Prof. Simon Chadwick, The Full Feast: Parts 1-3

As we enter a poignant summer of sport,  we have a timely conversation with Professor Simon Chadwick, Global Professor of Eurasian Sport at Emlyon Business School (based in Paris & Shanghai). As a writer, academic, consultant and speaker in the global sport industry, Simon  has particular expertise working at the intersection of sport, business, politics and technology, especially in a Eurasian context.

We stir the pot with Simon on a range of topics, including:
- What fascinates him about Asia through the lens of sport
- The sweeping impact of the 'Giga trend' of digitalisation
- The Chinese football dream: soft power and what football can learn from basketball
- Taxis, sports stores and constant vigilance: his hacks for human understanding
- 'I'm not a number I'm a free man'... losing sight of the person behind the fan in an industry consumed by data
- Dream team:  just who comes to study sport at business school, and why?
- The complex relationship between sport and brand purpose.

And as ever, we wrap things up with our quickfire round, Brand Burns.

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