As business owners and operators, the ability to stay closest to the consumer or end user is the ultimate goal. However, being able to do so efficiently is a barrier. Having the right scalable systems allow you to stay consumer centric but also afford you the opportunity to work on your business and not in your business.
Our special guest on today’s episode is Anthony Vicino, best-selling author, investor, and entrepreneur who has built multiple successful businesses from the ground up by creating scalable systems while never losing sight of end user satisfaction. With his now vertically integrated real estate company, Anthony has not only remained true to his consumer centric philosophy by keeping his residents’ needs a priority, but his replicate-able systems allow him to continue to scale his business.
After years of managing a personal portfolio of multifamily assets spread across the country, Anthony joined forces with Dan Krueger in 2019 to launch Invictus Capital and execute their first syndication. Together, Anthony and Dan are helping busy professionals passively invest in multifamily properties based in the Twin Cities, in an environment of trust, transparency, and clarity.
In this episode, we cover:
Why the decision to vertically integrate at such an early stage in the development of his portfolio
How that decision impacts his consumer experience
What advantages does Invictus Capital have as a vertically integrated company
What are the most important tips to vertically integrate your company
How systems allow you to work on your business not in your business
Anthony addresses each of these pressing topics and so much more in this information-packed episode! The more you can efficiently systematize your repeatable processes, the more you can focus on your connection with people. Tune in to learn what else it takes to build an efficient and scalable vertically integrated company!
The Final Four:
1. What do you do for your continued education to further your investing?
Anthony: "I’m a really big reader so I’m reading constantly, but not just about real estate. I’m a big fan of the Charlie Munger school, which is not becoming the man with the hammer, because when you’re the man with the hammer, every problem is a nail. I read across many different disciplines and pull that information into what I’m doing currently, creating a framework around that. I also love podcasts and videos."
2. What have been the lasting lessons you've learned along your journey?
Anthony: "The biggest one comes from Naval Ravikant, who’s an angel investor. It’s this idea that you need to play long-term games with long-term people. I was always told to start investing early, which is good advice, but what I wasn’t hearing was that the most important investments you make are in the people around you and in yourself. If you put in the time now to build and maintain those relationships, then in ten or twenty years, you can transact or do things with those people at a faster speed."
3. What advice would you give to the listeners to help them grow their businesses?
Anthony: "The skill that’s always helpful is understanding accounting. Understand the raw mechanics of how a business operates, including the P&L, balance sheet, and cash flows."
4. How can they listeners learn more about and connect with you?
Anthony: Visit my personal website, tune in to Multifamily Investing Made Simple Podcast and find me on LinkedIn, Instagram, or Facebook.
Resources mentioned:
Invictus Capital
The Quickstart Guide to Passive Investing.
The E-Myth by Michael Gerber
Anti-fragile by Nassim Nicholas Taleb
Jake and Gino
Asana