Personal Risk Advisor and CEO of RiskRevu, Kurt Thoennessen, CAPI, talks with CEO of Prime Insurance Company, Rick Lindsey about his thoughts and approaches to insuring hard to place risks. The conversation spans the role of the agent in balancing the scales of justice to customizing coverage to make "Happy Customers." Rick offers his thoughts on how agents and carriers can improve the insurance industry to help eliminate lawsuits and ensure customers are well taken care of at the time of a claim.