where for me, it came to faith and met my wife at 32, got married and then here we are, 12 years later. But I think, just again, honest with yourself, and if you're not careful, you're just gonna try to put your performance into something else. Now, I never wanna say not performing is good, because I also don't want you to be lazy and to be complacent.
Speaker 2:I want you to grow. But when there's a bigger purpose behind it, when there's a bigger why behind it, that's outside of yourself. That's what I guess I'm looking for. I'm looking to impact men that can realize this isn't necessarily about me. So now there was a time that I even went through success where maybe I'm making too much money or, brett, how much is enough? Like haven't you done enough? Haven't you made enough? Isn't it time to just chill out? And there was a few years where I even went through that season.
Speaker 2:But now I have a bigger purpose than a bigger why. We're like I want all my money to go for outside of myself anyways. So it's like I can make all the money in the world because this is not about me, like I just I don't care. So now I just want all the money that I make is just gonna impact. So now the success, the platform, the money, when it's not about you, all the pressure's off and like, hey, let's go, cause I just want to impact more people. But when it starts to be about you, I mean it's just I don't know, it's a miserable existence.
Speaker 1:So and we talked about this earlier the risk you take. Men aren't taking risks, people aren't taking risk. Right, and if you get your identity and your self-esteem, self-image from performance and you think this is something that you'll fail at, you probably will stay complacent. Right, that's right.
Speaker 2:It's like it's just with the book. I mean, you know, for example, I love trying new things or trying something that I haven't ever done before. The book was just an experiment. Honestly, we're like, hey, I've never done that before. I think I'd be interested in this whole process laying out this book and the response has been awesome. But there was a huge risk where the response could have been terrible. We're like this book sucks right, but that's the risk you take. You bear your soul into something, whether it's the book, the podcast, whatever it is business. I think you gotta start to ask yourself the question. You know, look yourself in the eyes three, five years down the road. If you don't take the risk, you're gonna be in the same place, and I would rather fail than to be in that complacent place. So 100%.
Speaker 1:I love that. So where we talk about the secret war within right Through it, all your journey, how would you explain what the secret war within is? What is that? Somebody wants to look at the cover of that book.
Speaker 2:Yeah.
Speaker 1:What is that?
Speaker 2:So this book is? It's an allegory book about a man named Nolan Banks and really it just kind of takes it, pulls back the curtain of his life. Obviously it has a lot of resemblance to my life it's not me, but has a lot of resemblance to my life and he's struggling with some of the things that men struggle with. Again, you know we've already talked about some of these. He spent his whole life chasing after success, all about himself. He chased his whole life trying to find the meaning of life. You know, making the success, making the money, has a beautiful family, but he feels empty inside, he feels something's missing. He struggles with some addiction to lust and pornography. So he's struggling with that and his friend invites him on this journey and that's where he just, you know, again, it's a self-discovery book.
Speaker 2:It's a book, it's a Christian type of allegory about faith and that's the journey, that's the adventure that he goes on. So he goes on this amazing adventure, struggling with these battles of, again, of all these struggles that men struggle with. You know a lot of the lust, the lust for power, the desire that he can't let go. You know some of the things that's just surrounding his identity, the money. He feels lonely, right, he feels isolated. So some of these and you can kind of just see what's going on inside of his heart they're like why am I battling all these things? I thought that I would have reached a point that I'm not struggling with these things, and I think that's why men really resonated with it. It's a very gritty, raw, pg-13 style of a masculine book that you just see some of these struggles that men struggle with. I think that's why men relate to it.
Speaker 1:Yeah, I love it. I love it. I mean, man in the world today, we have so much and it's only getting deeper, right, right, you know, with technology, with social media, it's so easy to tune out, to track yourself, tune up in the pain, right, yeah, yeah. And so things books like this, podcasts like this, people like you really are needed right In today's world, cause it's a war, it's a secret war, not only within but outside of in the world, right, and so I think that's one thing on my website I think it was Richard often, I think his name was Richard Foster.
Speaker 2:He said the world doesn't need more intelligent people, the world needs more deep people. I think that's where Iron Deep even was born out of too. It was like you know, it's about men need deep relationships. So one of the things deep relationship with God and deep relationship with each other so one of the things you were just trying to do was just to try to build some depth. And I think we're living in such a shallow world, a very distracted, shallow world. The relationships, even though we have access to people's lives and access to communicate with people far advanced than we've ever been, it's there's no deep, there's no depth to the relationships. There's no face-to-face meetings anymore, there's no brotherhood, there's no friendship. I mean, you know, it's just it's becoming harder and harder to find that because, again, we're just distracted. I think one guy even said we're living in desperate distractions. So that one of the things that I would love to do was just to build out the environment for depth and deep relationships.
Speaker 1:Yeah, whatever I said, Because I mean a lot of relationships, if you're not careful, your friendships would just be drinking buddies, right?
Speaker 2:Drinking buddies.
Speaker 1:Or business.
Speaker 2:It depends on what season you're in. Typically it's the frat buddies or the ball players, it's just, you know, party buddies. And then, when you get to certain seasons, even success, and they say you surround yourself with certain people, and I get that, but then you're just surrounded by people just like you, it's just the successful people. All you do is talk about that, but there's still no depth. I mean, really, if something real happened in your life, they're probably not gonna be there. Yeah, right, yeah, that's what I'm talking about.
Speaker 1:It's a shallow world. Yeah, it's so much, I think people. People are looking for it and they probably don't even realize they're looking for it, right? And so you talk about faith, right, faith in God, faith in deep and having deep relationships, right. How has that affected you, right? People? They've heard your story. They've heard where you've come from, in your 20s and your 30s and kind of different things that you've battled. How is faith in God, how is deep relationships with others help you grow and kind of find your current identity?
Speaker 2:Yeah, yeah, it's number one. I gave my life to God when I was about 30, so that's about 14 years ago and that's impacted again, seeking after a higher purpose. I think that's where it all stems, that for me, it affects everything that I do in my life, with my family, with my business, how I treat people, how I try to conduct myself, my character, right. It's just all stems. My core values all stem from that.
Speaker 2:So, from a biblical worldview, the deep relationships I think you know as a business owner, we look at the end in mind and we're like what do we want that to look like? So I do the same thing in my personal life. What do I want? What do I want it to look like? What do I want the end to look like? What's a vision? And it's no good for me, right? If you reach a certain level of success and you have all this stuff but you don't have people to share it with, it actually means something to you. And so for me, it's just like you know, I want not just my family, but those deep relationships, those deep brothers that I can do life with, that I can tell them I love them, that I can hug them, that I can tell them really what's going on and I can listen to really what's going on with their life. Don't give me the highlight reel that you put out on social media. Just let's just lay it out. Let's be real with each other and that's just what I want to do life with. And it can't be that many people, honestly, really it's just a few people that it takes a lot of road miles to do that with. And I think it takes two things, honestly it takes time.
Speaker 2:And then I think you also build depth with the intensity of time. So even at Iron Deep, we have time together but we crank up the intensity with some of our activities or some of the conversations or some of the whatever it is in that build relationship. So if you think about your deep relationships that you've maybe had in the past, there's been time together but there's probably also been intensity dialed up at certain points. You're doing something together. So you know we'll go back to the sports analogy you probably at that time had decent close friends because you were trying to do something together, win together, purpose together.
Speaker 2:Or people like in the military, like they're cranking up their time but then they're cranking up their intensity. They're trying to do something together. So at Iron Deep, you know, we've tried to even say, hey, what? We're going to spend some time together, we're going to crank up the intensity. What are we going to do together? How can we sharpen each other? So these are some of the things that build deep. So I think, whenever you think about those deep relationships, think about that, think about time, but also intensity, because you also spend a lot of time with someone, but not build relationships too. So these are some things that I'm constantly thinking about as time intensity.
Speaker 1:Yeah, quantity time and quality, actual quality time. Right yeah, what are we doing together? Are we just watching TV together? Right, like actually getting to know each other, and then you open up, because those moments actually make you open up, like and it's vulnerable, yeah, and it's gratitude. Together, you actually end up opening it up deeper of like, yeah, this is what I'm actually going through currently, right now. You know, have you been through this? Can you help me with this? And or just being there to listen, how can we grow together? I think that's the, that's the depth.
Speaker 1:That's friendship right there.
Speaker 2:For sure.
Speaker 1:And I love that.
Speaker 2:Yeah, and it goes back just to the radical. Honestly, I always start every event where, like you know, you don't have to, you don't have to wear your mask here. Just come as you are. We're going to love you who you are. You don't have to do anything here. We don't expect anything out of you, and that's just a different way than other groups or other mastermind groups, because they might start off with. This is why we're on top, this is why you're the best, yeah, and that's okay, but, but ours is more of let's just lay it out and if you're, if everything's going great, then then another core value of ours let's just celebrate each other. I mean, I think that it wouldn't be amazing if I could genuinely celebrate your wins, like genuinely authentically, if we could be that brothers and build that deep relationship that I can really genuinely celebrate you even if I'm not winning, yeah. Wouldn't that be amazing? Then that's the brotherhood that we're looking for.
Speaker 2:So, most times you don't celebrate them internally because you're not winning.
Speaker 1:Yeah, right 100%.
Speaker 2:Right.
Speaker 1:But, like you said, it's like a level of like man I. It's a friendship, real friendship, where we're not competing, you know, it's healthy competition, like we're actually making each other better. Yeah, and also, too, it may not be my season where I'm winning, but you're winning and I know my season is gonna come. I'm secure enough to know my season is gonna come.
Speaker 2:That's right, and we all go through those seasons. I mean we all go through different seasons. I've went through high season in business, low season in business, high season in relationship, low season in relationship. So we all need each other to kind of sharpen each other during those seasons, for sure.
Speaker 1:I love it. Brett man, you shared first of all your story and it was relatable to me, but it's relatable to so many men and this is what we need in this world today and I just love what you do for men today, what you do for the world and what you did for my show today. I appreciate it Now.
Speaker 2:Thanks, josh, for having me on. I really appreciate you and everything that you're doing, man. I mean, I take myself back to your season, your age. I started my business about your age and here we are, 17 years later. It goes super fast, but I know where you're at, I know of your audience, where they're sitting at. They're just, they're hungry, they can feel it, they want it so bad and yeah. So I just encourage you, man, just to keep going. I know it's gonna be tough Sometimes. You're not gonna wanna maybe do a show, just say, just keep doing, man, keep consistent. One of our core values is consistent growth. It's not the exploding growth, it's just that consistent growth every day, man 100%.
Speaker 1:I appreciate it. Where can folks find you at? Where can folks find your book? Book is Amazon, or where can folks kinda find you?
Speaker 2:Yeah, so the book Secret War Within by Brett Snodgrass. The best places, yeah, amazon. The best thing you can do for us in the book is really just buy a physical copy of the book and then leave us a review. It is on audiblecom, so if you rather listen to the book sometimes that's as well. My email is brettbretttatirondeepcom. So I love I told you before the show, josh I love sitting at someone's feet. That has passed where I was at, so I'm 44 now. I love listening to 50 to 60 year old men that you know would they already pass my season, so your season. If you wanna talk to me and ask me some questions about business life, whatever, it's brettatirondeepcom. Our website's irondeepcom. And if you're interested in anything, we got all of our events on there. So if you're interested in that, check that out.
Speaker 1:Yeah great Everything is buttoned up for sure After looking at everything that you got going on, so I love it and I definitely leave all that in the footnotes and direct people that direction.
Speaker 2:Awesome. Thanks, Josh. Appreciate it, man.
Speaker 1:Thank you.