Brand Burns, with Peter Smyth - Part 3

In the third and final part of our conversation with Peter Smyth, we have the usual conversation for this segment around three main areas:

Flavour of the Month, where we travel back in time to Honda motorbike's entry into the US in 1962.

In Brand Bullshit, Pete takes on the linearity of decision making in business and marketing strategy.

Fortunate Failures draws the curtain on Pete's experience as a young account exec carrying boards for the BBDO creatives in Toronto and how that experience had taught him to embrace randomness.

Another title Pete mentions:
Call Sign Chaos, by Jim Mattis

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