THE 414 - B2B Marketing Podcast

How Agile Development Can Improve B2B Marketing

March 02, 2021 James Rostance Season 1 Episode 70
THE 414 - B2B Marketing Podcast
How Agile Development Can Improve B2B Marketing
Show Notes

Agile development is a process which can benefit B2B marketers, and it originates from software development.

Back in 2001 a group of software engineers got together to create a framework to facilitate adapting to changes as projects developed.

The goal was to ultimately deliver better projects more efficiently.

Today, that approach to development and improvement is often shortened to simply, Agile.

And Agile as a discipline has enabled many industries, including marketing, to benefit in the same way.

Agile completely transformed the software and computer industry through the efficiencies and improvements that it offered.

So this week on the show, we'll be looking into how Agile can be used to improve B2B marketing teams and the results which they deliver.

This week with Mary Laniyan.

Insights & Wisdom From The Greatest Minds In B2B Marketing
The UK’s #1 B2B Marketing Podcast.

⏯ ⏯ Previous Episodes: https://The414.net

📲 THE 414 on YouTube: http://bit.ly/The414-Youtube
📲 THE 414 on Facebook: http://bit.ly/The414-Facebook
📲 THE 414 on Twitter: http://bit.ly/The414-Twitter

📲 James on LinkedIn: http://bit.ly/James-LN
📲 James on Instagram: http://bit.ly/James-IG
📲 James on Facebook: http://bit.ly/James-FB

Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.

Support the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)