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That Entrepreneur Show
Learn from top founders across the globe. Your time is valuable. That's why we get right to it with no fluff and keep each value-filled show under 30 minutes.
On our Top 2.5% Globally Ranked Podcast, That Entrepreneur Show, top performers around the world stop by weekly to help you level up. This is the #1 Entrepreneur + Small Business Show! If you’re passionate about business, eager to grow a thriving small business, and hungry for practical tips and proven strategies, That Entrepreneur Show is your ultimate go-to resource!
This show goes beyond the basics, offering real-world insights into the work that business owners face every day. Hosted by Vincent A. Lanci, each episode features captivating interviews with founders, industry leaders, and experts who share their journeys, challenges, and the actionable advice you need to succeed.
Whether you're a big dreamer, a high achiever, or just starting out, this show is your weekly “level up” for all things business. From building a solid business plan to scaling and growing your company, That Entrepreneur Show covers it all. You’ll learn how to start a business, secure funding, manage finances, market your brand, grow your customer base, and so much more.
With topics ranging from starting a company to scaling, marketing, accounting, SEO, raising capital, public speaking, countless tips for success, and the ins and outs of managing a business, each episode equips you with the tools and knowledge to make smarter decisions and accelerate your entrepreneurial journey.
No fluff. Just powerful, practical insights to help you build, grow, and scale your business. Tune in and start transforming your business today!
That Entrepreneur Show
#451: Cold Start to Marketing Success with Rita Barry
In this episode of That Entrepreneur Show, host Vincent A. Lanci sits down with Rita Barry, founder of Rita Barry & Co., a digital marketing agency helping female-founded businesses scale through strategy-first marketing and a data-driven approach to customer acquisition.
Joining us from chilly Canada (we're talking -30°C!), Rita opens up about her unexpected leap into entrepreneurship—from a stay-at-home mom teaching herself to code out of boredom, to building a powerhouse agency responsible for over $86 million in client ad spend.
You’ll hear Rita’s take on:
- The importance of separating big-picture strategy from daily tactics
- How trusting her gut and listening to client feedback became her business compass
- The mindset shift she had to make from “right answers” in school to the constant failures in entrepreneurship
- The most common marketing mistakes she sees—and what should be in every strategy
- Why relational marketing always wins over chasing traffic
Plus, enjoy a fun cross-border chat about hockey, Canadian stereotypes, and surviving cold winters with grace.
Rita’s story is a powerful reminder that some of the most impactful businesses are born not from a master plan—but from curiosity, resilience, and simply figuring it out along the way.
Follow the show and tag a fellow entrepreneur who needs this episode!
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Music Credits: Copyright Free Music from Adventure by MusicbyAden.
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