Lifting the Lid on Asia, with Ajay Jilka - Part 1

Going head-to-head with a Mobile Legend!  Drago and I stir the pot with Ajay Jilka.

In part 1 of 3, we lift the lid on Ajay’s experience of sports marketing in China and the region at large. From the afterglow of the 2008 Beijing Olympics, to the explosion of Esports, we chart how Ajay has broken new ground throughout his career, including:

-       Escaping from the jaws of a hedge fund, and on to a whole new ballpark

-       As China has risen, how has sports marketing evolved?

-       Singapore and Esports: why the time is now…

-       Where do brands start? Mapping out a strategic framework of the Esports landscape

-       Getting to grips with the players and fans; tips for a cultural immersion

 Dropping parts 2 and 3 later this week – stay tuned!

Please note: the  opinions expressed in this podcast are the personal views of Ajay Jilka, and do not represent those of his employer.

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