Founder and CEO, Jackie Mattox, continues the conversation with distribution leader and industry veteran Chris Beeson in Part 2 of his interview series. In looking back over his lengthy career, Chris shares how the fundamentals of the industry are the same; a business built on relationships, trust and long-term thinking, but the methodologies are different. He shares that while sales is still a key component to success, digital has changed the industry landscape, creating more opportunities for influential technical, marketing and operational roles driving business from behind the scenes. Today's leaders are now challenged to not only recognize these talents, but to foster and maximize their opportunities for growth. Chris shares his own mentorship story and how he had a champion who sponsored his growth, and it is a result of his positive experiences that he feels strongly that we all have a personal responsibility to give back.