This is the third in a series about professional branding, and today we’re focused on how your brand is conveyed on a website. I chose this topic because I’m often asked questions like:
What should I put on my physician website? What doesn’t belong on my website? How do I make my brand clear on my website?
I'm going to be building off of Episodes 30 and 31. We have already addressed what professional branding is (and what it isn’t), and we addressed some examples of what a good professional brand looks like using a four-part framework for communicating your professional brand. If you missed those, go back now!
For this episode, I was so thrilled to get a submission from Dr. Linda Bluestein, from hypermobilitymd.com. This is a really fabulous, well-done website. I think there's also some room for improvement, which is a really great illustration of what we're talking about here.
In this episode of The Career Rx we’ll discuss:
- How to figure out what belongs on your website (and where it goes!)
- How to make it clear who you are and who you help
- A critique of a real physician’s website!
