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But particularly right now where there are likely to be cut-backs, now more than ever, if you work in marcomms you need to make sure that everyone in the business understands what you do and why it's important.
After all, if you're fighting a fire you don't turn off the water.
That's obvious, but unless everyone sees your work as being obvious, there is a risk you could inadvertently get cut off.
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Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.