Potluck
The podcast that stirs up a unique flavour of people, culture and brands in Asia. Presented by Scott Percival and Drago Djourov, two independent market researchers based in Singapore.
Potluck
Brand Burns, with Charlotte Wilkinson, Hello Sister - Part 3
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Scott & Drago
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Season 2
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Episode 11
Finally, in part 3, three burning questions to complete our celebration of IWD and the feast with Charlotte Wilkinson of Hello Sister.
- Flavour of the month: Charlie speaks about brands that are doing it right, but more brands need to do bolder work to be relevant to the female experience: e.g. Nike (M) or Frida Mom ('Care for your breasts, not just your baby')
- Brand Bullshit: our guest has a beef with brands that are full of themselves (spoiler alert - most brands!) and believe they are more important to people's lives than they actually are. She also uses the F word - not that one...
- Fortunate Failure: the importance of trial and error when working across Asia on one's journey to finding the best partners and approaches
And ahead of Potluck's food-themed mini series, we continue to hear our guest's take on what they would like us to investigate further.
Keep it brewing...
www.potluckpodcast.asia/