In Part 1 of our Leader in Highlight with Steve Cholas, Vice President, Business Development for BIG ZETA, Steve shares nearly four decades of insight into digital transformation in the electronics industry and the kind of leadership it takes to make sure a company isn’t left behind. With 80% of the channel still trying to connect through outdated methodologies, Steve reflects on how a commitment to talent-diverse ecosystems ensures organizations stay competitive. Steve entered the industry in the 80s as a marketing rep at a time when semi-conductors were hitting their stride. Says Steve, “For someone not educated in the electronics, to earn their marketing attention I had to learn their business. And to realize I was now a part of the DNA of new devices and technology was super exciting!” And for Steve, the excitement has never stopped. Now he counsels companies to pay attention to this swiftly moving digital engine, because “if you’re not a part of it, you’re out of it.” Hear more from Steve in Part 2 of his interview.