Winning large accounts, particularly through ABM is often a lengthy and hugely resource intensive process.
But rather than going head-to-head and competing on the same terms, what if you took the gloves off and re-wrote the rules of engagement?
What if instead of having a selection of key accounts, you focused your firepower on just the one?
Marketers who work closely with sales teams continually outperform their competitors.
So if you have an open mind and are up for embracing a rebel like disregard for how things are done normally, the concept of Account Based Selling could prove to be the most exciting new concept that you’ll have come across in a long time.
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Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.