Hacking Humans, with Jocelyn Tse - Part 2

In part two of our discussion with strategist Jocelyn Tse, we turn to hacking humans. This is where we roll up our sleeves and talk about her shortcuts and tips  for understanding real people and culture.

We hear from Jocelyn on:
- The importance of being 'human' in her role, and the risk in seeing the world through data alone
- When the moderator leaves the room, all is revealed...
- Top-down to bottom-up: the evolution of her approach to strategy, and how this is a response to China's commercial revolution 
- How bottom-up doesn't need to be a byword for 'tactical'
- Brand 'mega collaborations':  why the hype is real, but the value to brands needs to be questioned...

Stay tuned for part 3 - 'Brand Burns'.

www.potluckpodcast.asia/