THE 414 - B2B Marketing Podcast

Why Misunderstanding Marcomms Is Bad For Business

January 09, 2021 James Rostance Season 1 Episode 64
THE 414 - B2B Marketing Podcast
Why Misunderstanding Marcomms Is Bad For Business
Show Notes


But particularly right now where there are likely to be cut-backs, now more than ever, if you work in marcomms you need to make sure that everyone in the business understands what you do and why it's important.

After all, if you're fighting a fire you don't turn off the water.
That's obvious, but unless everyone sees your work as being obvious, there is a risk you could inadvertently get cut off.

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