How can texting help fight Alzheimer's? Brainworks, led by Dr. Karen Lincoln, is the first study of its kind, using daily, tailored texting to boost knowledge about Alzheimer’s and to change views toward clinical trials among African-Americans. Stephanie Monroe, Executive Director, AfricanAmericansAgainstAlzheimer's, talks with Karen Lincoln, PhD, Director, Hartford Center of Excellence in Geriatric Social Work; Associate Professor, School of Social Work; and Founder, Advocates for African American Elders, University of Southern California.